Doctor's Choice Home Care

What Doctor's Choice Home Care does

Doctor's Choice Home Care, now operating as Aveanna Home Health, is a multi-state home healthcare services provider delivering skilled nursing, physical therapy, occupational therapy, speech pathology, medical social work, and home health aide services to ill or disabled older adults recovering from hospitalization or managing chronic conditions such as diabetes, COPD, and heart failure. The company also offers personal care, at-home support services, private duty nursing care for adult and pediatric patients, and pediatric therapy. Services are provided directly in patients' homes via employed clinicians and aides. Doctor's Choice operates as a brand within Aveanna Healthcare LLC, a large national homecare organization headquartered in Atlanta, Georgia, with the Doctor's Choice footprint extending across 30 states and serving more than 50,000 patients daily.

The business operates under a fee-for-service and episodic reimbursement model, with services billed through Medicare, Medicaid, private insurance, and private pay arrangements. Patient acquisition is sales-led and referral-driven, relying on healthcare facilities, physicians, and case managers as referral sources rather than direct-to-consumer marketing. The company maintains compliance with HIPAA for patient data handling and SMS communications with caregivers and patients. There is no proprietary technology platform disclosed; operational infrastructure uses a virtual recruiting assistant (Clara) for candidate engagement and standard workforce/clinical systems. Doctor's Choice has 501-1,000 employees and was originally founded in 2007, later being integrated into Aveanna Healthcare and rebranded under the Aveanna Home Health name.

The company is wholly owned by Aveanna Healthcare LLC, its parent and strategic operator, which controls multiple homecare brands across 30 states. Prior equity activity includes a 2011 funding event involving Diamond State Ventures. Doctor's Choice holds no disclosed patents, partnerships, or third-party integrations beyond internal Aveanna corporate resources.

Name

Doctor's Choice Home Care

Legal name

Aveanna Healthcare LLC

Website

https://doctorschoicefl.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Doctor's Choice Home Care, now operating as Aveanna Home Health, is a multi-state home healthcare provider delivering skilled nursing, therapies, personal care, and private duty nursing to more than 50,000 patients daily across 30 states under parent Aveanna Healthcare LLC.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB)

akta.pro secondary industries

Skilled Home Health Therapy Services (PT/OT/SLP) (HLADAFAE), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

Keywords

• Home health care
• Skilled nursing services
• Private duty nursing
• Pediatric therapy
• Personal care services

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Health Care Services: Fee-for-service and episodic payment model providing skilled nursing, physical therapy, occupational therapy, speech pathology, medical social work, home health aide services, personal care, at-home support services, and private duty nursing care to patients in their homes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Doctor's Choice Home Care, now operating as Aveanna Home Health, provides in-home healthcare services including skilled nursing, physical therapy, occupational therapy, speech pathology, medical social work, home health aide services, personal care and companionship, pediatric therapy, and private duty nursing. Services are delivered directly to patients in their homes across 30 states, supporting recovery after hospitalization, chronic illness management, and maintaining independence at home.

Product overview

Doctor's Choice Home Care, now operating as Aveanna Home Health, is a home healthcare services provider offering a unified portfolio of in-home care services. The product suite consists of: (1) Home Health Care Services providing skilled nursing, physical therapy, occupational therapy, speech pathology, medical social work, and home health aide services; (2) Private Duty Nursing for pediatric and adult patients requiring ongoing medical assistance; (3) Pediatric Therapy services for children; and (4) Personal Care and Companionship for individuals needing at-home support. The company operates across 30 states, serving more than 50,000 patients daily, combining these services to help patients recover, remain in their homes, and maintain independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Care Services

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Help at Home: Personal care services provider focused on Medicaid HCBS and elderly in-home support; comparable in the personal care and at-home support segments of Doctor's Choice's portfolio.

Broad incumbents

• Amedisys: Established home health and hospice provider with multi-state coverage of skilled nursing and therapy services; directly comparable in Medicare home health and chronic disease management.
• Kindred at Home (CenterWell Home Health): One of the largest U.S. home health providers under Humana/CenterWell, offering skilled home health and hospice; comparable in scale, multi-state footprint, and Medicare-certified service delivery.
• Encompass Health: Large national post-acute and home health operator offering skilled nursing and therapy services in patient homes; comparable in Medicare-certified home health delivery and the same referral-driven model.
• Enhabit Inc. Public home health and hospice operator spun out from Encompass Health, focused on skilled nursing, therapy, and home health aide services across 30+ states; a peer in scale, services, and geographies.

Direct peers

• Addus HomeCare: Public personal care and home health operator delivering skilled home health and Medicaid HCBS services; comparable in combining Medicare-certified home health with personal care and private duty.
• Aveanna Healthcare: Parent company of Doctor's Choice Home Care operating the identical home health and private duty nursing service portfolio; directly comparable given brand integration under one operator and shared clinical infrastructure.
• The Pennant Group: Multi-state home health, hospice, and senior living provider with skilled nursing and therapy service offerings; comparable in referral-driven home health delivery across dispersed geographies.
• BrightSpring Health Services: Public provider of home and community-based services including home health, personal care, and pharmacy services; comparable in delivering both clinical and non-medical in-home care to elderly and disabled populations.
• Bayada Home Health Care: Large private nonprofit home health and private duty operator offering skilled nursing, therapy, and pediatric services across multiple states; comparable in service mix and pediatric/private duty focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctor's Choice Home Care