Springwood Hospitality

What Springwood Hospitality does

Springwood Hospitality is a privately held hotel development and management company headquartered in York, Pennsylvania, founded in 2007. The company specializes exclusively in Hilton and Marriott branded select-service and extended-stay properties, operating 26 hotels with approximately 2,660 guest rooms and 1.47 million square feet of developed space across a 300-mile radius covering Pennsylvania, New Jersey, New York, Maryland, and West Virginia. Its portfolio spans nine brands including Tru by Hilton, Home2 Suites by Hilton, Homewood Suites by Hilton, Hampton Inn & Suites by Hilton, Tapestry Collection by Hilton, Fairfield Inn & Suites by Marriott, SpringHill Suites by Marriott, and TownePlace Suites by Marriott, with dual-brand configurations (e.g., Tru paired with Home2 Suites) used to optimize site economics.

The company operates two integrated lines of business: hotel development, covering site selection, architect and general contractor selection, construction management, and pre-opening coordination; and hotel management, providing revenue management, sales, accounting, and brand compliance for owned and third-party properties. Technology is largely provisioned by brand partners (Hilton's LightStay, Marriott's Serve 360) supplemented by construction camera monitoring and the proprietary ProfitFirst investment philosophy used to structure HNW investor participation.

The business model combines one-time development fees and property sale proceeds with recurring management fees, incentive fees, and investment facilitation fees. Springwood has driven hotel sales exceeding $240 million since 2019 and facilitated nearly $150 million in private capital from high-net-worth individuals and entities. GTM motion is enterprise relationship-driven, relying on Hilton and Marriott franchise partnerships, accredited investor networks (facilitated through Juniper Square), and community bank financing partners such as Fulton Bank. The company is wholly owned by CEO Justin Shelton, who acquired full ownership from co-founder David Hogg in 2022.

Name

Springwood Hospitality

Legal name

Springwood Hospitality

Website

https://springwoodhospitality.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Springwood Hospitality is a York, PA-based hotel developer and manager that develops and operates Hilton and Marriott branded select-service and extended-stay hotels across the Mid-Atlantic for HNW investors and business and leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel Development and Management

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel development services
• Hotel management services
• Hospitality franchise operations
• Hotel investment advisory
• Extended-stay hotels

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Development: Springwood develops hotels from site selection through opening day, generating revenue through development fees and property sales. The company has achieved successful hotel sales exceeding $240 million since 2019.
2. Hotel Management: Ongoing management of Hilton and Marriott branded hotels, providing operational oversight, revenue management, sales, accounting, and brand compliance services for owned and third-party properties.
3. Private Capital Investment Facilitation: Springwood facilitates private capital investments of nearly $150 million from high-net-worth entities and individuals into hotel real estate ventures, earning fees for investment facilitation and management.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Springwood Hospitality develops and manages select-service and extended-stay hotels under Hilton and Marriott franchise brands within a 300-mile radius of York, PA. The company provides full-service hotel development from site selection through opening day, and ongoing hotel management including revenue management, sales, accounting, and brand compliance for both owned and third-party properties. The company has developed 26 hotels comprising 2,660 guest rooms and 1,472,273+ square feet since 2007.

Product overview

Springwood Hospitality is a hospitality company that develops and manages Hilton and Marriott branded select-service and extended-stay hotels. The company operates 26 hotels across 9 brands (Tru by Hilton, Home2 Suites by Hilton, Homewood Suites by Hilton, Hampton Inn & Suites by Hilton, Tapestry Collection by Hilton, Fairfield Inn & Suites by Marriott, SpringHill Suites by Marriott, TownePlace Suites by Marriott, and Comfort Inn/Holiday Inn Express for past developments). Their core offerings include hotel development services, hotel management services, and the proprietary ProfitFirst hotel investment philosophy. Properties include dual-brand hotels combining two brands at one location, as well as individual branded properties. The company also operates Springwood Cares (employee hardship assistance) and the Dave & Barb Hogg Charitable Fund (community giving program).

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Development Services Full-service hotel development from site selection through opening day, including architect and general contractor selection, construction management, and opening team coordination. Since 2007 the company has developed approximately 1,472,273 square feet and 2,660 guest rooms across 26 select-service and extended-stay hotels under Hilton and Marriott franchises.
• Hotel Management Services Ongoing third-party and owned property management under the "Leading From The Heart" core value, focused on discovering, developing, and retaining talented associates. Includes revenue management, sales, accounting, and operations teams collaborating to optimize profitability and guest experiences across Hilton and Marriott branded select-service and extended-stay hotels.
• ProfitFirst Hotel Investment Services Proprietary hotel investment process that maximizes returns for investors, optimizes operational efficiency, and ensures overall success of hotel investments. Enables Springwood to facilitate private capital investments from accredited investors; the company has achieved successful hotel sales exceeding $240 million since 2019 and facilitated nearly $150 million in private capital investments from high-net-worth entities and individuals.
• Tru by Hilton Burlington and Home2 Suites by Hilton Burlington (Dual-Brand Property) Dual-brand hotel property offering two Hilton brand experiences at one site in Burlington Township, NJ, providing functionally fun-sized rooms at Tru by Hilton and extended-stay studios or one-bedroom suites with fully equipped kitchens at Home2 Suites, plus shared amenities including complimentary hot breakfast and free Wi-Fi.
• Home2 Suites by Hilton Hazleton New Home2 Suites by Hilton extended-stay property located in Hazle Township, PA offering studio and one-bedroom suites with fully equipped kitchens for extended-stay guests.

Quantifiable outcome

• 26 hotels developed with 2,660 guest rooms and 1.47M+ square feet since 2007
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HiltoncoreStrategic or Co-development PartnerStrategic franchise and development partnership. Springwood develops and manages Hilton branded hotels including Home2 Suites, Tru by Hilton, Hampton, Homewood Suites, and Tapestry Collection. Springwood worked closely with Hilton to pioneer the Tru by Hilton brand, opening the 3rd and 6th Tru hotels worldwide. Company serves on Hilton advisory councils for brand development.
• MarriottcoreStrategic or Co-development PartnerStrategic franchise and development partnership. Springwood develops and manages Marriott branded hotels including Fairfield Inn & Suites, SpringHill Suites, and TownePlace Suites. Partnership includes participation in Marriott brand initiatives and quality assurance programs.
• Clean the WorldminorStrategic or Co-development PartnerGlobal hospitality humanitarian effort that helps recycle and repurpose soap and other amenities. Springwood participates at both Hilton and Marriott properties, supporting sustainability and social responsibility initiatives.
• America's CharitiesminorStrategic or Co-development PartnerTrusted 501(c)(3) organization that manages the Springwood Cares employee assistance fund, providing tax-free grants for employees facing unexpected financial hardships including natural disasters.
• Dave & Barb Hogg Charitable FundminorStrategic or Co-development PartnerDonor-advised fund established in 2023 by Springwood founder Dave Hogg and his wife Barb to provide relief and support to those in distress. The fund distributed $55,000 to 21 local organizations in 2025.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Concord Hospitality: Concord Hospitality is a hotel development and management company focused primarily on Hilton and Marriott select-service and extended-stay brands across the US—closely mirroring Springwood's business model, brand mix, and franchise-based operating approach.
• Peachtree Hotel Group: Peachtree Hotel Group is a hotel development, investment, and management firm operating franchised select-service and extended-stay properties under major flags. It is comparable to Springwood in its developer-operator dual role and reliance on Hilton and Marriott brand partnerships.
• Kinseth Hospitality Companies: Kinseth is a regional hotel development and management company with a franchised select-service and extended-stay portfolio under Hilton, Marriott, IHG, and Hyatt flags—closely analogous to Springwood in scope, brand mix, and mid-size private-operator profile.
• Newport Hospitality Group: Newport Hospitality Group is a hotel management and development firm focused on select-service and extended-stay brands in the Mid-Atlantic and Southeast. Its regional orientation and Hilton/Marriott development focus make it a strong operational peer to Springwood.
• Marshall Hotels & Resorts: Marshall Hotels & Resorts is a hotel management, development, and renovation firm operating franchised select-service and full-service properties across the Eastern US. Its developer-operator model and Hilton/Marriott brand mix make it a comparable regional peer to Springwood.

Broad incumbents

• Aimbridge Hospitality: Aimbridge is one of the largest third-party hotel management platforms in North America, operating a broad portfolio across major brands. It is a relevant incumbent comparator for Springwood's management services business, though significantly larger and not specialized in select-service development.
• Highgate Hotels: Highgate is a major hospitality management, investment, and development company with a national footprint across multiple brand tiers. It overlaps with Springwood in select-service franchised management and new-build development but operates at substantially greater scale and geographic reach.
• Pyramid Hotel Group: Pyramid Hotel Group is a hotel management and development company operating branded full-service, select-service, and extended-stay properties under major flags. It is comparable to Springwood as a developer-operator with similar brand dependencies, though with a broader geographic and chain-scale footprint.

Regional players

• Hersha Hospitality Management: Hersha Hospitality Management operates a portfolio of franchised hotels under major flags, headquartered in Pennsylvania. It overlaps with Springwood in Mid-Atlantic geography and brand franchises, but operates at a larger scale and has historically been affiliated with a publicly traded REIT.

Emerging players

• Driftwood Capital: Driftwood Capital is a hotel investment and development firm that invests in select-service and lifestyle projects under major brands. It is comparable to Springwood in the development and capital-raise flywheel but does not operate a management platform at Springwood's scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/springwoodhosp
• Facebookfacebook.com/springwoodhospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springwood Hospitality