What Siberian Networks does

Siberian Networks (operating under the brand Sibseti) is a regional Russian telecommunications operator providing internet, interactive television, and smart home services to residential and small business customers across Siberia. Founded in 2004 and headquartered in Novosibirsk, the company delivers its services over proprietary fiber-optic and cable broadband infrastructure spanning more than 15 cities in four federal subjects: Krasnoyarsk Krai, Kemerovo Oblast, Novosibirsk Oblast, and Altai Krai. The company self-describes as the largest telecom operator in Siberia. Its core technology stack combines last-mile broadband connectivity with an IPTV platform offering 20,000+ films and series on 5 simultaneous devices, a smart intercom system ("Tvoy Dom" / Твой Дом) controllable via mobile app, and integrated video surveillance — all managed through dedicated iOS and Android applications ("Мои Сибсети" and "Сибсети ТВ").

The product portfolio is organized around three pillars: residential internet (with add-ons such as static/white IP addresses, router rental from 100 rubles/month, and digital protection), interactive television, and a "Safe Home" suite (smart intercom, digital keys, video surveillance, intercom monitor). The company also operates a separate B2B division (b2b.sibset.ru) for business customers requiring dedicated connectivity, TV, and security services, and runs a partner/affiliate program (Sibseti Partner) that pays commissions for customer referrals. A loyalty program (Sibseti Bonus) supplements the consumer offering.

Siberian Networks generates revenue almost entirely through recurring monthly subscriptions across all service lines, supplemented by equipment rental fees. The company is privately held as an OOO (limited liability company) under the legal name OOO «Sibirskie seti», with no disclosed parent company, institutional investors, M&A activity, or external funding rounds identified in available sources. Customer support is delivered through 24/7 AI-powered chat, mobile applications, personal account portals, and local field engineering teams. Service eligibility is address-based, and certain new-building services require aggregation of a minimum of 10 subscriber requests before activation, indicating a demand-aggregation distribution model.

Name

Siberian Networks

Legal name

OOO «Sibirskie seti»

Website

https://nsk.sibset.ru

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Siberian Networks (Sibseti) is a Russian regional telecommunications operator delivering broadband internet, interactive IPTV, and smart home services to residential and small business customers across 15+ cities in the Siberian region.

Ownership category

akta.pro rank

Headquarters

HQ city

Novosibirsk

HQ country

Russia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Internet Services: Monthly subscription for broadband internet access for apartments with various speed tiers, including dedicated IP addresses for gaming and work
2. Television Services: Interactive TV packages with 10,000+ films and series, thematic channels, and cinema hall without ads
3. Smart Home Services: Smart intercom, video surveillance, and security monitoring services for residential buildings
4. Equipment Rental: Router rental services (e.g., 100 rubles per month for router rental)
5. Business Services (B2B): Dedicated internet, TV, and security solutions for business customers

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Siberian Networks (Sibseti) is a regional telecommunications operator providing residential and business subscribers with fiber-optic broadband internet, interactive IPTV, and smart home services. The company bundles internet connectivity with television (10,000+ films and series viewable on 5 devices), smart intercom, video surveillance, and equipment rental into a single subscription platform managed through web and mobile apps. A dedicated B2B division offers tailored internet, TV, and security solutions to business customers across Siberian Russia.

Product overview

Siberian Networks (Сибсети) is a telecommunications operator offering a unified multi-service platform combining internet connectivity, interactive television, and smart home security services. The core product portfolio includes residential broadband internet (with add-ons such as static IP and router rental), interactive TV services (with over 20,000 movies and series, themed channel packages, and ad-free viewing options), and smart home solutions (smart intercom with 'Твой Дом' app control, video surveillance, and intercom monitors). The ecosystem is extended through mobile applications 'Мои Сибсети' for account management and 'Сибсети ТВ' for streaming, supported by loyalty (Сибсети Бонус) and partner (Сибсети Партнёр) programs. Services are delivered across multiple Siberian regions including Novosibirsk, Kemerovo, Altai, and Krasnoyarsk territories.

Differentiator

Problem solved

Functional benefit

Brands

• Sibseti Bonus: Bonus program offering discounts and rewards for customer loyalty
• Sibseti TV
• Tvoy Dom

Products and services

• Internet for Apartment (Интернет В квартиру) Residential broadband internet service providing stable connectivity with multiple speed tiers for work, study, and leisure in apartments across Siberian cities. Pricing is address-specific and personalized per location.
• Interactive TV (Интерактивное ТВ)
• Smart Intercom (Умный домофон)
• Video Surveillance (Видеонаблюдение)
• Digital Protection (Цифровая защита)
• Relocation Service (Переезд)
• Routers (Роутеры)
• Set-Top Boxes and Remotes (Приставки и пульты)
• Intercom Monitor (Монитор для домофона)
• My Sibseti Mobile App (Мои Сибсети)
• Sibseti TV Mobile App (Сибсети ТВ)
• Business Services (B2B)

Quantifiable outcome

• 20,000+ films and series available
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Sibseti Partner (Партнёрская программа)minorChannel Partner/ Reseller/ DistributorAffiliate/partner program allowing individuals and businesses to earn commissions by referring new customers to Sibseti services. Partners earn real money through the Sibseti Partner program (partner.sibseti.ru).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ER-Telecom (Dom.ru): Russian regional broadband and pay-TV operator with a comparable residential fiber/coax footprint and bundled internet + TV + smart-home offering. Closest analogue in scale and product mix to Sibseti, particularly in non-Moscow regions.
• Akado: Cable broadband and pay-TV operator with a residential fiber/coax focus and value-added services such as TV and security add-ons — directly comparable service bundle structure.
• NetByNet (MegaFon subsidiary): Regional broadband and pay-TV provider now part of MegaFon. Comparable residential broadband + IPTV product bundle, though concentrated in central Russia.

Broad incumbents

• Rostelecom: Russia's national wireline and broadband incumbent with interactive TV and smart-home services that compete directly with Sibseti across every operating region. Sets the pricing ceiling for regional operators.
• MTS (Mobile TeleSystems): Large Russian telecom offering mobile, broadband, and pay-TV bundles. National scale and cross-product bundling make MTS a key competitor for both Sibseti's residential and B2B segments in Siberia.
• Beeline (VimpelCom): Major Russian telecom with a residential broadband and digital-TV portfolio competing for the same households Sibseti targets across Novosibirsk, Kemerovo, and surrounding regions.
• MegaFon: Russian mobile carrier that has expanded into fixed broadband and digital content (including via NetByNet). National footprint and bundling reach put pricing pressure on regional players.
• T2 RTK Holding (Tele2 Russia): Russian mobile and fixed-line operator with expanding broadband coverage. Competitive threat in Siberian cities where Tele2 is extending wireline offerings alongside mobile.

Regional players

• Ufanet: Regional Russian ISP with bundled internet, TV, and smart-home services in the Ural/Volga region — a near-analog operating model to Sibseti, but in a different geography.
• Interra: Smaller Russian regional ISP/Telecom operator with combined internet and TV offerings; comparable in product mix and scale to Sibseti, though operating in different markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/211ru
• Facebookfacebook.com/sibsetru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siberian Networks