Xvision

What Xvision does

Xvision is a Norwegian visualization studio founded in 2001 and headquartered in Oslo, with a purpose-built LED volume stage in Boston, Massachusetts. The company delivers three integrated service lines: Animation (motion graphics, visual storytelling, and explainer content), Virtual Production (LED screen volumes paired with real-time engines like Unreal Engine for in-camera VFX), and Interactive experiences (AR, VR, and touchscreen applications for web, mobile, iPad, and headsets). Its underlying technology stack combines real-time 3D rendering, proprietary virtual production tooling, and CAD model optimization techniques that adapt heavy industrial models from SolidWorks, Creo, and Inventor for real-time and interactive use.

The company serves enterprise clients across diverse verticals. Its primary segments are energy and maritime (Baker Hughes, Aker Solutions, Equinor, DNV-GL, Reach Subsea, Kongsberg Maritime, Massterly, CargoValue) and film/TV production (Netflix's Troll via Motionblur, HBO/Viaplay's Fenris via Nordisk Film, Sculptor Media's Absolution with Liam Neeson). Secondary segments include medical devices (Optinose), aquaculture (Alvestad), government/NGO (UN World Food Programme), and retail/automotive advertising (Rema 1000, NAF, Telia).

Xvision operates a professional services business model with custom, quote-based project pricing. Prospects submit briefs through a website contact form or reach out directly, each engagement is individually scoped with defined deliverables, timeline, and budget, and contracts can run multi-year. The GTM motion is enterprise field sales supported by a website portfolio, LinkedIn, and Facebook presence, with no standardized products, e-commerce, or self-serve channels. Leadership consists of CEO Jon Sverre Høiden and Chairman Pål Roppen; the firm is privately held with no disclosed investors, funding rounds, or M&A activity.

Name

Xvision

Legal name

Xvision

Website

https://xvision.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Xvision is a Norwegian visualization studio (founded 2001, Oslo HQ plus Boston LED stage) delivering animation, LED virtual production, and AR/VR interactive experiences to enterprise clients in energy, maritime, film/TV, medical, and advertising on a custom project basis.

Ownership category

akta.pro rank

Product category

Visualization & Virtual Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAFAFAF

XR/AR/VR/MR Development Frameworks & Toolchains

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Engines, Middleware & Developer Tools

SECONDARYMPADAHAF

Animation Services for VFX (Creature/Character, Crowd, Simulation Support)

Media, Entertainment & Sports/Film & Video Production/Distribution/VFX & Virtual Production

SECONDARYMPAHABAE

CG Asset Creation (Modeling, Texturing, Lookdev, Rigging)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Visual Effects (VFX) & Compositing

Keywords

• 3D visualization services
• Virtual production
• AR VR development
• 3D animation services
• Interactive experiences

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Animation Production Services: Custom animation projects creating explainer videos, product animations, and visual stories. Projects follow a structured five-phase process from brief through delivery, with pricing based on complexity, duration, and deliverables.
2. Virtual Production Services: LED volume studio services for film and TV production, commercials, and events. Includes in-camera VFX, environment creation, and production support.
3. Interactive/VR/AR Experience Development: Development of interactive presentations, VR applications, and AR experiences for web, mobile, touchscreens, and VR/AR headsets.
4. Model Optimization Services: CAD model preparation and optimization services to make 3D models game-ready and usable across different applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Xvision is a visualization studio offering three core service lines: Animation (motion graphics and visual storytelling that explains complex products, services, and procedures), Virtual Production (LED screen volume studio services using real-time engines for in-camera VFX in film, TV, and commercials), and Interactive experiences (AR, VR, and touchscreen applications for web, mobile, iPad, and VR headsets). All services are delivered as custom enterprise projects with pricing based on project scope, complexity, and deliverables.

Product overview

Xvision is a visualization studio offering three core service lines: Animation, Virtual Production, and Interactive experiences. Animation services create motion graphics and visual storytelling content; Virtual Production uses LED screens and realtime engines for studio filming; Interactive delivers AR, VR, and touchscreen experiences. These services are offered as standalone offerings that can be applied to client projects across various industries including energy, shipping, entertainment, and healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation
• Virtual Production
• Interactive
• Model Optimization Services

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Kongsberg MaritimeminorStrategic or Co-development PartnerCollaborated on Reach Remote concept visualization project. Kongsberg Maritime supplied their models and collaborated on the story to showcase remote inspection and maintenance capabilities for offshore installations.
• MassterlyminorStrategic or Co-development PartnerPartnered on Reach Remote concept for remote offshore operations. Massterly supplied models and contributed to the collaborative narrative showing autonomous vessel operations.
• Harald ZwartminorImplementation/ SI/ Consulting PartnerFilm director engaged for Telia commercial project. Xvision provided virtual production services while Zwart directed the high-speed chase scene and other sequences.
• Roar UthaugminorImplementation/ SI/ Consulting PartnerFilm director for Troll TV series (Netflix). Xvision provided virtual production services for scenes filmed in LED studio volume at Dovre mountain location.
• Nordisk Film ProductionminorImplementation/ SI/ Consulting PartnerProduction company for Fenris drama for Viaplay/HBO. Xvision provided virtual production services for the wolf-focused storyline.
• TryminorChannel Partner/ Reseller/ DistributorAdvertising agency representing Rema 1000. Try agency contracted Xvision for virtual production services on the 'Here we go!' commercial shoot.
• Einar FilmminorImplementation/ SI/ Consulting PartnerProduction company for Rema 1000 commercial. Xvision provided LED studio volume and virtual production expertise.
• TangrystanminorImplementation/ SI/ Consulting PartnerProduction company for NAF 'Dra til helvete!' campaign. Xvision provided virtual production services, directed by Lars Kristian Flemmen.
• Sculptor MediacoreImplementation/ SI/ Consulting PartnerFilm production company for Absolution feature film starring Liam Neeson. Xvision provided their purpose-built LED stage in Boston, Massachusetts for virtual production of the aging gangster film.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NEP Group: NEP Group provides broadcast and virtual production infrastructure including LED stages and live event services, competing with Xvision's Boston LED stage for high-end commercial and event productions.
• Framestore: Framestore is an established VFX, animation, and immersive content studio with virtual production capability; it competes with Xvision on higher-budget film and brand projects but at a much larger scale.
• DNEG: DNEG is a global VFX and animation house with growing virtual production capability, serving film and streaming clients that overlap with Xvision's tier-one entertainment roster.
• Industrial Light & Magic (ILM): ILM (Lucasfilm) operates ILM StageCraft LED virtual production volumes and offers VFX/animation at the highest end; competes with Xvision for marquee film and streaming projects.

Direct peers

• Pixomondo: Pixomondo operates a global network of LED virtual production stages and provides virtual production services for film, TV, and streaming clients, directly competing with Xvision's virtual production offering.
• MARS Volume: MARS Volume runs purpose-built LED in-camera VFX stages and produces virtual production content for major streaming and advertising clients, comparable in service scope and stage-based delivery model.
• Dimension Studio: Dimension Studio delivers virtual production, volumetric capture, and immersive content for film and brand clients using LED volume workflows, overlapping closely with Xvision's core services.
• Storm Studios: Storm Studios is a Norwegian animation and VFX house delivering high-end animated content and visual effects for film, TV, and brands, directly comparable to Xvision's Norwegian animation and visualization work.

Others

• Disguise: Disguise provides the technology platform (media servers, render engines, stage control) that powers LED volume virtual production, making it a key enabling peer and indirect competitor to Xvision's virtual production services.
• Brompton Technology: Brompton Technology manufactures LED video processing used in virtual production volumes globally, including stages comparable to Xvision's Boston facility; relevant as an enabling infrastructure peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/xvisionconsulting
• LinkedInlinkedin.com/company/xvision

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xvision