Odell Brewing Company

What Odell Brewing Company does

Odell Brewing Company is an independent, 100% employee-owned craft brewery founded in 1989 in Fort Collins, Colorado, and currently ranked as the 17th largest craft brewer in the United States by the Brewers Association. The company produces a portfolio that spans year-round flagships such as 90 Shilling Ale, IPA, Lagerado, Hazer Tag, Mountain Standard, and Drumroll, alongside seasonal releases (Isolation Ale, Oktoberfest, Peach Stand Rambler, Sippin' Blackberry) and limited-run specialty beers (Friek, Limerado, MDRN IPA). Production is anchored by a 125-barrel custom brewhouse with three fermentation cellars and full keg, can, and bottle lines, supplemented by 10-barrel pilot systems at the Denver taprooms that drive experimental small-batch releases; an adjacent urban winery, The OBC Wine Project, extends the business into wine. Odell makes money through three channels: direct-to-consumer sales at three company-owned taprooms (Fort Collins, Five Points Denver, Sloan's Lake Denver) offering on-site consumption, growler/crowler fills, and packaged beer; wholesale distribution of packaged beer through retailers such as King Soopers, Target, Walmart, and Total Wine across 18 states; and ancillary streams including the $10–$15/month Beer Club subscription, merchandise (Odell Gear), and private event rentals. The customer base is a long-tail mix of regional craft beer enthusiasts and retail consumers, with the company's employee-ownership model, local sourcing (Root Shoot Malting Colorado corn, Cache la Poudre River water), and community event programming (Run Club, Goat Happy Hour, trivia, live music, ski-resort collaborations) serving as core brand and retention levers.

Name

Odell Brewing Company

Legal name

Odell Brewing Co.

Website

https://www.odellbrewing.com/

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Odell Brewing Company is a 100% employee-owned Fort Collins craft brewery, the 17th largest in the U.S., producing year-round, seasonal, and limited-release beers across three taprooms and an adjacent urban winery, with wholesale distribution in 18 states.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Microbreweries & Craft Breweries (THAFALAC), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer production
• Brewery taproom services
• Craft beer distribution
• Seasonal beer releases
• Employee owned brewery

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales: Direct beer sales for on-site consumption at three taproom locations (Fort Collins, Five Points Denver, Sloan's Lake Denver), including flights, pints, and growler/crowler fills.
2. Wholesale Distribution: Packaged beer (cans, bottles, kegs) sold through retail partners including King Soopers, Target, Walmart, Total Wine, and through distribution network across 18 states.
3. Beer Club Membership: $10-15/month subscription providing members one $1 pint weekly, driving recurring revenue and customer loyalty. Available at all taproom locations.
4. Merchandise and Gear: Online merchandise store selling branded apparel, hats, pint glasses, and other gear through their e-commerce platform.
5. Private Event Rentals: Venue rental for private events including weddings, corporate events, and celebrations at Fort Collins, Five Points, Sloan's Lake, and OBC Wine Project locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Odell Brewing Company is a 100% employee-owned craft brewery that produces and sells a diverse portfolio of year-round, seasonal, and limited-release beers through three company-owned taprooms in Fort Collins and Denver, Colorado, plus wholesale distribution across 18 states. The brewery operates a 125-barrel brewhouse for production alongside 10-barrel pilot systems for experimental small-batch releases, and runs The OBC Wine Project, an adjacent urban winery producing wines. Revenue is supplemented by a Beer Club membership subscription and a branded merchandise e-commerce store.

Product overview

Odell Brewing Company is a craft brewery offering a diverse portfolio of beers centered around a core lineup of year-round offerings supplemented by seasonal and limited-release specialty beers. The core products include 90 Shilling Ale (flagship amber ale), Lagerado (lager), IPA, Hazer Tag (Hazy IPA), Kernel Mexican Lager, Odell Pils, Easy Street (wheat beer), Mountain Standard (Mountain Style IPA), Drumroll (Hazy Pale Ale), MDRN IPA, and Myrcenary (Double IPA). Seasonal offerings include Sippin' Pretty Guava Lime Ale and Sippin' Blackberry (fruited sours), Peach Stand Rambler, Isolation Ale (winter warmer), and Oktoberfest. Specialty products include the barrel-aged Friek and limited releases like Limerado. The company operates as a multi-location brewery with taprooms in Fort Collins (founding home with 125-barrel system), Five Points Denver (pilot system for experimental beers), and Sloan's Lake Denver (pilot system with pizzeria). Additional offerings include the Odell Beer Club membership ($1 pints), branded merchandise (Odell Gear), and The OBC Wine Project urban winery producing wines. The company is 100% employee-owned and distributes across 18 states in the US.

Differentiator

Problem solved

Functional benefit

Products and services

• 90 Shilling Ale

Quantifiable outcome

• 17th largest US craft brewer

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• Copper Mountain Ski ResortminorStrategic or Co-development Partner · 18 February 2025Thunder Lizard limited-release hoppy ale collaboration celebrating the grand opening of Copper Mountain's upgraded Timberline Express six-person high-speed chairlift. The 5% ABV beer with citrus and pine notes was available exclusively at T-Rex Grill at the resort. Marked Odell as the resort's official beer partner.
• Root Shoot MaltingminorStrategic or Co-development PartnerLocal Colorado supplier providing non-GMO corn used in Kernel Mexican Lager, supporting Odell's commitment to locally-sourced ingredients.
• Coalition For The Poudre River WatershedminorStrategic or Co-development PartnerCollaboration on Little Cache Kernza Rye beer, brewed with Horse & Dragon and New Belgium to support the Coalition For The Poudre River Watershed.
• Guided Goat HikesminorGTM or Marketing PartnerPartnership for Goat Happy Hour events at Five Points Brewhouse, bringing goats to the taproom for community engagement.
• Bike Fort CollinsminorGTM or Marketing PartnerCollaboration for Bike From Work Bash event promoting community cycling culture.
• We Don't WasteminorStrategic or Co-development PartnerCollaboration on Wheat Don't Waste fruited wheat ale brewed with recovered sourdough loaves and lemons to celebrate No Food Waste month and Earth Day.
• Alana Faith Chen FoundationminorStrategic or Co-development PartnerCollaboration on What I Be beer, a soda-style beer brewed with cherry and lime puree and Ugandan vanilla beans.
• GreenspacesminorGTM or Marketing PartnerCommunity partner for Earth Day neighborhood clean-up events starting at Greenspaces location and ending at Five Points Brewhouse.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Breckenridge Brewery: Colorado craft brewery with similar size, taproom/liquor store hybrid model, and mountain-lifestyle brand positioning overlapping with Odell's identity.
• Great Divide Brewing Company: Denver-based craft brewery with comparable product portfolio (IPAs, stouts, sours), taproom presence, and regional distribution scale in the Mountain West.
• Left Hand Brewing Company: Longmont, Colorado-based craft brewer with comparable distribution reach, taproom model, and portfolio breadth targeting similar craft enthusiasts.
• New Belgium Brewing Company: Founded in Fort Collins, Colorado, New Belgium is a similarly-sized craft brewer with comparable distribution scale, taproom operations, and Colorado heritage, making it Odell's most direct geographic and operational peer.
• Stone Brewing Co. Independent craft brewer of similar scale with strong taproom/brewpub presence, broad national distribution, and comparable portfolio of hop-forward and experimental beers.
• Avery Brewing Company: Boulder, Colorado-based craft brewery with comparable distribution, taproom experience, and portfolio of hop-forward ales and experimental barrel-aged offerings.
• Troegs Independent Brewing: Family-owned craft brewer of similar scale in the eastern US, with taproom destination model and comparable portfolio breadth.
• Bell's Brewery: Michigan-based regional craft brewer of similar scale (top 10 craft), with comparable distribution footprint, flagship beer portfolio, and taproom experience strategy.
• Boulder Beer Company: Colorado-based craft brewer with comparable distribution scale, mountain-lifestyle branding, and taproom model, though smaller and more regionally concentrated.
• Harpoon Brewery: Independent regional craft brewer (New England) with comparable size, multi-state distribution, and taproom/restaurant experience similar to Odell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAzz9J7n4I2wS4KBbZ7XMtA
• Facebookfacebook.com/OdellBrewingCo
• Instagraminstagram.com/odellbrewing/?hl=en
• Xx.com/OdellBrewing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odell Brewing Company