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Green Lawn Fertilizing

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uuid000g5q5

Namestring
Green Lawn Fertilizing
Legal namestring
Green Lawn Fertilizing, Inc.
Websiteurl
greenlawnfertilizing.com
Company typeenum
Private
Founded yearint
2004
Descriptiontext

Green Lawn Fertilizing, Inc. is a privately held, founder-built lawn care and pest control operator headquartered in West Chester, Pennsylvania, serving residential and commercial customers across the PA–NJ–DE tri-state region through 7 branch locations. Founded in 2004 by Matt Jesson (who began his trade as Jesson Landscaping in the late 1980s), the company runs two operating brands: Green Lawn Fertilizing for turf and ornamental care, and Green Pest Solutions (launched 2012) for general pest and termite control. The product portfolio centers on a core 8-application annual Green Lawn Program priced from $54 per application on a 3,000 sq ft lawn, with attach modules for natural/organic care, tree & shrub healthcare, mosquito control, aeration & overseeding, flea & tick, fungicide, grub, and lime treatments, plus a dedicated commercial-services line and an SSL-encrypted customer portal (glfcustomer.com). On the technology side, the business is a route-based service operation rather than a software platform: technicians deploy L.T. Rich Rider spreaders for application, the fleet is monitored through Azuga GPS/driver-safety software (with a driver-score raffle incentive), and the customer account site uses SSL encryption — no proprietary AI, software IP, or patents are disclosed.

The business model is overwhelmingly recurring and consumer-direct. Revenue is generated primarily through annual lawn-care programs and bundled pest subscriptions, supplemented by à la carte add-on services, with acquisition driven by a free-estimate funnel (web, phone at 888-581-5296, referral program that donates $25 to CHOP per referral), digital marketing, community/charity work, and the Philadelphia Phillies partnership. The company is bootstrapped and founder-controlled, with no disclosed outside capital, and reported revenue grew from roughly $5M in 2010 to $11M in 2016, $50M+ by 2024, and is on pace to cross the $100M threshold in 2025, serving 65,000+ customers with 365+ team members.

Short descriptiontext

Green Lawn Fertilizing is a privately held, founder-built lawn care and pest control operator serving 65,000+ residential and commercial customers across Pennsylvania, New Jersey, and Delaware through 7 branches, offering recurring 8-application turf programs and pest services approaching $100M in revenue.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersWest Chester, United States
HQ citystring
West Chester
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
lawn care services, lawn fertilization programs, weed control treatments, residential pest control, tree and shrub care
Industry3 codes
1Turf Care (Fertilization, Aeration & Weed/Pest Control)
CodeIMAIAIADPrimaryYes
2Organic & Eco-Friendly Lawn Treatments
CodeHSAIAGAHPrimaryNo
3Lawn Aeration & Overseeding (Core Aeration, Seeding)
CodeHSAIAAAEPrimaryNo
NAICS code1 code
  • Landscaping Services561730
SIC code1 code
  • Agricultural Services700
Product category
Lawn Care Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Lawn Care Programs
TypeSubscription Recurring
Description

Recurring revenue from lawn care programs consisting of 8 applications per year. Services include fertilization, weed control, and other treatments delivered by certified technicians to residential and commercial customers.

greenlawnfertilizing.com
2Individual Services
TypeSubscription Recurring
Description

A la carte services including mosquito control, flea & tick control, tree & shrub care, aeration & seeding, fungicide, grub control, and lime applications. These can be purchased as add-ons to core programs or as standalone services.

greenlawnfertilizing.com
3Pest Control Services
TypeSubscription Recurring
Description

Green Pest Solutions brand provides pest control services, which grew from $7.1M to over $12.5M in revenue under Jim Carnelli's leadership, serving over 17,000 customers.

greenlawnfertilizing.com
4Commercial Services
TypeSubscription Recurring
Description

Commercial lawn care and pest control services for business customers in the tri-state area.

greenlawnfertilizing.com
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Pricing details1 tier
1Per-application pricing starting at $54 for 3,000 SF lawn
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Starting price of $54 per application based on a 3,000 square foot lawn. Pricing varies based on measured lawn size. Programs consist of 8 applications.

greenlawnfertilizing.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Green Lawn Fertilizing provides professional residential and commercial lawn care services across Pennsylvania, New Jersey, and Delaware, anchored by an 8-application annual lawn fertilization and weed control program. The company also delivers standalone services such as tree and shrub healthcare, mosquito control, aeration and overseeding, flea and tick control, fungicide, grub control, and lime applications, alongside pest control through its Green Pest Solutions sub-brand.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Trusted by over 39,000 homeowners in PA, NJ & DE
+4 more records
Product overview1 text field

Green Lawn Fertilizing offers a comprehensive lawn care service portfolio centered on its core 8-application Green Lawn Program, with add-on modules for specialized treatments. The company operates two sub-brands: Green Lawn Fertilizing for lawn care services and Green Pest Solutions (launched in 2012) for pest control. Services include lawn fertilization and weed control, natural/organic care, tree and shrub healthcare, mosquito control, aeration and seeding, flea and tick control, fungicide treatments, grub control, and lime applications. Additional offerings include commercial services and a customer account portal for account management. The company also provides free lawn care guides and educational resources through its Learning Center.

Product and service11 records
1The Green Lawn Program
2Natural Program
3Tree & Shrub Healthcare
4Mosquito Control
5Aeration & Overseeding
6Flea & Tick Control
7Fungicide Control
8Grub Control
9Lime Applications
10Commercial Services
11Green Pest Solutions
Scale indicator13 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
1Philadelphia Phillies
Strategic tierCoreTypeGTM or Marketing Partner
Description

Green Lawn Fertilizing is an Official Philadelphia Phillies Partner, stepping up to the plate with the Phillies to help homeowners get their lawns game-ready. This partnership provides brand visibility and marketing association with the Philadelphia baseball team.

2Children's Hospital of Philadelphia (CHOP)
Strategic tierCoreTypeGTM or Marketing Partner
Description

The company donated $100,000 to Children's Hospital of Philadelphia. Through the referral program, $25 is donated to CHOP for each friend or neighbor referred, and the referrer also receives a $25 gift card.

3PLANET (Professional Landcare Network)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Active member of PLANET, participating in annual Renewal & Remembrance project at Arlington National Cemetery. Company has supported this event for 7+ years, donating time and services.

4Project EverGreen / GreenCare for Troops
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Participant in Project EverGreen's GreenCare for Troops program, providing free lawn care services to military families in need.

5Lawn Care Association of Pennsylvania (LCAP)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Company VP Tom Knopsnyder served as LCAP President for two years. The company is actively involved in the association's advocacy for lawn care professionals in Pennsylvania.

greenlawnfertilizing.com
6National Pest Management Association (NPMA)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Green Pest Solutions is a member of NPMA, the leading trade association for the pest management industry.

7Pennsylvania Pest Management Association
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Green Pest Solutions holds membership in the Pennsylvania Pest Management Association.

greenlawnfertilizing.com
Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Green Lawn Fertilizing

Lawn Care Servicesgreenlawnfertilizing.com

Green Lawn Fertilizing is a privately held, founder-built lawn care and pest control operator serving 65,000+ residential and commercial customers across Pennsylvania, New Jersey, and Delaware through 7 branches, offering recurring 8-application turf programs and pest services approaching $100M in revenue.

What Green Lawn Fertilizing does

Green Lawn Fertilizing, Inc. is a privately held, founder-built lawn care and pest control operator headquartered in West Chester, Pennsylvania, serving residential and commercial customers across the PA–NJ–DE tri-state region through 7 branch locations. Founded in 2004 by Matt Jesson (who began his trade as Jesson Landscaping in the late 1980s), the company runs two operating brands: Green Lawn Fertilizing for turf and ornamental care, and Green Pest Solutions (launched 2012) for general pest and termite control. The product portfolio centers on a core 8-application annual Green Lawn Program priced from $54 per application on a 3,000 sq ft lawn, with attach modules for natural/organic care, tree & shrub healthcare, mosquito control, aeration & overseeding, flea & tick, fungicide, grub, and lime treatments, plus a dedicated commercial-services line and an SSL-encrypted customer portal (glfcustomer.com). On the technology side, the business is a route-based service operation rather than a software platform: technicians deploy L.T. Rich Rider spreaders for application, the fleet is monitored through Azuga GPS/driver-safety software (with a driver-score raffle incentive), and the customer account site uses SSL encryption — no proprietary AI, software IP, or patents are disclosed.

The business model is overwhelmingly recurring and consumer-direct. Revenue is generated primarily through annual lawn-care programs and bundled pest subscriptions, supplemented by à la carte add-on services, with acquisition driven by a free-estimate funnel (web, phone at 888-581-5296, referral program that donates $25 to CHOP per referral), digital marketing, community/charity work, and the Philadelphia Phillies partnership. The company is bootstrapped and founder-controlled, with no disclosed outside capital, and reported revenue grew from roughly $5M in 2010 to $11M in 2016, $50M+ by 2024, and is on pace to cross the $100M threshold in 2025, serving 65,000+ customers with 365+ team members.

Green Lawn Fertilizing firmographics

Firmographics
Name
Green Lawn Fertilizing
Legal name
Green Lawn Fertilizing, Inc.
Website
https://greenlawnfertilizing.com
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
51–100 employees
Short description
Green Lawn Fertilizing is a privately held, founder-built lawn care and pest control operator serving 65,000+ residential and commercial customers across Pennsylvania, New Jersey, and Delaware through 7 branches, offering recurring 8-application turf programs and pest services approaching $100M in revenue.
Ownership category
akta.pro rank

Green Lawn Fertilizing industry classification

Industry
Product category
Lawn Care Services
NAICS
Landscaping Services (561730)
SIC
Agricultural Services (700)
akta.pro primary industry
Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
akta.pro secondary industries
Organic & Eco-Friendly Lawn Treatments (HSAIAGAH), Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE)

Keywords

  • Lawn care services
  • Lawn fertilization programs
  • Weed control treatments
  • Residential pest control
  • Tree and shrub care

Where Green Lawn Fertilizing is headquartered

Location

Headquarters

HQ city
West Chester
HQ country
United States
HQ region
North America

Offices6 records

Markets served

Green Lawn Fertilizing business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

  1. Lawn Care Programs: Recurring revenue from lawn care programs consisting of 8 applications per year. Services include fertilization, weed control, and other treatments delivered by certified technicians to residential and commercial customers.
  2. Individual Services: A la carte services including mosquito control, flea & tick control, tree & shrub care, aeration & seeding, fungicide, grub control, and lime applications. These can be purchased as add-ons to core programs or as standalone services.
  3. Pest Control Services: Green Pest Solutions brand provides pest control services, which grew from $7.1M to over $12.5M in revenue under Jim Carnelli's leadership, serving over 17,000 customers.
  4. Commercial Services: Commercial lawn care and pest control services for business customers in the tri-state area.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goPer-application pricing starting at $54 for 3,000 SF lawn

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Green Lawn Fertilizing product offering

Product offering

Core offering

Green Lawn Fertilizing provides professional residential and commercial lawn care services across Pennsylvania, New Jersey, and Delaware, anchored by an 8-application annual lawn fertilization and weed control program. The company also delivers standalone services such as tree and shrub healthcare, mosquito control, aeration and overseeding, flea and tick control, fungicide, grub control, and lime applications, alongside pest control through its Green Pest Solutions sub-brand.

Product overview

Green Lawn Fertilizing offers a comprehensive lawn care service portfolio centered on its core 8-application Green Lawn Program, with add-on modules for specialized treatments. The company operates two sub-brands: Green Lawn Fertilizing for lawn care services and Green Pest Solutions (launched in 2012) for pest control. Services include lawn fertilization and weed control, natural/organic care, tree and shrub healthcare, mosquito control, aeration and seeding, flea and tick control, fungicide treatments, grub control, and lime applications. Additional offerings include commercial services and a customer account portal for account management. The company also provides free lawn care guides and educational resources through its Learning Center.

Differentiator

Problem solved

Functional benefit

Products and services

  • The Green Lawn Program
  • Natural Program
  • Tree & Shrub Healthcare
  • Mosquito Control
  • Aeration & Overseeding
  • Flea & Tick Control
  • Fungicide Control
  • Grub Control
  • Lime Applications
  • Commercial Services
  • Green Pest Solutions

Quantifiable outcome

  • Trusted by over 39,000 homeowners in PA, NJ & DE
  • +4 more outcomes

Companies that use Green Lawn Fertilizing

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Green Lawn Fertilizing technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Green Lawn Fertilizing partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Philadelphia PhilliescoreGTM or Marketing PartnerGreen Lawn Fertilizing is an Official Philadelphia Phillies Partner, stepping up to the plate with the Phillies to help homeowners get their lawns game-ready. This partnership provides brand visibility and marketing association with the Philadelphia baseball team.
  • Children's Hospital of Philadelphia (CHOP)coreGTM or Marketing PartnerThe company donated $100,000 to Children's Hospital of Philadelphia. Through the referral program, $25 is donated to CHOP for each friend or neighbor referred, and the referrer also receives a $25 gift card.
  • PLANET (Professional Landcare Network)minorStrategic or Co-development PartnerActive member of PLANET, participating in annual Renewal & Remembrance project at Arlington National Cemetery. Company has supported this event for 7+ years, donating time and services.
  • Project EverGreen / GreenCare for TroopsminorStrategic or Co-development PartnerParticipant in Project EverGreen's GreenCare for Troops program, providing free lawn care services to military families in need.
  • Lawn Care Association of Pennsylvania (LCAP)minorStrategic or Co-development PartnerCompany VP Tom Knopsnyder served as LCAP President for two years. The company is actively involved in the association's advocacy for lawn care professionals in Pennsylvania.
  • National Pest Management Association (NPMA)minorStrategic or Co-development PartnerGreen Pest Solutions is a member of NPMA, the leading trade association for the pest management industry.
  • Pennsylvania Pest Management AssociationminorStrategic or Co-development PartnerGreen Pest Solutions holds membership in the Pennsylvania Pest Management Association.

Scale indicators13 records

Recent moves9 records

Expansion highlights5 records

Green Lawn Fertilizing competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Green Lawn Fertilizing social profiles

Digital presence

Green Lawn Fertilizing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Green Lawn Fertilizing leadership team

Management profile

Number of profiles

Profiles10 records

Green Lawn Fertilizing subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Green Lawn Fertilizing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Green Lawn Fertilizing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Lawn Fertilizing

What does Green Lawn Fertilizing do?

Green Lawn Fertilizing provides professional residential and commercial lawn care services across Pennsylvania, New Jersey, and Delaware, anchored by an 8-application annual lawn fertilization and weed control program. The company also delivers standalone services such as tree and shrub healthcare, mosquito control, aeration and overseeding, flea and tick control, fungicide, grub control, and lime applications, alongside pest control through its Green Pest Solutions sub-brand.

Is Green Lawn Fertilizing a public or private company?

Green Lawn Fertilizing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Green Lawn Fertilizing founded?

Green Lawn Fertilizing was founded in 2004. It employs 51 to 100 people.

Where is Green Lawn Fertilizing based?

Green Lawn Fertilizing is headquartered in West Chester, United States, in the North America region.

How does Green Lawn Fertilizing make money?

Four revenue lines are on record. Lawn Care Programs are the primary driver. The others are individual Services, pest Control Services and commercial Services.

Does Green Lawn Fertilizing have an API?

No public API is recorded for Green Lawn Fertilizing.

What industry is Green Lawn Fertilizing in?

Green Lawn Fertilizing's product category is Lawn Care Services. Its primary akta.pro industry code is IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control), with a secondary code of HSAIAGAH, Organic & Eco-Friendly Lawn Treatments. Its NAICS code is 561730 and its SIC code is 700.

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