Binho
Binho is a privately-held San Francisco company that designs multi-protocol USB host adapters (Supernova, Pulsar) and an I3C Protocol Analyzer plugin for embedded-systems engineers and semiconductor companies, and provides hardware engineering services for Physical AI, wearables, and robotics through its Intelligent Systems & Robotics division.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Binho does
Binho LLC is a privately-held, San Francisco-based Test & Measurement and engineering services company operating two divisions: a Test & Measurement tools business and an Intelligent Systems & Robotics (ISR) services business. Its core products are the Binho Supernova ($1,999 MSRP) and Binho Pulsar ($599 MSRP) multi-protocol USB host adapters supporting I3C, I2C, SPI, UART, 1-Wire, CAN-FD, RS-485, and 10BASE-T1S, complemented by an I3C Protocol Analyzer plugin for Saleae Logic hardware and resold third-party accessories (PCBite handsfree probes, XyphroLabs USB-GPIB adapters). The products target embedded systems engineers and semiconductor companies during silicon validation and hardware bring-up; the company cites 200+ semiconductor customers and trusted-by logos including Microsoft, Samsung, Google, NVIDIA, Intel, AMD, Meta, Bosch, Microchip, STMicroelectronics, Micron, and others.
Underlying the product line is deep MIPI I3C protocol expertise: Binho is a MIPI Alliance Contributor Member actively participating in the I3C Working Group and Plugfests (Munich, San Jose, Taipei), and operates the I3C Cafe community knowledge hub cataloging 103 I3C-enabled devices across 24 manufacturers. The ISR division extends the company into end-to-end hardware product development (electrical, firmware, mechanical) for Physical AI, wearables, IoT, Edge AI, and robotics customers, claiming 100+ products developed and 10M+ units shipped.
Revenue is generated through one-time hardware sales via direct e-commerce and distributors (DigiKey, Mouser, EagleTek in Taiwan), annual software licenses for the I3C Analyzer plugin (including a free 45-day license bundled with Microchip's PIC18-Q20 Curiosity Nano dev board), and professional engineering services under ISR and Mission Control. The company is bootstrapped (no VC funding disclosed), operates with 1-10 employees, and is led by founder Jonathan Georgino (CEO/CTO). Distribution combines direct website sales, an account-management portal, and channel partnerships with Microchip, Saleae, EagleTek, Sensepeek, and XyphroLabs.
Binho firmographics
Firmographics- Name
- Binho
- Legal name
- Binho
- Website
- https://binho.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Binho is a privately-held San Francisco company that designs multi-protocol USB host adapters (Supernova, Pulsar) and an I3C Protocol Analyzer plugin for embedded-systems engineers and semiconductor companies, and provides hardware engineering services for Physical AI, wearables, and robotics through its Intelligent Systems & Robotics division.
- Ownership category
- akta.pro rank
Binho industry classification
Industry- Product category
- Test & Measurement Equipment
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Storage/IO Controllers & Bridge ICs (USB/PCIe/SATA/NVMe) (HDAHAJAI)
Keywords
Where Binho is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Binho business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of USB host adapters (Supernova, Pulsar), protocol analyzers, handsfree probes, and third-party products (USB GPIB adapters). One-time hardware purchase model with 90-day return policy and 730-day warranty.
- Software Licenses: I3C Protocol Analyzer Plugin for Saleae Logic sold with multiple licensing tiers. Partnership with Microchip provides free 45-day license bundled with PIC18-Q20 Curiosity Nano dev board.
- Expert Engineering Services: Product development services spanning electrical, firmware, and mechanical engineering for Intelligent Systems & Robotics division. Services cover wearables, IoT, Edge AI, and robotics projects from prototype to mass production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Binho Supernova - Multi-protocol USB host adapter |
| One time/ perpetual license | Pay-as-you-go | Binho Pulsar - USB host adapter |
| Subscription | Annual | I3C Protocol Analyzer Plugin for Saleae Logic |
| One time/ perpetual license | Pay-as-you-go | Saleae Logic Pro 8 |
| One time/ perpetual license | Pay-as-you-go | Saleae Logic Pro 16 |
| One time/ perpetual license | Pay-as-you-go | Scout SC4420 Serial Bus Controller |
| One time/ perpetual license | Pay-as-you-go | PGY-I3C-EX-PD-Lite Protocol Exerciser |
| One time/ perpetual license | Pay-as-you-go | PGY-I3C-EX-PD Protocol Exerciser |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Binho product offering
Product offeringCore offering
Binho designs, manufactures, and sells multi-protocol USB host adapters (Supernova and Pulsar) and an I3C Protocol Analyzer plugin for Saleae Logic, used by embedded systems engineers and semiconductor companies to debug, validate, and ship I3C, I2C, SPI, and UART designs. The company also resells complementary accessories (Sensepeek PCBite handsfree probes, XyphroLabs USB GPIB adapters) and operates an Intelligent Systems & Robotics (ISR) division that provides end-to-end hardware engineering services for Physical AI, wearables, IoT, and robotics products.
Product overview
Binho is a Test & Measurement and engineering services company offering a portfolio of hardware development tools and services centered on the MIPI I3C protocol ecosystem. The core product line consists of the Binho Supernova and Binho Pulsar USB host adapters for multi-protocol bus control (I3C, I2C, SPI, UART), supplemented by the I3C Protocol Analyzer plugin for Saleae Logic. Binho also resells complementary third-party hardware including Sensepeek PCBite handsfree probes and XyphroLabs USB GPIB adapters. On the services side, the Intelligent Systems & Robotics (ISR) division provides full-stack hardware engineering (electrical, firmware, mechanical) from prototype through mass production, while Mission Control offers expert engineering support. The I3C Cafe platform (a knowledge hub with device database, tools reference, and technical articles) extends the company's reach as a thought leader in the I3C ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Test & Measurement: Professional tools division for hardware development, debugging, and validation of embedded systems
- Intelligent Systems & Robotics (ISR)
- I3C Cafe
- Mission Control
- Binho Supernova
- Binho Pulsar
Products and services
- Binho Supernova Multi-protocol USB host adapter enabling active control of I3C, I2C, SPI, and UART buses directly from a computer, with a cross-platform GUI application, Python module, and C/C++ SDK. Priced at $1,999 MSRP for embedded systems engineers and semiconductor companies.
- Binho Pulsar Multi-protocol USB host adapter for I2C, SPI, and UART bus control, positioned as a lower-cost alternative to the Supernova. Priced at $599 MSRP for embedded systems engineers.
- I3C Protocol Analyzer Plugin Protocol analysis software plugin for Saleae Logic hardware (Pro 8 and Pro 16), providing protocol decoding and analysis for I3C SDR and DDR modes. Sold via multiple subscription licensing tiers, with a free 45-day license bundled with Microchip's PIC18-Q20 Curiosity Nano dev board.
- XyphroLabs USBGpib V2 USB-to-GPIB adapter enabling legacy GPIB instrumentation to be controlled over USB for test and measurement applications. Resold by Binho as a partner product, priced at $59.
- PCBite Handsfree Probe Kit (SQ10) Handsfree probe kit including 4x SQ10 probes and test wires, designed for reliable signal access during hardware bring-up and debugging. Resold by Binho from partner Sensepeek, priced at $199.
- PCBite Handsfree Probe Kit (SQ200 + SQ10) High-bandwidth handsfree probe kit combining 2x SQ200 probes (200 MHz) and 4x SQ10 probes with test wires for comprehensive signal access. Resold by Binho from partner Sensepeek, priced at $365.
- Intelligent Systems & Robotics (ISR) Engineering Services End-to-end hardware product development services spanning electrical, firmware, and mechanical engineering from prototype through mass production. Serves wearables, IoT, Edge AI, and robotics projects with 100+ products developed and 10M+ units shipped.
- Mission Control Expert Support Expert engineering support and consulting services staffed by the engineers who built Binho's test tools, providing technical guidance for I3C, I2C, SPI, and UART hardware bring-up, debugging, and validation.
Quantifiable outcome
- 200+ semiconductor companies use Binho tools to develop, validate, and ship silicon platforms
- +2 more outcomes
Companies that use Binho
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Binho technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Binho partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- MicrochipcoreDevelopment Tool Partner. Microchip bundles a free 45-day license for Binho's I3C Basic Protocol Analyzer Plugin with PIC18-Q20 Curiosity Nano development boards, making it one of the lowest cost paths to I3C Target development. Partnership enables easy I3C development workflow using Binho Supernova as I3C Controller.
- Sensepeek (PCBite)supportingReseller partnership for PCBite handsfree probes. Binho sells PCBite probe kits with SQ10 and SQ200 probes as part of their product portfolio, offering reliable signal access for I3C and other protocol testing.
- XyphroLabssupportingPartnership for USB GPIB Adapters. Binho resells XyphroLabs USBGpib V2 adapters, enabling GPIB instrument control over USB for test and measurement applications.
- MIPI AlliancecoreContributor Member status. Binho actively participates in I3C Working Group, contributing to specification development. This provides unique insight into protocol developments and shapes Binho's product roadmap.
- SaleaecoreBinho developed I3C Basic Protocol Analyzer Plugin for Saleae Logic hardware (Pro 8 and Pro 16). Saleae provides demo devices for I3C Plugfest participants. Plugin enables protocol decode and analysis using Saleae's logic analyzer platforms.
- EagleTeksupportingLocal distribution partner in Taiwan. EagleTek represents Binho at MIPI Demo Day Taipei 2024 and provides regional sales and support for I3C test and measurement products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Binho competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Binho social profiles
Digital presenceBinho financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binho leadership team
Management profileNumber of profiles
Profiles1 record
Binho funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binho M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binho
What does Binho do?
Binho designs, manufactures, and sells multi-protocol USB host adapters (Supernova and Pulsar) and an I3C Protocol Analyzer plugin for Saleae Logic, used by embedded systems engineers and semiconductor companies to debug, validate, and ship I3C, I2C, SPI, and UART designs. The company also resells complementary accessories (Sensepeek PCBite handsfree probes, XyphroLabs USB GPIB adapters) and operates an Intelligent Systems & Robotics (ISR) division that provides end-to-end hardware engineering services for Physical AI, wearables, IoT, and robotics products.
Is Binho a public or private company?
Binho is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Binho founded?
Binho was founded in 2019. It employs 1 to 10 people.
Where is Binho based?
Binho is headquartered in San Francisco, United States, in the North America region.
How does Binho make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses and expert Engineering Services.
Does Binho have an API?
No public API is recorded for Binho.
What industry is Binho in?
Binho's product category is Test & Measurement Equipment. Its primary akta.pro industry code is HDAHAJAI, Storage/IO Controllers & Bridge ICs (USB/PCIe/SATA/NVMe). Its NAICS code is 334515 and its SIC code is 3825.