Greenspeed

What Greenspeed does

Greenspeed (Greenspeed NV/BV) is a Netherlands-based manufacturer of sustainable professional cleaning products serving food service, office supplies, healthcare, hospitality, and facilities-management buyers across more than 30 countries. The company sells microfibre cloths and mops, probiotic and lactic-acid cleaning agents, ergonomic cleaning tools, and modular cleaning trolleys through a combination of a distributor/reseller network, an office-supplies channel push, and a registered B2B e-commerce webshop. Manufacturing of cleaning detergents takes place at an ecologically designed factory in Boulogne-Sur-Mer, France, operating on 100% renewable energy.

The product platform rests on two proprietary technology pillars. First, probiotic cleaning formulations built on a consortium of three Bacillus strains (Bacillus subtilis, Bacillus amyloliquefaciens, Bacillus pumilus) that produce enzymes — proteases, lipases, amylases — breaking down proteins, oils, starches and cellulose, with effects persisting for days after application. Clinical validation comes from a peer-reviewed 18-month study across six Belgian hospitals covering 11,842 patients that reported 54.8% fewer infections and 100x fewer antibiotic resistance genes versus conventional cleaning. Second, a microfibre and circular-textiles platform spanning the Original Microfibre Cloth (introduced 1995), the C-Shuttle trolley (>90% recycled PP, 200 kg load), and Re-belle — billed as the world's first 100% circular microfibre cloth (Cradle to Cradle Bronze). Tablet-format SKUs (Probio Tab, Fizzy Flo, Fizzy Flush) cut transport CO₂ and storage by up to 99%.

The revenue model is one-time B2B product sale with wholesale pricing gated behind registered accounts; an order threshold of €3,000 waives delivery fees in Benelux, with smaller orders carrying a €199 handling charge. Greenspeed monetises a moat of certifications (B Corp 82.5, Nordic Swan, EU Ecolabel, C2C 25+ products, ISO 9001:2015, SDG Pioneer since Oct 2023) more than proprietary technology IP, and leverages clinical evidence plus brand heritage (founded 1995, introduced microfibre to Benelux) to win sustainability-mandated tenders and distributor shelf space. The company is privately held, without disclosed external funding, and was expanded via the 2016 acquisition of Ecover Professional's B2B operations.

Name

Greenspeed

Legal name

Greenspeed NV/BV

Website

https://greenspeed.eu

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenspeed is a Netherlands-based B2B manufacturer of sustainable professional cleaning products — probiotic formulations and circular microfibre tools — sold through distributors across 30+ countries to healthcare, food service, office supplies, and facilities-management buyers.

Ownership category

akta.pro rank

Product category

Professional Cleaning Products

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561), Broom, Brush, and Mop Manufacturing (339994)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Eco All-Purpose Cleaners (CRAJAMAM)

akta.pro secondary industries

Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ), Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN)

Keywords

• Professional cleaning supplies
• Microfibre cleaning products
• Probiotic cleaning agents
• Sustainable cleaning solutions
• Cleaning tools and trolleys

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Cleaning Products B2B: Greenspeed generates revenue through the sale of professional cleaning products (microfibre cloths, mops, trolleys, probiotic cleaners, hand soaps, dosing systems, etc.) to distributors, cleaning companies, facilities managers, and other B2B customers. Products are sold through an e-commerce webshop for registered accounts and via a global distributor network in 30+ countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Greenspeed manufactures and sells a comprehensive range of sustainable professional cleaning products, including microfibre cloths and mops, probiotic cleaning agents (Trebio, Probio, Probio Tabs), modular cleaning trolleys (C-Shuttle), ergonomic mop systems (Hydra, Click'M C), plant-based disinfectants, and dosing systems. The company targets the B2B professional cleaning industry, serving cleaning companies, distributors, facilities managers, hospitals, food service, hospitality, and offices in more than 30 countries, and emphasizes circular, Cradle to Cradle certified, and eco-friendly product design.

Product overview

Greenspeed is a manufacturer of sustainable cleaning products offering a comprehensive portfolio across multiple product lines: microfiber products (cloths, mops, sponges, gloves), probiotic cleaning agents (Trebio, Probio, Probio Tab, Fizzy Flo, Fizzy Flush), cleaning tools (Hydra mop system, Click'M C magnetic mop, C-Shuttle trolleys), disinfectants (Lacto Des), dosing systems, and textile hygiene products. The company specializes in circular, healthy, and effective cleaning solutions certified with Cradle to Cradle, Nordic Swan, EU Ecolabel, and B Corp. Products are designed for professional cleaning in facilities management, healthcare, offices, hospitality, and food service sectors. Manufacturing takes place in an eco-factory in France using renewable energy.

Differentiator

Problem solved

Functional benefit

Brands

• Trebio: Third generation probiotic cleaning product featuring the Trebio Consortium, a mix of 3 advanced Bacillus strains for faster, stronger, and more sustainable cleaning.
• Probio
• Re-belle
• C-Shuttle
• Hydra
• Click'M C
• Fizzy Flo
• Fizzy Flush
• Lacto Des
• Synbio

Products and services

• Trebio Multi Probiotic all-purpose cleaner for daily use with environmentally beneficial effect. Low-foaming formula for water-resistant surfaces and floors in interior and sanitary areas, containing the proprietary Trebio Consortium of 3 Bacillus strains.
• Trebio Swan Probiotic toilet cleaner for daily use with environmentally beneficial effect. Ready-to-use formula that prevents limescale deposits and blockages with a mildly acidic formula and fresh fragrance.
• Probio Tab Probiotic cleaning tablet for making ready-to-use spray cleaners. Reduces up to 99% CO2 in transport and 99% storage space. Available in Multi (interior) and San (sanitary) variants. Zero single-use plastic packaging.
• Fizzy Flo Probiotic mild foam soap in tablet form, used with a reusable glass bottle. Matcha scented. Eliminates single-use plastic bottles.
• Fizzy Flush Multi-action toilet tab combining probiotics and enzymes. Cleans, descales, and freshens toilet while keeping drains clean and preventing blockages. Improves septic tank function.
• Re-belle Microfibre Cloth World's first 100% circular microfibre cloth made from recycled PET bottles. 100% recycled and 100% recyclable. Washable up to 500 times. Cradle to Cradle Certified Bronze, GOLD in Material Reutilization category.
• Hydra Mop System Agile and hygienic floor mopping system. Bundles power on a narrow strip for unique cleaning ability. Uses compact microfibre mops with reduced wash water volume compared to standard mops.
• Click'M C Magnetic Flat Mop Innovative magnetic flat mop system. Mop attaches with one click. Easily removed without touching. Makes flat mopping more user-friendly and hygienic.
• C-Shuttle Modular Cleaning Trolley Modular cleaning trolley made from >90% recycled PP material. Comfortable, light, and agile even with 200kg load. Customizable for specific tasks in healthcare, offices, public buildings, and schools. Lockable and with personalizable door panels.
• Lacto Des Disinfectant Powerful disinfectant based on plant-based ingredients, registered (EU-0006622-0018). Developed based on lactic acid, containing no chlorine or alcohol. Suitable for surfaces in contact with food.
• Probio Probiotic Cleaning Range Probiotic cleaning agents combining conventional cleaning agents with added bacteria. Launched in 2018 at Interclean Amsterdam with four benefits: deep cleaning, odour control, environmentally beneficial, and safety (no hazard symbols).
• Greenspeed Original Microfibre Cloth Original microfibre cloth introduced in Benelux in 1995; Greenspeed pioneered microfibre technology in the professional cleaning market and was the first to achieve Nordic Swan Ecolabel certification for microfibre.
• Bag-in-Box Automatic Dosing System Automatic dosing system for highly concentrated sustainable dishwashing products (Crystal) and laundry products (Wash). Features leak-proof connection and colour-coded integrated connector.
• Dosing Systems and Accessories Dosing caps, pumps, and spray bottles that prevent over-dosing of cleaning agents. Includes DosyGrip dispensing caps, measuring cups, and spray bottles designed for accurate and waste-reducing dosing.

Quantifiable outcome

• 54.8% fewer hospital infections and 100x fewer antibiotic resistance genes in a study of 11,842 patients across 6 hospitals using probiotic cleaning products
• +8 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• Go OceancoreStrategic or Co-development PartnerGreenspeed partners with Go Ocean for coral reef restoration. Since 1 January 2024, a portion of the revenue from Probio Tabs is directed to Go Ocean's coral reef restoration project in Indonesia. The partnership involves collaboration with local communities for coral transplantation using rope and spider techniques. As of the latest update, 160 corals have been planted and 10 spider structures have been installed. Go Ocean selects and supports projects aimed at restoring vulnerable marine ecosystems, creating ecological as well as social and economic benefits.
• Ecover Professional (acquired 2016)majorOthersIn 2016, Greenspeed took over Ecover Professional, the B2B branch of the pioneer in environmentally-friendly cleaning products. Ecover Professional was the first in the world to be awarded the Cradle to Cradle certificate within the professional cleaning industry in 2013. This acquisition strengthened Greenspeed's position in sustainable cleaning products.
• Your Nature Eco ResortminorChannel Partner/ Reseller/ DistributorYour Nature Eco Resort, a sustainable eco resort opening in spring 2022 in Belgian natural beauty, uses Greenspeed's sustainable and ecological cleaning products as part of its environmentally responsible approach.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection-prevention solutions. Competes with Greenspeed's hospital and food-service cleaning SKUs, including within sustainable product lines, through vastly larger R&D and direct-sales reach.
• Method Products (Ecover / People Against Dirty): Eco-cleaning brand within the Ecover portfolio, sharing heritage with the Ecover Professional business that Greenspeed acquired in 2016. Comparable positioning on plant-based, naturally derived cleaning formulations.
• SC Johnson Professional: B2B unit of SC Johnson covering professional cleaning, hand hygiene, and floor care. Overlaps with Greenspeed's hospitality and facilities-management detergents, dosing systems, and hand-care products.
• Seventh Generation (Unilever): Unilever-owned plant-based cleaning brand historically focused on North American retail. Comparable to Greenspeed on eco credentials and natural formulations, though Greenspeed is more B2B- and Europe-centric.
• Diversey (TASKI / Oxivir / Profi): Global B2B hygiene, cleaning, and infection-prevention company. Overlaps with Greenspeed's professional cleaning portfolio across detergents, microfibre systems, and dosing hardware, but at materially larger scale.

Direct peers

• Bio-D: UK-based manufacturer of environmentally responsible cleaning, laundry, and personal-care products. Closely comparable to Greenspeed on natural formulations, eco-certifications, and European B2B distribution.
• Dr. Weigert (neodisher / Professional Cleaning): German specialist in professional cleaning, disinfection, and hygiene for healthcare, food service, and industry. Cited as a Greenspeed distribution partner while also fielding competing ecological SKUs in the same channels.
• Vileda Professional (Freudenberg): Freudenberg's B2B professional cleaning division covering microfibre cloths, mops, and cleaning tools. Directly comparable to Greenspeed's microfibre platform, trolleys, and floor-care hardware used by facility managers and contract cleaners.
• Werner & Mertz (Frosch / green care Professional): German family-owned maker of ecological cleaning products under the Frosch / green care Professional brands. Directly competes with Greenspeed in European professional and consumer eco-cleaning, sharing the same Cradle to Cradle and EU Ecolabel positioning.

Others

• Probiotics / Novozymes (industrial cleaning ingredients): Industrial biotechnology supplier producing probiotic / enzyme ingredients used in cleaning formulations. Comparable to Greenspeed at the technology layer behind the Trebio / Probio Bacillus formulations, though not a finished-product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenspeed
• YouTubeyoutube.com/channel/UC1Jd2_FVWhj6Ja3x00q3ExllnPrDjQp8q
• Facebookfacebook.com/GreenspeedCleaning
• LinkedInlinkedin.com/company/greenspeed
• Instagraminstagram.com/greenspeed_international

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenspeed