Diagnostic Imaging Centers, P.A.

What Diagnostic Imaging Centers, P.A. does

Diagnostic Imaging Centers, P.A. is a physician-owned, private outpatient diagnostic imaging provider operating across the Kansas City metropolitan area in Kansas and Missouri. The practice operates nine clinic locations spanning Independence, Lee's Summit, Overland Park, Olathe, Northland, and Plaza, and supplements its fixed footprint with a mobile 3D mammography coach that delivers screening services to workplaces and underserved communities across Missouri. Services span MRI and Open MRI, CT, 2D and 3D mammography, ultrasound, digital X-ray, bone density (DEXA), nuclear medicine, fluoroscopy, and specialized procedures including arthrography, hysterosalpingography, and carotid Doppler screening; the practice is the only Kansas City-area provider with on-site NIOSH B Reader certification for occupational lung disease screening.

The business model is direct-to-consumer professional services revenue, billed per imaging exam through patient fees, insurance, and government programs. The company differentiates on cost transparency (published per-procedure pricing that is materially below hospital-based competitors while maintaining higher ACR accreditation), patient experience (open MRI options, abbreviated breast MRI, same-day results), and a community-health positioning anchored by a 50-year operating history, over 50,000 mammograms performed annually, and partnerships with Missouri Department of Health & Senior Services, American Cancer Society, Siteman Cancer Center, and other stakeholders on a statewide breast cancer taskforce. Go-to-market combines healthcare-provider referrals with consumer-facing channels (online scheduling, organic social, SEO, community events, and employer-hosted mobile mammography).

Strategic posture is incremental and defensive of regional share: organic service line additions (3D mammography in 2015, Abbreviated Breast MRI in 2023), selective inorganic expansion via the 2019 Watson Imaging Center acquisition, and continued investment in subspecialty radiologist recruitment. No external funding, no public-market activity, and no expansion beyond the KC metro are indicated in the available data.

Name

Diagnostic Imaging Centers, P.A.

Legal name

Diagnostic Imaging Centers, P.A.

Website

https://dic-kc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Diagnostic Imaging Centers, P.A. is a physician-owned outpatient diagnostic imaging provider operating nine clinics and a mobile mammography coach across the Kansas City metropolitan area, serving patients with MRI, CT, mammography, ultrasound, X-ray, and related services.

Ownership category

akta.pro rank

Product category

Outpatient Diagnostic Imaging

NAICS

Diagnostic Imaging Centers (621512), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Outpatient diagnostic imaging
• Medical imaging services
• Mammography screening
• Radiology services
• Mobile healthcare imaging

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Outpatient diagnostic imaging services including MRI, CT, mammography, X-ray, ultrasound, bone density scans, and specialized procedures. Revenue generated through patient fees, insurance billing, and government healthcare programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Diagnostic Imaging Centers, P.A. is an outpatient diagnostic imaging provider operating nine clinic locations across the Kansas City metropolitan area plus a mobile 3D mammography coach. The practice delivers MRI/Open MRI, CT, mammography (2D and 3D), ultrasound, X-ray, bone density (DEXA) scans, fluoroscopy, nuclear medicine, and specialized procedures such as arthrography and hysterosalpingography to individual patients referred by physicians.

Product overview

Diagnostic Imaging Centers, P.A. operates as a regional outpatient medical imaging provider offering a comprehensive portfolio of diagnostic imaging services across the Kansas City metropolitan area. The company provides a unified diagnostic imaging platform comprising MRI/Open MRI, CT Scan, Mammography (2D and 3D/tomosynthesis), Ultrasound, X-Ray, Bone Density Scans (DEXA), and specialized services including Mobile Mammography, Abbreviated Breast MRI, Arthrography, Hysterosalpingogram, Carotid Doppler Screening, Nuclear Medicine, and Fluoroscopy. The company serves patients through nine clinic locations and a mobile mammography unit, with a focus on breast imaging, neuroradiology, and musculoskeletal imaging. Services are supported by a team of radiologists and technologists, with emphasis on patient comfort, cost transparency, and same-day results availability.

Differentiator

Problem solved

Functional benefit

Brands

• Mobile 3D Mammography Coach: Mobile mammography unit providing screening services throughout the Kansas City area, particularly serving underserved communities.

Products and services

• MRI / Open MRI

Quantifiable outcome

• Over 50,000 mammograms performed annually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Missouri Department of Health & Senior ServicescoreStrategic or Co-development Partner · 25 May 2021Partner in breast cancer taskforce targeting counties with highest breast cancer mortality rates in Missouri. Mobile mammography events funded through state resources.
• Show Me Healthy WomencoreStrategic or Co-development Partner · 25 May 2021Funding and resources partner for uninsured women to receive covered mammograms at mobile mammography events.
• Gateway to HopeminorStrategic or Co-development Partner · 25 May 2021Partner in breast cancer taskforce providing support services for breast cancer patients.
• American Cancer SocietycoreStrategic or Co-development Partner · 25 May 2021National cancer organization partner in breast cancer taskforce committed to reducing breast cancer mortality.
• Siteman Cancer Center | Washington University in Saint Louis | BJC HealthcarecoreStrategic or Co-development Partner · 25 May 2021Leading cancer center partner providing clinical expertise, research, and community outreach for breast cancer early detection initiatives.
• Masonic Cancer Alliance | The University of Kansas Cancer CentercoreStrategic or Co-development Partner · 25 May 2021Regional cancer research and treatment network partner contributing to breast cancer taskforce initiatives.
• Missouri Primary Care AssociationminorStrategic or Co-development Partner · 25 May 2021Organization representing primary care providers in Missouri, partner in breast cancer taskforce to increase screening access.
• Missouri Cancer ConsortiumminorStrategic or Co-development Partner · 25 May 2021Statewide cancer consortium partner in collaborative efforts to reduce cancer mortality.
• Breast Cancer Survivors FoundationcoreGTM or Marketing Partner · 18 April 2015Provides grants to clinics nationwide for breast cancer screenings and mammograms for uninsured and underinsured women. Partnered with Diagnostic Imaging Centers for free mammogram vouchers at community events.
• National Association of Free & Charitable ClinicsminorStrategic or Co-development Partner · 18 April 2015National organization coordinating free one-day clinic events. Diagnostic Imaging Centers provides free mammogram vouchers through this partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SimonMed Imaging: SimonMed is one of the largest outpatient imaging networks in the U.S., offering MRI, CT, mammography, ultrasound, X-ray, and DEXA with transparent pricing. It is directly comparable in service portfolio, transparent-pricing positioning, and outpatient direct-to-consumer approach.
• Touchstone Medical Imaging: Touchstone operates freestanding outpatient imaging centers across multiple U.S. states offering MRI, CT, mammography, X-ray, and ultrasound. It is directly comparable as a multi-site, multi-modality outpatient imaging provider competing with hospital systems on price and convenience.
• Akumin: Akumin is a national outpatient imaging operator offering MRI, CT, mammography, X-ray, ultrasound, and nuclear medicine through fixed-site and mobile units. It is highly comparable in modality breadth, freestanding-center business model, and price-positioning strategy, though it serves different geographies.
• Center for Diagnostic Imaging (CDI): CDI (now part of US Radiology Specialists) operates a regional network of outpatient imaging centers offering MRI, CT, mammography, and related services. It is comparable in freestanding-center model, modality mix, and emphasis on referring-physician relationships, though at a larger regional scale.
• Solis Mammography: Solis Mammography is the largest independent provider of breast imaging in the U.S., specializing in mammography (2D/3D), breast ultrasound, and breast MRI. It is directly comparable to DIC's women's health specialization, mobile outreach model, and patient-experience focus, but operates at greater scale and multi-state.

Others

• Hologic: Hologic is a major medical device manufacturer of 3D mammography (tomosynthesis) systems, breast ultrasound, and related women's health imaging capital equipment. It is an ecosystem participant providing the underlying technology for DIC's 3D mammography and breast imaging service line.

Broad incumbents

• RadNet: RadNet is the largest U.S. outpatient diagnostic imaging operator with 350+ centers, providing MRI, CT, mammography, and related modalities. It is a direct strategic comparable in terms of service mix, scale economics, and outpatient vs. hospital positioning, though it operates at a national level rather than regional.

Regional players

• AdventHealth Shawnee Mission: AdventHealth operates hospital-based and outpatient imaging services in the Kansas City metro, including MRI, CT, and mammography. It is a regional competitor in the same geography competing for outpatient imaging referrals through its employed physician network.
• University of Kansas Health System: KU Health System operates a leading academic medical center in Kansas City with hospital-based and outpatient imaging services. It is a regional competitor in the same geography with academic credentials and embedded specialty referral channels that compete for advanced imaging volume.
• St. Luke's Health System (Kansas City): St. Luke's is a major Kansas City-based health system that operates hospital-based and outpatient imaging centers with MRI, CT, and mammography. It is comparable as a regional competitor in the same Kansas City geography, though differentiated by its hospital affiliation and integrated referral base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dic_kc
• Facebookfacebook.com/diagnosticimagingcenters
• LinkedInlinkedin.com/company/diagnostic-imaging-center
• Instagraminstagram.com/diagnostic_imaging_kc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diagnostic Imaging Centers, P.A.