Ullman Media

What Ullman Media does

Ullmann Medien is a German private book publisher founded in 2015 and headquartered in Rheinbreitbach, Germany, operating across the imprints Ullmann Medien, h.f.ullmann, and VISTA POINT. The company publishes a diversified portfolio including children's books (segmented by age 0-3, 4-6, 7-9, 10-12), interactive sound books with embedded audio chips, scratch and coloring books, comics and manga, Minecraft fan fiction, travel guides, and annual German tax preparation guides. Its primary customer segments are parents of young children, school-age readers (7-12), Minecraft fans, classical-music-interested parents, and German taxpayers filing annual returns.

The company's products are sold primarily through a direct-to-consumer WooCommerce-based e-commerce storefront at ullmannmedien.com and through German book retail and library supply channels operating under the Börsenverein des Deutschen Buchhandels framework, with distribution spanning Germany, Austria, and Switzerland. Pricing follows a unit-pricing model ranging from €2.99 for basic children's titles to €16.00 for premium sound books (with most sound books priced at €11.90), and most titles are available in both physical and e-book formats. Marketing relies on owned digital channels (Instagram, TikTok), SEO, and earned media via German press and library reviews.

The business model is straightforward book sales — one-time unit purchases of physical and digital books at fixed retail prices — with no disclosed subscription, licensing, or recurring revenue component beyond the annual tax-guide series. Notable validated IP includes a New York Times Bestseller title ('Fibi und ihr Einhorn') and a Creative Child Magazine Product of the Year award (2016, for 'Megacoole Papierflieger'). The technology platform is standard e-commerce with no disclosed proprietary technology, AI/ML capabilities, APIs, or app products beyond the GO VISTA plus App companion to the travel-guide imprint. No funding rounds, acquisitions, partnerships, or executive hires are disclosed in the available data.

Name

Ullman Media

Legal name

Ullmann Medien

Website

https://ullmannmedien.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ullmann Medien is a German private book publisher (Rheinbreitbach) selling children's books, interactive sound books, travel guides, comics, puzzle books, coloring books, and annual tax guides through its DTC e-commerce site and German book retail, serving parents, young readers, and German taxpayers.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)

akta.pro secondary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Children's book publishing
• Interactive sound books
• Travel guide publishing
• Coloring activity books
• Comics and manga publishing

Headquarters

HQ city

Rheinbreitbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales: One-time sale of physical books including children's books, travel guides, comics, puzzle books, and sound books. Customers purchase individual titles at fixed retail prices through the company's e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ullmann Medien is a German publishing house that produces and sells a diverse catalog of books, including children's interactive sound books, scratch books, coloring and activity books, comics and manga, travel guides, tax advisory guides, and reference titles. The company publishes under its own imprint and sub-brands (h.f.ullmann, VISTA POINT) and sells primarily direct-to-consumer through its e-commerce platform at ullmannmedien.com, with supplementary distribution through German book retailers and libraries.

Product overview

Ullmann Medien is a German book publisher offering a diverse portfolio of books across multiple categories. The core product lines include children's books (Kinderbücher) spanning age groups 0-12 years with sub-categories like sound books (Soundbücher), scratch books (Kratzbücher), coloring books, and learning books; travel guides (Reiseführer) covering global destinations; comics and manga including Minecraft fan fiction; tax advisory guides; and educational resources. The company operates distinctive product series such as the 'So klingt...' (So sounds...) classical music sound books featuring composers like Beethoven, Mozart, and Bach; 'Tagebuch eines Noobs' Minecraft fan fiction by Cube Kid; and Scratch game books for children learning programming. Products are available in physical format (hardcover, paperback, board books) and as e-books.

Differentiator

Problem solved

Functional benefit

Brands

• h.f.ullmann: Publishing imprint mentioned in press contacts alongside Ullmann Medien
• VISTA POINT

Products and services

• Children's Books (Kinderbücher)
• Sound Books (Soundbücher)
• Scratch Books (Kratzbücher / Kratzmalbücher)
• Travel Guides (Reiseführer)
• Comics & Manga
• Minecraft Books
• Tax Guides (Steuern sparen)
• Coloring Books (Malbücher)
• Puzzle Books (Rätselbücher)
• Learning Books and Games (Lernbücher / Lernspiele)
• Advice & Knowledge (Ratgeber & Wissen)
• Ferdinand Musical Picture Books
• E-Books

Quantifiable outcome

• New York Times Bestseller achieved by Fibi und ihr Einhorn series
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reise Know-How: Independent German travel guide publisher with extensive worldwide coverage. Direct overlap with Ullmann's VISTA POINT and '1000 Places To See Before You Die' travel guide series.
• Ravensburger: German family-owned publisher of children's books, puzzles, and games. Direct overlap with Ullmann on interactive children's formats, puzzles, and licensed IP, serving the same DACH retail channels.
• Carlsen Verlag: Major German children's and young-adult publisher, especially strong in comics, manga, and licensed properties. Closely comparable to Ullmann's comics/manga lineup and Minecraft/children's titles.
• Usborne Publishing: UK-based independent publisher specializing in interactive children's books including sound, lift-the-flap and activity formats. Closely comparable product strategy to Ullmann's interactive specialty formats.
• Coppenrath Verlag: German publisher of high-quality illustrated children's books, gift books and activity books. Comparable in terms of premium German-language children's and gift-format publishing.
• Loewe Verlag: Independent German children's book publisher with strong picture book and chapter book lines. Comparable to Ullmann's Kinderbücher range across the 0–12+ age spectrum.
• Thienemann-Esslinger Verlag: Long-established German children's publisher covering picture books, novels and audio titles. Overlaps with Ullmann's children's book, audio book, and gift-format strategy.

Broad incumbents

• National Geographic Kids: Global children's publishing brand combining educational and licensed content at scale. Comparable in educational children's books (e.g. Ullmann's astronomy/science titles) but operates at much larger scale and global reach.
• Dorling Kindersley (DK): Global illustrated reference and children's book publisher. Comparable to Ullmann's Ratgeber & Wissen and illustrated children's categories at a much larger, multilingual scale.

Emerging players

• Tonies (Boxine): German audio-play company for children using a physical figurine + audio system. Comparable in interactive audio content for young children (overlaps with Ullmann's Soundbücher) and targets the same DACH parent demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ullmannmedien/?hl=de
• TikToktiktok.com/@verlag.ullmann.me
• Xx.com/ullmann_int

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ullman Media