Modbargains

What Modbargains does

ModBargains is a US-based e-commerce retailer and installation service provider specializing in aftermarket automotive performance parts, accessories, and wheels/tires for European (BMW, Audi, Mercedes, VW, Porsche) and Japanese domestic market (Toyota, Honda, Nissan, Mazda, Subaru) vehicles. Founded in 2005 and headquartered in La Habra, California, the company operates a BigCommerce-powered online storefront with a vehicle-specific fitment verification system that allows customers to filter parts by Year/Make/Model/Style across a catalog of 305 brands and 16 product categories spanning suspension, wheels, exhaust, intake, brakes, exterior, interior, and lighting. The company generates revenue through one-time transactional sales of aftermarket parts to individual automotive enthusiasts, supplemented by five own-brand carbon fiber sub-brand lines (CF-A, CF-J, CF1, E1, L1) and pre-configured Wheel & Tire Packages that ship mounted and balanced nationwide.

The business is vertically integrated through ModAuto, a wholly-owned installation subsidiary co-located at the La Habra headquarters. ModAuto provides professional installation services including coilovers, exhaust systems, brakes, alignment, and CARB-compliant turbo/supercharger work, with ASE-certified technicians and specialty BMW coding equipment. The company targets automotive enthusiasts via a content-led GTM strategy — blog (blog.modbargains.com), YouTube channel 'Talking Mods', Instagram, Facebook, and SEO — supported by phone-based 'Mod Expert' consultation and 0% financing options through PayPal Credit and Synchrony Car Care to enable higher-ticket purchases. There is no disclosed ownership structure beyond founder Ron Hay, no external funding, and no enterprise customer concentration; revenue is sourced from a long tail of individual consumers across the United States.

Name

Modbargains

Legal name

ModBargains

Website

https://modbargains.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ModBargains is a US e-commerce retailer and installer of aftermarket automotive performance parts, wheels, and tires, specializing in fitment-verified products for European and Japanese domestic market vehicles, with in-house ModAuto installation services at its La Habra, CA headquarters.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

akta.pro secondary industry

Wheel & Rim Repair/Refurbishment (TLAKADAG)

Keywords

• Aftermarket auto parts
• Performance wheels tires
• Car modification accessories
• Automotive installation services
• Vehicle fitment parts

Headquarters

HQ city

La Habra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Aftermarket Automotive Parts Sales: ModBargains generates revenue through direct e-commerce sales of aftermarket automotive performance parts. Products span wheels, tires, suspension, exhaust, brakes, intake, exterior, interior, lighting, and accessories. Revenue is one-time transactional (retail) with no recurring subscription component. They offer financing (PayPal Credit, Synchrony Car Care) to enable higher-ticket purchases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ModBargains is an online retailer of aftermarket automotive performance parts, wheels, tires, and accessories spanning 305 brands and 16 categories. The company sells products to automotive enthusiasts modifying European (Euro) and Japanese domestic market (JDM) vehicles and operates an in-house installation and service shop called ModAuto.

Product overview

ModBargains is an aftermarket automotive parts e-commerce platform and installation service provider, operating as a single unified offering with an integrated retail and installation model. The core product is the ModBargains e-commerce platform (modbargains.com) which sells aftermarket parts across 16 categories from 305 brands, complemented by the Wheel & Tire Packages service that provides mounted, balanced, and shipped wheel/tire combinations with fitment verification. The company also operates ModAuto, an in-house installation and service department in La Habra, CA that installs parts sold through the platform. The product portfolio includes own-brand sub-brands: ModBargains CF-A (carbon fiber accessories), ModBargains CF-J (carbon fiber JDM parts), ModBargains CF1 (carbon fiber series), ModBargains E1 (Euro series), and ModBargains L1 (Luxury series). Additional services include financing options via PayPal Credit and Synchrony Car Care, plus a clearance section for discounted items. The platform uses a vehicle selector system for fitment-verified shopping across makes and models.

Differentiator

Problem solved

Functional benefit

Brands

• ModAuto: ModBargains' in-house performance installation and service department located at the La Habra, CA facility. Offers professional installation of aftermarket parts including coilovers, exhaust, intakes, brakes, wheels, alignment, and more.

Products and services

• ModBargains Aftermarket Parts Catalog
• Wheel and Tire Packages
• ModAuto Installation and Service
• CF-A Carbon Fiber Accessories Line
• CF-J Carbon Fiber JDM Line
• CF1 Carbon Fiber Series 1 Line
• E1 Euro Series 1 Line
• L1 Luxury Series 1 Line

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turn5: Turn5 operates e-commerce aftermarket brands such as AmericanMuscle, ExtremeTerrain, and CARiD. Directly comparable as a multi-brand, performance-focused e-tailer serving enthusiast vehicle owners, though Turn5 is larger and broader in scope.
• ECS Tuning: ECS Tuning is a leading aftermarket parts e-tailer for VW, Audi, BMW, and Mercedes with a strong fitment tool and tech content. Highly comparable in Euro-focused enthusiast positioning, fitment UX, and educational content strategy.
• FCP Euro: FCP Euro is a European parts specialist with fitment search, lifetime replacement, and content-heavy merchandising. Closely comparable in Euro-only focus, fitment-driven UX, and enthusiast content investment.
• Vivid Racing: Vivid Racing sells aftermarket wheels, suspension, and performance parts with in-house installation services and warehouse operations. Highly comparable hybrid retail-plus-installation model across performance categories.
• RallySport Direct: RallySport Direct specializes in Subaru, Mitsubishi, and Evo performance parts with a fitment-driven storefront and content presence. Comparable in niche-brand enthusiast focus and direct-to-consumer e-commerce model.
• BimmerWorld: BimmerWorld is a BMW performance specialist combining parts retail, race support, and service. Directly comparable in BMW-specific enthusiast focus and parts-plus-service business model.

Broad incumbents

• Tire Rack: Tire Rack is a large, established tire and wheel retailer with distributed installer networks and fitment tools. Overlaps with ModBargains' wheel/tire package model at much larger scale, serving a broader mainstream audience.
• Summit Racing Equipment: Summit Racing is one of the largest US aftermarket performance parts retailers. Comparable product breadth and enthusiast focus, but at much larger scale, broader vehicle coverage, and with stronger buying power.
• Enthusiast Brands (CARiD / EEZRV): CARiD (part of the Turn5 family of brands) operates broad-fitment aftermarket e-commerce with wheels, tires, suspension, and accessories. Comparable catalog breadth and big-ticket bundling, but with mainstream rather than Euro/JDM niche focus.

Emerging players

• RealTruck: RealTruck is an aftermarket truck and SUV accessories retailer with branded e-commerce sites and installation networks. Compares via multi-brand e-tailer playbook and integrated installation, though focused on truck/SUV rather than Euro/JDM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/modbargains
• Facebookfacebook.com/ModBargains
• Instagraminstagram.com/modbargains
• Xx.com/modbargains

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modbargains