TAG Strategic

What TAG Strategic does

TAG Strategic is a boutique digital entertainment consulting firm headquartered in Los Angeles, California, founded in 2006. The firm provides strategy, market intelligence, product ideation, business modeling, and business development services to multinational corporations and select emerging businesses operating at the intersection of technology, entertainment, and mobile industries. Led by Managing Partner Ted Cohen, TAG Strategic claims over 30 years of collective experience in the New Media and Entertainment space and publicly lists enterprise clients including Coca-Cola Company, Qualcomm, Microsoft, Verizon, Universal Studios, Gibson, and LyricFind, alongside emerging-business clients such as With Intent and Singa.

The service offering is structured around six integrated pillars: Digital Strategy & Licensing (competitive analysis, market positioning, rights clearance, deal negotiation); Business Development & Industry Profile (lead qualification, outreach, conference programming, sponsorship sales); Brand Development (user acquisition, data-driven marketing, content development); Social Media Marketing (artist/startup partnerships, digital asset management, SEO and social ad campaigns); Executive & Staff Recruiting (executive search across media technology sectors); and Trade Show & Conference Optimization (attendee analysis, RSVP coordination, speaker and meeting management). The firm produces and develops programming for industry conferences and treats global event presence as both a service line and its primary go-to-market channel, attending every major Digital Entertainment event worldwide each year as Chairperson, Keynote speaker, Panelist, or Delegate.

TAG Strategic generates revenue exclusively through professional consulting engagements on a quote-based, per-engagement basis with no publicly disclosed pricing or contract terms. The firm operates with 11-50 employees, has no disclosed funding history, no parent company, and no publicly available financial data. Its distribution model is direct consulting sales supported by sustained global conference presence and relationship-based referrals rather than traditional digital marketing channels, and the website (active as of 2024) emphasizes relationship building, market opportunity identification, brand growth, and best-practice definition as its core value proposition.

Name

TAG Strategic

Legal name

TAG Strategic

Website

https://tagstrategic.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

TAG Strategic is a Los Angeles-based digital entertainment consulting firm serving multinational corporations and select emerging businesses. Led by Managing Partner Ted Cohen, it provides six integrated advisory pillars spanning strategy, licensing, business development, brand building, social media, recruiting, and conference optimization.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHADAA

Corporate Strategy Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

SECONDARYMPAAAFAB

Brand & Portfolio Strategy Consulting

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYBPAFAEAA

Brand Strategy & Positioning

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAHAOAG

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/M&A, Transaction & Restructuring Advisory

Keywords

• Digital entertainment consulting
• Media strategy advisory
• Music licensing consulting
• Business development services
• Executive search services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Services: TAG Strategic generates revenue through professional consulting engagements, providing expert strategy, guidance, market intelligence, product ideation, business modeling and business development services to multinational companies and select emerging businesses in the entertainment, technology and mobile industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

TAG Strategic is a digital entertainment consulting firm that provides expert strategy, guidance, market intelligence, product ideation, business modeling, and business development services to multinational companies and select emerging businesses in the entertainment, technology, and mobile industries. Services span digital strategy and licensing, business development, brand development, social media marketing, executive and staff recruiting, and trade show and conference optimization. The firm delivers market leadership and sustainable, defensible advantage to clients at the intersection of technology and entertainment.

Product overview

TAG Strategic is a single, unified consulting service offering rather than a software platform. The company provides expert strategy, guidance, market intelligence, product ideation, business modeling, and business development services through six integrated service pillars: Digital Strategy & Licensing, Business Development & Industry Profile, Brand Development, Social Media Marketing, Executive & Staff Recruiting, and Trade Show & Conference Optimization. These service offerings work together to help established and emerging companies at the intersection of technology and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy & Licensing Strategic consulting covering competitive analysis and market positioning, clearance of sound recordings and compositions, establishment of relationships with pivotal strategic partners, and negotiation of deals with distributors, clients, and licensees. Intended for established companies and emerging businesses in the digital entertainment space.
• Business Development & Industry Profile Business development services including qualifying new business leads and outreach, increasing visibility through conferences and press, producing and developing programming for conferences, and sponsorship sales for industry and consumer events. Intended for companies seeking to expand their profile in the digital entertainment industry.
• Brand Development Custom programs to acquire users and increase brand awareness, data-driven marketing to increase revenue, tactical insights to maximize marketing campaigns, and development and distribution of engaging content. Intended for brands and emerging entertainment, technology, and mobile companies.
• Social Media Marketing Creative artist and startup partnerships, digital asset and social media creation and management, SEO optimization and social ad campaigns, and customized best practice manuals. Intended for entertainment, technology, and mobile brands building social presence.
• Executive & Staff Recruiting Executive searches for startups and Fortune 500 companies, leveraging deep relationships across all media technology industry sectors for executive and staff placements in all company divisions. Intended for companies in entertainment, technology, and mobile industries seeking senior and staff hires.
• Trade Show & Conference Optimization Strategic business development for all Digital Entertainment conferences, customized analysis on attendees that fit partnership criteria, RSVP coordination for needed parties, networking and speaker event management, and scheduling and heavy-lifting for confirmed meetings. Intended for companies seeking to maximize ROI from trade show and conference participation.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Coca-Cola CompanyminorOthersListed as a client/partners in the 'A few of our partners & clients' section. Coca-Cola Company represents enterprise-level consulting engagement for digital entertainment strategy.
• QualcommminorOthersListed as a client/partners in the 'A few of our partners & clients' section. Qualcomm represents strategic consulting engagement in mobile and digital entertainment technology.
• MicrosoftminorOthersListed as a client/partners in the 'A few of our partners & clients' section. Microsoft represents enterprise consulting engagement for digital entertainment strategy.
• VerizonminorOthersListed as a client/partners in the 'A few of our partners & clients' section. Verizon represents telecommunications and media consulting engagement.
• Universal StudiosminorOthersListed as a client/partners in the 'A few of our partners & clients' section. Universal Studios represents entertainment industry consulting engagement.
• GibsonminorOthersListed as a client/partners in the 'A few of our partners & clients' section. Gibson represents musical instruments and entertainment consulting engagement.
• LyricFindminorOthersListed as a client/partners in the 'A few of our partners & clients' section. LyricFind represents music licensing technology consulting engagement.
• With IntentminorOthersListed as a client/partners in the 'A few of our partners & clients' section. With Intent represents emerging startup consulting engagement.
• Dakia GlobalminorOthersListed as a client/partners in the 'A few of our partners & clients' section. Dakia Global represents technology investment consulting engagement.
• SingaminorOthersListed as a client/partners in the 'A few of our partners & clients' section. Singa represents music technology startup consulting engagement.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Creative Artists Agency (CAA): Global talent and entertainment agency that has expanded into strategic advisory through CAA Consulting. Adjacent rather than directly competitive, but shares the same enterprise entertainment client base TAG serves and is increasingly active in digital entertainment strategy.
• Brillstein Entertainment Partners: Long-standing talent management and entertainment production company. Not a direct competitor to TAG, but operates in the same entertainment ecosystem and competes for the time and relationships of senior entertainment executives.
• Sachs Media Group: Communications and public affairs consultancy working with entertainment, media, and brand clients. Adjacent in function (strategic communications and reputation advisory) rather than a direct competitor, but draws from a similar client ecosystem.

Broad incumbents

• Bain & Company: Global management consulting firm with a dedicated media and entertainment practice. Competes with TAG for senior-level digital entertainment strategy engagements, though at far greater scale and broader functional scope.
• McKinsey & Company: Global management consulting firm serving media, entertainment, and technology clients on corporate and growth strategy. Larger incumbent competing for the same enterprise clients TAG serves in digital entertainment and adjacent verticals.
• Deloitte Digital: Digital transformation arm of Deloitte that provides strategy, creative, and technology services to media and entertainment clients. Comparable in offering breadth but operating at global scale far beyond TAG's boutique footprint.
• Accenture (Accenture Song): Global professional services firm with a digital/creative arm (Accenture Song) that delivers strategy, brand, and digital marketing services to entertainment and technology clients—overlapping with several of TAG's service pillars, including brand development and social media.
• Boston Consulting Group (BCG): Global management consulting firm with media and entertainment expertise, competing for senior-level strategy mandates with large multinational clients in the same verticals TAG serves, including technology, telecom, and consumer entertainment.

Direct peers

• mTheory: Boutique music and digital entertainment strategy and management firm that advises artists, technology companies, and brands. Directly comparable to TAG Strategic in business model, client type, and digital entertainment focus, with overlapping service lines in licensing, business development, and brand development.
• UTA MediaLink (formerly MediaLink): Strategic advisory and business development firm serving the intersection of media, entertainment, technology, and marketing—now part of United Talent Agency. Closely mirrors TAG Strategic's positioning in digital entertainment strategy, partnership introductions, and licensing advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tagstrategic
• Facebookfacebook.com/tagstrategic
• LinkedInlinkedin.com/company/tlcohen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAG Strategic