Wittichen Supply Co

What Wittichen Supply Co does

Wittichen Supply Company is a wholesale distributor of heating, ventilation, air conditioning, and refrigeration (HVAC/R) equipment, parts, supplies, and tools, headquartered in Birmingham, Alabama and operating continuously since 1914. The company distributes products across 14 categories — including residential and commercial equipment, mini split systems, refrigeration equipment, refrigerants and tanks, HVAC parts, air quality and filtration products, sheet metal, flex and insulation, pipe and fittings, chemicals and sealants, installation supplies, and tools — sourced from 80+ manufacturer brands such as Rheem, Sinclair, Sure Comfort, Fujitsu (Halcyon), AUX, Copeland, and Bard.

The core distribution technology is a B2B e-commerce platform integrated with the company's inventory and branch network, supplemented by an online BillPay payment service (delivered through a Billtrust integration) and a monthly email newsletter via Constant Contact. Distribution reaches customers through 25+ physical branch locations across Alabama, Georgia, and Florida, with the most recent addition being a new Madison, Alabama branch opened in 2026. Customer-facing software includes the Pro Partner loyalty program for HVAC/R contractors.

Wittichen's business model is sales-led B2B wholesale distribution to professional HVAC/R contractors and industry professionals, with revenue generated through one-time product sales (with promotional codes such as WELCOME5 for new accounts) and supporting professional services including emergency after-hours support. Pricing is not publicly disclosed and requires contractor account registration. The company operates as a subsidiary of Heritage Distribution Holdings, a strategic operating parent, and is privately held with no public listing.

Name

Wittichen Supply Co

Legal name

Wittichen Supply Company

Website

https://wittichen-supply.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wittichen Supply Company is a 110-year-old HVAC/R wholesale distributor headquartered in Birmingham, Alabama, serving professional contractors across Alabama, Georgia, and Florida through 25+ physical branches and a B2B e-commerce platform, distributing 80+ manufacturer brands across 14 product categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC/R Equipment Wholesale Distribution: Wholesale distribution of heating, ventilating, air conditioning, and refrigeration parts, equipment, and supplies to contractors. Revenue generated through product sales across 14 product categories including residential equipment, commercial equipment, mini splits, refrigeration, refrigerants, HVAC parts, air quality, and tools.
2. E-commerce Sales: Online sales through company website enabling contractors to browse, order, and manage accounts digitally. Integrated with BillPay system for commercial customers.
3. Professional Services: Emergency after-hours service and professional support provided to contractors, supporting the core product distribution business.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wittichen Supply Co is a wholesale distributor of HVAC/R equipment, parts, refrigerants, tools, and supplies, operating 25+ fully stocked branch locations across Alabama, Georgia, and Florida alongside a B2B e-commerce platform. The company distributes products from 80+ HVAC/R brands across 14 product categories to professional contractors and industry professionals, supplemented by value-added services including BillPay online invoicing and the Pro Partner contractor loyalty program.

Product overview

Wittichen Supply Co is an HVAC/R wholesale distributor offering a comprehensive range of heating, ventilation, air conditioning, and refrigeration products. The company operates as a multi-category distributor with 25+ branch locations across Alabama, Georgia, and Florida. Their product portfolio spans residential equipment (from Rheem, Sinclair, Sure Comfort), commercial equipment (Bard, Friedrich PTACs), mini split systems (Fujitsu Halcyon, AUX), refrigeration equipment (Copeland, Larkin), refrigerants, HVAC parts, air quality/filtration, air movement/grilles, sheet metal, flex duct/insulation, pipe/fittings, chemicals/sealants, installation supplies, and professional tools. They offer equipment bundles and clearance items alongside services including BillPay (via Billtrust integration), Pro Partner contractor program, credit applications, and technical resources. Founded in 1914 and headquartered in Birmingham, Alabama, Wittichen Supply serves contractors and industry professionals with fully stocked branches and competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Equipment Residential HVAC equipment including air conditioners, heat pumps, gas furnaces, air handlers, cased coils, thermostats, and electric heater kits from brands including Rheem, Ruud, Ducane, Sinclair, Sure Comfort, and Friedrich, sold to HVAC contractors serving the residential market.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Home Depot Pro / Home Depot: National home improvement retailer whose Pro Xtra program targets HVAC contractors with equipment, parts, and supplies. A broad incumbent whose scale and pricing compete with regional distributors like Wittichen, especially on residential equipment.
• Rexel USA: Global electrical and HVAC distributor with significant U.S. presence through branches. Overlaps with Wittichen on HVAC controls, motors, and supplies, serving both electrical and HVAC contractors from broader product portfolios.
• W.W. Grainger: Industrial MRO distributor offering HVAC parts, motors, filters, and tools through its catalog and online channel. A broad incumbent competing with Wittichen on the parts/tools side rather than full HVAC equipment.
• Ferguson Enterprises: Large publicly traded distributor of plumbing, HVAC, and waterworks products with a national branch network. A broad incumbent competitor that overlaps with Wittichen on HVAC parts and equipment but operates at far greater scale across many categories.

Direct peers

• APR Supply Co. Pennsylvania-based HVAC, plumbing, and hydronics wholesale distributor serving residential and commercial contractors. Comparable size and product breadth (HVAC equipment, parts, tools, controls) with a similar multi-branch contractor-focused model.
• Winsupply: Privately held wholesale distributor with a decentralized branch model serving HVAC, plumbing, and other trades. Highly comparable to Wittichen in scale, business model, and reliance on local-branch contractor relationships.
• Carrier Enterprise: Wholesale distributor of Carrier and allied HVAC brands to contractors across the U.S. Directly overlaps with Wittichen's equipment, parts, and controls categories and competes for the same contractor customers in overlapping geographies.
• Johnstone Supply: Cooperative HVAC/R wholesale distributor serving contractors through a large U.S. branch network. Operates in the same product categories (equipment, parts, controls, refrigerants) and same customer base (HVAC contractors) as Wittichen, with the same B2B branch-led model.

Regional players

• ACR Supply: Regional HVAC/R distributor serving the Carolinas and parts of the Southeast with branches and an e-commerce platform. Comparable in product breadth and target customer to Wittichen, but operates in an adjacent rather than overlapping territory.

Emerging players

• Amazon Business: Online B2B marketplace expanding into HVAC parts, tools, and consumables. Represents an emerging digital distribution channel that could pressure regional distributors like Wittichen on price transparency and delivery for commodity SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wittichensupply
• LinkedInlinkedin.com/company/wittichen-supply-co
• Instagraminstagram.com/wittichen_supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wittichen Supply Co