EPSILON

What EPSILON does

Epsilon France is a data marketing agency and wholly-owned subsidiary of Publicis Groupe, headquartered at Campus 145 in Paris (17th arrondissement) with a secondary BREEAM-certified Campus 5.9 in Wasquehal. The firm employs over 500 multi-disciplinary talents combining data engineering, data science, marketing, CRM, and technology consulting to serve large French and international enterprises. Documented clients span automotive (Renault), retail (Carrefour, Galeries Lafayette, Leroy Merlin), financial services (Société Générale), insurance (MACIF), energy (Engie), government and postal services (La Poste), transportation (SNCF), pharmaceuticals (Biogaran), hospitality (ECF Group), and cosmetics (MyOrigines). Service lines include data strategy, customer data platform implementation, CRM platform deployment, AI integration, and operational campaign activation, delivered through long-cycle enterprise engagements.

Epsilon's technology stack integrates all four dominant martech platforms at elite partner tier: Adobe (20-year platinum partnership with 200+ certified experts and consecutive Adobe Campaign specialization), Salesforce (Summit Partner since 2010, 1,500+ projects and 2,700+ certifications globally at Publicis level), Microsoft Azure (Gold Solutions Partner since 2019), and Google Cloud (strategic partnership leveraging Vertex AI, Gemini, and BigQuery). The firm operates proprietary assets including Wibilong (SaaS customer community platform), NEXT (an AI innovation laboratory), Epsilon Masterclass (40+ training programs), Epsilon Day (biannual thought leadership event averaging 1,200+ participants), Campaign Companion (an AI agentic CRM tool), and COREid (an identity graph powering cross-platform retail media networks).

The business operates as a B2B professional services firm using quote-based project and retainer engagements, direct enterprise sales, and distribution through Publicis Groupe's global network and technology partner channels. Revenue is not separately disclosed. Epsilon has accumulated industry recognition including Trophées Marketing BtoC 2024 Gold (with Renault), Grand Prix de la Data 2024 Gold, Salesforce Rising Star Award 2023, and Google Cloud x Mistral AI Hackathon 2024 Ease of Use Award, alongside a 2025 French Gender Equality Index score of 84/100.

Name

EPSILON

Legal name

Epsilon France

Website

https://epsilon-france.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Epsilon France is a 500+-person data marketing agency and Publicis Groupe subsidiary serving large French and international enterprises with integrated data, CRM, AI, and martech consulting. It holds elite tier status with Adobe, Salesforce, Microsoft, and Google Cloud, and operates proprietary platforms including COREid and Campaign Companion.

Ownership category

akta.pro rank

Product category

Data Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)

Keywords

• Data marketing services
• CRM consulting
• Customer data platforms
• Marketing activation
• Data strategy consulting

Headquarters

HQ city

Wasquehal

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services & Consulting: Epsilon France generates revenue through consulting engagements and professional services contracts with enterprise clients. Services span data strategy, data science, marketing activation, technology implementation, and training. The agency operates on project-based and retainer fee models typical of professional services firms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Epsilon France is a data marketing agency within Publicis Groupe that delivers end-to-end data-driven marketing transformation services for large enterprises. The agency combines consulting, technology implementation, and operational activation across customer data platforms (CDP), CRM, marketing automation, and AI-powered personalization. Its service portfolio spans data strategy, data science, customer intelligence, and omnichannel campaign execution using partner platforms from Adobe, Salesforce, Google Cloud, Microsoft Azure, and Dataiku.

Product overview

Epsilon France is a data marketing agency within Publicis Groupe offering a portfolio of services combining data, marketing, and technology expertise. The core offering includes strategic consulting and implementation services for customer data platforms, CRM, and marketing automation. Supporting products include Wibilong by Epsilon (SaaS customer community platform), NEXT by Epsilon France (AI innovation laboratory), Epsilon Masterclass (training programs), and Epsilon Day (annual thought leadership events). The company operates through strategic technology partnerships with Adobe, Google Cloud, Microsoft, Dataiku, and Salesforce to deliver integrated solutions across marketing, data, and technology domains.

Differentiator

Problem solved

Functional benefit

Brands

• NEXT by Epsilon France: Innovation laboratory for integrating AI at scale, focused on AI agentic projects and innovation.
• Wibilong by Epsilon
• Epsilon Masterclass
• Epsilon Day

Products and services

• Wibilong by Epsilon SaaS customer-first community platform that transforms client customer bases into active communities supporting sales and customer service. Features include Call-to-Action integration on product pages, up to 10% reduction in customer service calls, SEO/GEO content generation, and 24/7 moderation dashboard.
• Wickes Connected Retail Media Retail media network providing onsite and offsite advertising capabilities for brands targeting the UK home improvement market. Powered by Epsilon's COREid identity graph, connects brands with DIYers, design and installation customers, and trade professionals across digital platforms and 230 stores.
• Campaign Companion Agentic AI solution that assists CRM teams in ultra-fast audience segment generation from first-party data while optimizing campaign parameters including targeting and channel selection. Built on Google technologies (Gemini, Agent Engine, BigQuery).
• NEXT by Epsilon France Innovation laboratory dedicated to accelerating AI project deployment at scale. Focused on AI agentic projects, responsible data practices, and sustainable innovation in data and AI projects.
• Epsilon Masterclass Professional training platform with over 40 formations across 5 learning paths: AI Integration, Data Culture, Data Science, Marketing, and Tech. Programs available in 1-4 day formats for intra or inter-company training.
• Epsilon Day Annual thought leadership event for datamarketing inspiration. Features brand testimonials, technology partner insights, and academic research presentations. Averaging 1,200+ participants per edition.
• COREid Identity Graph Identity graph technology powering retail media networks and customer data activation. Enables cross-platform customer identification and targeting across digital and physical retail touchpoints.

Quantifiable outcome

• Reduced service client calls by up to 10%
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or Integration · 1 January 2023Strategic global partnership with Google Cloud (GCP) and Google Marketing Platform. Epsilon France delivers AI solutions using Vertex AI, Gemini, BigQuery, and Google Cloud Platform. Recognized by Google with two distinctions, with some projects featured in Google's communications.
• Microsoft AzurecoreTechnology or Integration · 1 January 2019Gold Solutions Partner since 2019 for Microsoft Azure, with expertise in Data Platform modernization, cloud computing, Fabric, Power BI, Azure Machine Learning, Azure Open AI Studio, and Azure AI Studio.
• SalesforcecoreTechnology or Integration · 1 January 2010Publicis Groupe is Summit Partner (highest level) of Salesforce since 2010, with over 1,500 projects delivered and 2,700+ certifications globally. Epsilon France serves as Platinum partner delivering Salesforce Marketing Cloud implementations, customer journey construction, and marketing activation.
• AdobecoreTechnology or Integration · 1 January 200520-year platinum partnership with Adobe, with over 200 experts working daily on Adobe platforms and more than 200 certifications. Epsilon France is the only partner in France to obtain Adobe Campaign specialization (Classic and Standard) for multiple consecutive years. Services include auditing, platform installation, customer journey implementation, and user training.
• DataikucoreTechnology or IntegrationEnd-to-end partnership for democratizing data with Data Science Studio (DSS). Epsilon France has developed extensive expertise with multiple Dataiku certifications, projects, and dedicated Data Scientists and Data & Analytics talents.
• WickesminorGTM or Marketing PartnerUK home improvement retailer partnered with Epsilon for Wickes Connected Retail Media network powered by Epsilon's COREid identity graph, connecting brands with DIYers and trade professionals across digital platforms and 230 stores.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SQLI: European digital services group providing e-commerce, digital experience, and data-driven marketing solutions. Comparable on the intersection of marketing technology implementation, personalization platforms, and customer experience transformation for enterprise brands.
• Valtech: Global digital agency focused on data-driven marketing, commerce, and connected experiences. Competes with Epsilon France on martech strategy, personalization, and platform implementation for retail, automotive, and financial services clients in Europe.
• Wavestone: French-origin consulting firm with strong data and customer experience practices, serving large French and international enterprises. Comparable on customer data strategy, martech advisory, and data-driven transformation engagements.
• Artefact: Paris-headquartered data and AI consulting firm specializing in marketing transformation, data engineering, and ML for enterprise clients. Overlaps directly with Epsilon France's data marketing and AI activation offerings for CAC 40 accounts.
• Publicis Sapient: Publicis Groupe's global digital business transformation arm, combining data, technology, and marketing consulting. Direct sibling and competitor for large enterprise data/marketing transformation mandates, particularly in financial services and automotive.
• Devoteam: European technology consultancy with strong cloud and data practices (Google Cloud, AWS, Microsoft). Overlaps with Epsilon France on cloud data platform modernization, AI/ML engineering, and digital marketing technology for mid-market and enterprise clients.
• fifty-five: French data consultancy (now part of You & Mr Jones) bridging marketing, data, and cloud for major brands. Direct competitor for first-party data strategy, CDP implementation, and cloud data platform engagements in the French enterprise market.
• Talan: Paris-based international consulting firm focused on data, AI, and digital transformation. Directly comparable to Epsilon France on data engineering, AI activation, and customer data platform delivery for large French enterprises.

Broad incumbents

• Capgemini Invent: The digital transformation and consulting arm of Capgemini, covering data/AI, customer experience, and marketing technology at large enterprises. Competes for similar transformation mandates but as part of a broader global IT services portfolio.
• Accenture Song: Accenture's creative, technology, and data-driven customer experience practice. Competitor for large-scale CRM, martech, and data marketing transformations, with broader global delivery capabilities and adjacent IT services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/epsilon-france
• Xx.com/Epsilondatamktg
• Facebookfacebook.com/epsilondatamktg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPSILON