Elyse Winery

What Elyse Winery does

Elyse Winery is a small-production, vineyard-designate wine producer headquartered at 2100 Hoffman Lane in Napa, California, founded in 1985 by Nancy and Ray Coursen with an initial 286 cases of Zinfandel from the Morisoli Vineyard. The winery produces a multi-SKU portfolio spanning Bordeaux-style blends (Cabernet Sauvignon from Rutherford, Atlas Peak, and Morisoli Vineyards), Ancient Vine Zinfandels (Morisoli, Hidden Lake, St. Peter's Church, Dry Creek Valley), alternative reds (Petite Sirah, Syrah/Le Corbeau, Grenache), and whites, sourced from a network of celebrated vineyards across Napa and Sonoma. Winemaking is led by Russell Bevan (since 2018), whose track record includes 40+ 100-point wines.

The business operates on a direct-to-consumer-led model with four revenue streams: e-commerce wine sales through elysewinery.com, a wine club delivering 12 bottles twice yearly at approximately $850 per shipment with 20% member discounts and library access, by-appointment estate tastings booked via Tock, and a wholesale trade program for restaurants and retailers. Direct shipment is available to most US states except North Dakota, Mississippi, and Utah. The operation is small (11-50 employees), founder/Coursen-family owned with no external venture or private equity investment disclosed, and appears to be managed within a broader 'HQ Winery' shared platform that includes sister brands such as Addax, Institution, and Standard Deviation.

The customer base is composed of discerning wine enthusiasts and collectors seeking terroir-driven, small-lot Napa wines, with the wine club functioning as the primary recurring-revenue anchor. Marketing is conducted through the company website, social channels (Instagram, Facebook, Twitter), a mailing list, earned media via Robert Parker Jr./The Wine Advocate, and trade-facing press kits and tech sheets. Geographic concentration is domestic US with no claimed international footprint.

Name

Elyse Winery

Legal name

Elyse Winery

Website

https://elysewinery.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Elyse Winery is a small-production Napa Valley winery producing vineyard-designate Zinfandel, Cabernet Sauvignon, and Petite Sirah for DTC wine buyers and collectors via e-commerce, a twice-yearly wine club, by-appointment tastings, and a wholesale trade program.

Ownership category

akta.pro rank

Product category

Winery / Premium Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Vineyard-designate wines
• Napa Valley winemaking
• Wine club subscription
• Estate tasting experiences
• Small-production Zinfandel

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the company's e-commerce website, offering current releases and library wines to individual customers.
2. Wine Club Membership: Twice-yearly shipments of 12 bottles featuring a mix of white wine, Zinfandel, Cabernet Sauvignon, Petite Sirahs, and signature blends. Approximate price $850 per shipment plus shipping and tax. Includes 20% discount on all wines and access to limited and exclusive bottlings.
3. Hospitality and Tastings: By-appointment tastings at the Elyse Estate tasting room, offering intimate experiences to sample the small-lot vineyard-designate wines.
4. Wholesale Distribution: Trade program for wholesale buyers including restaurants and retailers, with press kit assets and tech sheets available for trade partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Elyse Winery produces and sells small-lot, vineyard-designate wines from Napa Valley and Sonoma, including Zinfandel, Cabernet Sauvignon, Petite Sirah, and white wines sourced from specific celebrated vineyards such as Morisoli, Hidden Lake, St. Peter's Church, Rutherford AVA, Atlas Peak AVA, and Dry Creek Valley. Its commercial offerings include direct wine sales via e-commerce, a recurring Wine Club membership (twice-yearly 12-bottle shipments), and by-appointment tasting experiences at its Napa Valley estate.

Product overview

Elyse Winery is a small-production winery producing vineyard-designate wines from Napa Valley and Sonoma. The core product offering is the wine portfolio spanning four main wine categories: Bordeaux Blends (Cabernet Sauvignon from Rutherford, Atlas Peak, and Morisoli Vineyards), Ancient Vine Zinfandels (from historic old-vine vineyards), Alternative Reds (Petite Sirah, Syrah, Grenache), and Whites (Chardonnay, white blends). Additional offerings include the Wine Club subscription (12 bottles delivered twice yearly with member benefits) and the tasting room experience at their estate property. The wines are crafted by Winemaker Russell Bevan, who has earned over 40 100-point wines.

Differentiator

Problem solved

Functional benefit

Products and services

• Elyse Wine Portfolio

Quantifiable outcome

• 40+ 100-point wines earned by winemaker Russell Bevan
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Morisoli VineyardcoreOthersMorisoli Vineyard is a cornerstone vineyard source for Elyse Winery, having supplied grapes for the very first 286-case production of Elyse Zinfandel in 1985. The vineyard continues to be a primary source for both Zinfandel and Cabernet Sauvignon wines.
• Hidden Lake VineyardminorOthersVineyard source for Elyse wines, specifically producing Zinfandel. 2022 Hidden Lake Vineyard Zinfandel is part of the portfolio.
• Dry Creek Valley VineyardsminorOthersVineyard source for Dry Creek Valley Zinfandel and Petite Sirah. Multiple vintages produced including 2022 Dry Creek Valley Zinfandel and 2021 Dry Creek Petite Sirah.
• Rutherford AVA VineyardsminorOthersVineyard source for Rutherford AVA Cabernet Sauvignon, part of the portfolio's vineyard-designate offerings.
• Atlas Peak AVA VineyardsminorOthersVineyard source for Atlas Peak AVA Cabernet Sauvignon, representing a high-elevation Napa Valley terroir.
• Bennett Valley VineyardsminorOthersVineyard source for Bennett Valley Grenache, contributing to the portfolio's diverse expression of California terroir.
• St. Peter's Church VineyardminorOthersVineyard source for St. Peter's Church Vineyard Zinfandel, a vineyard-designate wine in the portfolio.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Turley Wine Cellars: One of California's most iconic Zinfandel specialists, producing vineyard-designate Zins from old-vine sites across Napa and Sonoma — directly comparable to Elyse's Zinfandel-centric, terroir-driven portfolio and small-lot DTC model.
• Ridge Vineyards: Long-standing California producer focused on vineyard-designate Zinfandel and Cabernet with similar critic recognition (Parker) and small-lot, single-vineyard methodology — closest analog in heritage and quality positioning.
• Diamond Creek Vineyards: Boutique Napa estate producing exclusively vineyard-designate Cabernet from discrete blocks — the canonical small-production, terroir-pure Cab model that mirrors Elyse's vineyard-designate Cab approach.
• Pride Mountain Vineyards: Small-production estate perched on the Napa-Sonoma county line producing Cabernet Sauvignon, Merlot, and Zinfandel — matches Elyse's boutique scale, estate-driven model, and DTC tasting-room focus.
• Cliff Lede Vineyards: Napa Valley estate with vineyard-designate Cabernet offerings, a tasting room, and a members-only allocation program — comparable in DTC mechanism and premium Cab portfolio depth.
• Robert Biale Vineyards: Napa-based Zinfandel-focused producer sourcing from heritage vineyards (including Morisoli), with a comparable vineyard-designate philosophy, small-production scale, and DTC/wine-club led go-to-market.
• Chappellet Winery: Pritchard Hill estate Cabernet producer celebrated for vineyard-designate mountain Cab — closely comparable in estate-tied, small-lot Napa Cabernet positioning and DTC tasting room experience.
• Outpost Wines: Boutique Howell Mountain estate producing small-lot Cabernet and Zinfandel with a tasting-room and DTC allocation model — comparable in estate footprint, variety mix, and small-production DTC focus.

Broad incumbents

• Hall Wines: Larger Napa Cabernet producer with multiple estates and a broader portfolio — broader incumbent overlap on Napa Cab but with significantly larger scale and broader retail/hospitality distribution than Elyse.
• Caymus Vineyards: Iconic Napa Valley Cabernet producer with broad distribution, special-selection bottlings, and a national wholesale footprint — overlaps on Napa Cab category but operates at substantially greater scale than Elyse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/elysewinery
• Facebookfacebook.com/elysewinery
• Instagraminstagram.com/elysewinery
• LinkedInlinkedin.com/company/elyse-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elyse Winery