What Titan Tire Corporation does

Titan International, Inc. (formerly Titan Tire Corporation) is a Quincy, Illinois-headquartered manufacturer of specialty off-the-road tires, wheels, and undercarriage products serving agricultural, construction, forestry, mining, military, and consumer ATV/UTV markets. The company operates a vertically integrated platform that designs, tests, and produces both wheels and tires — a combination Titan states it is uniquely able to deliver in agricultural markets — with proprietary technology platforms including the Low Sidewall (LSW) tire/wheel assembly system designed to reduce road lope, power hop, and soil compaction, and the R14T crossover tire design for the powersports segment. Product distribution flows through a global dealer network spanning more than 30 countries across North America, South America, EMEA, Africa, the Middle East, Asia, and Oceania, supplemented by OEM-embedded supply into major equipment manufacturers and event-driven consumer engagement through sponsorships such as Overland Expo and Goodguys Summit.

The company's revenue model rests on two pillars: direct hardware sales of tires, wheels, and (newly launched) premium rubber tracks through its dealer and OEM channels, and a recurring royalty stream from a brand licensing arrangement with The Goodyear Tire & Rubber Company under which Titan manufactures and sells farm tires carrying the Goodyear brand, supported by a 10-year workmanship and material warranty. Titan manages a multi-brand portfolio of wholly-owned brands — Titan, Carlstar, ITP, Cragar, Marastar, Black Rock, and Diamondback — alongside the licensed Goodyear Farm Tire brand, giving it access to OEM, aftermarket, and consumer segments simultaneously. Headcount is in the 5,001–10,000 range, and Titan operates as a publicly traded corporation (Investor Relations page at ir.titan-intl.com). Pricing is not publicly disclosed and is set per SKU at the dealer level rather than through a published price list.

In early-to-mid 2026 the company executed a series of product and organizational moves consistent with portfolio extension: launch of Titan Premium Rubber Tracks for compact equipment (May 2026), introduction of Goodyear Softrac Pro and Softrac Smooth turf tires (April 2026), expansion of the Black Rock aluminum wheel line (April 2026), and the appointment of a Director of Aftermarket Sales (March 2026). No AI/ML capabilities, public APIs, or developer platforms are disclosed in the source material; digital tools are limited to static web calculators and databooks.

Name

Titan Tire Corporation

Legal name

Titan International, Inc.

Website

https://titan-intl.com

Company type

Public

Founded year

1905

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Titan International, Inc. (formerly Titan Tire Corporation) is a Quincy, Illinois-based manufacturer of specialty off-the-road tires, wheels, and undercarriage products serving agricultural, construction, forestry, mining, military, and consumer ATV/UTV customers globally through dealers and OEMs.

Ownership category

akta.pro rank

Product category

Specialty Off-Road Tire and Wheel Manufacturing

NAICS

Tire Manufacturing (except Retreading) (326211), All Other Rubber Product Manufacturing (326299), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

akta.pro secondary industry

Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)

Keywords

• Off-road tires
• Agricultural wheels
• Construction tires
• Undercarriage tracks
• Specialty tire manufacturing

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream generated from the sale of Titan-manufactured tires, wheels, and track systems to agricultural, construction, forestry, mining, ATV/UTV, and military customers globally via dealers and OEMs.
2. Brand Licensing (Goodyear): Recurring royalty revenue from a brand licensing arrangement with The Goodyear Tire & Rubber Company, under which Titan manufactures and sells farm tires under the Goodyear brand.

Pricing tiers

Go-to-market motion3 records

Core offering

Titan designs, manufactures, and sells specialty off-the-road tires, wheels, and undercarriage (rubber track) products for agriculture, construction, forestry, mining, military, and ATV/UTV/consumer equipment. The company sells these products through a global authorized dealer network and direct OEM supply arrangements, with select consumer-facing brands also reaching end users via dealers and events.

Product overview

Titan International operates a multi-brand, integrated platform of specialty off-the-road tires, wheels, tracks, and undercarriage products rather than a single unified software product. At the platform level, Titan designs, tests, and manufactures both wheels and tires, while its module/brand portfolio spans Titan Tires (Optitrac, Optitorque, R14T, AgraEdge, Custom Flo Grip, Hi-Traction Lug, MXL, ND LCM, STTR, LSW430, CM 100/150, HK 458, Quarry Special, SM 150, TGS2, DT930, Trac Loader II, Hi-Flotation, Multi Trac C/S, Flo-Trac, AgraVantage, Dura-Life, HD 2000, Packer, Torc-Trac II, Trac Loader II-Kubota, Dura Torque, IT525, Skid Steer, Sure Grip Traction, Farm Highway Service II, T-Hawk HD, Hi-Dration Lug, Special Sure Grip TD8 Radial, Logger Lug III, Super Traction Radial, Radial Implement, Smooth Implement, Farm Utility, Forestry Tubes), Titan Wheels, Titan Tracks, Goodyear Farm Tires (Optitrac, Ultra Sprayer, Custom Flo Grip, R14T), Black Rock Wheels (aluminum wheels), ITP (ATV/UTV tires), Carlstar, Marastar, Cragar, and Diamondback, together with the proprietary LSW (Low Sidewall) Technology innovation and supporting tools (Tire Finder, Lead Lag Calculator, Tire Pressure Calculator, Ag/OTR Databooks, Ag Load & Inflation Tables, Ag RCI Chart) hosted on titan-intl.com.

Differentiator

Problem solved

Functional benefit

Brands

• Goodyear Farm Tire: Agricultural tire brand licensed and marketed through Titan under the Goodyear name.
• Carlstar
• ITP
• Cragar
• Marastar
• Black Rock
• Blackwater Evolution
• Diamondback
• ACES
• Kubota

Products and services

• Titan Tires — Off-the-Road Tire Line Full Titan-branded OTR tire portfolio for agriculture, construction, forestry, mining, and ATV/UTV/consumer applications, including radial, bias, LSW, Optitrac, Optitorque, AgraEdge, Custom Flo Grip, R14T, Hi-Traction Lug, Hi-Flotation, and other specialty lines.
• Goodyear Farm Tires Goodyear-branded farm tires manufactured by Titan under a brand licensing arrangement with The Goodyear Tire & Rubber Company, including Optitrac, Ultra Sprayer, Custom Flo Grip, R14T, and other ag radial lines, supported by an industry-best 10-year workmanship and material warranty.
• Titan Wheels Titan-designed and manufactured wheels for agriculture, construction, forestry, mining, and military applications. Titan states it is the only company able to design, test, and produce both wheels and tires for the agriculture market.
• Black Rock Wheels Black Rock aluminum wheel line with multiple designs, finishes, and options, expanded in April 2026.
• Titan Premium Rubber Tracks for Compact Equipment Premium rubber tracks for compact equipment, introduced as a portfolio expansion in May 2026.
• Goodyear Softrac Pro and Softrac Smooth Goodyear-branded turf tires (Softrac Pro and Softrac Smooth) introduced to redefine turf performance, announced April 28, 2026.
• LSW (Low Sidewall) Tire and Wheel Assemblies Proprietary Low Sidewall (LSW) tire/wheel system with a larger rim diameter and smaller tire sidewall than conventional assemblies, engineered to eliminate problems farmers face including road lope, power hop, and soil compaction.
• ITP Tires ITP-branded tires for ATV/UTV and consumer applications, including Mega Mayhem, Blackwater Evolution, Mud Lite XL/XTR/XXL/AT/II, Cryptid, Coyote, Terra Cross R/T, and Terra Hook lines.
• Carlstar Tires and Wheels Carlstar specialty tire and wheel brand operated as part of Titan International, with its own supplier code of conduct and global terms and conditions of purchase.
• Marastar Tires and Wheels Marastar brand operated by Titan International for specialty tires and products.
• Cragar Wheels Cragar brand operated by Titan International for specialty tires and wheels.
• Diamondback Tires Diamondback-branded off-the-road/mining tires (e.g., TB516DB, TB526SDB, TB598DB, TL535S+DB, TL558SDB, TL568+DB, TL578SDB, TL538S+DB).

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bridgestone Corporation: Global #1 tire manufacturer with a large OTR and Firestone agricultural tire portfolio. Comparable to Titan as a competitor in farm and off-the-road tires, but operates as a much broader diversified tire company with passenger, commercial, and OTR segments.
• Michelin: Global tire leader with significant agricultural, construction, and mining tire operations (Michelin Ag, Camso brand integration). Competes with Titan across OTR and farm equipment tires while serving adjacent commercial and consumer segments.
• Continental AG: Major tire manufacturer with established agricultural tire lines (Continental TractorMaster, CombineMaster) and industrial/off-road offerings. Directly comparable to Titan in specialty OTR/ag segments while running a much wider automotive portfolio.

Direct peers

• Balkrishna Industries (BKT): Indian manufacturer specializing in off-highway tires for agricultural, construction, industrial, and ATV/UTV applications. Direct competitor to Titan in ag, OTR, and ATV/UTV tire categories with strong global distribution.
• Mitas (part of Trelleborg Wheel Systems): European agricultural and industrial tire manufacturer (now integrated into Trelleborg Wheel Systems). Direct peer to Titan in farm, agro-industrial, and motorcycle/ATV tires with comparable European OEM relationships.
• Yokohama Off-Highway Tires (Alliance Tire Group): Specialty off-highway tire manufacturer formed via Yokohama's acquisition of Alliance Tire Group, focused on agricultural, construction, industrial, and earthmoving tires. Closest direct competitor to Titan in the global OTR/ag tire segment.
• Trelleborg AB (Trelleborg Wheel Systems): Manufacturer of agricultural and specialty tires through its Wheel Systems division, including premium farm and OTR lines. Direct peer to Titan in ag and forestry tires with overlapping OEM relationships and global dealer coverage.
• Carlisle Companies (Carlisle Tire & Wheel): Manufacturer of specialty tires and wheels for agriculture, construction, lawn and garden, and ATV/trailer applications. Titan already operates the Carlstar brand acquired from this lineage, and the two overlap directly in small-tire and specialty segments.

Emerging players

• Maxam Tire International: Specialty OTR and agricultural tire manufacturer with growing global distribution. Comparable to Titan as a focused off-road and ag tire challenger with overlapping dealer channels in mining, construction, and farm segments.

Others

• The Goodyear Tire & Rubber Company: Titan's brand licensor and a global tire major; Goodyear-branded farm tires are manufactured by Titan under license. Both a relationship partner and an indirect competitor in adjacent tire categories beyond farm/ag.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TitanGoodyear
• Facebookfacebook.com/TitanTireCorp
• LinkedInlinkedin.com/company/titan-tire-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titan Tire Corporation