Sandler, Travis & Rosenberg, P.A
Sandler, Travis & Rosenberg, P.A. (ST&R) is a privately-held international trade and customs law firm founded in 1977, serving multinational corporations, governments, importers, exporters, and service providers across eleven offices in the U.S. and Asia.
- Company typePrivate
- Founded1977
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sandler, Travis & Rosenberg, P.A does
Sandler, Travis & Rosenberg, P.A. (ST&R) is a privately-held U.S. law firm founded in 1977 and headquartered in Miami (with primary offices in Washington, D.C. and New York) that specializes in international trade and customs law. The firm serves global multinational corporations, governments, importers, exporters, and trade service providers across industries including food and beverage, heavy industry, automotive, electronics, fashion and retail, life sciences, and textiles, operating from eleven offices in the United States (Miami, Washington D.C., New York, San Francisco, Houston, Boston, Los Angeles, Portland (Maine), Buffalo) and Asia (Hong Kong, Guangzhou). ST&R’s service portfolio covers customs and import compliance, duty savings and tariff mitigation, customs audits and enforcement, litigation and dispute resolution, trade remedies advocacy (antidumping, countervailing duties, Section 301, 232, 201, 337), export controls and sanctions, government relations and trade negotiations, and an Asia-Pacific practice.
The firm’s underlying capabilities combine deep legal expertise with a proprietary knowledge base, including the landmark precedent ST&R litigated establishing the first sale rule under U.S. law in 1988 (and the 2008 legislation affirming it), ongoing advisory roles to U.S. Customs (COAC, TSN), Commerce, USTR, and the Court of International Trade, and participation in the negotiation of every U.S. free trade agreement since NAFTA in 1992. Technology assets include the First Sale Online Client Portal (a secure client workflow portal launched in 2025), a proprietary Tariff Stacking Scenarios Chart, and a content platform spanning the daily ST&R Trade Report, the Two Minutes in Trade podcast, Trade Report en Español, webinars, and a Tariff Action Updates resource center.
Revenue is generated through professional service fees for legal counsel, representation, and advisory engagements. Pricing is quote-based and not publicly disclosed, with billing structured around multi-year engagements typical of law firm practice. Go-to-market is sales-led, relying on professional relationships, industry referrals, the daily ST&R Trade Report, podcasts, webinars, and customized training to drive demand. The firm owns WorldTrade Interactive, Inc. as a wholly owned subsidiary that operates the publishing and training business under the same umbrella.
Sandler, Travis & Rosenberg, P.A firmographics
Firmographics- Name
- Sandler, Travis & Rosenberg, P.A
- Legal name
- Sandler, Travis & Rosenberg, P.A.
- Website
- https://strtrade.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sandler, Travis & Rosenberg, P.A. (ST&R) is a privately-held international trade and customs law firm founded in 1977, serving multinational corporations, governments, importers, exporters, and service providers across eleven offices in the U.S. and Asia.
- Ownership category
- akta.pro rank
Sandler, Travis & Rosenberg, P.A industry classification
Industry- Product category
- International Trade Law Services
- NAICS
- Legal Services (5411), Other Legal Services (54119)
- SIC
- Services-Legal Services (8111), Services-Management Services (8741)
- akta.pro primary industry
- Global Trade & Customs / Trade Compliance (BPAHAHAG)
- akta.pro secondary industry
- Product Regulatory Compliance for Cross-Border Trade (e.g., FDA, USDA, CPSC, CE/REACH/RoHS) (TLACAGAH)
Keywords
Where Sandler, Travis & Rosenberg, P.A is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Sandler, Travis & Rosenberg, P.A business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services - Professional Fees: The firm provides legal services through attorneys and trade professionals. As a law firm, revenue is generated through professional service fees including legal counsel, representation, and advisory services on international trade matters including customs, tariffs, and regulatory compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional legal services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sandler, Travis & Rosenberg, P.A product offering
Product offeringCore offering
Sandler, Travis & Rosenberg, P.A. (ST&R) is an international trade and customs law firm providing legal counsel, representation, and advisory services across eight core practice areas: Customs & Import Compliance, Duty Savings and Tariff Mitigation, Customs Audits and Investigations, Litigation and Dispute Resolution, Government Relations and Trade Negotiations, Trade Remedies Advocacy, Export Compliance and Sanctions, and an Asia-Pacific Practice. The firm serves corporate clients, governments, importers, exporters, and service providers with matters including antidumping and countervailing duty proceedings, Section 301/232/337 trade actions, first sale valuation programs, customs audits, and export controls. Supporting these services are proprietary assets including a First Sale Online Client Portal, the ST&R Trade Report, the Two Minutes in Trade podcast, and a webinar/training program.
Product overview
Sandler, Travis & Rosenberg, P.A. (ST&R) is a law firm providing international trade law and customs legal services, not a software product company. The firm operates as a single integrated legal services platform offering comprehensive trade compliance, tariff mitigation, customs litigation, and government relations services through multiple practice areas. The core service offerings include Customs & Import Compliance, Duty Savings & Tariff Mitigation (with First Sale Valuation as a key module), Customs Audits & Investigations, Litigation & Dispute Resolution, Trade Remedies Advocacy, Export Compliance & Sanctions, and Government Relations & Trade Negotiations. The firm also publishes the ST&R Trade Report (daily trade publication) and the Two Minutes in Trade Podcast. Additionally, ST&R offers training services through webinars, seminars, and customs broker exam preparation. A secure online portal is available for first sale valuation clients.
Differentiator
Problem solved
Functional benefit
Brands
- WorldTrade Interactive (WTI): Trade news publications, advisories, webinars, seminars and other information programs
- STRTRADE
- ST&R Trade Report
- Two Minutes in Trade
Products and services
- Customs & Import Compliance Services
- Duty Savings, Tariff Mitigation & Supply Chain Efficiencies
- Customs Audits & Investigations
- Litigation & Dispute Resolution
- Government Relations & Trade Negotiations
- Trade Remedies Advocacy
- Export Compliance & Sanctions
- Asia-Pacific Practice
- Training & Education
- First Sale Online Client Portal
Quantifiable outcome
- Hundreds of millions of dollars saved in duties for qualifying companies through first sale programs
- +1 more outcomes
Companies that use Sandler, Travis & Rosenberg, P.A
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Sandler, Travis & Rosenberg, P.A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sandler, Travis & Rosenberg, P.A partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- U.S. Customs and Border Protection (CBP)coreST&R professionals have been engaged as advisors to CBP through the Advisory Committee on Commercial Operations to Customs and Trade (COAC) and Trade Support Network (TSN). The firm maintains ongoing relationships for regulatory guidance and policy input.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sandler, Travis & Rosenberg, P.A competitors and assessment
Company assessmentDirect peers
- King & Spalding: King & Spalding's international trade practice represents clients in AD/CV proceedings, Section 301/232 cases, and customs disputes, directly competing with ST&R for trade remedy and tariff litigation work.
- Crowell & Moring: Crowell & Moring's International Trade Practice group represents clients in customs, AD/CV proceedings, export controls, and trade policy advocacy—directly competing with ST&R for the same enterprise and government clients across the same regulatory forums.
- Kelley Drye & Warren: Kelley Drye's International Trade Practice is one of the largest dedicated trade groups in the U.S., competing directly with ST&R on customs, AD/CV, and trade policy matters before federal agencies.
- Vorys, Sater, Seymour and Pease: Vorys' International Trade and Customs Practice represents clients in tariff classification, AD/CV proceedings, and customs audits, with particular strength in the Midwest—a partial geographic overlap with ST&R's enterprise practice.
- Cassidy Levy Kent: Cassidy Levy Kent is a specialized trade law firm focused on antidumping, countervailing duty, and safeguard proceedings before U.S. Commerce and the ITC—directly overlapping with ST&R's expanding Trade Remedies Practice.
Broad incumbents
- Hogan Lovells: Hogan Lovells' international trade practice covers customs compliance, trade remedies, export controls, and WTO dispute resolution, leveraging its global footprint to compete with ST&R for multinational trade mandates.
- Baker McKenzie: Baker McKenzie's Global Trade Practice operates across 70+ offices, providing multinational clients integrated customs, trade remedies, and export controls services that compete with ST&R for large cross-border mandates.
- Sidley Austin LLP: Sidley's global Trade and Sanctions Practice handles customs, export controls, and trade remedies across major jurisdictions, offering multinational clients a broader full-service alternative to specialized firms like ST&R.
- Akin Gump Strauss Hauer & Feld: Akin Gump's international trade practice covers customs, export controls, sanctions, and trade policy advocacy, leveraging the firm's broader public policy and litigation capabilities to compete with ST&R.
- WilmerHale: WilmerHale's International Trade Practice handles customs, export controls, sanctions, and trade litigation, providing another full-service alternative that competes with ST&R for sophisticated cross-border mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Sandler, Travis & Rosenberg, P.A social profiles
Digital presenceSandler, Travis & Rosenberg, P.A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandler, Travis & Rosenberg, P.A leadership team
Management profileNumber of profiles
Profiles8 records
Sandler, Travis & Rosenberg, P.A subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sandler, Travis & Rosenberg, P.A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandler, Travis & Rosenberg, P.A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandler, Travis & Rosenberg, P.A
What does Sandler, Travis & Rosenberg, P.A do?
Sandler, Travis & Rosenberg, P.A. (ST&R) is an international trade and customs law firm providing legal counsel, representation, and advisory services across eight core practice areas: Customs & Import Compliance, Duty Savings and Tariff Mitigation, Customs Audits and Investigations, Litigation and Dispute Resolution, Government Relations and Trade Negotiations, Trade Remedies Advocacy, Export Compliance and Sanctions, and an Asia-Pacific Practice. The firm serves corporate clients, governments, importers, exporters, and service providers with matters including antidumping and countervailing duty proceedings, Section 301/232/337 trade actions, first sale valuation programs, customs audits, and export controls. Supporting these services are proprietary assets including a First Sale Online Client Portal, the ST&R Trade Report, the Two Minutes in Trade podcast, and a webinar/training program.
Is Sandler, Travis & Rosenberg, P.A a public or private company?
Sandler, Travis & Rosenberg, P.A is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sandler, Travis & Rosenberg, P.A founded?
Sandler, Travis & Rosenberg, P.A was founded in 1977. It employs 101 to 250 people.
Where is Sandler, Travis & Rosenberg, P.A based?
Sandler, Travis & Rosenberg, P.A is headquartered in Miami, United States, in the North America region.
How does Sandler, Travis & Rosenberg, P.A make money?
One revenue line is on record: legal Services - Professional Fees.
Who are Sandler, Travis & Rosenberg, P.A's main competitors?
Direct peers on record are King & Spalding, Crowell & Moring, Kelley Drye & Warren, Vorys, Sater, Seymour and Pease and Cassidy Levy Kent. Broad incumbents are Hogan Lovells, Baker McKenzie, Sidley Austin LLP, Akin Gump Strauss Hauer & Feld and WilmerHale.
Does Sandler, Travis & Rosenberg, P.A have an API?
No public API is recorded for Sandler, Travis & Rosenberg, P.A.
What industry is Sandler, Travis & Rosenberg, P.A in?
Sandler, Travis & Rosenberg, P.A's product category is International Trade Law Services. Its primary akta.pro industry code is BPAHAHAG, Global Trade & Customs / Trade Compliance, with a secondary code of TLACAGAH, Product Regulatory Compliance for Cross-Border Trade (e.g., FDA, USDA, CPSC, CE/REACH/RoHS). Its NAICS code is 5411 and its SIC code is 8111.