Sandler, Travis & Rosenberg, P.A

What Sandler, Travis & Rosenberg, P.A does

Sandler, Travis & Rosenberg, P.A. (ST&R) is a privately-held U.S. law firm founded in 1977 and headquartered in Miami (with primary offices in Washington, D.C. and New York) that specializes in international trade and customs law. The firm serves global multinational corporations, governments, importers, exporters, and trade service providers across industries including food and beverage, heavy industry, automotive, electronics, fashion and retail, life sciences, and textiles, operating from eleven offices in the United States (Miami, Washington D.C., New York, San Francisco, Houston, Boston, Los Angeles, Portland (Maine), Buffalo) and Asia (Hong Kong, Guangzhou). ST&R’s service portfolio covers customs and import compliance, duty savings and tariff mitigation, customs audits and enforcement, litigation and dispute resolution, trade remedies advocacy (antidumping, countervailing duties, Section 301, 232, 201, 337), export controls and sanctions, government relations and trade negotiations, and an Asia-Pacific practice.

The firm’s underlying capabilities combine deep legal expertise with a proprietary knowledge base, including the landmark precedent ST&R litigated establishing the first sale rule under U.S. law in 1988 (and the 2008 legislation affirming it), ongoing advisory roles to U.S. Customs (COAC, TSN), Commerce, USTR, and the Court of International Trade, and participation in the negotiation of every U.S. free trade agreement since NAFTA in 1992. Technology assets include the First Sale Online Client Portal (a secure client workflow portal launched in 2025), a proprietary Tariff Stacking Scenarios Chart, and a content platform spanning the daily ST&R Trade Report, the Two Minutes in Trade podcast, Trade Report en Español, webinars, and a Tariff Action Updates resource center.

Revenue is generated through professional service fees for legal counsel, representation, and advisory engagements. Pricing is quote-based and not publicly disclosed, with billing structured around multi-year engagements typical of law firm practice. Go-to-market is sales-led, relying on professional relationships, industry referrals, the daily ST&R Trade Report, podcasts, webinars, and customized training to drive demand. The firm owns WorldTrade Interactive, Inc. as a wholly owned subsidiary that operates the publishing and training business under the same umbrella.

Name

Sandler, Travis & Rosenberg, P.A

Legal name

Sandler, Travis & Rosenberg, P.A.

Website

https://strtrade.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Sandler, Travis & Rosenberg, P.A. (ST&R) is a privately-held international trade and customs law firm founded in 1977, serving multinational corporations, governments, importers, exporters, and service providers across eleven offices in the U.S. and Asia.

Ownership category

akta.pro rank

Product category

International Trade Law Services

NAICS

Legal Services (5411), Other Legal Services (54119)

SIC

Services-Legal Services (8111), Services-Management Services (8741)

akta.pro primary industry

Global Trade & Customs / Trade Compliance (BPAHAHAG)

akta.pro secondary industry

Product Regulatory Compliance for Cross-Border Trade (e.g., FDA, USDA, CPSC, CE/REACH/RoHS) (TLACAGAH)

Keywords

• International trade law
• Customs compliance
• Tariff mitigation
• Trade remedies
• Export controls

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Professional Fees: The firm provides legal services through attorneys and trade professionals. As a law firm, revenue is generated through professional service fees including legal counsel, representation, and advisory services on international trade matters including customs, tariffs, and regulatory compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sandler, Travis & Rosenberg, P.A. (ST&R) is an international trade and customs law firm providing legal counsel, representation, and advisory services across eight core practice areas: Customs & Import Compliance, Duty Savings and Tariff Mitigation, Customs Audits and Investigations, Litigation and Dispute Resolution, Government Relations and Trade Negotiations, Trade Remedies Advocacy, Export Compliance and Sanctions, and an Asia-Pacific Practice. The firm serves corporate clients, governments, importers, exporters, and service providers with matters including antidumping and countervailing duty proceedings, Section 301/232/337 trade actions, first sale valuation programs, customs audits, and export controls. Supporting these services are proprietary assets including a First Sale Online Client Portal, the ST&R Trade Report, the Two Minutes in Trade podcast, and a webinar/training program.

Product overview

Sandler, Travis & Rosenberg, P.A. (ST&R) is a law firm providing international trade law and customs legal services, not a software product company. The firm operates as a single integrated legal services platform offering comprehensive trade compliance, tariff mitigation, customs litigation, and government relations services through multiple practice areas. The core service offerings include Customs & Import Compliance, Duty Savings & Tariff Mitigation (with First Sale Valuation as a key module), Customs Audits & Investigations, Litigation & Dispute Resolution, Trade Remedies Advocacy, Export Compliance & Sanctions, and Government Relations & Trade Negotiations. The firm also publishes the ST&R Trade Report (daily trade publication) and the Two Minutes in Trade Podcast. Additionally, ST&R offers training services through webinars, seminars, and customs broker exam preparation. A secure online portal is available for first sale valuation clients.

Differentiator

Problem solved

Functional benefit

Brands

• WorldTrade Interactive (WTI): Trade news publications, advisories, webinars, seminars and other information programs
• STRTRADE
• ST&R Trade Report
• Two Minutes in Trade

Products and services

• Customs & Import Compliance Services
• Duty Savings, Tariff Mitigation & Supply Chain Efficiencies
• Customs Audits & Investigations
• Litigation & Dispute Resolution
• Government Relations & Trade Negotiations
• Trade Remedies Advocacy
• Export Compliance & Sanctions
• Asia-Pacific Practice
• Training & Education
• First Sale Online Client Portal

Quantifiable outcome

• Hundreds of millions of dollars saved in duties for qualifying companies through first sale programs
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• U.S. Customs and Border Protection (CBP)coreStrategic or Co-development PartnerST&R professionals have been engaged as advisors to CBP through the Advisory Committee on Commercial Operations to Customs and Trade (COAC) and Trade Support Network (TSN). The firm maintains ongoing relationships for regulatory guidance and policy input.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• King & Spalding: King & Spalding's international trade practice represents clients in AD/CV proceedings, Section 301/232 cases, and customs disputes, directly competing with ST&R for trade remedy and tariff litigation work.
• Crowell & Moring: Crowell & Moring's International Trade Practice group represents clients in customs, AD/CV proceedings, export controls, and trade policy advocacy—directly competing with ST&R for the same enterprise and government clients across the same regulatory forums.
• Kelley Drye & Warren: Kelley Drye's International Trade Practice is one of the largest dedicated trade groups in the U.S., competing directly with ST&R on customs, AD/CV, and trade policy matters before federal agencies.
• Vorys, Sater, Seymour and Pease: Vorys' International Trade and Customs Practice represents clients in tariff classification, AD/CV proceedings, and customs audits, with particular strength in the Midwest—a partial geographic overlap with ST&R's enterprise practice.
• Cassidy Levy Kent: Cassidy Levy Kent is a specialized trade law firm focused on antidumping, countervailing duty, and safeguard proceedings before U.S. Commerce and the ITC—directly overlapping with ST&R's expanding Trade Remedies Practice.

Broad incumbents

• Hogan Lovells: Hogan Lovells' international trade practice covers customs compliance, trade remedies, export controls, and WTO dispute resolution, leveraging its global footprint to compete with ST&R for multinational trade mandates.
• Baker McKenzie: Baker McKenzie's Global Trade Practice operates across 70+ offices, providing multinational clients integrated customs, trade remedies, and export controls services that compete with ST&R for large cross-border mandates.
• Sidley Austin LLP: Sidley's global Trade and Sanctions Practice handles customs, export controls, and trade remedies across major jurisdictions, offering multinational clients a broader full-service alternative to specialized firms like ST&R.
• Akin Gump Strauss Hauer & Feld: Akin Gump's international trade practice covers customs, export controls, sanctions, and trade policy advocacy, leveraging the firm's broader public policy and litigation capabilities to compete with ST&R.
• WilmerHale: WilmerHale's International Trade Practice handles customs, export controls, sanctions, and trade litigation, providing another full-service alternative that competes with ST&R for sophisticated cross-border mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xtwitter.com/STRTRADE
• Facebookfacebook.com/STRTRADE
• LinkedInlinkedin.com/company/50037

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandler, Travis & Rosenberg, P.A