Inov8v Marine Group
Inov8v Marine Group is a Woodinville, Washington-based marine hardware manufacturer formed in 2022 through the consolidation of three legacy brands (WESMAR, ABT-TRAC, SmartCatch), producing propulsion, vessel stabilization, sonar, and underwater video imaging systems for commercial fishing vessels, pleasure yachts, rescue vessels, and specialty marine craft worldwide.
- Company typePrivate
- Founded2022
- HeadquartersWoodinville, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Inov8v Marine Group does
Inov8v Marine Group is a privately held marine technology consolidator headquartered in Woodinville, Washington, formed in 2022 through the combination of three legacy brands: WESMAR (founded 1965 as Western Marine Electronics), ABT-TRAC (founded 1986 as Arcturus Marine Systems), and SmartCatch (founded 2012). The group operates as a low-volume, high-mix manufacturer of marine hardware - specifically propulsion systems, vessel stabilizers, bow and stern thrusters, sonar equipment, and underwater video imaging systems - and sells these products globally to commercial fishing operators, pleasure and luxury yacht owners, rescue-vessel operators, and specialty vessel owners (dredging, arctic exploration, cruise). Revenue is generated almost entirely through direct hardware sales with aftermarket support; pricing is quote-based and not publicly disclosed.
Technically, the company's portfolio spans multiple "world's first" innovations: WESMAR's solid-state sonar (1965), video sounder, continuous-picture color sonar, and dual-propeller counter rotational bow and stern thruster; ABT-TRAC's electrically driven stabilizers; and SmartCatch's in-net underwater video imaging for bycatch reduction. The combined technology stack covers the mechanical (propulsion, stabilization, thrusters), acoustic (sonar), and optical (underwater video) sensor and actuation categories used in marine craft. Production is brought in-house, with active hiring in 2026 for CNC machinists, mechanical assembly technicians, and electronics technicians.
Commercially, the company addresses four customer segments (commercial fishing vessels, pleasure/luxury yachts, rescue vessels, specialty vessels) through a direct sales model and global distribution. The differentiator is reliability - the company explicitly targets captains and commercial fishermen "far from home" in demanding waters - backed by an aftermarket service posture. No parent company, institutional investors, public listing, named customer logos, or revenue figures are disclosed in available materials; ownership structure and corporate investor base are data gaps. The group is led by founder and president Roger Fellows.
Inov8v Marine Group firmographics
Firmographics- Name
- Inov8v Marine Group
- Legal name
- Inov8v Marine Group
- Website
- https://inov8vmarine.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Inov8v Marine Group is a Woodinville, Washington-based marine hardware manufacturer formed in 2022 through the consolidation of three legacy brands (WESMAR, ABT-TRAC, SmartCatch), producing propulsion, vessel stabilization, sonar, and underwater video imaging systems for commercial fishing vessels, pleasure yachts, rescue vessels, and specialty marine craft worldwide.
- Ownership category
- akta.pro rank
Inov8v Marine Group industry classification
Industry- Product category
- Marine Equipment
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Audio and Video Equipment Manufacturing (33431)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Propulsion Integration, Commissioning & Testing (Factory/sea trials, alignment) (IMAJAHAM)
- akta.pro secondary industries
- Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)
Keywords
Where Inov8v Marine Group is headquartered
LocationHeadquarters
- HQ city
- Woodinville
- HQ country
- United States
- HQ region
- North America
Markets served
Inov8v Marine Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marine Equipment Sales: Sale of propulsion systems, vessel stabilizers, bow and stern thrusters, hydraulic systems, sonar equipment, and underwater video imaging systems to commercial and pleasure marine craft operators
Distribution channels1 record
Marketing channels1 record
Inov8v Marine Group product offering
Product offeringCore offering
Inov8v Marine Group develops and sells marine propulsion, vessel stabilization, sonar, and underwater video imaging systems for commercial and pleasure marine craft. Through its three consolidated brands (ABT-TRAC, WESMAR, and SmartCatch), the company manufactures hydraulic and electric stabilizers, bow and stern thrusters, hydraulic systems, commercial fishing sonar, and underwater in-net video systems designed to perform reliably in demanding marine environments far from home.
Product overview
Inov8v Marine Group is a multi-discipline innovator of propulsion, sonar, and video imaging technology formed in 2022 through the consolidation of three acquired brands: ABT-TRAC (hydraulic and electronic stabilizers, bow and stern thrusters, and hydraulic systems), WESMAR (commercial fishing sonar, vessel stabilizers, and thrusters), and SmartCatch (underwater in-net video imaging systems). The company serves pleasure and commercial fishing craft, providing performance, reliability, and aftermarket support for captains and commercial fishermen operating in demanding marine environments.
Differentiator
Problem solved
Functional benefit
Brands
- ABT Trac: Hydraulic and electronic stabilizers, bow and stern thrusters, and hydraulic systems since 1986. Recently introduced the industry's first electrically driven stabilizers.
- Wesmar
- SmartCatch
Products and services
- ABT-TRAC Stabilizers, Thrusters, and Hydraulic Systems
Quantifiable outcome
- Reduces destruction of non-target fish (bycatch) through SmartCatch underwater video technology
Companies that use Inov8v Marine Group
Customer profileSegments4 records
Ideal customer profiles4 records
Inov8v Marine Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Inov8v Marine Group partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Inov8v Marine Group competitors and assessment
Company assessmentBroad incumbents
- Teledyne Marine:
- Garmin Marine: Garmin is a broad marine electronics incumbent offering sonar, chartplotters, radar, and navigation across recreational and commercial segments. It competes with Inov8v's WESMAR sonar and SmartCatch imaging via larger R&D budgets and global retail channels.
- Kongsberg Maritime: Kongsberg Maritime is a large subsea and marine technology incumbent covering sonar, underwater imaging, propulsion, and automation for commercial, offshore, and defense customers. It competes with WESMAR sonar, SmartCatch imaging, and ABT-TRAC stabilization at the higher end.
Direct peers
- Navico (Simrad / Lowrance / B&G): Navico's Simrad, Lowrance, and B&G brands target fishing, commercial, and sailing markets with sonar, autopilots, and navigation. It overlaps directly with WESMAR in commercial fishing sonar and competes aggressively on price-performance.
- Raymarine (Teledyne FLIR): Raymarine supplies marine electronics including sonar, radar, and thermal imaging for recreational and light commercial vessels. It is a direct competitor to WESMAR's sonar and imaging products in the pleasure and small commercial segments.
- Furuno Electric: Furuno is a leading global manufacturer of marine sonar, fish-finding equipment, and navigation electronics. It directly overlaps with WESMAR's commercial fishing sonar business and competes in the same fishing and commercial vessel end-markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Inov8v Marine Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inov8v Marine Group leadership team
Management profileNumber of profiles
Profiles1 record
Inov8v Marine Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Inov8v Marine Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inov8v Marine Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inov8v Marine Group
What does Inov8v Marine Group do?
Inov8v Marine Group develops and sells marine propulsion, vessel stabilization, sonar, and underwater video imaging systems for commercial and pleasure marine craft. Through its three consolidated brands (ABT-TRAC, WESMAR, and SmartCatch), the company manufactures hydraulic and electric stabilizers, bow and stern thrusters, hydraulic systems, commercial fishing sonar, and underwater in-net video systems designed to perform reliably in demanding marine environments far from home.
Is Inov8v Marine Group a public or private company?
Inov8v Marine Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inov8v Marine Group founded?
Inov8v Marine Group was founded in 2022. It employs 51 to 100 people.
Where is Inov8v Marine Group based?
Inov8v Marine Group is headquartered in Woodinville, United States, in the North America region.
How does Inov8v Marine Group make money?
One revenue line is on record: marine Equipment Sales.
Who are Inov8v Marine Group's main competitors?
Broad incumbents on record are Teledyne Marine, Garmin Marine and Kongsberg Maritime. Direct peers are Navico (Simrad / Lowrance / B&G), Raymarine (Teledyne FLIR) and Furuno Electric.
Does Inov8v Marine Group have an API?
No public API is recorded for Inov8v Marine Group.
What industry is Inov8v Marine Group in?
Inov8v Marine Group's product category is Marine Equipment. Its primary akta.pro industry code is IMAJAHAM, Propulsion Integration, Commissioning & Testing (Factory/sea trials, alignment), with a secondary code of IMAJAHAN, Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades). Its NAICS code is 334511 and its SIC code is 3823.