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Flood Re

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Namestring
Flood Re
Legal namestring
Flood Re Limited
Websiteurl
floodre.co.uk
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Flood Re is a UK government-backed reinsurance scheme established in April 2016 under Part 4 of the Water Act 2014 to address market failure in the provision of affordable flood insurance for high-risk residential properties. The scheme operates as a joint initiative between HM Government and the UK insurance industry, administered by Flood Re Limited (registered in England and Wales, company number 08670444), authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority (FRN 706046). Household insurers cede flood risk on eligible properties to Flood Re at capped, subsidised reinsurance premiums set by Council Tax band; end-customers (households) access the scheme indirectly through their existing home insurance providers rather than transacting directly with Flood Re.

Core products revolve around the central Flood Re Scheme, augmented by Build Back Better (up to £10,000 per property for resilience measures during flood repairs), the Flood Re Academy e-learning platform (seven chapters, nearly 2,000 registered claims and loss-adjusting professionals), the Vision 2039 catastrophe bond (£140m debut issuance providing capital markets retrocession), and awareness initiatives including Flo the Flood Bus, the Rain Garden and Contain The Rain Garden installations at RHS flower shows, and Flood ReThink. Underlying technology comprises catastrophe modelling and capital modelling for risk assessment and pricing. The scheme is funded primarily by a statutory £135m annual levy on all Relevant Insurers based on UK home insurance market share, supplemented by inward reinsurance premiums, and holds approximately £3.2 billion in reinsurance capacity. The scheme operates across England, Scotland, Wales, and Northern Ireland (excluding the Isle of Man and Channel Islands), and is scheduled to wind down by 2039 when risk-reflective pricing is expected to return to the private market.

Short descriptiontext

Flood Re is a UK government-backed reinsurance scheme that enables household insurers to cede flood risk from high-risk residential properties at capped subsidised costs, funded by a statutory insurer levy and operating until a 2039 wind-down.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
flood reinsurance scheme, household insurance, catastrophe bond issuance, property flood resilience, risk-reflective pricing
Industry4 codes
1Property Catastrophe Reinsurance
CodeFSAOACAAPrimaryYes
2Flood Insurance
CodeFSAJACAGPrimaryNo
3Urban Flood Resilience & Adaptation Planning (Climate, Nature-Based Solutions)
CodeEUANAEAJPrimaryNo
4Insurance Claims Estimation, Documentation & Managed Repair
CodeHSAPAOALPrimaryNo
NAICS code2 codes
  • Reinsurance Carriers52413
  • Reinsurance Carriers524130
SIC code1 code
  • Fire, Marine & Casualty Insurance6331
Product category
Reinsurance
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Insurer Levy
TypeSubscription Recurring
Description

The scheme is funded via a levy paid by all Relevant Insurers based on their market share of the UK home insurance market. The levy is currently set in legislation at £135m per annum and is Flood Re's primary source of income.

floodre.co.uk
2Inward Reinsurance Premiums
TypeSubscription Recurring
Description

Flood Re charges insurers reinsurance premiums for properties ceded to the scheme. Premiums vary by Council Tax band (A-H for England/Scotland/Wales) and cover type (Buildings, Contents, or Combined policies).

floodre.co.uk
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Operations, Others, Infrastructure, Personnel
Pricing details3 tiers
1Council Tax Band A-D combined policies (Entry-level properties)
ModelSubscriptionBilling cadenceAnnual
Notes

2025/26: Band A £192, Band B £192, Band C £233, Band D £263. 2026/27: Band A £205, Band B £205, Band C £252, Band D £284.

floodre.co.uk
2Council Tax Band E-G combined policies (Mid-range properties)
ModelSubscriptionBilling cadenceAnnual
Notes

2025/26: Band E £316, Band F £435, Band G £577. 2026/27: Band E £352, Band F £541, Band G £720.

floodre.co.uk
3Council Tax Band H combined policy (Highest band properties)
ModelSubscriptionBilling cadenceAnnual
Notes

2025/26: £1,613. 2026/27: £1,613. Fixed flood claim excess of £250 per claim.

floodre.co.uk
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Flood Re operates a UK-wide reinsurance scheme, established under the Water Act 2014 as a joint government and insurance industry initiative. Household insurers cede the flood risk element of home insurance policies to Flood Re at capped, subsidised rates so that high flood risk properties can obtain affordable cover. The scheme also funds property flood resilience measures through Build Back Better and is scheduled to operate until 2039 to enable an orderly transition to risk-reflective pricing.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • £740 million potential annual flood loss savings from wider Property Flood Resilience adoption across 3.1 million flood-exposed homes
+2 more records
Product overview1 text field

Flood Re is a single unified reinsurance scheme—a joint initiative between the UK Government and insurers—designed to make flood insurance affordable for high-risk properties. The core Flood Re Scheme cedes flood risk from household insurers at subsidized capped rates. Around this core, Flood Re has developed supporting programs: Build Back Better (up to £10,000 flood resilience measures during repairs), Flood Re Academy (e-learning for professionals), and the Vision 2039 catastrophe bond (capital markets financing). Additional initiatives include the Rain Garden and Contain The Rain Garden (sustainable drainage demonstrations), Flo the Flood Bus (community education), and Flood ReThink (awareness materials). The scheme operates until 2039 and is regulated by the PRA and FCA.

Product and service5 records
1Flood Re Scheme
CategoryReinsurance
Description

A joint UK government and insurance industry reinsurance scheme that makes flood cover more affordable as part of household insurance policies, operating as a safety net for high-risk properties by ceding flood risk from insurers at capped subsidised costs.

2Build Back Better
CategoryProperty flood resilience programme
Description

A programme enabling householders to claim up to £10,000 for property flood resilience measures during flood repairs, including flood doors, self-closing air bricks, wall treatments, electrical socket raising, sumps, pumps, flood barriers, gates, and non-return valves.

3Flood Re Academy
CategoryEducation and training
Description

E-learning platform with seven chapters providing education on flood resilience for claims professionals, loss adjusters, and householders, with nearly 2,000 registered users.

4Vision 2039 Catastrophe Bond
CategoryCapital markets / retrocession
Description

A catastrophe bond issuance providing Flood Re with retrocession reinsurance coverage against flood risks, with the debut bond securing £140 million in coverage.

5Flood Re Eligibility Tool
CategoryCustomer self-service tool
Description

An online tool helping homeowners check if their property qualifies for the Flood Re scheme and find participating insurers.

Scale indicator10 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Pen Underwriting signed up to Flood Re's Build Back Better Scheme, enabling customers to access property flood resilience measures when repairing flood damage.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Flood Re launched new e-learning module at BDMA's annual conference in Nottingham, expanding Flood Re Academy to seven chapters with nearly 2,000 registered users.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

The UK's government-backed terrorism reinsurance pool, structured as a mutual reinsurer funded by an industry levy. Pool Re is the closest analogue to Flood Re in model, regulatory framing, and statutory backing, and the Vision 2039 cat bond is explicitly modeled after Pool Re's ILS strategy.

TypeBroad incumbent
Description

The US federal programme providing flood insurance to property owners in high-risk areas. NFIP is a comparable government-backed flood insurance intervention, though much larger and older, and operates directly with consumers rather than via a cession-based reinsurance scheme.

TypeBroad incumbent
Description

A publicly managed, privately financed catastrophe insurance pool offering residential earthquake coverage in California. CEA shares Flood Re's structure as a not-for-profit, publicly mandated residential catastrophe pool, but focuses on earthquake rather than flood peril.

TypeBroad incumbent
Description

Florida's state-created insurer of last resort for property insurance, including coastal flood exposure. Citizens is comparable as a state-backed residual-market mechanism addressing unaffordable property insurance, though it writes primary policies rather than reinsurance.

TypeBroad incumbent
Description

A global reinsurance carrier active in property catastrophe and flood retrocession. Swiss Re is comparable as a counterparty in the ILS markets and a potential retrocession provider to Flood Re, though at vastly larger scale and as a for-profit commercial reinsurer.

TypeBroad incumbent
Description

One of the world's largest reinsurers, with deep property catastrophe and flood risk expertise and significant ILS activity. Munich Re is comparable as a potential retrocession and modelling counterparty to Flood Re, though operating on a commercial global mandate.

TypeBroad incumbent
Description

A major global reinsurer with a sizable property catastrophe book and structured ILS capability. Hannover Re is relevant as a potential retrocession partner or comparison for capital structure and pricing decisions at Flood Re.

TypeOthers
Description

A specialist ILS investment manager and one of the lead investors in the Vision 2039 cat bond. Fermat is comparable as an enabling capital-markets participant whose continued appetite directly affects Flood Re's ability to scale cat-bond retrocession.

TypeOthers
Description

Flood Re's sole external asset manager running an approximately £1bn credit mandate following a public procurement. Aberdeen is comparable as a strategic financial partner whose investment mandate and Solvency UK execution are integral to Flood Re's investment income.

TypeOthers
Description

The UK public body responsible for flood risk mapping and surface-water flood statistics underpinning Flood Re's exposure data. The EA is relevant as a data and policy counterpart shaping the 3.1–6.3 million flood-exposed-property base that drives Flood Re's volumes.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Flood Re

Reinsurancefloodre.co.uk

Flood Re is a UK government-backed reinsurance scheme that enables household insurers to cede flood risk from high-risk residential properties at capped subsidised costs, funded by a statutory insurer levy and operating until a 2039 wind-down.

What Flood Re does

Flood Re is a UK government-backed reinsurance scheme established in April 2016 under Part 4 of the Water Act 2014 to address market failure in the provision of affordable flood insurance for high-risk residential properties. The scheme operates as a joint initiative between HM Government and the UK insurance industry, administered by Flood Re Limited (registered in England and Wales, company number 08670444), authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority (FRN 706046). Household insurers cede flood risk on eligible properties to Flood Re at capped, subsidised reinsurance premiums set by Council Tax band; end-customers (households) access the scheme indirectly through their existing home insurance providers rather than transacting directly with Flood Re.

Core products revolve around the central Flood Re Scheme, augmented by Build Back Better (up to £10,000 per property for resilience measures during flood repairs), the Flood Re Academy e-learning platform (seven chapters, nearly 2,000 registered claims and loss-adjusting professionals), the Vision 2039 catastrophe bond (£140m debut issuance providing capital markets retrocession), and awareness initiatives including Flo the Flood Bus, the Rain Garden and Contain The Rain Garden installations at RHS flower shows, and Flood ReThink. Underlying technology comprises catastrophe modelling and capital modelling for risk assessment and pricing. The scheme is funded primarily by a statutory £135m annual levy on all Relevant Insurers based on UK home insurance market share, supplemented by inward reinsurance premiums, and holds approximately £3.2 billion in reinsurance capacity. The scheme operates across England, Scotland, Wales, and Northern Ireland (excluding the Isle of Man and Channel Islands), and is scheduled to wind down by 2039 when risk-reflective pricing is expected to return to the private market.

Flood Re firmographics

Firmographics
Name
Flood Re
Legal name
Flood Re Limited
Website
https://floodre.co.uk
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
11–50 employees
Short description
Flood Re is a UK government-backed reinsurance scheme that enables household insurers to cede flood risk from high-risk residential properties at capped subsidised costs, funded by a statutory insurer levy and operating until a 2039 wind-down.
Ownership category
akta.pro rank

Flood Re industry classification

Industry
Product category
Reinsurance
NAICS
Reinsurance Carriers (52413), Reinsurance Carriers (524130)
SIC
Fire, Marine & Casualty Insurance (6331)
akta.pro primary industry
Property Catastrophe Reinsurance (FSAOACAA)
akta.pro secondary industries
Flood Insurance (FSAJACAG), Urban Flood Resilience & Adaptation Planning (Climate, Nature-Based Solutions) (EUANAEAJ), Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL)

Keywords

  • Flood reinsurance scheme
  • Household insurance
  • Catastrophe bond issuance
  • Property flood resilience
  • Risk-reflective pricing

Where Flood Re is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Flood Re business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Operations, Others, Infrastructure, Personnel

Revenue model

  1. Insurer Levy: The scheme is funded via a levy paid by all Relevant Insurers based on their market share of the UK home insurance market. The levy is currently set in legislation at £135m per annum and is Flood Re's primary source of income.
  2. Inward Reinsurance Premiums: Flood Re charges insurers reinsurance premiums for properties ceded to the scheme. Premiums vary by Council Tax band (A-H for England/Scotland/Wales) and cover type (Buildings, Contents, or Combined policies).

Pricing tiers

ModelBillingPrice
SubscriptionAnnualCouncil Tax Band A-D combined policies (Entry-level properties)
SubscriptionAnnualCouncil Tax Band E-G combined policies (Mid-range properties)
SubscriptionAnnualCouncil Tax Band H combined policy (Highest band properties)

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Flood Re product offering

Product offering

Core offering

Flood Re operates a UK-wide reinsurance scheme, established under the Water Act 2014 as a joint government and insurance industry initiative. Household insurers cede the flood risk element of home insurance policies to Flood Re at capped, subsidised rates so that high flood risk properties can obtain affordable cover. The scheme also funds property flood resilience measures through Build Back Better and is scheduled to operate until 2039 to enable an orderly transition to risk-reflective pricing.

Product overview

Flood Re is a single unified reinsurance scheme—a joint initiative between the UK Government and insurers—designed to make flood insurance affordable for high-risk properties. The core Flood Re Scheme cedes flood risk from household insurers at subsidized capped rates. Around this core, Flood Re has developed supporting programs: Build Back Better (up to £10,000 flood resilience measures during repairs), Flood Re Academy (e-learning for professionals), and the Vision 2039 catastrophe bond (capital markets financing). Additional initiatives include the Rain Garden and Contain The Rain Garden (sustainable drainage demonstrations), Flo the Flood Bus (community education), and Flood ReThink (awareness materials). The scheme operates until 2039 and is regulated by the PRA and FCA.

Differentiator

Problem solved

Functional benefit

Products and services

  • Flood Re Scheme A joint UK government and insurance industry reinsurance scheme that makes flood cover more affordable as part of household insurance policies, operating as a safety net for high-risk properties by ceding flood risk from insurers at capped subsidised costs.
  • Build Back Better A programme enabling householders to claim up to £10,000 for property flood resilience measures during flood repairs, including flood doors, self-closing air bricks, wall treatments, electrical socket raising, sumps, pumps, flood barriers, gates, and non-return valves.
  • Flood Re Academy E-learning platform with seven chapters providing education on flood resilience for claims professionals, loss adjusters, and householders, with nearly 2,000 registered users.
  • Vision 2039 Catastrophe Bond A catastrophe bond issuance providing Flood Re with retrocession reinsurance coverage against flood risks, with the debut bond securing £140 million in coverage.
  • Flood Re Eligibility Tool An online tool helping homeowners check if their property qualifies for the Flood Re scheme and find participating insurers.

Quantifiable outcome

  • £740 million potential annual flood loss savings from wider Property Flood Resilience adoption across 3.1 million flood-exposed homes
  • +2 more outcomes

Companies that use Flood Re

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Flood Re technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Flood Re partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

  • Pen UnderwritingminorChannel Partner/ Reseller/ DistributorPen Underwriting signed up to Flood Re's Build Back Better Scheme, enabling customers to access property flood resilience measures when repairing flood damage.
  • British Damage Management AssociationminorStrategic or Co-development PartnerFlood Re launched new e-learning module at BDMA's annual conference in Nottingham, expanding Flood Re Academy to seven chapters with nearly 2,000 registered users.

Scale indicators10 records

Recent moves3 records

Expansion highlights6 records

Flood Re competitors and assessment

Company assessment

Direct peers

  • Pool Re: The UK's government-backed terrorism reinsurance pool, structured as a mutual reinsurer funded by an industry levy. Pool Re is the closest analogue to Flood Re in model, regulatory framing, and statutory backing, and the Vision 2039 cat bond is explicitly modeled after Pool Re's ILS strategy.

Broad incumbents

  • National Flood Insurance Program (NFIP): The US federal programme providing flood insurance to property owners in high-risk areas. NFIP is a comparable government-backed flood insurance intervention, though much larger and older, and operates directly with consumers rather than via a cession-based reinsurance scheme.
  • California Earthquake Authority (CEA): A publicly managed, privately financed catastrophe insurance pool offering residential earthquake coverage in California. CEA shares Flood Re's structure as a not-for-profit, publicly mandated residential catastrophe pool, but focuses on earthquake rather than flood peril.
  • Citizens Property Insurance Corporation: Florida's state-created insurer of last resort for property insurance, including coastal flood exposure. Citizens is comparable as a state-backed residual-market mechanism addressing unaffordable property insurance, though it writes primary policies rather than reinsurance.
  • Swiss Re: A global reinsurance carrier active in property catastrophe and flood retrocession. Swiss Re is comparable as a counterparty in the ILS markets and a potential retrocession provider to Flood Re, though at vastly larger scale and as a for-profit commercial reinsurer.
  • Munich Re: One of the world's largest reinsurers, with deep property catastrophe and flood risk expertise and significant ILS activity. Munich Re is comparable as a potential retrocession and modelling counterparty to Flood Re, though operating on a commercial global mandate.
  • Hannover Re: A major global reinsurer with a sizable property catastrophe book and structured ILS capability. Hannover Re is relevant as a potential retrocession partner or comparison for capital structure and pricing decisions at Flood Re.

Others

  • Fermat Capital Management: A specialist ILS investment manager and one of the lead investors in the Vision 2039 cat bond. Fermat is comparable as an enabling capital-markets participant whose continued appetite directly affects Flood Re's ability to scale cat-bond retrocession.
  • Aberdeen Investments: Flood Re's sole external asset manager running an approximately £1bn credit mandate following a public procurement. Aberdeen is comparable as a strategic financial partner whose investment mandate and Solvency UK execution are integral to Flood Re's investment income.
  • Environment Agency (UK): The UK public body responsible for flood risk mapping and surface-water flood statistics underpinning Flood Re's exposure data. The EA is relevant as a data and policy counterpart shaping the 3.1–6.3 million flood-exposed-property base that drives Flood Re's volumes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Flood Re social profiles

Digital presence

Flood Re financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Flood Re leadership team

Management profile

Number of profiles

Profiles4 records

Flood Re funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Flood Re M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flood Re

What does Flood Re do?

Flood Re operates a UK-wide reinsurance scheme, established under the Water Act 2014 as a joint government and insurance industry initiative. Household insurers cede the flood risk element of home insurance policies to Flood Re at capped, subsidised rates so that high flood risk properties can obtain affordable cover. The scheme also funds property flood resilience measures through Build Back Better and is scheduled to operate until 2039 to enable an orderly transition to risk-reflective pricing.

Is Flood Re a public or private company?

Flood Re is a private company. It is classified as corporate owned and is currently operating.

When was Flood Re founded?

Flood Re was founded in 2016. It employs 11 to 50 people.

Where is Flood Re based?

Flood Re is headquartered in London, United Kingdom, in the Europe region.

How does Flood Re make money?

Two revenue lines are on record. Insurer Levy is the primary driver. The others are inward Reinsurance Premiums.

Who are Flood Re's main competitors?

Pool Re is listed as a direct peer. Broad incumbents are National Flood Insurance Program (NFIP), California Earthquake Authority (CEA), Citizens Property Insurance Corporation, Swiss Re, Munich Re and Hannover Re. Others are Fermat Capital Management, Aberdeen Investments and Environment Agency (UK).

Does Flood Re have an API?

No public API is recorded for Flood Re.

What industry is Flood Re in?

Flood Re's product category is Reinsurance. Its primary akta.pro industry code is FSAOACAA, Property Catastrophe Reinsurance, with a secondary code of FSAJACAG, Flood Insurance. Its NAICS code is 52413 and its SIC code is 6331.

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Live signals
The Business TimesPrime London homes are increasingly on the front lines of extreme weatherPrime Purchase, a Savills branch, says London's premium homes face growing heat and flood risks, with air conditioning in under 10% of properties. Flood Re coverage ends for many homes in 2028, and international buyers are deterred. The concerns add to headwinds like high borrowing costs.Insurance JournalPrime London Homes Are Increasingly on Frontlines of Extreme WeatherPrime Purchase, a Savills UK branch, says London's premium homes are ill-equipped for extreme heat and flood risks. Air conditioning exists in less than 10% of properties, and flood insurance is receding, with Flood Re changes expected in 2028. International buyers are deterred, potentially affecting property values.FinancialContent Business PageAnamorphic 3D Only Works on Fixed Screens. Loud! OOH Put It on a Moving Ad Van for Flood ReFlood Re, a UK government and insurance industry initiative established under the Water Act 2014, launched its ReThink Resilience campaign featuring an anamorphic 3D advertisement on the largest Digital EcoVan operating in the UK, targeting households in flood-risk areas across Manchester and Yorkshire rather than premium fixed sites in central London. The campaign, created by Cavendish Consulting and media-planned by independent agency Loud! OOH, delivered an estimated 220,000 impacts during its Manchester leg alone, using a 40-second film showing a recognizable living room being destroyed by floodwater. This was Loud! OOH's first national placement for a government-backed scheme, with the EcoVan running entirely on eco fuel to align with the campaign's climate resilience messaging.EIN PresswireDigital EcoVan Brings 3D DOOH Flood to Manchester for Flood Re Resilience PushFlood Re's 3D anamorphic DOOH campaign 'The Living Room' toured Manchester on a Digital EcoVan, delivering an estimated 220,000 impacts. The film shows a living room flooded, with no voiceover or statistics. Roughly 6.3 million properties in England face flood risk, a figure forecast to grow by 2050.Insurance TimesPlans for introduction of FPCs move step closerResearch published this week moves plans for Flood Performance Certificates (FPCs) closer to implementation, providing householders with assessments of their property's flood resilience. Commissioned by Flood Re and conducted by RAB Consultants in collaboration with Sedgwick, the research developed a standardised data template for systematic collection of household resilience and risk information. The FPC will be piloted by end of 2026, with integration into discounted premium structures by 2028, as Flood Re aims to drive uptake of property flood resilience measures ahead of insurance returning to risk-based pricing from 2039.Insurance Business AmericaFlood Re broadens academy as resilience measures stallFlood Re has launched a new e-learning module for claims and loss-adjusting professionals at the British Damage Management Association's annual conference in Nottingham, expanding its Flood Re Academy to seven chapters with nearly 2,000 registered users. The initiative aims to accelerate adoption of Property Flood Resilience measures amid recognition that uptake through Flood Re's Build Back Better initiative has reached only around one-third of eligible cases, well below original expectations. Flood Re estimates that wider PFR adoption across the UK's 3.1 million flood-exposed homes could reduce annual flood losses by up to £740 million, with the scheme scheduled to exit the market in 2039 when risk-based pricing is expected to return.Insurance JournalUK Warned of Housing Market Risks as Flood Re’s Future UnclearThe Climate Change Committee has warned the UK government to provide clarity on the future of Flood Re, a flood reinsurance scheme created to help vulnerable homeowners obtain affordable insurance, warning that uncertainty around its 2039 wind-down date is already affecting the property insurance and housing markets. The CCC published a report calling for a publicly announced decision on Flood Re's future within five years, alongside guidelines estimating that around £11 billion ($14.7 billion) annually in public and private investment is needed to protect Britain from climate change impacts. The report also noted that 6.3 million properties in England are currently at flood risk, with that number set to rise significantly as climate change intensifies.Insurance Business AmericaPaved gardens worsening UK flood risk, Flood Re research warnsFlood Re, a reinsurance scheme backing affordable flood cover, has released research warning that British homeowners paving over gardens is worsening the UK's surface water flooding risk, with even modest rainfall capable of directing bathtub-loads of water into strained drainage systems. A 5mm rainfall event on a 20m² paved garden generates approximately 100 liters of runoff that bypasses natural absorption and enters drainage infrastructure already under pressure from roofs and household use. The Environment Agency estimates 4.6 million properties in England are at risk of surface-water flooding, with average repair bills exceeding £30,000, as more intense downpours linked to climate change intensify the trend.Home -Aberdeen Investments Working With Flood ReAberdeen Investments' Strategic Insurance Group has been appointed by Flood Re, the UK's government-backed flood reinsurance scheme, to manage a credit mandate of approximately £1 billion following a competitive public procurement process. Aberdeen Investments will act as Flood Re's sole external asset manager, responsible for managing its investment portfolio on a Solvency UK balance-sheet basis while supporting the scheme's investment framework and risk profile. The partnership represents a long-term relationship focused on portfolio construction, risk management, and governance aligned with Flood Re's public-interest mission and climate risk focus.Evening StandardMore than 35,000 households helped by flood insurance directory since launchThe flood insurance directory, launched in February 2022, has helped over 35,000 households since its launch. The directory, operated by Biba with ABI and Flood Re, features 24 approved insurers and brokers. It was created in response to a Doncaster review and aims to improve access to flood cover.