The MEDIAPRO Group

What The MEDIAPRO Group does

GRUP MEDIAPRO is a Barcelona-based, privately held audiovisual services group founded in 1994 that operates the full content value chain through five business units: Broadcast Media Services (one of the world's largest mobile unit fleets with 90+ units producing 25,000+ events annually), The Mediapro Studio (content creation and distribution for global streamers and broadcasters), Canales y Plataformas (production and management of up to 15 own channels plus OTT platforms including GolStadium, Gol Mundial, Bar TV/LaligaBars and OneSoccer), Media Rights Agency (exclusive international commercialization agent for LaLiga and holder of rights to FIFA World Cup 2026, Chinese Super League, Belgian Pro League and Canadian Premier League), and Brands&Xperiences (immersive museum and event design). Technology underpins the offering with virtual production studios featuring 210 m² LED walls in Barcelona, 24m x 7m LED stages in Miami and New York, cloud-based virtual production (used for the European feature film 'Parenostre'), 4K HDR and SMPTE ST 2110/IP-based broadcast workflows, an AI and Synthetic Media Lab in collaboration with Microsoft, a Google Cloud generative AI alliance, and the MediaCoach real-time match analytics tool used with LaLiga.

The group generates revenue primarily through B2B professional services contracts (project-based and multi-year) for live sports broadcasting and production, sports rights licensing and royalties (LaLiga international rights, VAR service contracts with CONMEBOL/CONCACAF/national federations), content licensing with streamers (Netflix, Amazon Prime Video, HBO, Disney) and broadcasters (ESPN, Movistar), subscription and recurring revenue from owned OTT platforms and pay-TV channels (GOL, BeIN Sports, BeIN LaLiga, T\u00e9l\u00e9foot, F1 Latin America), and experiential project fees from venues and museums. Operationally it spans 50+ offices in 28 countries across four continents with 6,900–7,120 professionals, a vertically integrated structure that compounds switching costs for federations, broadcasters, and streaming clients.

Ownership sits under the IMAGINA holding company, in which China's Orient Hontai Capital acquired a 53.5% stake in 2018 alongside WPP (22.5%) and co-founders Tatxo Benet and Jaume Roures (12% each); the group has continued to consolidate via acquisitions of Cimarrón, Visyon, El Terrat and Tri-Lite TV and via the PHYGITAL FX joint venture with Great Point Studios. The 2024 30th anniversary coincided with an internal reorganization, the launch of COLOUR by Mediapro and new York and Los Angeles offices, the 2025 London sports-rights office, the Microsoft and Google Cloud AI alliances, and the loss of the LaLiga broadcast contract together with the departure of The Mediapro Studio CEO.

Name

The MEDIAPRO Group

Legal name

GRUP MEDIAPRO S.L.U.

Website

https://mediapro.tv

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GRUP MEDIAPRO is a Barcelona-based, privately held audiovisual services group founded in 1994, operating across sports broadcasting, content production, rights agency, channel/OTT management, and immersive venues for federations, streamers, broadcasters, and cultural institutions worldwide.

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Television Broadcasting Stations (516120), Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)

akta.pro secondary industries

Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG)

Keywords

• Audiovisual production services
• Broadcast media services
• Sports rights management
• Content production distribution
• Immersive experience design

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Broadcast Media Services: Production and distribution of audiovisual content, live sports events, and television signals through mobile production units worldwide
2. Content Production & Distribution (The Mediapro Studio): Creation, production, and distribution of international content including films, series, documentaries for platforms like Netflix, Amazon Prime, HBO
3. Media Rights Agency: Exclusive agency for LaLiga international TV rights, plus rights to Chinese Super League, Belgian Proleague, Canadian Premiere League, World Cup 2022 and 2026
4. Channels and Platforms: Production and management of up to 15 own channels and platforms for operators including ESPN, LaLiga, Movistar; plus OTT platforms (GolStadium, Gol Mundial, Bar TV)
5. Brands&Xperiences: Experiential design, production and management of immersive spaces, museums, and events with innovative technology

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

GRUP MEDIAPRO is a European audiovisual group that integrates the entire value chain for content production and audiovisual services. It operates five core divisions: Broadcast Media Services (live event production with 90+ mobile units), The Mediapro Studio (film and series content creation and distribution), Canales y Plataformas (channel management for operators including ESPN, LaLiga, Movistar), Media Rights Agency (sports rights commercialization including LaLiga international rights), and Brands&Xperiences (immersive spaces, museums, and events).

Product overview

GRUP MEDIAPRO is a leading European audiovisual group operating across the entire content value chain with five core business divisions: Broadcast Media Services (mobile units and production), The Mediapro Studio (content creation/production/distribution), Canales y Plataformas (channel management), Media Rights Agency (sports rights), and Brands&Xperiences (experiential events). The group operates through 50+ offices in 28 countries with 6,900+ professionals. Supporting the core divisions are specialized products including sports OTT platforms (GolStadium, Gol Mundial, Bar TV), pay TV channels (GOL, BeIN Sports, F1 Latin America, Téléfoot), eSports platforms (LVP, U-Beat), analytics tools (MediaCoach), cloud services (Mediacloud), immersive experience divisions (Visyon, Mediapro Exhibitions), technical services (Unitecnic), and regional production companies (Cimarrón, Globomedia, 100 Balas, El Terrat). The group also provides VAR technology services and operates international sports rights through exclusive LaLiga agency partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• THE MEDIAPRO STUDIO: Content creation, production and distribution division responsible for global high-quality content projects
• Broadcast Media Services
• Mediapro Brands & Xperiences
• Media Rights Agency
• Canales y Plataformas
• GolStadium
• Gol Mundial
• Bar TV / LaligaBars
• LVP
• Mediapro Exhibitions
• Mediapro Events
• COLOUR by Mediapro
• PHYGITAL FX
• Unrivaled

Products and services

• Broadcast Media Services Audiovisual production services division operating one of the world's largest mobile unit fleets (90+ units) with 16 production centers on four continents, producing more than 25,000 events annually including live sports broadcasts for sports federations and broadcasters.
• The Mediapro Studio Content creation, production and distribution division responsible for films, series, documentaries and entertainment content developed with international talent and distributed to platforms including Netflix, Amazon Prime Video, HBO, and Disney.
• Canales y Plataformas

Quantifiable outcome

• 119 football matches produced in one weekend
• +5 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Telemundo StudioscoreStrategic or Co-development Partner · 1 January 2025The Mediapro Studio US & Canada and Telemundo Studios united to develop and produce original films directed at US Hispanic audience and international markets. Alliance follows joint successes including Atrápelo quien puedas, Las Bravas, and Consuelo.
• Google CloudcoreTechnology or Integration · 1 January 2025GRUP MEDIAPRO collaborates with Google Cloud in developing generative AI solutions for the audiovisual industry. Alliance reinforces commitment to technological innovation and responsible AI use in content creation and production.
• Prime VideocoreStrategic or Co-development Partner · 1 January 2025NBA personalization for Prime Video in Spain and Latin America. From Barcelona, over 100 games adapted with HDR technology and virtual production; Mexico City hub coordinates version for 20+ Spanish-speaking countries with 400M potential audience.
• MicrosoftcoreTechnology or Integration · 1 January 2024New AI and Synthetic Media laboratory created in collaboration with Microsoft to drive technological innovation in the audiovisual sector through ethical, inclusive, and people-centered AI solutions.
• China Media Group (CMG)majorStrategic or Co-development Partner · 1 January 2024GRUP MEDIAPRO and CMG signed agreement to drive joint projects in audiovisual services, co-production, and immersive experiences. First initiative is an exhibition space at APEC 2024 Summit in Lima.
• Great Point StudiosmajorStrategic or Co-development Partner · 1 January 2023Joint venture PHYGITAL FX created to offer audiovisual production services for television and cinema, meeting growing streaming industry demand. Combines GRUP MEDIAPRO expertise with Great Point Studios facilities.
• CimarrónmajorStrategic or Co-development Partner · 1 January 2023Cimarrón, one of Latin America's leading film producers based in Uruguay, Argentina, and Mexico, joined THE MEDIAPRO STUDIO, strengthening content production capabilities in Spanish-speaking markets.
• VISYONcoreTechnology or Integration · 1 January 2023VISYON, a leader in immersive content production with 400+ VR, AR, and Mixed Reality projects, was acquired to strengthen GRUP MEDIAPRO's leadership in immersive audiovisual content production.
• Eleven SportsmajorStrategic or Co-development Partner · 1 January 2021Eleven Sports and GRUP MEDIAPRO united for international joint projects with the aim of guaranteeing growth of both groups worldwide.
• HBO AsiamajorStrategic or Co-development Partner · 1 January 2020THE HEAD series produced by The Mediapro Studio in association with Hulu Japan and HBO Asia, demonstrating international co-production capabilities.
• Canadian Soccer BusinessmajorStrategic or Co-development Partner · 1 January 2019Canadian Soccer Business agreement to acquire audiovisual rights for Canadian Premier League and Canadian Championship for 10 years. OneSoccer channel launched as 24/7 platform and OTT for Canadian football.
• El TerratmajorStrategic or Co-development Partner · 1 January 2019THE MEDIAPRO STUDIO and El Terrat (Andreu Buenafuente's production company with 30+ years experience) agreed to combine experience, talent, and creativity through integration into the Studio.
• Oficina BurmanmajorStrategic or Co-development Partner · 1 January 2017Argentine content creator Oficina Burman integrated into Mediapro to form the most powerful Spanish-language audiovisual content hub.
• beIN Media GroupcoreStrategic or Co-development Partner · 1 January 2016Joint venture for beIN SPORTS (Champions League and international football) and beIN LALIGA (Spanish football) channels; later GOL channel launched.
• CEPI (Coordinadora Europea de Productores Independientes)minorOthers · 1 January 2016MEDIAPRO became the first associate member of CEPI and sole representative of Spanish audiovisual industry, joining European federations and producer associations.
• UnitecniccoreTechnology or Integration · 1 January 2014Unitecnic US responsible for engineering design and systems integration for new ESPN facilities at The Clevelander hotel in Miami, connected via fiber to ESPN studios in Washington DC and Bristol CT.

Scale indicators21 records

Recent moves13 records

Expansion highlights6 records

Emerging players

• DAZN: Global sports streaming platform that increasingly bundles rights acquisition, original production, and distribution. Overlaps with MEDIAPRO as both a customer/channel partner and a vertical competitor in sports OTT.

Direct peers

• Banijay Group: World's largest international content producer and distributor. Both compete head-to-head for global content commissions from streamers and broadcasters, operate multi-territory production footprints, and pursue similar end-to-end content production/distribution models.
• Fremantle (RTL Group / Bertelsmann): Global production and distribution business producing entertainment, drama, and documentary content for broadcasters and streamers. Comparable in scale, multi-territory footprint, and premium international content credentials (e.g., Oscars).
• Endemol Shine Group: Major global content producer (now owned by Banijay) operating in scripted, unscripted, and format licensing. Closely comparable production scale, international studio footprint, and broadcaster relationships.
• ITV Studios: International content production and distribution arm of ITV, producing drama, entertainment, and factual programming globally. Comparable as a multi-territory content producer serving the same set of streamers and broadcasters.
• Host Broadcast Services (HBS): Specialist sports host broadcast and production services company, long-time FIFA World Cup host broadcaster. Closest direct competitor to MEDIAPRO's Broadcast Media Services division on major sports events.
• All3Media: UK-headquartered independent TV production group producing drama, entertainment, and factual content for global broadcasters and streamers. Comparable as a multi-territory independent producer at similar scale.
• Lagardère Sports: Sports marketing and rights management business. Competes directly with MEDIAPRO's Media Rights Agency for federation-level sponsorship, licensing, and distribution mandates.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment rights, events, and production business owned by Endeavor. Competes with MEDIAPRO on sports rights representation, event production, and media services across multiple geographies.
• Sony Pictures Television: Global television production and distribution business of Sony. Overlaps with MEDIAPRO on scripted content production, format licensing, and distribution to international broadcasters and platforms.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/grupomediapro
• YouTubeyoutube.com/grupmediapro
• Facebookfacebook.com/GrupMEDIAPRO
• LinkedInlinkedin.com/company/mediapro
• Instagraminstagram.com/grupmediapro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries51 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The MEDIAPRO Group