The MEDIAPRO Group
GRUP MEDIAPRO is a Barcelona-based, privately held audiovisual services group founded in 1994, operating across sports broadcasting, content production, rights agency, channel/OTT management, and immersive venues for federations, streamers, broadcasters, and cultural institutions worldwide.
- Company typePrivate
- Founded1994
- HeadquartersBarcelona, Spain
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What The MEDIAPRO Group does
GRUP MEDIAPRO is a Barcelona-based, privately held audiovisual services group founded in 1994 that operates the full content value chain through five business units: Broadcast Media Services (one of the world's largest mobile unit fleets with 90+ units producing 25,000+ events annually), The Mediapro Studio (content creation and distribution for global streamers and broadcasters), Canales y Plataformas (production and management of up to 15 own channels plus OTT platforms including GolStadium, Gol Mundial, Bar TV/LaligaBars and OneSoccer), Media Rights Agency (exclusive international commercialization agent for LaLiga and holder of rights to FIFA World Cup 2026, Chinese Super League, Belgian Pro League and Canadian Premier League), and Brands&Xperiences (immersive museum and event design). Technology underpins the offering with virtual production studios featuring 210 m² LED walls in Barcelona, 24m x 7m LED stages in Miami and New York, cloud-based virtual production (used for the European feature film 'Parenostre'), 4K HDR and SMPTE ST 2110/IP-based broadcast workflows, an AI and Synthetic Media Lab in collaboration with Microsoft, a Google Cloud generative AI alliance, and the MediaCoach real-time match analytics tool used with LaLiga.
The group generates revenue primarily through B2B professional services contracts (project-based and multi-year) for live sports broadcasting and production, sports rights licensing and royalties (LaLiga international rights, VAR service contracts with CONMEBOL/CONCACAF/national federations), content licensing with streamers (Netflix, Amazon Prime Video, HBO, Disney) and broadcasters (ESPN, Movistar), subscription and recurring revenue from owned OTT platforms and pay-TV channels (GOL, BeIN Sports, BeIN LaLiga, T\u00e9l\u00e9foot, F1 Latin America), and experiential project fees from venues and museums. Operationally it spans 50+ offices in 28 countries across four continents with 6,900–7,120 professionals, a vertically integrated structure that compounds switching costs for federations, broadcasters, and streaming clients.
Ownership sits under the IMAGINA holding company, in which China's Orient Hontai Capital acquired a 53.5% stake in 2018 alongside WPP (22.5%) and co-founders Tatxo Benet and Jaume Roures (12% each); the group has continued to consolidate via acquisitions of Cimarrón, Visyon, El Terrat and Tri-Lite TV and via the PHYGITAL FX joint venture with Great Point Studios. The 2024 30th anniversary coincided with an internal reorganization, the launch of COLOUR by Mediapro and new York and Los Angeles offices, the 2025 London sports-rights office, the Microsoft and Google Cloud AI alliances, and the loss of the LaLiga broadcast contract together with the departure of The Mediapro Studio CEO.
The MEDIAPRO Group firmographics
Firmographics- Name
- The MEDIAPRO Group
- Legal name
- GRUP MEDIAPRO S.L.U.
- Website
- https://mediapro.tv
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GRUP MEDIAPRO is a Barcelona-based, privately held audiovisual services group founded in 1994, operating across sports broadcasting, content production, rights agency, channel/OTT management, and immersive venues for federations, streamers, broadcasters, and cultural institutions worldwide.
- Ownership category
- akta.pro rank
The MEDIAPRO Group industry classification
Industry- Product category
- Audiovisual Production Services
- NAICS
- Television Broadcasting Stations (516120), Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)
- akta.pro secondary industries
- Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG)
Keywords
Where The MEDIAPRO Group is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices11 records
Markets served
The MEDIAPRO Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Broadcast Media Services: Production and distribution of audiovisual content, live sports events, and television signals through mobile production units worldwide
- Content Production & Distribution (The Mediapro Studio): Creation, production, and distribution of international content including films, series, documentaries for platforms like Netflix, Amazon Prime, HBO
- Media Rights Agency: Exclusive agency for LaLiga international TV rights, plus rights to Chinese Super League, Belgian Proleague, Canadian Premiere League, World Cup 2022 and 2026
- Channels and Platforms: Production and management of up to 15 own channels and platforms for operators including ESPN, LaLiga, Movistar; plus OTT platforms (GolStadium, Gol Mundial, Bar TV)
- Brands&Xperiences: Experiential design, production and management of immersive spaces, museums, and events with innovative technology
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B professional services |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels7 records
The MEDIAPRO Group product offering
Product offeringCore offering
GRUP MEDIAPRO is a European audiovisual group that integrates the entire value chain for content production and audiovisual services. It operates five core divisions: Broadcast Media Services (live event production with 90+ mobile units), The Mediapro Studio (film and series content creation and distribution), Canales y Plataformas (channel management for operators including ESPN, LaLiga, Movistar), Media Rights Agency (sports rights commercialization including LaLiga international rights), and Brands&Xperiences (immersive spaces, museums, and events).
Product overview
GRUP MEDIAPRO is a leading European audiovisual group operating across the entire content value chain with five core business divisions: Broadcast Media Services (mobile units and production), The Mediapro Studio (content creation/production/distribution), Canales y Plataformas (channel management), Media Rights Agency (sports rights), and Brands&Xperiences (experiential events). The group operates through 50+ offices in 28 countries with 6,900+ professionals. Supporting the core divisions are specialized products including sports OTT platforms (GolStadium, Gol Mundial, Bar TV), pay TV channels (GOL, BeIN Sports, F1 Latin America, Téléfoot), eSports platforms (LVP, U-Beat), analytics tools (MediaCoach), cloud services (Mediacloud), immersive experience divisions (Visyon, Mediapro Exhibitions), technical services (Unitecnic), and regional production companies (Cimarrón, Globomedia, 100 Balas, El Terrat). The group also provides VAR technology services and operates international sports rights through exclusive LaLiga agency partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- THE MEDIAPRO STUDIO: Content creation, production and distribution division responsible for global high-quality content projects
- Broadcast Media Services
- Mediapro Brands & Xperiences
- Media Rights Agency
- Canales y Plataformas
- GolStadium
- Gol Mundial
- Bar TV / LaligaBars
- LVP
- Mediapro Exhibitions
- Mediapro Events
- COLOUR by Mediapro
- PHYGITAL FX
- Unrivaled
Products and services
- Broadcast Media Services Audiovisual production services division operating one of the world's largest mobile unit fleets (90+ units) with 16 production centers on four continents, producing more than 25,000 events annually including live sports broadcasts for sports federations and broadcasters.
- The Mediapro Studio Content creation, production and distribution division responsible for films, series, documentaries and entertainment content developed with international talent and distributed to platforms including Netflix, Amazon Prime Video, HBO, and Disney.
- Canales y Plataformas
Quantifiable outcome
- 119 football matches produced in one weekend
- +5 more outcomes
Companies that use The MEDIAPRO Group
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
The MEDIAPRO Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature6 records
The MEDIAPRO Group partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Telemundo StudioscoreThe Mediapro Studio US & Canada and Telemundo Studios united to develop and produce original films directed at US Hispanic audience and international markets. Alliance follows joint successes including Atrápelo quien puedas, Las Bravas, and Consuelo.
- Google CloudcoreGRUP MEDIAPRO collaborates with Google Cloud in developing generative AI solutions for the audiovisual industry. Alliance reinforces commitment to technological innovation and responsible AI use in content creation and production.
- Prime VideocoreNBA personalization for Prime Video in Spain and Latin America. From Barcelona, over 100 games adapted with HDR technology and virtual production; Mexico City hub coordinates version for 20+ Spanish-speaking countries with 400M potential audience.
- MicrosoftcoreNew AI and Synthetic Media laboratory created in collaboration with Microsoft to drive technological innovation in the audiovisual sector through ethical, inclusive, and people-centered AI solutions.
- China Media Group (CMG)majorGRUP MEDIAPRO and CMG signed agreement to drive joint projects in audiovisual services, co-production, and immersive experiences. First initiative is an exhibition space at APEC 2024 Summit in Lima.
- Great Point StudiosmajorJoint venture PHYGITAL FX created to offer audiovisual production services for television and cinema, meeting growing streaming industry demand. Combines GRUP MEDIAPRO expertise with Great Point Studios facilities.
- CimarrónmajorCimarrón, one of Latin America's leading film producers based in Uruguay, Argentina, and Mexico, joined THE MEDIAPRO STUDIO, strengthening content production capabilities in Spanish-speaking markets.
- VISYONcoreVISYON, a leader in immersive content production with 400+ VR, AR, and Mixed Reality projects, was acquired to strengthen GRUP MEDIAPRO's leadership in immersive audiovisual content production.
- Eleven SportsmajorEleven Sports and GRUP MEDIAPRO united for international joint projects with the aim of guaranteeing growth of both groups worldwide.
- HBO AsiamajorTHE HEAD series produced by The Mediapro Studio in association with Hulu Japan and HBO Asia, demonstrating international co-production capabilities.
- Canadian Soccer BusinessmajorCanadian Soccer Business agreement to acquire audiovisual rights for Canadian Premier League and Canadian Championship for 10 years. OneSoccer channel launched as 24/7 platform and OTT for Canadian football.
- El TerratmajorTHE MEDIAPRO STUDIO and El Terrat (Andreu Buenafuente's production company with 30+ years experience) agreed to combine experience, talent, and creativity through integration into the Studio.
- Oficina BurmanmajorArgentine content creator Oficina Burman integrated into Mediapro to form the most powerful Spanish-language audiovisual content hub.
- beIN Media GroupcoreJoint venture for beIN SPORTS (Champions League and international football) and beIN LALIGA (Spanish football) channels; later GOL channel launched.
- CEPI (Coordinadora Europea de Productores Independientes)minorMEDIAPRO became the first associate member of CEPI and sole representative of Spanish audiovisual industry, joining European federations and producer associations.
- UnitecniccoreUnitecnic US responsible for engineering design and systems integration for new ESPN facilities at The Clevelander hotel in Miami, connected via fiber to ESPN studios in Washington DC and Bristol CT.
Scale indicators21 records
Recent moves13 records
Expansion highlights6 records
The MEDIAPRO Group competitors and assessment
Company assessmentEmerging players
- DAZN: Global sports streaming platform that increasingly bundles rights acquisition, original production, and distribution. Overlaps with MEDIAPRO as both a customer/channel partner and a vertical competitor in sports OTT.
Direct peers
- Banijay Group: World's largest international content producer and distributor. Both compete head-to-head for global content commissions from streamers and broadcasters, operate multi-territory production footprints, and pursue similar end-to-end content production/distribution models.
- Fremantle (RTL Group / Bertelsmann): Global production and distribution business producing entertainment, drama, and documentary content for broadcasters and streamers. Comparable in scale, multi-territory footprint, and premium international content credentials (e.g., Oscars).
- Endemol Shine Group: Major global content producer (now owned by Banijay) operating in scripted, unscripted, and format licensing. Closely comparable production scale, international studio footprint, and broadcaster relationships.
- ITV Studios: International content production and distribution arm of ITV, producing drama, entertainment, and factual programming globally. Comparable as a multi-territory content producer serving the same set of streamers and broadcasters.
- Host Broadcast Services (HBS): Specialist sports host broadcast and production services company, long-time FIFA World Cup host broadcaster. Closest direct competitor to MEDIAPRO's Broadcast Media Services division on major sports events.
- All3Media: UK-headquartered independent TV production group producing drama, entertainment, and factual content for global broadcasters and streamers. Comparable as a multi-territory independent producer at similar scale.
- Lagardère Sports: Sports marketing and rights management business. Competes directly with MEDIAPRO's Media Rights Agency for federation-level sponsorship, licensing, and distribution mandates.
Broad incumbents
- IMG (Endeavor): Global sports and entertainment rights, events, and production business owned by Endeavor. Competes with MEDIAPRO on sports rights representation, event production, and media services across multiple geographies.
- Sony Pictures Television: Global television production and distribution business of Sony. Overlaps with MEDIAPRO on scripted content production, format licensing, and distribution to international broadcasters and platforms.
Market position
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
The MEDIAPRO Group social profiles
Digital presenceThe MEDIAPRO Group compliance and trust
Trust signalCompliance1 record
The MEDIAPRO Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The MEDIAPRO Group leadership team
Management profileNumber of profiles
Profiles1 record
The MEDIAPRO Group subsidiaries and ownership
Company hierarchySubsidiaries51 records
The MEDIAPRO Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The MEDIAPRO Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The MEDIAPRO Group
What does The MEDIAPRO Group do?
GRUP MEDIAPRO is a European audiovisual group that integrates the entire value chain for content production and audiovisual services. It operates five core divisions: Broadcast Media Services (live event production with 90+ mobile units), The Mediapro Studio (film and series content creation and distribution), Canales y Plataformas (channel management for operators including ESPN, LaLiga, Movistar), Media Rights Agency (sports rights commercialization including LaLiga international rights), and Brands&Xperiences (immersive spaces, museums, and events).
Is The MEDIAPRO Group a public or private company?
The MEDIAPRO Group is a private company. It is classified as private equity controlled and is currently operating.
When was The MEDIAPRO Group founded?
The MEDIAPRO Group was founded in 1994. It employs 1,001 to 5,000 people.
Where is The MEDIAPRO Group based?
The MEDIAPRO Group is headquartered in Barcelona, Spain, in the Europe region.
How does The MEDIAPRO Group make money?
Five revenue lines are on record. Broadcast Media Services are the primary driver. The others are content Production & Distribution (The Mediapro Studio), media Rights Agency, channels and Platforms and brands&Xperiences.
Who are The MEDIAPRO Group's main competitors?
DAZN is listed as an emerging player. Direct peers are Banijay Group, Fremantle (RTL Group / Bertelsmann), Endemol Shine Group, ITV Studios, Host Broadcast Services (HBS), All3Media and Lagardère Sports. Broad incumbents are IMG (Endeavor) and Sony Pictures Television.
Does The MEDIAPRO Group have an API?
No public API is recorded for The MEDIAPRO Group.
What industry is The MEDIAPRO Group in?
The MEDIAPRO Group's product category is Audiovisual Production Services. Its primary akta.pro industry code is MPAHAKAD, Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber), with a secondary code of MPAHAKAK, Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs). Its NAICS code is 516120 and its SIC code is 4833.