TUNAP Group

What TUNAP Group does

TUNAP Group is a Wolfratshausen-headquartered, privately held manufacturer of aerosols, lubricants, and cleaning solutions founded in 1974, operating as a subsidiary of Adolf Würth GmbH & Co. KG. The company runs three German production facilities in Wolfratshausen, Lichtenau, and Märstetten, positioning it as one of Germany's largest aerosol producers. TUNAP serves more than 30,000 customers across four operating divisions: TUNAP Automotive (vehicle maintenance), TUNAP Industry (industrial/technical applications), TUNAP SPORTS (consumer sports maintenance), and Private Brand (OEM/white-label manufacturing for customer brands).

The core technology platform is built around proprietary aerosol formulation, specialty lubricant chemistry (including a 2025-launched PFAS-free calcium sulfonate grease line for the food industry), and cleaning/degreasing chemistries, developed in in-house laboratories using modern research, development, and testing methods. Innovation emphasis is on sustainability, with PFAS-free and renewable-energy-adjacent product concepts forming a growing share of the 2025 narrative.

The business model is product sales through a comprehensive international direct sales organization, supplemented by a B2B e-commerce shop (eshop.tunap.de) with more than 400 SKUs for tradespeople, and a dedicated B2C shop (tunap-sports.shop) for TUNAP SPORTS. Revenue is also generated through custom private-brand/OEM manufacturing. Distribution, formulation, production, and sales are fully integrated under one corporate entity (TUNAP GmbH & Co. KG), with management led by four Managing Directors (Maximilian Buchner, Oliver Graetsch, Daniel Helwig, Elisabeth Vag). Pricing is transaction-based and not publicly disclosed; no subscription, licensing, or recurring-revenue models are in evidence.

Name

TUNAP Group

Legal name

TUNAP GmbH & Co. KG

Website

https://tunap.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TUNAP Group is a German manufacturer of aerosols, lubricants, and cleaning solutions founded in 1974, operating three production facilities and serving 30,000+ industrial, automotive, sports, and private-label customers through direct sales and B2B/B2C e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Wolfratshausen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - B2B: Direct sales of aerosols, lubricants, and cleaning products to industrial and technical customers through their comprehensive direct sales network and B2B e-commerce platform.
2. Product Sales - B2C: Consumer sales of TUNAP SPORTS products through their dedicated B2C online shop (tunap-sports.shop).
3. Private Brand/White Label: Custom private brand projects where TUNAP develops and produces products under customer brands, combining their technical expertise with customized solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

TUNAP Group develops, manufactures, and distributes aerosols, lubricants, and cleaners for industrial, automotive, and technical applications. The company operates its own production works in Germany and sells through an international direct sales organization, a B2B e-shop, and a dedicated B2C shop for sports products, supplemented by private-label manufacturing services.

Product overview

TUNAP Group is a manufacturer of aerosols, lubricants, and cleaners for industrial and technical applications. The company operates through four main divisions: TUNAP Automotive (vehicle maintenance products), TUNAP Industry (industrial solutions), TUNAP SPORTS (sports equipment maintenance), and Private Brand (OEM/private label manufacturing). With production facilities in Wolfratshausen, Lichtenau, and Märstetten, Germany, TUNAP employs integrated research, development, manufacturing, and direct sales operations serving over 30,000 customers internationally. The product portfolio centers on three core categories: Aerosole (aerosols), Schmierstoffe (lubricants), and Reiniger (cleaners), supplemented by specialty offerings such as PFAS-free greases for the food industry. More than 400 TUNAP Automotive and SPORTS products are available through the company's B2B e-shop.

Differentiator

Problem solved

Functional benefit

Brands

• TUNAP Automotive: Automotive division offering aerosol, lubricant, and cleaning solutions for vehicle applications
• TUNAP Industry
• TUNAP SPORTS
• Private Brand

Products and services

• TUNAP Automotive Automotive division offering aerosols, lubricants, and cleaning solutions for vehicle maintenance and repair applications, targeted at automotive workshops and tradespeople via the B2B direct sales organization and eshop.tunap.de.
• TUNAP Industry Industrial division delivering professional-grade aerosols, lubricants, and cleaning solutions for technical and industrial applications, serving industrial manufacturers and technical trades via TUNAP's direct sales organization.
• TUNAP SPORTS Sports division providing maintenance and care aerosol, lubricant, and cleaner products for sports equipment and facilities, sold directly to consumers through the B2C shop tunap-sports.shop.
• Private Brand (OEM / white-label manufacturing) OEM/private-label manufacturing service where TUNAP formulates, develops, and produces aerosol, lubricant, and cleaning products under customer brands, combining TUNAP's technical and production capability with customer-specific specifications.
• PFAS-free calcium sulfonate greases Specialty PFAS-free calcium sulfonate grease products developed as sustainable alternatives to traditional lubricating greases for food-industry applications requiring regulatory compliance.

Quantifiable outcome

• 30,000+ customers served globally
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• STARHEAD GmbHminorOthersAppointed data protection officer for TUNAP GmbH & Co. KG. Contact: [email protected], Phone: +49 (0) 8171 42 88 55 0
• WÜRTH IT GmbHcoreTechnology or IntegrationProvider of Piwik Pro cookie consent technology and platform. Located at Reinhold-Würth-Straße 12-17, 74653 Künzelsau, Germany. TUNAP uses their Consent Manager for GDPR-compliant cookie documentation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M: Diversified industrial conglomerate with a sizable specialty chemicals and aerosols portfolio (tapes, cleaners, degreasers, lubricants). Large incumbent that overlaps in industrial maintenance channels.
• Würth Group: Global market leader in fastener and assembly technology and the parent of TUNAP. Operates a vast industrial distribution network that overlaps with TUNAP's direct-sales customer base.
• Henkel: Global consumer and industrial chemicals major with adhesives, sealants, and functional coatings used in industrial maintenance. Broad incumbent operating adjacent chemistries to TUNAP's cleaners and lubricants.
• Illinois Tool Works (ITW): Diversified industrial manufacturer with exposure to automotive chemicals, maintenance products, and specialty consumables. Operates adjacent product categories to TUNAP's automotive and industrial offerings.
• Fuchs Petrolub: One of the world's largest independent lubricant manufacturers, serving industrial and automotive segments globally. Overlaps with TUNAP's lubricants and greases lines, though at much larger scale and broader portfolio.
• Petronas Lubricants: Global lubricants player serving automotive and industrial customers. Comparable in lubricants chemistry and industrial customer base, though at much larger scale and broader geographic reach.

Direct peers

• SONAX: German specialist in car care, cleaning, and maintenance products including aerosols and specialty cleaners. Comparable to TUNAP Automotive and TUNAP SPORTS in product format and target customer (professionals and consumers).
• CRC Industries: US-based manufacturer of specialty chemicals, lubricants, and aerosol products for industrial, automotive, and MRO applications. Closest direct peer to TUNAP across product format (aerosols), channels (industrial distribution), and end markets.
• Liqui Moly: German manufacturer of motor oils, additives, lubricants, and automotive care products. Direct competitor in the German and European automotive aftermarket that TUNAP Automotive targets, with overlapping channel strategies.
• WD-40 Company: Global specialist in penetrants, lubricants, cleaners, and degreasers sold largely through industrial and retail channels. Comparable to TUNAP in core chemistry (lubricants/cleaners in aerosol and bulk form) and end-user segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCB_Rl7fdEucV6nK-77CR-Q
• LinkedInde.linkedin.com/company/tunap-group
• Instagraminstagram.com/tunap.de/?hl=de
• Xx.com/TUNAP

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUNAP Group