VEMA

What VEMA does

VEMA Versicherungsmakler Genossenschaft eG is Germany's largest cooperatively organized insurance broker network (Genossenschaft), founded in 1997 by brokers for brokers and headquartered in Heinersreuth near Bayreuth. The cooperative serves 5,112 independent insurance broker partner firms and approximately 35,000 individual users, with a second major location in Karlsruhe housing the VEMA-Akademie (the largest continuing education institute in the German insurance industry), in-house TV studios, and the MEET | EAT | SLEEP conference center. The platform mediates between independent brokers and over 150 insurance company partners, processing more than 104 million documents and managing more than 10 million insurance contracts annually.

The core technology stack comprises VEMAextranet (central B2B portal for product access, comparison, and contract completion), VEMAoffice (a proprietary broker management program / Maklerverwaltungsprogramm, free to partners, with automatic document retrieval, GDV data processing, and customer duplicate detection), VEMA-Rechner (tariff calculators), VEMA-Deckungskonzepte (190 proprietary coverage concepts with 281 negotiated Sondervereinbarungen), the VEMA-App (customer-facing), and VEMArisk (risk data capture). BiPRO interfaces (Norm 430.4) enable standardized data exchange with insurers. The technology is differentiated by integration interoperability and domain specialization in German insurance distribution workflows.

VEMA's business model is transaction-based: the cooperative finances itself exclusively through Differenzcourtagen (commission differentials between insurer-paid commissions and amounts passed through to partner brokers), with no usage fees, membership fees, or platform charges levied on partners. The cooperative is self-financed (no external investors or debt disclosed), with ownership residing in the member broker firms. Distribution is primarily direct to partner brokers through the VEMAextranet and a regional field sales team, supplemented by the VEMA-Akademie training channel, the annual VEMAtage trade fair, and customer-facing digital tools. The first disclosed external equity stake was taken in BCA AG in 2026.

Name

VEMA

Legal name

VEMA Versicherungsmakler Genossenschaft eG

Website

https://vema-eg.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

VEMA is Germany's largest cooperatively organized insurance broker network, providing 5,112 independent broker partner firms with a B2B platform (VEMAextranet, VEMAoffice, tariff calculators, 190 proprietary coverage concepts) and the largest insurance-industry training institute, financed through commission differentials.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services / Broker Cooperative Platform

NAICS

Insurance Agencies and Brokerages (52421), Computer Systems Design and Related Services (54151)

SIC

Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600), Services-Management Services (8741)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Insurance brokerage services
• Broker back-office software
• Insurance tariff comparison
• Cooperative broker network
• Insurance coverage concepts

Headquarters

HQ city

Heinersreuth

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commission Differential (Differenzcourtage): VEMA is financed exclusively through Differenzcourtagen — the difference between the commission rates that insurers pay and what VEMA passes through to its partner brokers. No usage fees, membership fees, or platform charges are levied on partners. The commission structure is based on direct commission agreements between broker and insurer; VEMA's share does not reduce broker compensation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

VEMA Versicherungsmakler Genossenschaft eG operates a member-owned B2B platform that supplies independent German insurance brokers with broker-management software (VEMAoffice), a multi-insurer tariff and comparison engine (VEMA-Rechner), over 190 proprietary cross-carrier coverage concepts (VEMA-Deckungskonzepte), a back-office service desk, and structured training through the VEMA-Akademie. The cooperative monetises its scale by retaining negotiated commission differentials (Differenzcourtagen) from more than 150 insurance partners, delivering the full technology and service stack to its 5,000+ broker partner offices without separate per-seat licence fees.

Product overview

VEMA operates as a cooperative (Genossenschaft) offering a modular platform ecosystem for insurance brokers. The core offerings are VEMAoffice (the proprietary broker management program) and VEMAextranet (the B2B portal), supplemented by VEMA-Rechner (tariff calculators), VEMA-Deckungskonzepte (proprietary coverage concepts), VEMA-App (policyholder mobile app), VEMA-Akademie (education), VEMA-Backoffice (outsourced support services), VEMA Konferenzzentrum (conference center with TV studios), and VEMAmedia (in-house content production). VEMAoffice serves as the central management hub with automated document/contract handling, while VEMAextranet provides the B2B platform for tariff comparisons, quotes, and processing. All components are interconnected within VEMA's digital infrastructure, with VEMAoffice serving as the primary workflow hub.

Differentiator

Problem solved

Functional benefit

Brands

• VEMAextranet: B2B platform providing insurance brokers with product information, comparison tools, and processing capabilities.
• VEMAoffice
• VEMA-App
• VEMAtage
• VEMAmedia
• VEMA-Akademie
• MEET | EAT | SLEEP Konferenzzentrum

Products and services

• VEMAextranet Central web-based member portal that gives VEMA partner brokers access to the full VEMA toolset, tariff calculators, document templates, concept library, news and community content.
• VEMAoffice Broker back-office software suite for policy administration, document and contract management, customer/contract data and process automation for independent Versicherungsmakler.
• VEMA-Rechner Multi-insurer tariff and comparison engine enabling partner brokers to calculate and compare premiums across a wide range of German insurance carriers and product lines.
• VEMArisk Qualification platform supporting brokers in risk assessment and pre-qualification workflows within the VEMA environment.
• VEMA-App Mobile companion application that allows VEMA partner brokers and their staff to access core platform functions and content on smartphones and tablets.
• VEMA-Deckungskonzepte Library of more than 190 proprietary cross-carrier coverage concepts negotiated with over 150 insurance partners, available exclusively to VEMA partner brokers for use in client coverage design.
• VEMA-Backoffice Outsourced back-office service desk handling policy, contract and administrative processing on behalf of partner broker offices.
• VEMA-Akademie Education and training programme for partner brokers and staff, covering technical insurance topics, sales skills and product knowledge, delivered as an officially certified further-education provider.
• VEMA Konferenzzentrum On-site conference and training centre used by VEMA to host partner events, training sessions, broker conferences and the VEMAtage partner day.
• VEMAmedia Media offering from VEMA providing partner brokers with editorial content, news and marketing material related to the insurance industry.
• VEMA-Klauselbogen Standardised clause sheet tool supporting brokers in documenting and comparing policy clauses across insurers within the VEMA platform.
• VEMA-Kampagnentool Campaign tool enabling partner brokers to run coordinated marketing and sales campaigns for insurance products via the VEMA platform.

Quantifiable outcome

• 190 proprietary coverage concepts providing better-than-market policyholder terms
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Steinbeis-Zentrum (Steinbeis Center)coreStrategic or Co-development PartnerThe Steinbeis-Zentrum serves as VEMA-Akademie's competence partner for quality assurance and certification of training programs and courses. This partnership ensures that VEMA's educational offerings meet recognized quality standards and that participants can earn certified credentials.
• Over 150 Insurance Companies (Versicherer)coreChannel Partner/ Reseller/ DistributorVEMA has formalized cooperation arrangements with over 150 insurance companies that distribute their products through the VEMA broker network. Insurers gain access to 5,000+ broker firms and ~35,000 users. VEMA negotiates special arrangements and integrates insurers' tariffs into the VEMA-Rechner for automated comparison and placement.
• BCA AGminorStrategic or Co-development PartnerVEMA announced its participation/investment in BCA AG (a press release from April 2026 titled 'VEMA beteiligt sich an BCA'), indicating a strategic stake or partnership with the insurance platform company BCA.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Netfonds AG: German platform provider for financial advisors and insurance brokers, offering platform technology, product access, and back-office services. Comparable technology-enabled broker platform model, though with somewhat smaller broker network.

Direct peers

• Blau direkt GmbH: German insurance broker pool and insurtech, providing digital platform tools and product access for independent Versicherungsmakler. Comparable to VEMA in serving the same broker segment with technology-enabled distribution support.
• Jung, DMS & Cie. AG & Co. KG: One of Germany's largest pools for financial advisors and insurance brokers, offering pooled purchasing power, products, and back-office services. Closely comparable business model to VEMA's cooperative structure serving independent intermediaries.
• BCA AG: One of Germany's largest insurance broker pools, providing partner brokers with products, technology, and backoffice services. VEMA holds a strategic stake in BCA (announced 2026), indicating very close competitive and partnership overlap in serving independent Versicherungsmakler.
• Fonds Finanz Maklerservice GmbH: Major German financial product and insurance broker pool, providing independent brokers with access to products, comparison tools, and processing support. Directly competes with VEMA in organizing independent broker distribution.
• Qualitypool GmbH: Insurance broker pool offering partner brokers access to insurer products, comparison platforms, and administrative services. Direct competitor to VEMA in the independent German broker market.
• CHARTA Börse für Versicherungen AG: German insurance exchange and broker service provider, offering product comparisons, placement support, and platform tools for independent Versicherungsmakler. Operates in the same distribution support layer as VEMA.
• MAXPOOL Servicegesellschaft für Finanzdienstleister mbH: German broker pool serving independent insurance and financial advisors with product access and platform services. Comparable cooperative-style value proposition to VEMA for the same target customer segment.

Broad incumbents

• Deutsche Vermögensberatung (DVAG): Germany's largest independent financial advisory and insurance distribution organization, with tied agents rather than independent brokers. Broader scale and incumbent position make it a market-shaping player, though operating with a different agent model than VEMA's independent broker focus.

Others

• Verivox Versicherungsvergleich GmbH: Major German online insurance comparison portal. Represents the direct-to-consumer distribution channel that competes for end-customer attention — a structural counterforce to the independent broker model VEMA depends on, though not a direct competitor to VEMA's B2B broker platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXkCGY52QqSTAqywuY9LUlQ
• Facebookfacebook.com/vemaeg
• LinkedInde.linkedin.com/company/vema-eg
• Instagraminstagram.com/vema_eg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VEMA