Modesta
Modesta is a Palestinian fashion marketplace founded in 2020 by Shatha Ajaj that connects local designers and retailers with consumers, earning revenue through marketplace commissions on modest-fashion sales.
- Company typePrivate
- Founded2020
- HeadquartersCacak
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Modesta firmographics
Firmographics- Name
- Modesta
- Legal name
- Modesta
- Website
- https://mymodesta.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Modesta is a Palestinian fashion marketplace founded in 2020 by Shatha Ajaj that connects local designers and retailers with consumers, earning revenue through marketplace commissions on modest-fashion sales.
- Ownership category
- akta.pro rank
Modesta industry classification
Industry- Product category
- Online Fashion Marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Modest & Religious Apparel Retail (CRAAABAK)
Keywords
Where Modesta is headquartered
LocationHeadquarters
- HQ city
- Cacak
Markets served
Modesta business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Marketplace Sales: Fashion marketplace connecting buyers with Palestinian fashion designers and retailers. Revenue likely generated through marketplace commissions on sales transactions.
Go-to-market motion1 record
Distribution channels1 record
Modesta product offering
Product offeringCore offering
Modesta operates an online fashion marketplace that connects Palestinian fashion designers and retailers with consumers seeking modest fashion. The platform, hosted at mymodesta.com, aggregates local designers and retailers into a single digital storefront and serves as their primary e-commerce sales channel. The company is expanding into Saudi Arabia and Bahrain to widen its regional reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Modesta Fashion Marketplace An online fashion marketplace platform (mymodesta.com) that aggregates Palestinian fashion designers and retailers and offers consumers a single destination to browse and purchase modest fashion items. The platform serves as a direct online sales channel for Palestinian and regional fashion designers and retailers.
Companies that use Modesta
Customer profileSegments1 record
Ideal customer profiles1 record
Modesta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Modesta partnerships and signals
Strategic signalScale indicators3 records
Modesta competitors and assessment
Company assessmentDirect peers
- Namshi: A leading Middle East online fashion marketplace offering apparel, footwear, and accessories across the GCC. Directly comparable to Modesta as a regional fashion e-commerce marketplace serving MENA consumers with a multi-brand assortment.
- 6thStreet: A MENA-focused online fashion and lifestyle marketplace operated by Apparel Group. Competes head-to-head with Modesta for fashion-conscious consumers in Saudi Arabia, the UAE, and other Gulf markets.
- Sivvi: A Saudi Arabia-based online fashion marketplace offering apparel, footwear, and accessories. Closely comparable to Modesta in business model (multi-brand marketplace) and regional footprint.
- Ounass: A Middle East luxury and modest-fashion marketplace with a strong presence in Saudi Arabia and the UAE. Comparable to Modesta in serving fashion consumers in the Gulf, particularly in the modest-fashion segment.
- Styli: A GCC-based online fashion marketplace operated by Apparel Group, focused on trend-led apparel at accessible prices. Comparable to Modesta as a regional fashion marketplace targeting similar demographics.
Emerging players
- Boutiqaat: A Kuwait-headquartered beauty and fashion marketplace with a multi-seller model across the Middle East. Comparable in marketplace structure and regional focus, though heavier in beauty than Modesta's fashion-centric offering.
- Haute Elan: A modest-fashion focused e-commerce retailer offering curated modest apparel. Comparable to Modesta in serving the modest-fashion consumer, though operating as a curated retailer rather than a marketplace.
- The Modist: A now-defunct modest-fashion e-commerce platform that previously operated as a leading destination for modest fashion globally. Comparable to Modesta in the modest-fashion positioning, and a cautionary analogue given its closure.
Broad incumbents
- Noon: A leading Middle East e-commerce platform (backed by Saudi PIF and Mohamed Alabbar) offering fashion alongside a much broader general-merchandise catalog. Comparable as a competing channel for MENA fashion consumers, though not a pure-play marketplace.
- Amazon.sa: Amazon's Saudi Arabia storefront offers apparel and modest-fashion assortments with Prime logistics. Comparable to Modesta as a competing fashion e-commerce destination for Saudi consumers, though not a focused marketplace.
Market position
Customer concentration
Modesta social profiles
Digital presenceModesta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modesta leadership team
Management profileNumber of profiles
Profiles1 record
Modesta funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modesta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modesta
What does Modesta do?
Modesta operates an online fashion marketplace that connects Palestinian fashion designers and retailers with consumers seeking modest fashion. The platform, hosted at mymodesta.com, aggregates local designers and retailers into a single digital storefront and serves as their primary e-commerce sales channel. The company is expanding into Saudi Arabia and Bahrain to widen its regional reach.
Is Modesta a public or private company?
Modesta is a private company. It is classified as venture growth investor backed and is currently closed.
When was Modesta founded?
Modesta was founded in 2020. It employs 11 to 50 people.
Where is Modesta based?
Modesta is headquartered in Cacak.
How does Modesta make money?
One revenue line is on record: marketplace Sales.
Who are Modesta's main competitors?
Direct peers on record are Namshi, 6thStreet, Sivvi, Ounass and Styli. Emerging players are Boutiqaat, Haute Elan and The Modist. Broad incumbents are Noon and Amazon.sa.
Does Modesta have an API?
No public API is recorded for Modesta.
What industry is Modesta in?
Modesta's product category is Online Fashion Marketplace. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of CRAAABAK, Modest & Religious Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.