CROP

What CROP does

CROP accountants & adviseurs is a Dutch multi-disciplinary professional services firm headquartered in Amersfoort, founded in 1966, with 275+ professionals operating across five office locations nationwide (including Amersfoort, Ede, and Arnhem). The firm offers twelve service lines organized around a core accounting practice (Accountancy & Advies, Audit & Assurance, Pre-audit Services) and expanded advisory verticals spanning Corporate Finance, Tax Services, Legal, HR Services, IT Audit & Services, International, Sustainability/ESG, Family Services, and Interim & Recruitment. Revenue is generated through professional service fees charged primarily to Dutch SMBs (MKB) and family businesses, with no proprietary technology platform disclosed — service delivery is relationship-driven through qualified registered accountants, tax advisors, and lawyers.

The business operates under a multi-entity B.V. structure with three wholly owned subsidiaries: CROP accountants & adviseurs B.V. (main practice), CROP corporate finance B.V. (M&A and transaction advisory), and CROP interim services B.V. (interim management and recruitment). The firm is an independent member of PrimeGlobal, a worldwide association of independent accounting firms, which provides cross-border service capability without foreign office investment. Pricing is quote-based with no publicly disclosed fee schedules, consistent with bespoke professional services engagements.

Distribution is exclusively direct: client acquisition runs through referrals, industry reputation, and a content-marketing engine built around a knowledge bank (Kennisbank) of articles on tax, legal, and regulatory topics, supplemented by LinkedIn, Facebook, Instagram, and X social channels and an email newsletter. The firm holds GDPR-compliant operations and supports ISO 27001 and ISAE 3000/3402 engagements for clients, though these are services offered rather than firm-level certifications. Technology infrastructure is limited to standard BI tooling (Microsoft Power BI, Microsoft Reporting Services, Google Analytics) for internal reporting and marketing analytics — no proprietary AI, API, or platform assets are referenced in source data.

Name

CROP

Legal name

CROP accountants & adviseurs B.V.

Website

https://crop.nl

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

CROP accountants & adviseurs is a 60-year-old Dutch professional services firm with 275+ staff across five offices, delivering accounting, audit, tax, legal, HR, corporate finance, IT audit, and ESG advisory services to SMBs and family businesses in the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Multi-disciplinary professional services firm offering accounting, tax advisory, audit & assurance, corporate finance, legal services, HR services, IT audit, international services, and pre-audit services under one roof. Revenue generated through professional service fees charged to MKB and family business clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CROP is a Dutch accountancy and advisory firm providing integrated professional services across 12 disciplines — accounting, audit & assurance, corporate finance (M&A, valuations, financing, succession), tax advisory, legal counsel, HR and payroll, IT audit & cybersecurity, ESG/CSRD consulting, family business advisory, interim management & recruitment, international services, and pre-audit preparation — delivered to MKB and family business clients through 275+ professionals across 5 nationwide offices. Revenue is generated through fee-based professional service engagements rather than product sales.

Product overview

CROP accountants & adviseurs is a Dutch professional services firm offering a comprehensive suite of advisory services organized around 12 core service lines. The portfolio centers on core accounting services (Accountancy & Advies, Audit & Assurance, Pre-audit Services) supplemented by specialized advisory practices (Corporate Finance, Tax Services, Legal, HR Services, IT Audit & Services, International). Additional service verticals include Sustainability & ESG, Family Services, and Interim & Recruitment. The Pre-audit Services function as a module supporting the core audit practice, with sub-services for coaching, audit readiness preparation, and on-site audit support. All services are delivered through a network of 5 offices across the Netherlands by 275+ employees, positioning the firm as a full-service accounting and advisory practice for SMB and mid-market clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Accountancy & Advies Comprehensive accounting and advisory services including financial statement preparation, bookkeeping, and business advisory for SMB and mid-market clients in the Netherlands.
• Audit & Assurance Statutory and voluntary audit services ensuring financial statement reliability and regulatory compliance for various entity types.
• Corporate Finance Advisory services for mergers, acquisitions, divestitures, business valuations, financing, and restructuring support for mid-market transactions.
• Fiscale Dienstverlening (Tax Services) Full-spectrum tax advisory including corporate tax, personal income tax, VAT, international tax, transfer pricing, and tax compliance services.
• Legal Legal advisory covering corporate law, M&A support, contract drafting, employment law, and dispute resolution.
• HR Services HR consulting covering payroll administration, recruitment support, HR compliance, and personnel management advisory.
• Interim & Recruitment Interim management solutions and recruitment services to fill temporary or permanent finance, tax, and accounting positions.
• Internationaal (International) Cross-border advisory for international expansion, expatriate taxation, transfer pricing, and global compliance requirements.
• IT Audit & Services IT audit, cybersecurity advisory, ISAE reporting, ISO 27001 certification support, and technology risk assessment services.
• Duurzaamheid (Sustainability & ESG) ESG consulting, sustainability reporting, CSRD compliance, and environmental advisory services to help clients meet regulatory requirements.
• Family Services Specialized advisory services for family businesses including succession planning, governance, and continuity strategies.
• Pre-audit Services Pre-audit service helping clients prepare financial administration for statutory audits, including guidance, coaching, and on-site support during the audit process.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PrimeGlobalcoreStrategic or Co-development PartnerCROP registeraccountants and CROP belastingadviseurs are independent members of PrimeGlobal, a worldwide association of independent accounting firms and business advisors. PrimeGlobal enables CROP to serve international clients through the global network while maintaining independence.
• Nederlands Instituut voor Register Valuators (NIRV)minorOthersGerben Remmerde, Partner Corporate Finance at CROP, is registered with NIRV (Nederlands Instituut voor Register Valuators), indicating professional certification and network affiliation for business valuation services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BDO Netherlands: BDO is one of the largest mid-market accountancy and advisory networks in the Netherlands, offering audit, tax, and advisory services to MKB and family businesses — directly competing with CROP across most service lines.
• Mazars Netherlands: Mazars is a global mid-tier accounting and advisory firm with a substantial Dutch practice serving MKB and mid-market clients with audit, tax, and consulting services — overlapping closely with CROP's positioning.
• Baker Tilly Netherlands: Baker Tilly is an international mid-market accountancy network with a Dutch presence focused on SMB and mid-market clients, offering audit, tax, and advisory — a close peer to CROP in segment and service mix.
• RSM Netherlands: RSM is a global mid-tier network with a Dutch firm serving mid-market and family businesses with audit, tax, and consulting — comparable to CROP in target segment and one-stop advisory model.
• Grant Thornton Netherlands: Grant Thornton is a global mid-tier accounting network with a Dutch practice serving dynamic mid-market companies with audit, tax, and advisory — directly comparable to CROP's MKB focus and service breadth.
• Crowe Foederer: Crowe Foederer is a Dutch mid-market accountancy and advisory firm providing audit, tax, and advisory services to MKB clients — closely comparable in size, segment, and integrated service offering to CROP.
• PKF Wallast: PKF Wallast is a Dutch mid-tier accountancy and advisory firm serving MKB and family-owned businesses with audit, tax, and corporate finance — directly comparable to CROP's segment and integrated offering.
• Flynth: Flynth is one of the largest Dutch mid-market accountancy and advisory firms, focused on the agricultural, SMB, and family-business segments — a close Dutch peer to CROP in target market and full-service delivery model.

Broad incumbents

• Deloitte Netherlands: Deloitte is a Big 4 firm with a large Dutch practice spanning audit, tax, consulting, and financial advisory — a broader incumbent competing with CROP for upper mid-market and family-business mandates.
• KPMG Netherlands: KPMG is a Big 4 firm with a Dutch practice covering audit, tax, and advisory — competes with CROP particularly in mid-market audit, tax, and ESG/CSRD advisory engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/croponline
• Facebookfacebook.com/crop.nl
• LinkedInlinkedin.com/company/crop-accountants-&-adviseurs
• Instagraminstagram.com/crop.nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROP