EXCELL laboratory
EXCELL laboratory is a French COFRAC ISO 17025-accredited analytical lab founded in 1991, providing physico-chemical, microbiological, and sensory testing, R&D, and training services to wineries, négociants, cooperatives, Cognac houses, and breweries across France and Spain.
- Company typePrivate
- Founded1991
- HeadquartersFloirac, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EXCELL laboratory does
EXCELL laboratory is a French private analytical laboratory founded in 1991 and headquartered in Floirac, France, operating as a subsidiary of Laffort Group. The laboratory specializes in analytical, research, and training services for the wine and beverage industry, serving wineries, négociants, cooperatives, Cognac houses, and breweries. Core capabilities span physico-chemical analyses, microbiological testing using molecular biology techniques, sensory analysis, and oenological consultancy, with ISO 17025 accreditation granted by COFRAC covering more than 60 accredited parameters across wine, must, and spirits matrices. The laboratory also holds FRANCEAGRIMER recognition, QUALIOPI certification, and continuous CIR (Crédit Impôt Recherche) accreditation spanning 2025-2027.
The company's technology platform combines accredited wet-lab chemistry, microbiology, biochemistry, and molecular biology with a proprietary EQS technical documentation library. EXCELL has expanded beyond its original Floirac base into a multi-entity structure comprising EXCELL Iberica (Spain), EXCELL Cognac, and EXCELL Bouchage (cork and closure analysis), alongside sub-brands including Agrologie by Excell (agronomy), Help by Excell (regulatory and technical assistance), Excell Académie (training), and Excell Tools (proprietary tooling). The organization deploys regional technical referents covering Zone Ouest, Zone Est, Zone Sud, and Zone Cognac, indicating a deliberate commercial coverage model for the French wine and spirits industry.
The business model is B2B services-based and diversified across three monetization streams: fee-for-service analytical testing under COFRAC-accredited methods, recurring oenological and regulatory consultancy contracts with producer clients, and training and documentation revenue through Excell Académie and the EQS library. EXCELL maintains R&D partnerships with institutions including INRAE, supporting tailored client research projects and continuous methodology development. Operating as a subsidiary of Laffort Group provides corporate backing and commercial synergies, while CIR accreditation signals sustained R&D investment intensity.
EXCELL laboratory firmographics
Firmographics- Name
- EXCELL laboratory
- Legal name
- Laboratoire EXCELL
- Website
- https://labexcell.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EXCELL laboratory is a French COFRAC ISO 17025-accredited analytical lab founded in 1991, providing physico-chemical, microbiological, and sensory testing, R&D, and training services to wineries, négociants, cooperatives, Cognac houses, and breweries across France and Spain.
- Ownership category
- akta.pro rank
EXCELL laboratory industry classification
Industry- Product category
- Wine and Beverage Analytical Laboratory Services
- SIC
- Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)
- akta.pro secondary industries
- Regulatory Compliance & HACCP Consulting (FDA/USDA/EFSA) (AFALAAAD), Food Safety Training & Competency Programs (HACCP, Preventive Controls) (AFALAAAN)
Keywords
Where EXCELL laboratory is headquartered
LocationHeadquarters
- HQ city
- Floirac
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
EXCELL laboratory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Analytical Testing Services: Laboratory analytical services for wine, grapes, must, and beverages including physico-chemical, microbiological, aroma, and contaminant testing. Revenue generated from per-analysis fees with pricing based on test type and sample count.
- Professional Training: Approved training organization (N° 7233067723) offering theoretical and practical courses for wine professionals. Courses cover microbiology, chemistry, wine analysis, and stabilization. Training can take place in the laboratory or at client facilities.
- Research and Development Services: R&D collaborations with industry partners under Credit Impôt Recherche (CIR) framework, enabling companies to benefit from R&D tax credits for research conducted at the laboratory.
- Specialized Consultancy: Specialized services including Help by Excell (regulatory monitoring newsletter), Excell Tools (operational solutions), Agrology by Excell (agronomic analyses), and spirits production accompaniment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Standard analytical testing services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
EXCELL laboratory product offering
Product offeringCore offering
EXCELL laboratory is an ISO 17025 COFRAC-accredited analytical services provider that performs oenological analysis of grapes, must, and wine; contaminant detection (including heavy metals, minerals, allergens, phthalates); microbiological analysis using classical and molecular biology techniques; phenolic and aromatic characterisation; plus agronomic analyses, professional training, regulatory monitoring, closure testing, culture media products, and R&D collaboration services for the wine, spirits, beer, and viticulture industries.
Product overview
EXCELL laboratory is a comprehensive analytical services company for the wine and beverage industry, formed from the merger of SARCO and EXCELL laboratories. The core offering consists of extensive analytical laboratory services including oenological analysis, contaminant testing, microbiological expertise, mineral analysis, and phenolic/aromatic characterization. The portfolio extends through specialized sub-brands: Agrologie by Excell provides agronomic analyses; Help by Excell offers regulatory monitoring; Excell Académie delivers training programs; Excell Tools provides operational solutions; and Excell Bouchage focuses on closure analysis. The company also offers culture media products and spirits expertise services. The integrated structure allows EXCELL to support clients from grape maturity through bottling and storage.
Differentiator
Problem solved
Functional benefit
Brands
- Agrologie by Excell: Agronomic analyses including physico-chemical, microbiological, isotopic and nutritional parameters on soils, leaves, petioles, canes, stalks, grapes, and natural preparations.
- Excell Académie
- Excell Tools
- Help by Excell
- EQS (Easy Quick Slide)
- EQS (Easy Quick Slide)
Products and services
- Oenological Analysis of Grapes, Must, and Wine Comprehensive analytical services covering the full wine production chain from grape maturity assessment through wine preparation for bottling. ISO 17025 COFRAC accredited (N° 1-0588) since 20 years for the majority of key wine tracking parameters. Targets wine producers, negociants, and cooperatives.
- Contaminant Detection and Determination Research and dosage of contaminants to assess product compliance with regulatory requirements and consumer demands, including estimation of health risks and aromatic consequences. Uses innovative dedicated analytical equipment. Targets food safety and organoleptic quality assurance for wines and beverages.
- Microbiological Analysis and Expertise Culture media analysis combined with innovative molecular biology techniques to monitor and master flora from grapes through wine bottling. Combines classical microbiology techniques with latest molecular biology tools. Targets fermentation management and contamination control for wine producers.
- Heavy Metals and Minerals Determination Determination of Trace Minerals Elements (ETM) under COFRAC program 99-3 accreditation for chemical contaminants analysis in animals, their products, and food intended for humans or animal consumption. Targets wine producers requiring mineral composition analysis.
- Phenolic Characterisation of Grapes and Wines Analysis of phenolic compounds using innovative analytical tools to understand structure and reaction mechanisms, from tannic potential of grapes to taste balance of wine. Targets oenologists seeking antioxidant and organoleptic property analysis.
- Aromatic Characterisation of Grapes and Wines Routine analysis of aromatic compounds by gas and liquid chromatography tools, from odourless precursors to obtaining and preserving aromatic complexity. Guides vineyard and winery choices to enhance grape potential. Targets wine producers and oenologists.
- Agrologie by Excell Agronomic analyses covering physico-chemical, microbiological, isotopic, and nutritional parameters on soils, leaves, petioles, shoots, stems, grapes, and natural preparations to monitor soil health and vine balance throughout the growing cycle. Targets vineyard owners and managers.
- Excell Académie (Professional Training) Customized theoretical and practical training programs for wine and beverage professionals covering microbiology, chemistry, wine analysis, and stabilization. QUALIOPI certified. Delivered in-lab or on-site at client facilities. Approved training organization (N° 7233067723).
- Excell Bouchage (Closure Analysis) Closure analysis services accompanying professionals in the study and control of closure systems, from closure selection through post-bottling and storage monitoring. ISO 17025 accredited (COFRAC N° 1-6362) for physico-chemical and technical analysis of closure performance.
- Spirits Expertise (Cognac) Technical expertise dedicated to base wine monitoring and distillation operations support including on-site visits for cuts realization, automation optimization, assemblages, and aging follow-up of spirits, with a specialized micro-distillation pole. Targets Cognac producers and spirits houses.
- Culture Media Products Range of oenological, brassicole (brewing), and food industry culture media including acetic bacteria medium, lactic acid bacteria medium, total bacteria medium, Brettanomyces medium, total flora medium, yeast medium, yeast/molds medium, and SENSO B liquid medium for Brettanomyces detection. Targets wineries, breweries, and food producers.
- Help by Excell (Regulatory Monitoring) Regulatory monitoring service providing monthly newsletters with accessible and synthetic articles to help wine and beverage professionals navigate evolving regulations. Targets compliance officers and technical directors in the wine and beverage industry.
- Excell Tools (Operational Solutions) Operational solutions including tools for internalizing analytical monitoring, mastering chai hygiene and equipment, auditing practices, and strengthening team competencies. Targets wineries seeking turnkey operational support.
- Research and Development Collaboration Services R&D collaborations with industry partners under the Crédit Impôt Recherche (CIR) framework, enabling companies to benefit from R&D tax credits for research conducted at the laboratory. CIR approved since 2011, current cycle 2025-2027. Targets wine and beverage companies seeking tax-credit-eligible research partnerships.
Quantifiable outcome
- 17% of wines on supermarket shelves found potentially unstable from protein point of view (34% white wines, 2% rosé wines)
- +1 more outcomes
Companies that use EXCELL laboratory
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles6 records
EXCELL laboratory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
EXCELL laboratory partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Laffort GroupcoreSARCO, now part of EXCELL laboratory, is a research subsidiary of the Laffort Group. This affiliation positions EXCELL within a broader network of wine industry solutions providers.
- ISVV (Institut Supérieur de la Vigne et du Vin, Bordeaux)coreCollaboration with the Institute of Wine and Vines in Bordeaux for research and development projects including terroir characterization and wine quality improvement.
- Australian Wine Research Institute (AWRI)coreInternational research collaboration with AWRI for wine science and technology development.
- University of Stellenbosh (South Africa)coreInternational academic partnership for wine research collaboration.
- Paul Sabatier University (Toulouse)coreUniversity partnership for research in fermentation, phenolic chemistry, aroma chemistry, genetics, and stabilization processes.
- University of Udine (Italy)minorInternational academic collaboration for wine research.
- SupAgro/INRA MontpelliercoreResearch collaboration with French agricultural research institutions for wine science and viticulture.
- FRANCEAGRIMERcoreOfficial approval for analysis of AOC, VDQS, VDP wines related to Community Funds. Excell is agréé by FRANCEAGRIMER for official wine analysis.
- COFRACcoreIndependent certification body providing ISO 17025 accreditation (N° 1-0588) through periodic audits. COFRAC accreditation covers key wine analysis parameters and chemical contaminants testing.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
EXCELL laboratory competitors and assessment
Company assessmentBroad incumbents
- Intertek: Global assurance, testing and inspection group with food and agri services that cover wine, spirits and beverage analysis. Comparable because it competes for the same B2B beverage customers requiring accredited analytical work, while serving many other industries alongside.
- SGS: World's largest testing, inspection and certification company with a food and agricultural services line that includes wine and beverage laboratory analysis. Comparable because it performs accredited analytical testing for beverage clients globally, though as part of a much wider TIC portfolio rather than wine-specialized delivery.
- ALS Global: International testing services group with food, beverage and environmental testing lines that include wine and beverage laboratory analysis. Comparable because it offers accredited chemistry, microbiology and contaminant testing on the same kind of beverage samples, while operating a much wider asset-services portfolio beyond beverage.
- Mérieux NutriSciences: Food testing and safety services company owned by Institut Mérieux, providing microbiological, chemical and contaminant analysis for food and beverage clients including wine. Comparable because it offers accredited analytical work for the same producer customer base, though across the broader food industry rather than wine specialty.
- Eurofins: Global leader in food, feed and environmental testing services with a dedicated wine and beverage analytics line offering physico-chemical, microbiological and contaminant testing from accredited labs. Comparable because it serves the same wine and beverage producers with overlapping analytical scope, though from a much broader portfolio spanning many industries.
- Bureau Veritas: France-origin global TIC provider with a food, agri and commodities line covering wine testing, agri-food analysis and supply-chain compliance. Comparable because it overlaps on beverage analytical testing and export-related certifications, while operating a much broader consumer-products and industrial portfolio.
Direct peers
- Phytocontrol: France-headquartered independent analytical laboratory specialized in food and agricultural testing, providing physico-chemical, microbiological and contaminant analyses under COFRAC ISO 17025 accreditation. Highly comparable because it is an independent French lab competing for the same agri-food clients with the same accredited testing delivery model, including multi-residue and contaminant work.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
EXCELL laboratory social profiles
Digital presenceEXCELL laboratory compliance and trust
Trust signalCompliance7 records
EXCELL laboratory financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXCELL laboratory leadership team
Management profileNumber of profiles
Profiles6 records
EXCELL laboratory subsidiaries and ownership
Company hierarchySubsidiaries3 records
EXCELL laboratory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXCELL laboratory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXCELL laboratory
What does EXCELL laboratory do?
EXCELL laboratory is an ISO 17025 COFRAC-accredited analytical services provider that performs oenological analysis of grapes, must, and wine; contaminant detection (including heavy metals, minerals, allergens, phthalates); microbiological analysis using classical and molecular biology techniques; phenolic and aromatic characterisation; plus agronomic analyses, professional training, regulatory monitoring, closure testing, culture media products, and R&D collaboration services for the wine, spirits, beer, and viticulture industries.
Is EXCELL laboratory a public or private company?
EXCELL laboratory is a private company. It is classified as corporate owned and is currently operating.
When was EXCELL laboratory founded?
EXCELL laboratory was founded in 1991. It employs 11 to 50 people.
Where is EXCELL laboratory based?
EXCELL laboratory is headquartered in Floirac, France, in the Europe region.
How does EXCELL laboratory make money?
Four revenue lines are on record. Analytical Testing Services are the primary driver. The others are professional Training, research and Development Services and specialized Consultancy.
Who are EXCELL laboratory's main competitors?
Broad incumbents on record are Intertek, SGS, ALS Global, Mérieux NutriSciences, Eurofins and Bureau Veritas. Phytocontrol is listed as a direct peer.
Does EXCELL laboratory have an API?
No public API is recorded for EXCELL laboratory.
What industry is EXCELL laboratory in?
EXCELL laboratory's product category is Wine and Beverage Analytical Laboratory Services. Its primary akta.pro industry code is AFALAAAA, Food Testing Laboratories (Microbiological, Chemical, Allergen), with a secondary code of AFALAAAD, Regulatory Compliance & HACCP Consulting (FDA/USDA/EFSA). Its SIC code is 8734.