eSportsInsurance
eSportsInsurance is a US insurance agency, founded in 1999 and licensed in all 50 states, providing general liability and accident medical coverage to amateur youth and adult sports organizations across 40+ sport verticals. It was acquired by A-G Specialty Insurance in September 2024.
- Company typePrivate
- Founded1999
- HeadquartersLilburn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What eSportsInsurance does
eSportsInsurance, operating under the legal entity Terry Green Insurance Services, is a US insurance agency founded in 1999 and headquartered in Lilburn, Georgia, specializing in liability and accident medical coverage for amateur youth and adult sports organizations. The firm is licensed to operate in all 50 states and serves a fragmented base of SMB customers including youth leagues, adult amateur teams, Parks & Recreation departments, sports camps and clinics, dance and gymnastics studios, martial arts schools, multi-sport facilities, tournaments, obstacle course events, and individual sports officials. Its product portfolio centers on general liability and accident medical insurance, supplemented by directors & officers, sports equipment, crime & bond, and umbrella/excess coverage, with sport-specific policies available across more than 40 disciplines (football, baseball, basketball, soccer, martial arts, dance, gymnastics, swimming, eSports gaming, obstacle course runs, and others).
The business runs on a relatively low-technology stack with no proprietary systems disclosed; the customer-facing layer consists of a sport-by-sport content website and a web-based quote and binding tool (quote.esportsinsurance.com), while distribution is handled by a small (1-10 employee) team of dedicated sports insurance agents reachable by phone and email. The company accesses multiple A-rated insurance carriers (rather than acting as a single-carrier captive agent) and routes niche sport coverages through partner underwriting portals such as K&K Insurance. Its go-to-market combines direct website lead capture, inside-sales phone conversion with same-day agent response, and a broker/agent referral channel, with annual subscription-style premium billing that starts at roughly $463 for small leagues and scales by sport, participant count, age group, and coverage limits.
In September 2024, eSportsInsurance was acquired by A-G Specialty Insurance, a strategic acquirer seeking to expand its sports insurance portfolio. The company continues to operate under the eSportsInsurance brand post-acquisition. The firm has no disclosed external funding rounds, no institutional investors, and a management team that is not publicly enumerated, consistent with its character as a niche specialist agency that was founder-controlled prior to the A-G transaction.
eSportsInsurance firmographics
Firmographics- Name
- eSportsInsurance
- Legal name
- Terry Green Insurance Services
- Website
- https://esportsinsurance.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eSportsInsurance is a US insurance agency, founded in 1999 and licensed in all 50 states, providing general liability and accident medical coverage to amateur youth and adult sports organizations across 40+ sport verticals. It was acquired by A-G Specialty Insurance in September 2024.
- Ownership category
- akta.pro rank
Where eSportsInsurance is headquartered
LocationHeadquarters
- HQ city
- Lilburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eSportsInsurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: Annual insurance premiums for sports liability, accident medical, and related coverage. Pricing varies by sport type, number of participants, age groups, and coverage limits selected. Premiums range from approximately $463 for minimum coverage on smaller leagues to several thousand dollars for larger organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Soccer insurance starting at $463/year |
| Subscription | Annual | Tennis insurance starting at $464/year |
| Subscription | Annual | Track & Field insurance starting at $463/year |
| Subscription | Annual | Swimming insurance starting at $463/year |
| Subscription | Annual | Dodgeball insurance starting at $463/year |
| Subscription | Annual | Golf insurance starting at $463/year |
| Subscription | Annual | General sports insurance starting at $463/year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
eSportsInsurance product offering
Product offeringCore offering
eSportsInsurance is a specialized insurance agency providing General Liability, Accident Medical, Directors & Officers, Equipment, Crime & Bond, and Umbrella/Excess coverage for amateur youth and adult sports organizations. The agency places business with multiple A-rated carriers and supports 40+ sports disciplines plus packaged offerings for camps, tournaments, obstacle course races, foot races, officiating, sports training, and multi-sport facilities. Dedicated sports insurance agents service each account with same-day response, and customers can request quotes online or by phone.
Product overview
eSportsInsurance is a specialized insurance provider for amateur youth and adult sports organizations, operating since 1999. The company offers a comprehensive portfolio of insurance products centered around General Liability Insurance and Accident Medical Insurance as core offerings, supplemented by Directors & Officers Coverage, Sports Equipment Coverage, Crime & Bond Insurance, and Umbrella/Excess Coverage. Their product suite includes sports-specific coverage for over 40 sports disciplines (including Baseball, Basketball, Soccer, Football, Martial Arts, Dance, Gymnastics, and more), as well as specialized coverage for Camps, Tournaments, Obstacle Course Runs, Foot Races, and Events. The company provides online quote and binding capabilities through their digital platform, and emphasizes personal service through dedicated sports insurance agents rather than automated systems. In September 2024, eSportsInsurance was acquired by A-G Specialty Insurance to expand that company's sports insurance portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- General Liability Insurance Coverage General liability insurance shielding sports organizations from claims asserting bodily injury or property damage due to alleged negligence, covering legal fees, court costs, and settlement or judgment amounts up to policy limits.
- Accident Medical Insurance Coverage Participant accident coverage that reimburses medical costs for covered injuries, coordinating with primary healthcare policies and covering remaining charges up to limits and deductible, with benefits applicable for up to 365 days post-accident.
- Directors & Officers Coverage Coverage protecting directors and officers of sports organizations against personal loss from claims arising from wrongful acts while serving in their official capacities.
- Sports Equipment Coverage Coverage for damage and loss of sports equipment owned by organizations, including field maintenance equipment, concession stand equipment, fences, scoreboards, lights, and portable structures.
- Crime & Bond Insurance Coverage Coverage protecting sports organizations from losses due to criminal acts such as employee dishonesty, theft, and forgery.
- Sports Umbrella/Excess Coverage Additional liability coverage that sits above primary insurance policies, providing extra protection against catastrophic losses exceeding underlying policy limits.
- Youth & Adult Sports Team Insurance Specialized insurance coverage for youth and adult sports teams and organizations combining general liability and accident medical protection across multiple sports including football, baseball, basketball, soccer, softball, and many more.
- Sports Camps Insurance Insurance coverage tailored for day or overnight sports camps, safeguarding against potential injuries and liabilities for camp participants and staff.
- Sports Tournaments Insurance Dedicated insurance coverage for sports tournaments offering comprehensive protection against unforeseen injuries and liabilities across all sports.
- Obstacle Course Runs Insurance Insurance coverage for mud runs, adventure runs, obstacle course runs, and events including Spartan Races, Tough Mudder, Warrior Dash, and similar events.
- Event Insurance Insurance coverage for performers and vendors at special events, including short-term band event coverage.
- Foot Races Insurance Insurance coverage for marathons, 5k runs, 10k runs, and walks, providing comprehensive protection addressing potential injuries and liabilities.
- Martial Arts Insurance Insurance coverage for martial arts instructors, studios, and tournaments, providing protected training environments against injuries and liabilities.
- Dance Insurance Insurance coverage for dance studios and teams, offering comprehensive protection against injuries and liabilities for both instructors and dancers.
- Gymnastics Insurance Insurance coverage for gymnastics studios and facilities, designed to provide comprehensive protection against injuries and liabilities for gymnasts and coaches.
- Sports Officials Insurance Insurance coverage for referees and umpires officiating youth and amateur sports, including individual and organizational coverage options.
- Sports Training Insurance Insurance coverage for sports instruction companies, organizations, and individual instructors, including liability and accident/medical coverage tailored to sports training.
- Multi-Sports Facilities Insurance Insurance coverage for multi-sport emporiums and gymnasiums, covering facilities that offer gymnastics, dance, fitness, martial arts, and other sports activities.
Companies that use eSportsInsurance
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
eSportsInsurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
eSportsInsurance partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
eSportsInsurance competitors and assessment
Company assessmentDirect peers
- K&K Insurance Group: K&K Insurance is a leading specialty insurance provider for sports, leisure, and entertainment risks. It is the most direct competitor to eSportsInsurance, serving amateur leagues, camps, tournaments, and facilities with similar general liability and accident medical products (and actually appears in eSportsInsurance's website as a referral partner for select sports).
- Sadler Sports Insurance: Sadler Sports Insurance is a specialty broker focused on amateur and youth sports liability coverage across multiple sports. It directly competes with eSportsInsurance in selling general liability and accident medical policies to youth leagues, camps, and tournaments via a similar online quote-and-bind model.
- U.S. Sports Insurance: U.S. Sports Insurance is an online specialty broker that provides liability and accident medical coverage for youth and amateur sports organizations. It mirrors eSportsInsurance's direct-to-consumer, sport-specific online quoting approach for the same amateur customer base.
- RPS Sports & Entertainment: RPS (Risk Placement Services) operates a sports and entertainment practice that places general liability and accident coverage for amateur and professional sports organizations. It is a direct competitor in the same specialty sports insurance distribution channel.
Broad incumbents
- Markel Specialty: Markel is a large specialty insurance carrier offering sports, recreation, and events liability programs alongside a broad portfolio. It is a broad incumbent that competes with eSportsInsurance's carrier partners in underwriting amateur and youth sports risks, and could be a white-label capacity source.
- Philadelphia Insurance Companies (PHLY): PHLY is a broad commercial carrier with a strong sports, fitness, and recreation program covering leagues, camps, instructors, and facilities. It competes with eSportsInsurance indirectly via agents and directly on product features in the amateur sports liability market.
- A-G Specialty Insurance: A-G Specialty Insurance is the strategic acquirer of eSportsInsurance (September 2024) and a specialty insurance MGA building a sports insurance portfolio. It is now the parent and capacity partner, making it both an internal stakeholder and a broader-market comparator.
- American Specialty Insurance & Risk Services: American Specialty is a program administrator and managing general agent focused on sports, leisure, and entertainment risks. It serves as both a competitor and a potential capacity partner in the amateur sports liability niche where eSportsInsurance operates.
- Westfield Insurance: Westfield Insurance underwrites sports, recreation, and fitness facility coverage through independent agents. It competes in adjacent segments (facilities, fitness centers) that overlap with eSportsInsurance's multi-sport facility and gymnasium products.
- Brownyard Group: Brownyard Group is a specialty insurance program administrator known for sports, fitness, and entertainment liability programs. It is a broad incumbent in the amateur and youth sports liability space where eSportsInsurance distributes coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights1 record
Customer concentration
eSportsInsurance social profiles
Digital presenceeSportsInsurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
eSportsInsurance leadership team
Management profileNumber of profiles
eSportsInsurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eSportsInsurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eSportsInsurance
What does eSportsInsurance do?
eSportsInsurance is a specialized insurance agency providing General Liability, Accident Medical, Directors & Officers, Equipment, Crime & Bond, and Umbrella/Excess coverage for amateur youth and adult sports organizations. The agency places business with multiple A-rated carriers and supports 40+ sports disciplines plus packaged offerings for camps, tournaments, obstacle course races, foot races, officiating, sports training, and multi-sport facilities. Dedicated sports insurance agents service each account with same-day response, and customers can request quotes online or by phone.
Is eSportsInsurance a public or private company?
eSportsInsurance is a private company. It is classified as corporate owned and is currently operating.
When was eSportsInsurance founded?
eSportsInsurance was founded in 1999. It employs 1 to 10 people.
Where is eSportsInsurance based?
eSportsInsurance is headquartered in Lilburn, United States, in the North America region.
How does eSportsInsurance make money?
One revenue line is on record: insurance Premiums.
Who are eSportsInsurance's main competitors?
Direct peers on record are K&K Insurance Group, Sadler Sports Insurance, U.S. Sports Insurance and RPS Sports & Entertainment. Broad incumbents are Markel Specialty, Philadelphia Insurance Companies (PHLY), A-G Specialty Insurance, American Specialty Insurance & Risk Services, Westfield Insurance and Brownyard Group.
Does eSportsInsurance have an API?
No public API is recorded for eSportsInsurance.