Patprimo

What Patprimo does

Patprimo is a heritage Colombian fashion retailer operating under the legal entity Pash S.A.S. (NIT 860.503.159-1). Founded in 1957 and headquartered in Bogotá, the company sells a broad assortment of branded apparel, footwear, sportswear, home decor, bags, sunglasses, accessories, and cosmetics through both a nationwide network of physical retail stores and a full e-commerce platform at patprimo.com. The e-commerce platform runs on Salesforce Commerce Cloud (Demandware), supporting omnichannel fulfillment models including buy-online-pick-up-in-store (BOPIS), express 24-hour delivery in Bogotá, and nationwide home delivery; mobile apps are additionally distributed through Reskyt for iOS and Android.

The company targets four primary customer segments — women and men as primary, plus children and plus-size women (Tallas Grandes) as secondary — and addresses use cases spanning everyday, formal, casual, sportswear, and gift-giving occasions. Revenue is generated through direct-to-consumer one-time product sales priced on a unit basis (typical items in the $14–$40 USD equivalent range, with promotional discounts up to 60%). The company accepts a diversified set of payment methods, including cards, PSE (Colombian online bank transfer), cash on delivery, ADDI installments, MercadoPago, and the Nequi and Daviplata mobile wallets. Marketing relies on the e-commerce site, email/newsletter acquisition (15% first-purchase offer), WhatsApp and phone customer service, and the Club Patprimo loyalty program.

The company employs 5,001–10,000 people and reports no parent company, no institutional investors, and no disclosed M&A activity; it is a privately held Colombian corporation operating exclusively within the territory of Colombia per its terms of service, with an Ecuador market signal visible on the country selector but not yet fulfilled.

Name

Patprimo

Legal name

Pash S.A.S.

Website

https://patprimo.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Patprimo is a privately held Colombian multichannel fashion retailer (operating under Pash S.A.S.) selling branded apparel, footwear, accessories, sportswear, and cosmetics to consumers across Colombia via physical stores, a Salesforce Commerce Cloud e-commerce site, and mobile apps with omnichannel fulfillment.

Ownership category

akta.pro rank

Product category

Apparel Retail

NAICS

Shoe Retailers (45821), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Shoe Stores (5661), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

akta.pro secondary industries

Children’s & Baby Footwear Retail (CRAAADAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Fashion apparel retail
• Women's clothing
• Men's clothing
• Plus-size fashion
• Children's apparel

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Apparel Sales: Traditional fashion retail revenue through one-time product purchases of clothing, footwear, accessories, and cosmetics sold through physical stores and e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Patprimo is a Colombian omnichannel fashion retailer that designs, sources, and sells branded apparel, footwear, accessories, sportswear, and cosmetics for women, men, and children (including plus-size women's wear and traditional Colombian garments such as guayaberas). Products are sold through a nationwide network of physical stores and the patprimo.com e-commerce site, supported by mobile apps, flexible payment options, express delivery in Bogotá, buy-online-pickup-in-store, and customizable product offerings.

Product overview

Patprimo is a Colombian fashion retailer operated by PASH S.A.S. that offers a comprehensive portfolio of apparel and accessories across multiple segments. The core offering spans women's fashion (including dresses, jeans, blouses, jackets, sportswear, underwear, sleepwear, plus sizes, cosmetics, and footwear), men's fashion (including guayaberas—a traditional Colombian shirt—polos, jeans, jackets, sweaters, sportswear, and accessories), children's clothing for boys and girls, plus-size women's wear, and sportswear for all genders. The brand features seasonal New Collections (Nueva Colección), a Rebajas (Sale) section with up to 60% discounts, and offers customizable products. Accessories include jewelry, bags, wallets, glasses, belts, scarves, and hats for women, and wallets, caps, and accessories for men. Footwear ranges from casual to formal for both genders. The company also offers personal care products and cosmetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Apparel (Ropa para Mujer) Apparel assortment for women including pants, blouses, shirts, t-shirts, tops, dresses, jeans, jackets, vests, sweaters, hoodies, blazers, sleepwear, leggings, bermudas, shorts, skirts, and polos, available in-store and online across Colombia.
• Men's Apparel (Ropa para Hombre) Apparel assortment for men including polos, pants, shirts, jackets, vests, sweaters, hoodies, jeans, t-shirts, blazers, sleepwear, bermudas, guayaberas, and boxers, available in-store and online across Colombia.
• Children's Apparel (Ropa Infantil) Children's clothing for girls (Niñas) and boys (Niños) sold through Patprimo's physical stores and online site across Colombia.
• Plus-Size Women's Apparel (Tallas Grandes) Plus-size women's apparel including pants, blouses, shirts, t-shirts, jackets, sweaters, hoodies, jeans, leggings, bermudas, shorts, and dresses in extended sizing, sold in-store and online.
• Sportswear (Ropa Deportiva) Sportswear for women and men including athletic shirts, tops, hoodies, jackets, leggings, pants, shorts, and bermudas sold in-store and online.
• Women's Footwear (Zapatos para Mujer) Women's footwear including flats and moccasins, sandals and espadrilles, boots, sneakers, and heels, sold in-store and online.
• Men's Footwear (Zapatos para Hombre) Men's footwear including drivers and moccasins, oxford shoes, sneakers, and sandals, sold in-store and online.
• Women's Accessories (Accesorios para Mujer) Women's accessories including jewelry, bags and wallets, glasses, belts, scarves and shawls, hats, and other accessories, sold in-store and online.
• Men's Accessories (Accesorios para Hombre) Men's accessories including wallets, handkerchiefs, caps, scarves, belts, and glasses, sold in-store and online.
• Cosmetics and Fragrances (Cosméticos y Fragancias) Cosmetics and fragrances for women including makeup, skincare, and perfumes sold in-store and online.
• Underwear (Ropa Interior) Underwear for women and men including panties, boxers, bras, sleepwear, and undershirts, sold in-store and online.
• Customizable Products (Productos Personalizables) Customizable products that customers can personalize according to their specifications, available through Patprimo's e-commerce and in-store channels.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Falabella: Large multichannel department-store retailer operating in Colombia (and across LatAm) with apparel, footwear, home, and accessories categories. Directly comparable to Patprimo's broad fashion + footwear + accessories mix and omnichannel (store + e-commerce) model, though Falabella is significantly larger and more diversified.
• Almacenes Éxito: Colombia's leading mass-market retail chain carrying apparel, footwear, and household goods through physical superstores and a strong e-commerce site. Comparable to Patprimo in customer demographic (Colombian middle class), category breadth, and omnichannel investment.
• Arturo Calle: Iconic Colombian menswear-and-formalwear brand with physical stores and e-commerce across Colombia. Directly comparable to Patprimo's men's apparel focus, domestic-Colombian positioning, and omnichannel model, with a more formalwear-skewed assortment.
• Studio F: Colombian fashion retailer specializing in women's apparel, jeans, and accessories with a strong physical-store and e-commerce presence across Colombia and LatAm. Closely comparable to Patprimo's women's apparel pillar, mid-market positioning, and omnichannel execution.
• Vélez: Premium Colombian leather-goods and apparel brand with nationwide stores and e-commerce. Comparable to Patprimo in domestic Colombian brand positioning, omnichannel retail model, and accessory/apparel mix, though skews more premium.

Broad incumbents

• Cencosud: Multinational LatAm retailer operating department stores (Paris, Jumbo) and specialty formats across Chile, Colombia, Peru, and Argentina. Overlaps with Patprimo in apparel/footwear retail and Colombian footprint but operates at much larger regional scale.
• Inditex (Zara): Global fast-fashion incumbent operating Zara and other banners with significant Colombian store and online presence. Comparable to Patprimo as a primary competitive pressure on mid-market apparel and footwear in Colombia.
• H&M: Global fast-fashion retailer with Colombian physical stores and e-commerce. Comparable as a direct competitor in the same mid-market apparel/footwear price tier and customer demographic Patprimo serves.

Emerging players

• Shein: China-based ultra-fast-fashion digital retailer aggressively expanding across Latin America including Colombia. Comparable to Patprimo as the primary disruptive threat — competing on price, SKU variety, and digital-first convenience.

Regional players

• Liverpool: Mexican multichannel department-store retailer carrying apparel, footwear, and accessories with strong loyalty program. Comparable in omnichannel retail model and category breadth, though operating in a different (Mexican) geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PATPRIMO.OFICIAL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patprimo