Wemade Max
Wemade Max is a South Korean private game developer and publisher operating MMORPGs, casual mobile games, card games, and puzzle titles for Korean gaming consumers. The company, based in Seongnam, runs nine live titles across the Wemade Max and LightCON brands.
- Company typePrivate
- Founded1997
- HeadquartersSeongnam, South Korea
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Wemade Max does
Wemade Max (주)위메이드맥스) is a South Korean game development and publishing company headquartered at Wemade Tower in Bundang-gu, Seongnam-si, Gyeonggi-do. It operates as a private entity serving the domestic Korean market and runs a portfolio of nine live game titles spanning MMORPGs (North Crown, Silkroad), casual mobile games (CandyPang: JuicyWorld, WindRunner:Re), card and board games (Slot's Mystery, PlayPoker), action titles (Devil Legion), roguelike RPGs (Dragon Break), and a narrative-driven flagship (Throne of Light). The company's customer segment is horizontal, targeting Korean gaming consumers who seek entertainment across MMORPG, casual, puzzle, and social/card genres.
The company's product strategy emphasizes genre diversification rather than reliance on a single franchise, and it has accumulated legacy IP such as the Silkroad MMORPG tied to the historic trade route. It retains LightCON Co., Ltd. (주)라이트컨) as an acquired subsidiary operating under its own brand identity, with separate disclosure documents including a youth protection policy, indicating a multi-brand ecosystem structure. Marketing is conducted primarily through organic social media channels (Facebook, Instagram, YouTube) maintained under the LightCON brand, and the company operates a recruit page signaling active hiring intent, though no headcount, revenue, or pricing data are publicly disclosed. Core technology is not publicly disclosed and the company maintains an IR page referencing Korea's Dart financial reporting system, suggesting some level of formal regulatory disclosure without a public listing.
Wemade Max firmographics
Firmographics- Name
- Wemade Max
- Legal name
- Wemade Max Co., Ltd. ((주)위메이드맥스)
- Website
- https://joymax.co.kr
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Wemade Max is a South Korean private game developer and publisher operating MMORPGs, casual mobile games, card games, and puzzle titles for Korean gaming consumers. The company, based in Seongnam, runs nine live titles across the Wemade Max and LightCON brands.
- Ownership category
- akta.pro rank
Wemade Max industry classification
Industry- Product category
- Online Game Development and Publishing
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI)
- akta.pro secondary industries
- Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features) (MPAEAGAF), Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)
Keywords
Where Wemade Max is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Wemade Max business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Marketing channels1 record
Wemade Max product offering
Product offeringCore offering
Wemade Max develops and publishes a diversified portfolio of online games directly to consumers in South Korea. Its catalog spans MMORPG titles (North Crown, Silkroad), casual puzzle games (CandyPang: JuicyWorld), Korean card/board games (Slot's Mystery), poker (PlayPoker), action and roguelike titles (Devil Legion, Dragon Break), and multiplayer casual games (WindRunner:Re, Throne of Light), distributed through its own web portal and mobile platforms.
Product overview
Wemade Max is a South Korean game development and publishing company offering a diverse portfolio of online games. The company develops and publishes MMORPGs (North Crown, Silkroad), casual puzzle games (CandyPang: JuicyWorld), card games (Slot's Mystery, PlayPoker), action games (Devil Legion), and multiplayer games (WindRunner:Re, Dragon Break). The product lineup represents various game genres targeting different player demographics, unified under the Wemade Max brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Throne of Light (Throne of Light - Throne of Light) An online game featuring deep immersion, strategic combat, and a rich narrative that unfolds based on the player's journey, published by Wemade Max for gaming consumers.
- Devil Legion (악마단) An online action game in which players defend a chaotic hell as a demon squad, developed and published by Wemade Max.
- North Crown An MMORPG set in a reconstructed 13th-century Northern Europe world during the Crusades, published by Wemade Max for MMORPG players.
- Slot's Mystery (맞고의 신) A traditional Korean card game (Matgo) playable anytime, anywhere, distributed by Wemade Max as an online game for casual and card-game players.
- Dragon Break (드래곤 꺼어억) A brick-breaking roguelike RPG featuring powerful skill combinations and infinite combos for tower conquest, published by Wemade Max as an online game.
- Silkroad A classic MMORPG offering a new world experience built around the legendary Silk Road trade route, published by Wemade Max for MMORPG players.
- PlayPoker (플레이포커) An online poker game providing unique and exciting entertainment experiences, published by Wemade Max for poker players.
- WindRunner:Re (윈드러너 :Re) A multiplayer jumping game where players compete with friends across various modes, published by Wemade Max as an online casual multiplayer game.
- CandyPang: JuicyWorld (캔디팡:쥬시월드) A blast puzzle game with colorful avatars and satisfying gameplay mechanics, published by Wemade Max as an online casual puzzle game.
Companies that use Wemade Max
Customer profileSegments1 record
Ideal customer profiles1 record
Wemade Max technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wemade Max partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Wemade Max competitors and assessment
Company assessmentDirect peers
- Pearl Abyss: Korean MMORPG developer behind Black Desert Online. Directly comparable as a Korean-headquartered studio developing and operating flagship MMORPGs on PC and mobile.
- Com2uS: Korean mobile and online game developer/publisher. Comparable in multi-genre mobile/casual/online game operations and Korean market focus.
- Gravity: Korean developer/publisher of Ragnarok Online, an iconic legacy MMORPG. Closely comparable to Wemade Max in operating a long-running MMORPG franchise in the same Korean market.
- Kakao Games: Korean game publisher with a portfolio spanning MMORPGs, casual, and mobile titles. Comparable in portfolio breadth and Korean-market focus.
- Smilegate: Korean game developer behind CrossFire and Lost Ark. Comparable as a Korean studio operating flagship online/MMORPG titles at scale.
- Webzen: Korean online game developer/publisher (MU Online). Comparable as a mid-sized Korean MMORPG and online game publisher with legacy IP and multi-genre exposure.
Broad incumbents
- NCSoft: Dominant Korean MMORPG publisher (Lineage franchise). Comparable as a larger incumbent in the same Korean MMORPG and online gaming vertical, with a much broader global footprint.
- Netmarble: Major Korean mobile and online game publisher with multi-genre portfolio. Comparable business model and target market, but larger scale and more global.
- Nexon: Major Korean/Japanese online game publisher (MapleStory, Dungeon Fighter Online). Overlaps with Wemade Max in online and casual MMORPG/casual genres with Korean roots.
- Krafton: Korean game publisher (PUBG, sub-studios). Comparable as a major Korean-headquartered game publisher, though with a global hit-driven profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Wemade Max social profiles
Digital presenceWemade Max financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wemade Max leadership team
Management profileNumber of profiles
Wemade Max subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wemade Max funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wemade Max M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wemade Max
What does Wemade Max do?
Wemade Max develops and publishes a diversified portfolio of online games directly to consumers in South Korea. Its catalog spans MMORPG titles (North Crown, Silkroad), casual puzzle games (CandyPang: JuicyWorld), Korean card/board games (Slot's Mystery), poker (PlayPoker), action and roguelike titles (Devil Legion, Dragon Break), and multiplayer casual games (WindRunner:Re, Throne of Light), distributed through its own web portal and mobile platforms.
Is Wemade Max a public or private company?
Wemade Max is a private company. It is classified as unknown and is currently operating.
When was Wemade Max founded?
Wemade Max was founded in 1997.
Where is Wemade Max based?
Wemade Max is headquartered in Seongnam, South Korea, in the Asia region.
Who are Wemade Max's main competitors?
Direct peers on record are Pearl Abyss, Com2uS, Gravity, Kakao Games, Smilegate and Webzen. Broad incumbents are NCSoft, Netmarble, Nexon and Krafton.
Does Wemade Max have an API?
No public API is recorded for Wemade Max.
What industry is Wemade Max in?
Wemade Max's product category is Online Game Development and Publishing. Its primary akta.pro industry code is MPAFABAI, Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like), with a secondary code of MPAEAGAF, Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features). Its NAICS code is 5132 and its SIC code is 7990.