ASA Electronics
- Company typePrivate
- Founded1977
- HeadquartersElkhart, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
ASA Electronics firmographics
Firmographics- Name
- ASA Electronics
- Legal name
- ASA Electronics, LLC
- Website
- https://asaelectronics.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ASA Electronics industry classification
Industry- Product category
- Mobile Electronics for Harsh Environments
- NAICS
- Audio and Video Equipment Manufacturing (3343), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Household Audio & Video Equipment (3651), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)
- akta.pro secondary industry
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
Keywords
Where ASA Electronics is headquartered
LocationHeadquarters
- HQ city
- Elkhart
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ASA Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: ASA Electronics generates revenue primarily through the sale of physical electronics products including stereos, speakers, amplifiers, televisions, cameras, sensors, monitoring systems, tire pressure monitoring, and observation systems. Products are sold through e-commerce, dealers, and OEM factory installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and small components ($4.99 - $50) |
| Unit Pricing | Pay-as-you-go | Mid-range electronics ($50 - $200) |
| Unit Pricing | Pay-as-you-go | Complete systems and monitors ($200 - $600+) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
ASA Electronics product offering
Product offeringCore offering
ASA Electronics designs, manufactures, and sells mobile electronic hardware — including stereos, speakers, amplifiers, televisions, observation cameras, tire pressure monitoring systems, and smartphone-connected control systems — engineered for harsh-environment use in recreational vehicles, marine craft, commercial vehicles, construction equipment, agricultural machinery, and power sports vehicles. The company sells these products both as OEM factory-installed systems supplied to vehicle and trailer builders and as aftermarket units distributed through dealers, distributors, and its own e-commerce channels, organized across multiple brands such as JENSEN, iN-Command, Voyager, Polk Ultramarine, Klipsch Adventure, Advent Air, and Summix.
Product overview
ASA Electronics is a diversified manufacturer of mobile electronics serving multiple industries (RV, marine, commercial vehicle, construction, agriculture, powersports) through seven distinct brands. The portfolio includes control systems (iN-Command), safety and observation (Voyager), audio entertainment (JENSEN, JENSEN Heavy Duty, JENSEN Marine, Polk Ultramarine, Klipsch Adventure, Summix), climate control (Advent Air), and specialized solutions like Ghost Audio invisible speakers and the Bongiovi-powered amplifier technology. Products range from OEM factory-installed systems to aftermarket accessories, connected via Bluetooth, WiFi, CAN Bus, and cellular networks with smartphone app control capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Voyager Safety Systems: Back-up cameras and fully customizable safety systems with a reputation for rugged reliability across commercial vehicle, RV, marine, agriculture, and construction industries.
- JENSEN Heavy Duty
- Advent Air
- Klipsch Adventure
- Polk Ultramarine
- iN-Command Control Systems
- JENSEN
Products and services
- iN-Command Control Systems Smartphone-controllable control systems acting as the central hub for RV and trailer functions including hydraulic lifts, latches, climate control, tank monitoring, and tire pressure, with optional Global Connect cellular/Wi-Fi connectivity for remote access. Sold as factory-installed systems to RV and trailer OEMs and as aftermarket upgrades.
- Voyager Safety Systems Back-up cameras and customizable safety systems with rugged reliability across commercial vehicle, RV, marine, agriculture, and construction industries. Includes wired and wireless camera systems, replacement mirror monitors, and the All-In-One Safety Solution for commercial vehicle safety.
- JENSEN RV Audio and Video Home entertainment electronics for RVs including stereos, speakers, televisions, and soundbars designed for the RV lifestyle. Features wall-mount stereos, surface-mount speakers, and TVs that serve RV owners and RV OEM factory installations.
- JENSEN Heavy Duty Stereo Lineup Heavy-duty audio equipment including the JHD62, JHD962BT, JHD22, and JHD922BT stereos for agriculture, construction, and power sports markets. Designed with IPX5 water and UV resistance and circuit board protection to survive harsh work environments, replacing CD decks with Bluetooth technology.
- JENSEN Marine Audio Marine audio equipment including stereos and speakers designed for boat environments with weather and salt resistance for OEM boat builders and aftermarket boaters.
- Polk Ultramarine Marine Audio High-performance marine audio for mid-range and high-end boats including speakers, subwoofers, and wake tower housings such as the UMS77SLP low-profile speakers and UMS77WTS wake tower housing with weather and salt resistance.
- Klipsch Adventure Marine Audio Marine audio systems bringing live-music sound to luxury boats, including the KMS700 and KMS850 marine coaxial speakers with titanium dome tweeters, subwoofers, amplifiers, and marine-rated accessories for OEM boat builders and aftermarket buyers.
- Advent Air RV Air Conditioning Air conditioning systems engineered for RV comfort, designed for durability in mobile environments as aftermarket replacements and OEM installations in recreational vehicles.
- Summix Outdoor Audio and Soundbar Outdoor audio and entertainment for life on the water and open road, including the SSB34 Active 34-inch soundbar with 2.1-channel audio, Bluetooth connectivity, 12V DC power for off-grid use, 100W internal amplifier, dual 2-inch speakers, and integrated subwoofer.
- Ghost Audio Invisible Speaker System Invisible high-fidelity audio solution using transducers mounted to RV walls with only a subwoofer visible, tuned with Bongiovi DSP for autonomous control and real-time music remastering. Debuted in DRV Luxury Suites Mobile and Full House units.
- ASABG6 Bongiovi Six-Channel Marine Amplifier Six-channel marine amplifier incorporating Bongiovi's patented Digital Power Station (DPS) audio processing, delivering 50 watts per channel with bridgeable channels 5 and 6 for subwoofer support. Preprogrammed with up to 10 unique profiles for different boat configurations, in waterproof, corrosion- and UV-resistant materials.
- NCTP100 Tire Pressure Monitoring System Bluetooth-enabled tire pressure monitoring system with four sensors and a repeater for extended signal range, supporting up to 22 tires with pressure and temperature monitoring from 0–185 PSI. Compatible with the iN-Command app and designed for trailers, RVs, and commercial vehicles.
Quantifiable outcome
- Bongiovi DPS technology enables up to 10 unique preprogrammed profiles per amplifier, speeding up assembly line tuning
- +1 more outcomes
Companies that use ASA Electronics
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
ASA Electronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
ASA Electronics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- DRV Luxury SuitesflagshipGhost Audio technology debuted in partnership with DRV Luxury Suites at the THOR RV Open House. Available in all DRV Mobile suites and Full House units. DRV General Manager noted the technology opens numerous possibilities for speaker placement throughout units.
- Puma TrailerscorePuma Trailers added iN-Command Control Systems for Trailers to their product lineup. Featured on show trailer at 2021 NATDA Trailer show in Nashville. Also features iN-Command Tire Pressure Monitoring System and Voyager Short-range WiFi Transmitter.
- Griffin TrailercoreGriffin Trailer became a trailer manufacturer offering iN-Command Control Systems for Trailers. Griffin also added iN-Command Tire Pressure Monitoring Systems and Voyager Vision WVOS2TX transmitter. Product enables smartphone control of hydraulic lifts and light checks.
- National Association of Trailer Manufacturers (NATM)minorJeff Gray, Vice President of Trailer Division at ASA Electronics, was appointed chairman of the NATM Technology Committee. NATM is a collaborative effort by tow vehicle, trailer, and component manufacturers working to find and implement technologies that benefit the industry.
- Bongiovi Acoustic LabscoreASA Electronics joined forces with Bongiovi Acoustic Labs to make their patented Digital Power Station (DPS) technology more accessible for the marine market. The collaboration resulted in the ASABG6 Six-channel Amplifier. Bongiovi's DPS Core Technology automatically adjusts and remasters music in real-time with preprogrammed selectable profiles.
Scale indicators2 records
Recent moves6 records
ASA Electronics competitors and assessment
Company assessmentDirect peers
- VOXX International: VOXX International is a direct peer — a diversified mobile/consumer electronics manufacturer owning brands like Jensen (mobile/RV/marine audio), Advent, and Polk, all categories where ASA also competes. Both target OEM factory installation in RV and marine with overlapping product lines.
- Fusion Entertainment: Fusion Entertainment (a Garmin-owned brand) is a direct peer in marine audio, marine speakers, amplifiers, and control systems designed for harsh saltwater environments — directly overlapping ASA's JENSEN Marine, Polk Ultramarine, and Klipsch Adventure product lines.
- JL Audio: JL Audio is a direct peer in premium marine and mobile audio, producing marine-grade speakers, subwoofers, amplifiers, and sound processors. It competes head-to-head with ASA's Polk Ultramarine and Klipsch Adventure marine brands for OEM boat builder installations.
- Rockford Fosgate: Rockford Fosgate is a direct peer in powersports, marine, and mobile audio electronics — amplifiers, speakers, and source units designed for harsh-environment vehicles. ASA's JENSEN Heavy Duty and Powersports audio lines compete in overlapping dealer channels and end-markets.
- Wet Sounds: Wet Sounds is a direct peer in marine and powersports audio — marine-rated speakers, amplifiers, subwoofers, and soundbars designed for boats, UTVs, and harsh-environment vehicles. It overlaps with ASA's marine (Polk Ultramarine, Klipsch Adventure, JENSEN Marine) and powersports audio categories.
Broad incumbents
- Garmin: Garmin is a broad incumbent in mobile electronics for marine, RV, and powersports with GPS, navigation, sonar, and increasingly integrated control/safety systems. While larger and more software-centric, Garmin competes directly in marine electronics and RV navigation/monitoring — areas adjacent to ASA's Voyager and iN-Command.
- Sony Mobile ES / Sony Xplod: Sony's marine and mobile audio lines (Xplod, Mobile ES) are a broad incumbent competitor offering marine-rated and off-road-rated audio electronics. While not specialized in RV, Sony competes in shared marine and powersports channels where ASA's JENSEN Marine and Klipsch Adventure brands operate.
- Dometic: Dometic is a broad incumbent in RV and marine comfort systems including climate control, sanitation, and increasingly connected-vehicle electronics. ASA's Advent Air RV air-conditioning brand directly overlaps with Dometic's RV HVAC product line.
Regional players
- Bennett Marine / Lippert Components: Lippert Components supplies a broad portfolio of RV components including electronics, control systems, and connected-RV platforms. While larger and broader in scope, Lippert's RV control and connected-vehicle product lines overlap ASA's iN-Command RV/trailer control system business within the U.S. RV manufacturing cluster.
Others
- Bongiovi Acoustic Labs: Bongiovi Acoustic Labs is a strategic technology partner and licensor of DPS audio remastering technology to ASA, not a direct competitor. Included as a related ecosystem participant since its patented DPS technology is a key differentiator embedded in ASA's marine amplifiers and Ghost Audio system.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ASA Electronics social profiles
Digital presenceASA Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASA Electronics leadership team
Management profileNumber of profiles
Profiles5 records
ASA Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASA Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASA Electronics
What does ASA Electronics do?
ASA Electronics designs, manufactures, and sells mobile electronic hardware — including stereos, speakers, amplifiers, televisions, observation cameras, tire pressure monitoring systems, and smartphone-connected control systems — engineered for harsh-environment use in recreational vehicles, marine craft, commercial vehicles, construction equipment, agricultural machinery, and power sports vehicles. The company sells these products both as OEM factory-installed systems supplied to vehicle and trailer builders and as aftermarket units distributed through dealers, distributors, and its own e-commerce channels, organized across multiple brands such as JENSEN, iN-Command, Voyager, Polk Ultramarine, Klipsch Adventure, Advent Air, and Summix.
Is ASA Electronics a public or private company?
ASA Electronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASA Electronics founded?
ASA Electronics was founded in 1977. It employs 101 to 250 people.
Where is ASA Electronics based?
ASA Electronics is headquartered in Elkhart, United States, in the North America region.
How does ASA Electronics make money?
One revenue line is on record: hardware Product Sales.
Who are ASA Electronics's main competitors?
Direct peers on record are VOXX International, Fusion Entertainment, JL Audio, Rockford Fosgate and Wet Sounds. Broad incumbents are Garmin, Sony Mobile ES / Sony Xplod and Dometic. Bennett Marine / Lippert Components is listed as a regional player. Bongiovi Acoustic Labs is listed as an others.
Does ASA Electronics have an API?
No public API is recorded for ASA Electronics.
What industry is ASA Electronics in?
ASA Electronics's product category is Mobile Electronics for Harsh Environments. Its primary akta.pro industry code is IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs), with a secondary code of IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers). Its NAICS code is 3343 and its SIC code is 3651.