Kinherit

What Kinherit does

Kinherit is a UK-based estate planning firm headquartered in Bristol that combines STEP-qualified professional Will-writing and trust services with a proprietary digital handover platform called Kinvault. The company was founded in 2019 by three co-founders — Ben Mason (estate planner), Tom King (IT specialist), and Richard Thomson (operations) — to address the unregulated, low-quality state of the UK Will-writing market, where ~90% of practitioners hold no formal qualification. Its product set spans single Will writing (from £250), Estate Protection Trusts (£1,725-£2,295), Lasting Powers of Attorney (£315 per power), Business Trusts and Business LPAs, Deeds of Severance, and physical document storage (£54/year subscription). Kinvault, the firm's core technology differentiator, is a cloud-based encrypted document vault built on AWS UK infrastructure with AES-256-GCM encryption, HSM-secured keys, MFA, and a recorded-call evidence process designed to reduce Will contestation risk.

The business operates a hybrid B2B2C / direct-to-consumer model. Approximately 90% of revenue flows through a network of 4,000+ regulated financial advisers (IFAs), wealth managers, and solicitors who refer clients and receive referral fees, supported by the Kinherit Academy CPD training programme (launched 2025) and a partner portal for referral tracking. The remaining ~10% of business comes directly from consumers via phone consultation, website, and self-serve Kinvault access. Revenue is predominantly one-time professional service fees, with a small recurring tail from physical document storage subscriptions and a developing B2B training revenue stream from Kinherit Academy. Kinherit's go-to-market is reinforced by STEP Platinum Employer accreditation (the only UK Will-writing firm with this status), FCA Consumer Duty Alliance Affiliate status, Cyber Essentials Plus certification, and £2M Professional Indemnity Insurance — voluntary adherence to standards that distinguish the firm in an unregulated sector. A strategic partnership with Lloyds Banking Group (September 2024) to scale Kinvault represents the company's most significant enterprise channel development to date.

Name

Kinherit

Legal name

Kinherit Ltd

Website

https://kinherit.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinherit is a UK-based STEP-qualified estate planning firm offering Will writing, trusts, Lasting Powers of Attorney, and a proprietary digital handover platform called Kinvault. It serves UK families directly and indirectly through a network of 4,000+ IFA referral partners.

Ownership category

akta.pro rank

Product category

Estate Planning Services

NAICS

Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Trust, Fiduciary & Estate Planning Services (FSABADAG)

akta.pro secondary industries

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Estate Administration & Probate Services (FSAAANAE)

Keywords

• Estate planning services
• Will writing services
• Lasting powers of attorney
• Estate protection trusts
• Digital document handover

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Estate Planning Services (Wills, Trusts, LPAs): Kinherit generates revenue from one-time fees for Will writing, Estate Protection Trusts, Lasting Powers of Attorney, Business Trusts, Business LPAs, Deeds of Severance, and associated document preparation and advisory services. These are primarily one-time professional services fees with transparent flat pricing.
2. Physical Document Storage: Annual subscription fee for secure physical storage of original signed Wills and legal documents in fire-proof facilities, with complimentary Will rewrite extension for storage clients.
3. Partner Referral Fees: Kinherit pays referral fees to introducing advisers for each paying client referred through the partner programme, generating revenue from end consumers while sharing a portion with channel partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kinherit is a UK estate planning firm providing Will writing, Estate Protection Trusts, Lasting Powers of Attorney, Business Trusts, Business LPAs, and Deeds of Severance delivered through STEP-qualified estate planners. The proprietary Kinvault digital handover platform stores encrypted estate documents and instructions for executors, and the Kinherit Academy delivers CPD training to financial advisers.

Product overview

Kinherit is a law firm specializing in Wills and Trusts that combines STEP-qualified estate planning advice with proprietary technology to protect families at death. The core offering centers on Kinvault, a secure digital handover platform, which integrates with professional Will writing, Estate Protection Trusts, Lasting Powers of Attorney, and Handover Services. The company operates a platform-plus-services model where Kinvault serves as the central digital vault for document storage and executor access, supported by professional estate planning services including Will writing, trust creation, and LPA preparation. Additional services include physical document storage, Business Trusts and LPAs for business owners, and Kinherit Academy providing adviser training. A referral network of partner services extends offerings to probate support, professional executors/trustees/attorneys, insurance products, conveyancing, grief support, and long-term care planning.

Differentiator

Problem solved

Functional benefit

Brands

• Kinvault: A secure online platform that provides safe storage for essential documents and instructions families need, supporting the handover service and probate process.
• Kinherit Academy

Products and services

• Kinvault Secure digital handover platform that stores essential documents, instructions, and asset information for executors and attorneys after death or incapacitation, with multifactor authentication, identity verification on death, and full audit trails. Used by Kinherit clients and designated executors/trustees.
• Will Writing STEP-qualified Will writing service for individual consumers and families producing comprehensive Last Wills & Testaments tailored to circumstances, including executor, guardian, and distribution guidance, with all client calls recorded.
• Estate Planning Comprehensive estate planning service combining Will writing, trust creation, inheritance tax planning, and end-of-life documentation for families seeking to protect wealth across generations.
• Lasting Powers of Attorney (LPA) Preparation of LPAs (Property & Financial Affairs and Health & Welfare) enabling clients to appoint attorneys to act on their behalf if they lose capacity, with Kinherit handling document drafting and Office of the Public Guardian registration.
• Estate Protection Trust Discretionary trust service that protects family assets from threats including divorce, remarriage, and care-home costs, and is structured to optimise inheritance tax exposure across generations. Priced at £1,725 single / £2,295 couple all-in.
• Business Trusts Trust arrangements that protect business ownership interests on death, offering Business Relief qualification and protection against divorce or creditor claims. Priced at £1,200.
• Business LPAs Lasting Powers of Attorney tailored for business interests, allowing appointed attorneys to make business decisions if the owner becomes incapacitated. Priced at £315 per power, per person (excluding OPG registration fees).
• Deed of Severance Legal document changing property ownership from Joint Tenants to Tenants in Common so each co-owner's share passes via their Will rather than automatically to the surviving co-owner. Priced at £245.
• LPA Revocation Services Services for partially or completely revoking existing Lasting Powers of Attorney, including partial Deeds of Revocation. Priced from £75 per deed.
• Physical Will & Document Storage Annual subscription service for fire-proof secure storage of original physical Wills and legal documents, including complimentary annual Will and Trust rewrites for storage customers. Priced at £54 per annum.
• Handover Services Personalised bereavement and handover support that pairs a dedicated team with the Kinvault platform to ease probate, providing executors and families with organised access to documents and instructions when needed.
• Kinherit Academy CPD-accredited 8-session training programme for IFAs and financial advisers covering Consumer Duty readiness, estate planning gaps, vulnerable clients, trust fundamentals, and Kinvault usage, sold as a product via session registration on the Kinherit website.

Quantifiable outcome

• 70% of heirs switch financial providers when a client dies — Kinherit's Kinvault and adviser partnership model helps IFAs retain AUM across generations
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Lloyds Banking GroupcoreStrategic or Co-development Partner · 7 September 2024Kinherit partnered with Lloyds Banking Group in September 2024 to scale the Kinvault digital handover platform, expanding access to Lloyds' customer base and integrating estate planning services into Lloyds' offerings.
• AccentureminorStrategic or Co-development Partner · 11 March 2024Accenture recognised the potential of Kinherit's Kinvault platform in March 2024, indicating interest in the platform's approach to digital estate handover and technology innovation.
• My Care ConsultantminorOthersAn independent service helping clients navigate the UK care system — from sourcing suitable care and understanding entitlements to signposting professional services. Kinherit offers a 10% discount on the Grief Works programme as part of this partnership.
• Grief WorksminorOthersGrief Works is an app designed by Julia Samuel MBE, world-leading grief psychotherapist. Kinherit partners with Grief Works to provide bereavement support to clients, offering a 10% discount on the full programme after a free 7-day trial.
• InsuristiccoreTechnology or IntegrationInsuristic is the UK's first online insurance broker specialising in Executor Insurance solutions, providing probate property insurance, Section 27 Insurance, Early Distribution Insurance, Missing Will Insurance, Missing Beneficiary Insurance, and unoccupied property insurance. Kinherit recommends Insuristic to clients for probate insurance needs, with exclusive product offerings for Kinherit clients.
• Chartered Tax Advisory Firm (Unnamed)coreImplementation/ SI/ Consulting PartnerKinherit works closely with a trusted Chartered Tax Advisory firm providing tax advice for buy-to-let landlords (Section 24, limited company restructuring, CGT planning) and inheritance tax planning. The firm works on a fixed fee basis and is introduced to Kinherit clients as needed.
• Trusted Conveyancing Firm (Unnamed)minorImplementation/ SI/ Consulting PartnerKinherit works closely with a trusted conveyancing firm for property-related transactions including buying, selling, remortgaging, and changing names on titles. The firm works on a fixed fee basis and is introduced to Kinherit clients as needed.
• Professional Executor and Trustee Panel Firms (Unnamed)coreImplementation/ SI/ Consulting PartnerKinherit maintains a panel of trusted and regulated firms for professional executor, trustee, and attorney services. These regulated firms handle estate administration and trust management when Kinherit clients need professional representation. Kinherit does not provide these services in-house to avoid conflicts of interest.
• Trust and Probate Support Panel Firms (Unnamed)coreImplementation/ SI/ Consulting PartnerKinherit has a panel of trusted and regulated firms for trust and probate support services, helping families navigate estate administration, probate, trust management, and intestacy matters. Fees are discussed at the outset before clients decide to proceed.
• Amazon Web Services (AWS)coreTechnology or IntegrationKinherit uses AWS for data storage, considered the gold-standard for secure cloud infrastructure. All Kinherit client data is stored in UK-based AWS data centres, served over HTTPS/SSL, with full encryption at rest and in transit.
• StripecoreTechnology or IntegrationStripe is Kinherit's online payments and identity verification provider. Stripe collects identity documents, facial images, ID numbers, and addresses, sharing this information with Kinherit. Stripe is fully PCI compliant and no credit card details are stored on Kinherit's servers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Farewill: Farewill is a UK digital Will-writing and probate platform offering online Will creation, probate services, and direct-to-consumer estate planning. It is a direct competitor to Kinherit's Will-writing service, though it focuses on a self-serve, lower-touch model rather than Kinherit's STEP-qualified, adviser-referred proposition.
• Co-op Legal Services: Co-op Legal Services offers Will writing, probate, and estate planning services across the UK. It is a direct competitor in the consumer-facing Will-writing space, leveraging the Co-op brand and scale rather than the STEP-qualified, IFA-referred model that Kinherit uses.
• Kings Court Trust: Kings Court Trust is a UK specialist in estate administration, probate, and Will services, partnering with financial advisers and serving individual clients. It is a direct peer in the estate planning and probate support market that Kinherit operates in, particularly via the Partner Services referral network.
• McClure Solicitors: McClure Solicitors is a UK firm specialising in Wills, probate, estate planning, and Powers of Attorney. It directly competes with Kinherit in the STEP-qualified Will writing and estate planning market and serves a similar individual consumer client base.
• Guardian Angel Will Writers: Guardian Angel Will Writers is a UK Will-writing and estate planning firm offering Wills, trusts, LPAs, and funeral plans. It is a direct competitor in the consumer Will-writing market, though with a different marketing and qualification profile than Kinherit.

Broad incumbents

• Taylor Rose (TWE Legal Solutions): Taylor Rose is a large UK law firm offering Will writing, probate, estate administration, and a broad range of legal services. It is a broad incumbent that overlaps with Kinherit's Will writing and estate planning offering as part of a much wider legal services portfolio.
• Irwin Mitchell: Irwin Mitchell is a major UK law firm with a substantial Private Wealth practice covering Wills, trusts, estate administration, and inheritance tax planning. It competes for higher-end estate planning work but as part of a full-service law firm rather than a specialist like Kinherit.
• Hugh James: Hugh James is a UK law firm with a recognised Private Client / Wealth Management team offering Will writing, trusts, probate, and tax planning services. It is a broad incumbent competing for estate planning work across the UK with broader legal capabilities.
• St. James's Place (Estate Planning): St. James's Place is a major UK wealth manager with a large adviser network providing estate planning services as part of its broader financial planning proposition. It is a broad incumbent that could refer into or compete with Kinherit for IFA-channel estate planning work.

Others

• Bereavement Register / UK Probate Registry providers: The Bereavement Register and similar UK probate and bereavement service providers sit adjacent to Kinherit's handover and probate support offering. They are ecosystem participants rather than direct competitors but operate in the same end-of-life planning and estate administration space.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/kinheritltd
• Facebookfacebook.com/kinherit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinherit