MGA Insurance Group

What MGA Insurance Group does

MGA Insurance Group (legal entity MGA Insurance Brokers Pty Ltd, ABN 29 008 096 277, AFSL 244601) is an Australian privately owned and controlled insurance broker founded in 1975, headquartered in Burnside, South Australia, and self-described as Australia's largest privately owned insurance broker. The company operates through 40+ offices across Australia with a workforce of 501-1,000 employees, serving over 70,000 commercial and personal insurance customers. MGA generates revenue through commissions paid by insurance companies for placing coverage on behalf of clients, supplemented by fees for specialized services such as claims management, risk advisory and tailored policy design, with MGA EziPay providing a monthly subscription-style payment option at no extra cost.

The company's product portfolio spans 18 core commercial and personal lines (Business, Commercial Motor, Contract Works, Crop, Cyber, Directors & Officers, Farm, Management Liability, Manufacturing, Personal Accident & Illness, Plant & Equipment, Professional Indemnity, Strata/Community Title, Trades, Car & Motor, Home & Contents, Landlords, Pleasurecraft) plus 13+ specialized industry programs (ALMA, Aqua & Marine, Car Wash, Contractors & Trades, Defence Industry Specialists, Display Homes, Faith Organisations, Lawn Bowling Clubs, Nursing Agency, Pet Industry, Motorsport Australia, Speech Processor, Student/Share Accommodation, Variety Bash, Winery). Distribution is sales-led through direct broker-client relationships across the office network, complemented by exclusive channel partnerships with industry associations including SAWIA, WISA, Motorsport Australia, Bowls SA, ALMA and the Pet Industry Association. Underlying technology is a traditional insurance broking platform connecting clients to a broad panel of insurers and underwriting agencies; no proprietary software product or AI capability is disclosed, with claims handling, advice and placement delivered by licensed Authorised Representatives and Portfolio Managers across regional offices.

Name

MGA Insurance Group

Legal name

MGA Insurance Brokers Pty Ltd

Website

https://mga.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MGA Insurance Group is Australia's largest privately owned insurance broker, operating 40+ offices nationwide and serving 70,000+ commercial and personal clients through tailored coverage, claims advocacy and exclusive industry-association partnerships since 1975.

Ownership category

akta.pro rank

Product category

Insurance Broking (General Insurance)

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• General insurance broking
• Commercial insurance brokerage
• Personal insurance solutions
• Specialised industry insurance
• Claims management services

Headquarters

HQ city

Burnside

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance Broking Services: MGA acts as an insurance broker representing clients' interests rather than insurers. Revenue is generated through commissions from insurance companies for placing coverage, plus fees for specialized services such as claims management, risk advisory, and tailored policy design.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MGA Insurance Group operates as a privately owned insurance broker placing general insurance cover on behalf of clients across Australia. Through 40+ offices and a network of insurer and underwriting agency partners, the company arranges commercial lines (Business, Cyber, Farm, Trades, Professional Indemnity, etc.), personal lines (Car & Motor, Home & Contents, Landlords, Pleasurecraft) and specialised industry programmes (Defence, Motorsport, Pet Industry, Nursing, Winery, Car Wash, ALMA, etc.). Revenue is generated via commissions from insurers plus fees for advisory, claims management and the MGA EziPay monthly payment option.

Product overview

MGA Insurance Group is an Australian-owned insurance broker operating as a multi-product, multi-channel insurance distribution platform. The company offers a unified insurance broking service that connects clients with a broad network of insurers and underwriting agencies across commercial, personal, and specialized insurance categories. Their core product portfolio spans 18 commercial and personal insurance lines (Business Insurance, Commercial Motor, Farm, Professional Indemnity, etc.) complemented by 13 specialized industry programs (Motorsport Australia, Nursing Agencies, Pet Industry, Defence Industry, etc.) and a payment facilitation service (MGA EziPay). The company does not operate a single software product but rather delivers insurance advisory, placement, and claims management services through a network of over 40 offices nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive commercial insurance coverage for businesses across various industries including retail, professional services and contractors, arranged through MGA's broker network.
• Commercial Motor Insurance Vehicle insurance coverage for commercial fleets and individual commercial vehicles, arranged via MGA's insurer and underwriting agency network.
• Contract Works Insurance Insurance coverage for construction projects and contract works arranged by MGA brokers.
• Crop Insurance Specialized crop coverage against damage from natural events, arranged for Australian agricultural producers.
• Cyber Insurance Protection against digital threats, data breaches and cyber liability exposures for Australian businesses.
• Directors & Officers Insurance Liability coverage protecting company leadership from personal exposure related to their roles.
• Farm Insurance Comprehensive coverage for farming operations including property, equipment and livestock across regional Australia.
• Management Liability Insurance Protection for management-level decisions and organisational liabilities.
• Manufacturing Insurance Coverage tailored for manufacturing operations including product liability and equipment.
• Personal Accident & Illness Insurance Coverage providing financial support for individuals suffering injuries and illnesses outside of work.
• Plant & Equipment Insurance Coverage for heavy machinery, plant equipment and tools used in commercial operations.
• Professional Indemnity Insurance Protection against claims arising from professional errors, omissions or negligence for Australian professionals.
• Strata / Community Title Insurance Insurance coverage for strata-titled properties and community title schemes, with MGA positioned as a specialist strata and community title broker.
• Trades Insurance Insurance solutions tailored for trade professionals including electricians, plumbers and painters.
• Car & Motor Insurance Vehicle insurance coverage for personal automobiles and motor vehicles, arranged for individual consumers.
• Home & Contents Insurance Coverage for Australian residential properties and personal belongings against damage and loss.
• Landlords Insurance Protection for investment property owners covering rental-related risks including tenant damage and rent default.
• Pleasurecraft Insurance Insurance for boats and watercraft covering property, liability and water sports activities for recreational owners.
• ALMA Insurance (Adelaide Lawnmowers Association) Exclusive insurance package for ALMA members in the garden maintenance and landscaping industry, featuring unlimited height cover for licensed tree removalists. MGA has been appointed insurance broker for ALMA for over 25 years.
• Aqua & Marine Insurance Package policy for marine farms covering oysters, mussels, abalone producers and marine infrastructure.
• Car Wash Insurance Specialized coverage for car wash owners and operators with features including equipment breakdown, glass breakage and theft cover.
• Contractors & Trades Insurance (MGA CAT) Custom-built insurance solutions for the trades industry including electrical, painting and plumbing sectors, marketed under the MGA CAT sub-brand.
• Display Homes Insurance Specific coverage for display homes not occupied as residential dwellings, arranged by MGA's Adelaide office brokers.
• Faith Organisations Insurance Comprehensive insurance solutions for faith-based organisations across all denominations.
• Lawn Bowling Clubs Insurance Coverage for bowling clubs including buildings, contents, public liability, equipment and volunteers.
• Nursing Agency / Nurses Insurance Professional Indemnity and Public Liability coverage for nursing agencies and individual nurses meeting AHPRA requirements.
• Pet Industry Insurance Exclusive insurance package for pet industry professionals including walkers, groomers, trainers, kennels and breeders.
• Motorsport Australia Insurance Tailored motorsport insurance covering personal accident, public liability and professional indemnity for Motorsport Australia licence holders, crew, officials and volunteers.
• Student / Share Accommodation Insurance Specialized coverage for shared accommodation properties and multi-lease housing arrangements.
• Variety Bash Insurance Motor vehicle coverage for vehicles participating in Variety Bash events across Australia.
• Winery Insurance Customized insurance for vineyards, wineries, breweries and wine industry suppliers, arranged as appointed broker for SAWIA and WISA.
• Defence Industry Specialists Insurance Specialized coverage for defence-related businesses including professional indemnity, cyber liability and property insurance, with expertise in sovereign industry support.
• Speech Processor Insurance Coverage for speech processors and ancillaries including Nucleus, MED-EL BAHA and Bonebridge devices.
• MGA EziPay Monthly premium payment plan option for insurance premiums, available at no extra cost for both commercial and residential insurance policies.
• Claims Management Services Claims handling and negotiation services provided by MGA brokers on behalf of clients across commercial, personal and specialised lines.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• South Australian Wine Industry Association (SAWIA)coreChannel Partner/ Reseller/ DistributorMGA Insurance Group is the appointed insurance broker for SAWIA, providing custom insurance programmes for the Australian wine industry including vineyards, wineries, breweries and suppliers. This 50+ year relationship leverages MGA's industry knowledge and contacts.
• Wine Industry Suppliers Australia (WISA)coreChannel Partner/ Reseller/ DistributorMGA serves as appointed insurance broker for Wine Industry Suppliers Australia, extending specialized coverage programmes to WISA members across the wine industry supply chain.
• Motorsport AustraliacoreStrategic or Co-development PartnerMGA provides exclusive motorsport insurance solutions for Motorsport Australia including personal accident cover for licence holders, crew, officials and volunteers, plus public liability and professional indemnity coverage for permitted events.
• Pet Industry AssociationminorChannel Partner/ Reseller/ DistributorMGA team members are members of the Pet Industry Association and abide by their code of ethics. MGA provides exclusive insurance packages for pet industry businesses including groomers, trainers, walkers and breeders.
• Bowls SAcoreChannel Partner/ Reseller/ DistributorMGA is the preferred insurance broker for Bowls SA member clubs across South Australia, providing specialized lawn bowling club insurance covering buildings, contents, public liability and volunteers.
• ALMA (Adelaide Lawnmowers Association)coreChannel Partner/ Reseller/ DistributorMGA has been appointed insurance broker for ALMA for over 25 years, providing superior insurance products for gardeners, landscapers and tree removalists with unlimited height cover for licensed operators.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Steadfast Group: Australia's largest broker network and aggregator, operating a similar model of national offices placing general insurance across commercial and personal lines. Closest direct competitor given shared Australian footprint, multi-office distribution and intermediary business model.
• Honan Insurance Group: Australian mid-market insurance broker with specialty industry practices (e.g. sport, professional services). Closely comparable on vertical specialisation strategy and mid-market commercial broking focus.
• Coverforce Insurance Broking: Australian privately-held insurance broker network with multi-office national presence. Directly comparable on privately-owned distribution-led broker model targeting SME and mid-market commercial clients.

Broad incumbents

• Aon Australia: Global insurance and risk advisory firm with material Australian presence offering broking, risk management and specialty advisory. Comparable on commercial broking and risk advisory, but with significantly broader product set and global capacity.
• Marsh Australia: Global insurance broker and risk advisor with a substantial Australian operation. Overlaps directly with MGA in commercial and specialty broking but operates at much larger scale with deeper enterprise and reinsurance capabilities.
• Arthur J. Gallagher & Co. (Australia): Global insurance broker with an Australian footprint built through acquisitions. Competes with MGA on commercial and specialty broking, particularly mid-market accounts, and is also active in industry-specialised programmes.
• Insurance Australia Group (IAG): Australia's largest general insurer, distributing personal and commercial lines through brokers including MGA. Adjacent rather than directly competitive, but a critical counterparty whose pricing decisions directly shape MGA's commission economics.
• Suncorp Group: Major Australian general insurer and bank with significant broker-distributed commercial book. Acts as both a partner and competitive channel for broker-placed commercial and personal lines.
• Allianz Australia (Allianz Partners): Major global insurer with a substantial Australian general insurance operation distributed in part through brokers. Acts as a key underwriter partner for MGA and a channel competitor in personal and commercial lines.

Emerging players

• BizCover: Australian digital-first commercial insurance broker targeting SMEs through an online comparison platform. Represents the digital channel disruption that competes with MGA's traditional broker-led SME acquisition motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mgainsbrokers
• YouTubeyoutube.com/user/MGAInsuranceBrokers
• Facebookfacebook.com/MGAInsuranceGroup
• LinkedInlinkedin.com/company/mga-insurance-brokers-pty-ltd
• Instagraminstagram.com/mga_insurance_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MGA Insurance Group