GEPSA Global Services

What GEPSA Global Services does

GEPSA (Grupo Pilar S.A.) is an Argentine animal nutrition company founded in 2001, operating two core divisions: GEPSA Feeds (production animals including beef cattle, dairy cattle, horses, pigs, poultry, sheep, rabbits, chinchillas, and aquaculture) and GEPSA Pet Foods (companion animals including dogs and cats). The company was established via the acquisition of Cargill Argentina's Animal Nutrition Division, bringing 50+ years of legacy operational know-how, and subsequently acquired Heinz USA's Pet Foods Argentina Division in 2006, including a Pilar, Buenos Aires production plant. The company runs three production plants in strategic Argentine locations (Pilar-Córdoba, Pilar-Buenos Aires, and via associated sales-center infrastructure), three sales centers (Villa María, Jesús María, Trenque Lauquen), and a regional subsidiary in Chile (GEPSA Grupo Pilar Chile SpA, opened 2012).

The portfolio comprises 21+ proprietary brands spanning premium and super-premium tiers (TOP NUTRITION, KEN-L, CARI AMICI), specialized production-animal lines (Aminmax By-Pass proteins, FORTALEZA equine nutrition), and a proprietary GEPSA Lab facility inaugurated in 2015 that uses Near Infrared Spectroscopy (NIRS) technology for nutritional analysis and quality control. The business model is product-driven and sales-led, with direct-to-customer engagement through dedicated business areas, three domestic sales centers, and export operations reaching seven countries across South America, Central America, the Caribbean, the Middle East (Qatar), and Asia (China). Pricing is quote-based and not publicly disclosed; revenue is generated from one-time product sales to both enterprise livestock producers and individual pet owners, with no recurring software or service contract model evident.

Name

GEPSA Global Services

Legal name

Grupo Pilar S.A.

Website

https://gepsa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

GEPSA (Grupo Pilar S.A.) is an Argentine animal nutrition company producing feeds and pet foods for production animals and companion pets, operating three plants domestically and exporting to seven countries across Latin America, the Middle East, and Asia.

Ownership category

akta.pro rank

Product category

Animal Nutrition

NAICS

Animal Food Manufacturing (3111), Dog and Cat Food Manufacturing (311111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Functional & Veterinary Diet Pet Food (CRADAFAF)

akta.pro secondary industries

Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG), Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI)

Keywords

• Animal nutrition products
• Pet food manufacturing
• Livestock feed production
• Premium pet nutrition
• Equine nutrition solutions

Headquarters

HQ city

Pilar

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Nutrition Products: Production and commercialization of animal feeds and pet foods through two main business units: GEPSA Feeds for production animals and GEPSA Pet Foods for domestic pets

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

GEPSA manufactures and commercializes animal nutrition products through two divisions: GEPSA Pet Foods (premium and super premium dog and cat food under brands including CARI AMICI, TOP NUTRITION and KEN-L) and GEPSA Feeds (feed and nutrition solutions for production animals including beef and dairy cattle, horses, pigs, poultry, sheep, rabbits, chinchillas and aquaculture). The company also supplies specialized nutrition to zoos and bioparks, supported by an in-house NIRS laboratory (GEPSA Lab) for quality control and ingredient analysis.

Product overview

GEPSA (Grupo Pilar S.A.) is an animal nutrition company operating through two main divisions: GEPSA Pet Foods (for companion animals including dogs and cats) and GEPSA Feeds (for production animals including cattle, horses, pigs, poultry, sheep, rabbits, and aquaculture). The company portfolio includes multiple brands such as CARI AMICI, TOP NUTRITION (super premium), and KEN-L (premium) for pets, along with product lines like Aminmax (By-Pass proteins) and FORTALEZA (equine nutrition). Operations span 3 production plants and 3 sales centers across Argentina, with exports to 7 countries.

Differentiator

Problem solved

Functional benefit

Brands

• CARI AMICI: Pet food brand launched in 2003 for the pet market.
• TOP NUTRITION
• KEN-L
• Aminmax
• FORTALEZA

Products and services

• GEPSA Pet Foods Business division dedicated to pet nutrition and health for companion animals (dogs, cats), commercializing premium and super premium pet food products.
• GEPSA Feeds Business division dedicated to nutrition and health of production animals including beef and dairy cattle, horses, pigs, poultry, sheep, rabbits, chinchillas and aquaculture species.
• CARI AMICI Recognized pet food brand targeting the pet market segment, launched in 2003.
• TOP NUTRITION Super premium pet food line created in 2007, with the highest quality standards for pet nutrition; later exported to the Chinese market in 2018.
• KEN-L Premium pet food line created in 2007 alongside TOP NUTRITION, targeting the premium pet food segment.
• Aminmax By-Pass protein product line launched in 2010 for production animals, designed to optimize protein utilization in ruminant nutrition.
• FORTALEZA Equine nutrition product launched in 2017, initially launched and marketed in Qatar for horses.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered major.

• Heinz USAmajorOthers · 1 January 2006Acquisition of the PET FOODS ARGENTINA Division of Heinz USA in 2006, including their production plant in Pilar Buenos Aires. This acquisition enabled significant growth and expanded pet food manufacturing capabilities.
• Cargill ArgentinamajorOthers · 1 January 2001Acquisition of Cargill Argentina's Animal Nutrition Division in 2001, which included over 50 years of trajectory in Argentina. This provided foundational expertise and market position in animal nutrition.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Nestlé Purina PetCare: World's largest pet care company spanning mass and premium pet food; competes broadly with GEPSA Pet Foods across Latin America and globally.
• ADM Animal Nutrition: ADM's animal nutrition business produces feed and pet food ingredients; competes broadly with GEPSA across species and geographies with materially larger scale.
• Royal Canin (Mars Petcare): Global premium pet food brand under Mars Petcare; competes with GEPSA Pet Foods in Argentina and internationally with much larger R&D and marketing resources.

Regional players

• Agrosuper: Major Chilean animal protein and feed producer with feed operations similar to GEPSA Feeds; serves as a regional comparable for Chile/LatAm animal nutrition markets.

Direct peers

• Cargill Animal Nutrition: Global leader in livestock and pet nutrition; GEPSA originated from Cargill Argentina's animal nutrition business and they continue to compete directly in production animal feed markets.
• Nutreco: Global animal nutrition company (Trouw Nutrition and Skretting aquaculture); directly comparable to GEPSA Feeds in livestock, poultry, and aquaculture feed, with a growing LatAm presence.
• Old Prince: Well-known Argentine premium pet food brand that competes head-to-head with GEPSA's TOP NUTRITION super-premium and KEN-L premium lines in the Argentine pet food market.
• Alltech: Global animal nutrition company specializing in premixes, feed additives, and supplements; competes with GEPSA across species in Latin America and globally.
• De Heus: Dutch animal feed group with significant Latin American operations; directly competes with GEPSA Feeds in livestock and poultry feed across Argentina and neighboring countries.

Emerging players

• Diamond Pet Foods: US-based premium pet food manufacturer with growing international presence; comparable to GEPSA Pet Foods in super premium and premium dog and cat food categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GEPSAGlobalServices
• LinkedInlinkedin.com/company/gepsa-grupo-pilar

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEPSA Global Services