Tong Garden

What Tong Garden does

Tong Garden is a Singapore-based snack food company founded in 1963, operating a multi-brand portfolio of nuts, seeds, dried fruits, chips, seaweed, popcorn, chestnuts, biscuits, cereal drinks, and nut spreads. The portfolio is organized under sub-brands including NOi (chips and seaweed), Sungift (dried fruits), Nutrione (cereal drinks), Amore (biscuits and wafers), Crunchy Bite (nut-and-dried-fruit mixes), Craze Hottis (extruded snacks), and Funstix (potato sticks), alongside the core Tong Garden-branded nuts, seeds, and chestnuts. The company is privately held, headquartered at 27 Penjuru Lane, Singapore, and operates with an estimated 51-100 employees.

The business runs on a Magento e-commerce storefront (shop.tonggarden.com.sg) that serves as the primary sales interface, complemented by WhatsApp-based customer support and an email newsletter funnel. The technology stack is conventional commerce infrastructure; there is no disclosed proprietary technology, app, or AI capability. Distribution is structured around two channels: a direct-to-consumer channel selling retail packs with promotional bundles and free-delivery thresholds (orders above $50), and a B2B wholesale channel selling standardized 1KG bulk SKUs (e.g., Salted Almonds 1Kg at $25.00, Salted Cashew Nuts 1Kg at $25.00) to retailers and corporate buyers.

Revenue mechanics span three streams: retail product sales (one-time purchases across SKUs priced $0.70-$27.00), wholesale/bulk sales (1KG B2B packs), and a tiered membership program (Individual, Corporate, Wholesale) with rewards points, promo codes, and free-gift thresholds. Pricing is in Singapore Dollars. The company is geography-concentrated in Singapore with no disclosed international expansion, and has no disclosed funding rounds, M&A activity, patents, certifications, or named management team in the available source material.

Name

Tong Garden

Legal name

Tong Garden

Website

https://tonggarden.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Tong Garden is a Singapore-based, privately held snack food company founded in 1963 that sells nuts, seeds, dried fruits, chips, seaweed, biscuits, cereal drinks, and popcorn under multiple sub-brands (NOi, Sungift, Nutrione, Amore) via a DTC Magento e-commerce store and a B2B wholesale 1KG channel.

Ownership category

akta.pro rank

Product category

Packaged Snack Foods

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919), Bakeries and Tortilla Manufacturing (3118), Other Grocery and Related Products Merchant Wholesalers (42449), Confectionery and Nut Retailers (445292)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140), Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Nuts, Seeds & Trail Mix Snacks (CRADABAF)

akta.pro secondary industries

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini) (AFAKADAJ), Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI), Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)

Keywords

• Packaged snack foods
• Mixed nuts supplier
• Dried fruit snacks
• Wholesale snack distribution
• Consumer snack brands

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of snack products including nuts, seeds, dried fruits, chips, popcorn, biscuits, cereal drinks, and spreads through their e-commerce platform. Products are sold in various pack sizes with promotional bundles and bulk options.
2. Wholesale/Bulk Sales: B2B wholesale channel offering 1KG bulk packaging for mixed nuts supplier and other products targeting retailers, corporate buyers, and business customers through their dedicated wholesale program.
3. Membership Program: Subscription-style membership program offering individual, corporate, and wholesale tiers with exclusive benefits, rewards points, and promotional offers to drive customer loyalty and repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tong Garden manufactures and distributes a multi-brand portfolio of packaged snack foods including nuts (cashews, almonds, pistachios, peanuts, macadamias, mixed nuts), seeds, chestnuts, popcorn, chips and seaweed (NOi), dried fruits (Sungift), biscuits and wafer rolls (Amore), cereal drinks (Nutrione) and nut spreads. Products are sold both in retail pack sizes direct to individual consumers via the Tong Garden e-commerce site and in 1KG bulk packs to wholesale and corporate buyers.

Product overview

Tong Garden is a Singapore-based snack food company offering a diversified portfolio of branded food products. The product lineup consists of multiple sub-brands under the Tong Garden umbrella: NOi (chips, seaweed, potato sticks), Sungift (dried fruits), Amore (biscuits and wafer rolls), and Nutrione (cereal drinks), alongside core Tong Garden branded nuts, seeds, chestnuts, popcorn, and nut butters. Products are sold through an e-commerce platform with both retail and wholesale (1kg bulk) options, serving individual consumers and corporate/membership customers in Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Sungift: Brand for dried fruits including dried pitted dates, prunes, guava, mango, coconut chips, figs, raisins, cranberries, plums, and dried blueberries.
• NOi
• Nutrione / NutriOne
• Amore
• Delight Nuts / Premium Nuts
• Crunchy Bite
• Craze Hottis
• Funstix

Products and services

• Tong Garden Nuts

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Mariani Nut Company: US-based mid-sized nut snack brand offering flavored and specialty nut products. Comparable in specialty-flavored nut positioning targeting flavor-seeking consumers, though smaller and geographically distinct.

Direct peers

• Khong Guan: Singapore heritage multi-category snack brand producing biscuits, crackers, nuts, and confectionery with a similar DTC and retail/wholesale presence. Closest direct comparable given shared Singapore heritage, multi-category portfolio, and distribution overlap.
• Hup Seng Industries: Malaysia-based manufacturer of biscuits, crackers, and wafers with regional SEA distribution. Comparable as a mid-sized packaged snack producer serving similar grocery and wholesale channels.
• Julie's Manufacturing: Malaysia biscuit and wafer brand with broad SEA retail penetration. Comparable in biscuits/wafers category focus and brand-led positioning across the region.
• Munchy's: Malaysia-based biscuit and snack manufacturer offering a multi-brand portfolio of crackers, wafers, and nut-based snacks across SEA retail. Directly comparable in product mix (biscuits, wafers, nuts) and regional SEA distribution.

Broad incumbents

• Mamee-Double Decker: Larger Malaysia-based snack manufacturer with broader snacks, noodles, and confectionery portfolio. Comparable in multi-category SEA snack manufacturing, though at greater scale and category breadth.
• Wonderful Pistachios (Wonderful Company): Vertically integrated pistachio brand with strong marketing presence. Comparable in flavored nut snacks positioning but far larger scale and US-centric distribution.
• Olam Food Ingredients: Global nuts, seeds, and dried fruits ingredients and branded supplier. Comparable in nuts/dried fruits product category and Singapore HQ presence, though operates as a B2B ingredient supplier at significantly larger scale.
• Planters (Hormel Foods / Kraft Heinz brand): Global nut snack brand owned by Hormel with broad retail distribution. Comparable in nuts category leadership but operates at vastly greater scale and global footprint.
• Universal Robina Corporation: Philippines-listed broad-line snack and food conglomerate with branded snacks, biscuits, and confectionery across SEA. Comparable as a multi-brand SEA snack incumbent, though much larger scale and broader category mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tong Garden