Hyötykeräys

What Hyötykeräys does

Hyötykeräys Oy (legal name Vammalan Hyötykeräys Oy) is a privately-held, second-generation family-owned Finnish waste management and circular-economy services company founded in 1991 in Sastamala and headquartered at Kiertokatu 14, 38210 Sastamala. The company provides scheduled waste collection, transport, terminal reception, baling, recycling buyback, secure data destruction (DIN 66399-1 P-4), hard-plastics recycling (kovamuovi), roll-off container rental, and septic tank emptying to B2B enterprises, B2B2C housing companies (taloyhtiöt), and B2C households in the Pirkanmaa and Satakunta regions of Finland. Its wholly-owned subsidiary Tampereen Hyötypaalaus Oy (acquired/established 2017) operates baling terminals at ECO3 industrial park in Nokia under partnership with Suomen Raaka-Aine Kierrätys Oy.

Its service delivery is anchored on the HyötyOnline digital platform (developed in partnership with Enpros Oy), which provides waste ordering, scheduling, ESG/CO2 reporting, and digital transfer documents, complemented by a native mobile application on iOS and Android, QR-code tracked security waste containers, and AI-driven route optimization used by the dispatch function. The company operates a predominantly EURO 6 classified fleet of front-loading trucks, compactors, hook-lift trucks and vans, and two processing terminals (Sastamala reopened April 2026 after an October 2025 fire; Nokia ECO3). Revenue mechanics are hybrid: recurring subscription fees for scheduled bin emptying across business, housing-company and household contracts, transaction-based fees for roll-off rental, recyclables buyback at terminals (Hyötypaalaus), pay-as-you-go security destruction (€0.50/kg paper; €0.80/kg mixed; €18 weighing fee, ex-VAT), septic emptying, and a freemium model bundling HyötyOnline as a no-cost add-on to customer contracts. The 2025 stated revenue target is to exceed €5M versus ~€3M current revenue, with growth historically driven by acquisitions (Kuljetus Team Tuominen 2013, Ahlfors Oy 2017, Kuljetus Pasi Koskinen contracts 2024).

Name

Hyötykeräys

Legal name

Vammalan Hyötykeräys Oy

Website

https://hyotykerays.fi

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyötykeräys is a Finnish family-owned waste management, recycling, baling, and secure-data-destruction company founded in 1991, serving B2B enterprises, housing companies, and households across Pirkanmaa and Satakunta via collection routes, terminals, and the HyötyOnline reporting platform.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Materials Recovery Facilities (56292), Waste Collection (56211), Hazardous Waste Treatment and Disposal (562211), Other Nonhazardous Waste Treatment and Disposal (562219)

SIC

Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)

akta.pro primary industry

Bulking, Sorting & Pre-Processing Facilities (Screening, Shredding, Size Reduction) (EUAIABAJ)

akta.pro secondary industries

Roll-Off / Containerized MSW Collection (Commercial & Industrial) (EUAIAAAD), Multi-Family / HOA MSW Collection (Apartments, Condos) (EUAIAAAJ), Hazardous Waste & Universal Waste Handling (Batteries, Lamps, Aerosols) (BPABALAE), Household Hazardous Waste (HHW) & Universal Waste Sorting Facilities (EUAIADAK)

Keywords

• Waste collection services
• Recycling and baling
• Secure document destruction
• Waste management consulting
• Circular economy services

Headquarters

HQ city

Pilkanmaa

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Waste collection and disposal fees: Recurring fees for scheduled waste bin emptying and disposal services for businesses, housing companies, and households. Includes collection, transport, and disposal fees.
2. Roll-off container rental: Rental and transport of roll-off containers (10-35 m3) for construction, renovation, and clean-up projects.
3. Material acceptance and buyback: Acceptance of recyclable materials (cardboard, paper, plastics, metals) at terminals with weighing; Hyötypaalaus subsidiary offers competitive buyback prices for recyclables.
4. Security data destruction services: Charged per kg for secure destruction of confidential documents per DIN 66399-1 P-4 standard, plus weighing fee.
5. Septic tank emptying: One-time or recurring service for emptying septic tanks and cesspools in Sastamala and Huittinen areas.
6. HyötyOnline reporting tools (free for customers): Free digital platform bundled with customer contracts for waste reporting, ESG data, and compliance — acts as a retention and upsell tool for core services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hyötykeräys is a family-owned Finnish waste management company providing comprehensive waste collection, transport, recycling, and baling services to businesses, housing companies, and households across the Pirkanmaa and Satakunta regions. Core services include scheduled bin emptying for mixed waste, cardboard, plastics, bio-waste, and hazardous materials, roll-off container rental (10-40 m³), secure document destruction certified to DIN 66399-1 P-4, specialized hard plastics recycling, and septic tank emptying. The company also operates a digital reporting platform (HyötyOnline) and mobile app for ESG/carbon footprint tracking, complemented by its wholly-owned baling subsidiary Hyötypaalaus Oy.

Product overview

Hyötykeräys is a family-owned Finnish waste management and circular economy services company founded in 1991, offering a comprehensive portfolio of interconnected services. The core offering centers on waste collection, transport, and recycling services for businesses, housing companies, and households across Pirkanmaa and Satakunta regions. Key services include HyötyOnline (a web portal for environmental reporting and service management), the Hyötykeräys mobile app (for ordering and tracking), specialized security waste destruction (Tietoturvajäte) meeting DIN 66399-1 P-4 standards, hard plastic recycling, and expert consulting services. The company operates collection terminals in Sastamala and Nokia ECO3, maintains a fleet of Euro 6 classified vehicles, and operates subsidiary Hyötypaalaus for baling services. Equipment offerings include bins (140L-1100L), front-loading containers, compactors, balers, and roll-off containers (10-40 m3). Additional services encompass septic emptying, shared container solutions (HyötyKimppa), and battery recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Waste Collection Services for Businesses Scheduled waste collection, transport, and disposal services for enterprises and mid-market businesses across all industries in Pirkanmaa and Huittinen. Includes mixed waste, cardboard, plastics, wood, metals, bio-waste, hazardous waste, and construction waste collection, with sorting consulting and ESG reporting.
• Roll-off Container Rental (Vaihtolavat) Rental and transport of roll-off containers in sizes 10-40 m³ delivered and collected by truck, used for construction, renovation, garden waste, and large cleanup projects by businesses, housing companies, and households.
• Secure Document Destruction (Tietoturvajäte) Secure destruction of confidential documents and data media meeting DIN 66399-1 protection class P-4 standard, compliant with EU GDPR and Finnish data protection law, with certificate of destruction provided. Service available to businesses, housing companies, and households.
• Hard Plastics Recycling (Kovamuovien kierrätys) Specialized recycling services for various hard plastics including PP, PE, PET, PVC, PS, and combination plastics, with expert sorting and processing. Differentiates from general waste collectors through domain specialization.
• Septic Tank Emptying (Likakaivon tyhjennys) One-time or recurring septic and cesspool emptying services for properties in Sastamala and Huittinen areas, performed with professional equipment on scheduled or on-demand basis, primarily for residential households.
• HyötyKimppa Shared Containers Shared waste container service allowing two or more neighboring properties to share a single container, designed for properties with low or irregular waste generation, enabling cost-sharing for households.
• Hyötypaalaus Baling Services Baling services for cardboard, paper, and plastics offered by wholly-owned subsidiary Tampereen Hyötypaalaus Oy, operating from the Nokia ECO3 industrial park. Provides competitive buyback pricing for recyclable materials through partnership with Suomen Raaka-Aine Kierrätys Oy.
• HyötyOnline Digital Platform Online portal for businesses and housing companies to manage waste collection ordering, transport orders, environmental reporting, CO2 tracking, and digital transfer documents. Developed in partnership with Enpros Oy and provided free to customers with service contracts.
• Hyötykeräys Mobile Application Mobile application available on iOS and Android for ordering waste container emptying, checking emptying schedules and history, ordering roll-off containers, viewing announcements, and managing waste management services.
• Expert Consulting Services (Asiantuntijapalvelut) Expert services including waste audits, material flow planning, sorting training (lajittelukoulutus), and environmental reporting support to help businesses comply with Finnish and EU waste legislation.
• Terminal Reception and Logistics Processing terminals in Sastamala and Nokia ECO3 that receive, sort, weigh, and process waste materials including cardboard, paper, plastics, metals, construction waste, electrical/electronic waste, and other recyclables from businesses and households.
• Battery and Accumulator Recycling Battery and accumulator recycling service with guidance on proper preparation including taping terminals to prevent short circuits, serving businesses and households in the Pirkanmaa and Satakunta regions.
• Collection Equipment Supply Supply of waste collection bins and containers (140L-1100L), front-loading containers, compactors, and balers for rent or purchase, enabling customers to equip their facilities for sorting and collecting various waste types.
• Waste Management for Housing Companies Comprehensive waste management services for housing companies (taloyhtiöt) and property managers in Sastamala and Huittinen areas. Includes mixed waste and paper collection, emptying frequency planning, expert consultation on waste point design, and shared HyötyKimppa containers.
• Household Waste Management Contracts Waste collection contracts and household services for residential customers in Sastamala and Huittinen, including scheduled bin emptying, septic tank emptying, HyötyKimppa shared containers for neighboring properties, and security waste destruction for households.

Quantifiable outcome

• Organizations using HyötyOnline and digital services save 15-40% on annual waste management costs

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• VaLePa (Vammalan Lentopallo)minorGTM or Marketing Partner · 1 April 2026Terästiimi joint promotion — VaLePa volleyball club and Hyötykeräys combined forces for a metal scrap and lead battery collection event in week 17, 2026. Hyötykeräys provides collection services; VaLePa benefits from community engagement and visibility. Event included community gathering with refreshments.
• Suomen Raaka-Aine Kierrätys OycoreStrategic or Co-development PartnerHyötypaalaus (subsidiary) operates in partnership with Suomen Raaka-Aine Kierrätys Oy, a national player in raw material trading. This partnership enables market-rate pricing for recycled materials and access to national material price trends, providing competitive buyback prices to Hyötykeräys customers.
• Enpros OycoreTechnology or IntegrationEnpros Oy is the software developer of the HyötyOnline platform used by Hyötykeräys customers. Hyötykeräys bundles Enpros's waste management and ESG reporting software as a free component of its customer contracts. Enpros claims organizations using HyötyOnline save 15-40% on annual waste management costs.
• Loimi-Hämeen Jätehuolto Oy (LHJ)minorOthersLHJ is the municipal waste transport contractor for Sastamala and Huittinen area, responsible for bio-waste and packaging waste collection obligations. Hyötykeräys directs its household and housing company customers to LHJ for these specific waste fractions while serving other waste needs itself.
• Forssan JätelautakuntaminorOthersThe Forssa waste authority sets local waste management regulations for the Sastamala and Huittinen area. Hyötykeräys coordinates with this authority for shared waste container (HyötyKimppa) agreements, emptying interval decisions, and compliance.
• Paper producer cooperative (paperinkeräys partner)minorChannel Partner/ Reseller/ DistributorHyötykeräys operates as a collection partner for a paper producers' cooperative, providing free paper collection for housing companies as part of the national packaging waste responsibility scheme.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Lassila & Tikanoja (L&T): Finnish environmental services leader offering waste collection, recycling, and circular-economy solutions to B2B and B2C customers across Finland. Comparable as direct overlap in waste collection and recycling services, but at national scale across multiple service lines beyond Hyötykeräys's regional niche.
• HSY (Helsinki Region Environmental Services): Municipal environmental services authority for the Helsinki metropolitan area, handling waste collection, recycling and treatment at significant scale. Comparable in waste management function but as a large public-sector utility rather than a private regional operator.

Direct peers

• Remeo: Finnish recycling and waste management operator providing collection, sorting and material recovery services. Directly comparable business model (waste collection, sorting/processing terminals, ESG services) with somewhat larger geographic reach than Hyötykeräys.
• Loimi-Hämeen Jätehuolto Oy (LHJ): Municipal waste transport contractor for the Sastamala and Huittinen area, obligated to collect bio-waste and packaging waste fractions. Directly comparable as the regional incumbent in the same service territory, coordinating with Hyötykeräys on customer routing.

Regional players

• Kiertokapula: Regional waste management company serving Hämeenlinna and surrounding Häme area. Comparable operating model of municipal-style waste collection, recycling and transfer-station services, but in an adjacent region rather than directly competing in Pirkanmaa/Satakunta.
• Stormossen: Regional waste management company serving the Vaasa/Ostrobothnia region of Finland. Comparable in offering waste collection, recycling, and terminal reception services to households, businesses and municipalities, but in a different geography.
• Mustankorkea Oy: Regional waste management company in the Jyväskylä/Central Finland area providing collection, recycling and waste treatment services. Comparable full-service municipal-style waste management operator, though in a different Finnish region.
• Lakeuden Etappi Oy: Regional waste management company in South Ostrobothnia (Seinäjoki area) offering collection, recycling and terminal services. Comparable service portfolio of municipal solid waste collection and material recovery, but geographically distinct from Pirkanmaa.

Others

• Enpros Oy: Software provider that built Hyötykeräys's HyötyOnline waste management and ESG reporting platform. Comparable as the enabling technology layer for digital waste services, and a partner whose product is tightly integrated into Hyötykeräys's customer proposition.
• Suomen Raaka-Aine Kierrätys Oy: National trader in recycled raw materials and Hyötypaalaus (Hyötykeräys subsidiary) partner for buyback pricing of cardboard, paper and plastics. Comparable as an ecosystem participant providing commodity-offtake and pricing transparency to regional recyclers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/www.hyotykerays.fi
• LinkedInlinkedin.com/company/hyotykerays
• Instagraminstagram.com/hyotykerays

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyötykeräys