DivvyUp

What DivvyUp does

DivvyUp is a Tallahassee, Florida-based direct-to-consumer e-commerce company founded in 2014 by Florida State University entrepreneurship students, operating a print-on-demand custom apparel platform whose core product is custom socks that allow customers to upload photos — of faces, pets, drawings, or logos — and have them rendered onto a wearable product. The technology stack centers on a proprietary photo-to-sock customization pipeline (printed at $24-$38 retail and as low as $3.92/pair at 50,000+ bulk units for knitted orders), extended across adjacent product lines including sherpa custom blankets ($60-$72), graduated compression socks ($30-$42 at 15-20 mmHg), custom air fresheners, can coolers, hats, stickers, sweatshirts, and coffee cups, plus a licensed Guy Harvey marine-wildlife collection. Sourcing is outsourced; the company itself owns the storefront, the design tooling, the custom-print workflow, and an explicit buy-one-give-one social mission under which 2.8M+ pairs of socks have been donated to homeless shelters across 45 U.S. states.

The business runs an exclusively DTC model through divvyupsocks.com with self-serve customization and a parallel bulk / corporate channel serving business-logo, team-uniform, wedding, and event orders with volume pricing down to $3.92/pair for 50,000+ knitted pairs, dedicated designer consultation, and drop-shipping. The company is privately held (DivvyUp LLC, Florida), founder-owned with no disclosed external institutional capital beyond a $400 professor loan and a $1,600 personal investment at founding, and operates with 51-100 employees. It ships domestically across the U.S. and to 25+ international countries, monetizes through one-time unit purchases across the product ladder, and reaches customers primarily via organic social (Facebook, Instagram, TikTok, Twitter), email, and earned media in major U.S. outlets. There is no disclosed ARR or revenue figure; cumulative lifetime volume of 2.8M+ pairs and 1M+ customers with a 4.98/5 review average across 5,916 reviews indicates an established but small-scale operation relative to mass-market apparel players.

Name

DivvyUp

Legal name

DivvyUp LLC

Website

https://divvyupsocks.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

DivvyUp is a Tallahassee, Florida-based direct-to-consumer e-commerce brand (founded 2014) selling custom photo-upload socks and adjacent personalized apparel (blankets, compression socks, air fresheners, hats, mugs) to individual gift buyers and bulk corporate clients, with a buy-one-give-one mission donating 2.8M+ pairs of socks to U.S. homeless shelters.

Ownership category

akta.pro rank

Product category

Custom Apparel & Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

DIY Craft Kits & Project Kits Retail (CRALACAH)

Keywords

• Custom apparel
• Personalized socks
• Print on demand
• Corporate merchandise
• Custom accessories

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Socks Direct Sales: One-time purchase model for custom socks with photo uploads. Single pair prices range from $24-$38 depending on customization complexity. Volume discounts available for multiple pairs.
2. Bulk Corporate Orders: Volume pricing for business logo socks, team uniforms, company gifts, and event merchandise. Discounts scale from $24/pair at 1 unit to $3.92/pair for 50,000+ knitted socks.
3. Extended Product Line: Custom blankets ($60), car air fresheners ($6-$15), can coolers, hats, stickers, and sweatshirts with photo customization options.
4. Compression Socks: Specialized compression socks with 15-20 mmHg graduated compression at $30-$42 per pair with photo customization.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

DivvyUp is a custom print-on-demand e-commerce company that designs, produces, and sells personalized apparel and accessories — primarily custom printed socks featuring customer-uploaded photos of faces, pets, drawings, or logos. The product line also includes custom compression socks (15-20 mmHg graduated compression), custom sherpa blankets, custom hats, sweatshirts, can coolers, car air fresheners, stickers, and coffee cups, supported by a dedicated bulk ordering service for corporate clients and a licensed Guy Harvey marine wildlife collection.

Product overview

DivvyUp is a custom print-on-demand e-commerce company specializing in personalized apparel and accessories. The core product is Custom Socks featuring customer-uploaded photos (faces, pets, drawings, logos) transformed into wearable designs. The product portfolio includes Custom Compression Socks with graduated compression technology (15-20 mmHg) and Custom Blankets made from sherpa material. Additional products include Custom Air Fresheners, Custom Can Coolers, Custom Hats, Custom Stickers, Custom Sweatshirts, and Custom Coffee Cups. The company also offers Bulk Custom Socks for business orders with volume pricing and dedicated designer support, plus a licensed Guy Harvey marine wildlife collection. The business model incorporates a social mission: for every pair purchased, one pair is donated to a local homeless shelter. Products are manufactured with a 96% polyester, 2% nylon, 2% spandex blend for printed socks.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Socks Core product line of personalized printed socks where customers upload photos of faces, pets (dogs/cats), drawings, or logos and select up to three distinct designs per pair. Pricing ranges from $26 for one face to $38 for three faces per pair, with 25% off for matching Youth socks. Material composition is 96% Polyester, 2% Nylon, and 2% Spandex. Designed for individual gift buyers, pet owners, parents, and corporate clients.
• Custom Compression Socks

Quantifiable outcome

• 4.98 out of 5 stars from 5,916 verified reviews
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Etsy hosts a large marketplace of custom, handmade, and personalized goods including apparel, blankets, and gifts. It serves the same personalized-gifting buyer as DivvyUp, though via a third-party marketplace rather than owned storefront.
• Snapfish: Snapfish is an established photo-product retailer offering custom prints, blankets, mugs, and photo gifts — overlapping with DivvyUp's extended product line and photo-upload customization flow.
• Vistaprint: Vistaprint is a large established custom-print retailer serving small businesses with branded merchandise, apparel, and promotional products. Its B2B bulk custom-merchandise offering directly parallels DivvyUp's corporate logo-socks and bulk ordering channel.
• Shutterfly: Shutterfly is a large, established photo-personalization retailer offering custom blankets, mugs, apparel, and gifts. It overlaps with DivvyUp's extended product line (custom blankets, coffee cups, photo-based gifts) at scale and serves a similar gifting buyer.

Direct peers

• CafePress: CafePress is a print-on-demand marketplace selling personalized apparel, accessories, and home goods — directly comparable to DivvyUp's photo-upload customization model across multiple custom product categories.
• Spreadshirt: Spreadshirt provides custom apparel printing (including socks) with bulk and retail options for individuals and businesses, mirroring DivvyUp's photo-to-apparel customization and B2B bulk ordering mechanics.
• Personalization Mall: Personalization Mall specializes in personalized gifts across many categories including apparel and accessories, targeting the same gift-buyer segment as DivvyUp with similar occasion-driven product lines.
• Zazzle: Zazzle operates a custom-products marketplace where independent makers and the platform itself sell personalized apparel, gifts, and accessories — directly comparable to DivvyUp's photo-upload customization and broad accessory catalog.
• Custom Ink: Custom Ink is a direct competitor offering custom-printed apparel (including socks) with bulk pricing, an online design lab, and dedicated account management for groups and corporate clients — the same B2B and custom-product mechanics as DivvyUp's bulk channel.

Emerging players

• Printful: Printful is a print-on-demand fulfillment provider enabling creators and brands to sell custom apparel without inventory. While B2B-focused, its custom-apparel-on-demand model is the underlying technology category DivvyUp operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DivvyUpSocks
• Facebookfacebook.com/divvyupsocks
• Instagraminstagram.com/divvyup
• TikToktiktok.com/@divvyupsocks
• LinkedInlinkedin.com/company/divvyup-socks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DivvyUp