United Tote Company

What United Tote Company does

United Tote Company designs, manufactures, and operates pari-mutuel wagering systems for the horse racing industry. Founded in 1959 and headquartered in Louisville, Kentucky, the company serves more than 150 racing companies and numerous off-track betting (OTB) facilities across North America and internationally, including operations in Canada, South Korea, and South America. United Tote's totalisator systems are deployed at marquee venues such as Churchill Downs (home of the Kentucky Derby), Belmont Stakes, Keeneland Association (host of the 2020 Breeders' Cup World Thoroughbred Championships), Bluegrass Stakes, and Arkansas Derby, and process more than $5 billion in annual global pari-mutuel handle. The company is a wholly owned subsidiary of Churchill Downs Incorporated (NASDAQ: CHDN), acquired in 2010, and also services CDI's full racing and gaming property portfolio.

The company's core technology is a C++ totalisator built on a single software code base, processing wagers as single transactions rather than the multi-step workflows used by some competitors. The system supports account, telephone, internet, on-track, and OTB wagering with multiple inbound and outbound simulcast signals and can connect 6,200+ simultaneous sellers and 9,000+ wagering terminals, operating at less than 10% capacity even on peak Kentucky Derby days. United Tote is the credited inventor of multiple industry-first technologies: FastBet Mobile (smartphone wagering over track-local wireless networks), EnterBet (self-service wagering interface with race data, available in English, French, Korean, and Spanish), ToteLink Web Services (the first robust web service API in the industry, supporting lottery and fixed odds on the same terminal), Net Pool Pricing, and Progressive Pick Scan. The hardware fleet comprises the E-Series (self-service/teller/call-center terminal), G-Series (compact flip-mode teller/self-serve terminal), M-Series (mobile wireless tablets), and Player's Bank (cash/account kiosk). Supporting services include Operations Control Centers (race day control, up to 256 concurrent signals), third-party Data Centers (biometric access, redundancy), centralized Help Desk (Tier 1/Tier 2), and settlement services via Simulsettle.

United Tote generates revenue across multiple streams: totalisator systems and equipment sales (hardware), managed services (system hosting, Operations Control Centers, Data Centers, 24-hour Help Desk, scheduled kiosk maintenance), software licensing (EnterBet, ToteLink and other proprietary platforms), and professional/settlement services (data validation, simulcast invoicing, collections; Simulsettle software). Subsidiary United Tote Gaming Services provides software-agnostic kiosk manufacturing, distribution, reselling, and field service. Pricing is provided on a per-customer basis through the sales team and is not publicly disclosed. Leadership is led by President Andrew Archibald, with Andy Lonnon (Senior Director, Sales and Business Development) covering domestic markets and B. Vanessa Pena (Senior Director, International Business Development) covering international markets. The company is SOC 4 certified for service organizations, has multi-currency and multi-jurisdictional compliance (USA, Canada, South Korea, Brazil), and operates with 101-250 employees.

Name

United Tote Company

Legal name

United Tote Company

Website

https://unitedtote.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

United Tote Company designs, manufactures, and operates pari-mutuel wagering systems and terminal hardware for more than 150 horse racing companies and OTB facilities across North America and select international markets, operating as a wholly owned subsidiary of Churchill Downs Incorporated (NASDAQ: CHDN).

Ownership category

akta.pro rank

Product category

Pari-mutuel wagering systems and totalisator technology

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Pari-Mutuel Wagering Operators (Totalisators/Tote) (MPAEADAB)

Keywords

• Pari-mutuel wagering systems
• Totalisator technology
• Horse racing terminals
• Wagering software platforms
• Racing settlement services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Totalisator Systems and Equipment: United Tote designs, manufactures, and operates pari-mutuel wagering systems, including hardware terminals (E-Series, G-Series, M-Series), software systems, and related equipment sold to racetracks and racing organizations.
2. Totalisator Technology Services: Ongoing technology services including system hosting, maintenance, network management, and technical support through help desk operations. Revenue from operating wagering systems and providing pari-mutuel accounting services.
3. Settlement Services: Full suite of settlement services including data validation, reporting, simulcast invoicing and collections. Includes Simulsettle software for 24/7 web-based access to reporting and partner management.
4. Software Licensing: Licensing of proprietary software including EnterBet interface, Totelink web services platform, and other wagering technology products to racing organizations.
5. Terminal and Kiosk Services: Gaming Services division provides manufacturing, distribution, reselling and service of kiosks, with proactive scheduled maintenance and 24-hour help desk support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

United Tote Company designs, manufactures, and operates pari-mutuel wagering systems for more than 150 racing companies. Its offering centers on a C++-based totalisator platform paired with a hardware portfolio of teller, self-service, and mobile wagering terminals (E-Series, G-Series, M-Series), kiosks (Player's Bank), and supporting software products including FastBet Mobile, EnterBet, ToteLink Web Services, UT Vision, and Simulsettle. The company also provides ongoing managed services spanning operation control centers, data center hosting, help desk support, and settlement services.

Product overview

United Tote Company provides a unified platform of pari-mutuel wagering products and services. The core Totalisator System, written in C++ with a single software code base, processes over $5 billion annually in global pari-mutuel handle. This platform integrates with a portfolio of hardware terminals including the E-Series (self-service kiosks), G-Series (teller/self-serve flip terminals), M-Series (mobile wireless tablets), and FastBet Mobile™ (smartphone wagering app). Software products include EnterBet™ (user-facing wagering interface available in multiple languages), ToteLink Web Services (API for third-party integrations), UT Vision (business analytics), and Simulsettle™ (settlement software). Supporting services include United Tote Gaming Services (kiosk manufacturing and support), Operation Control Centers, Data Centers, Help Desk, and Settlement Services. The company has pioneered industry firsts including the first smartphone wagering application and first self-service interface with race data. United Tote is a wholly owned subsidiary of Churchill Downs Incorporated (NASDAQ: CHDN) and has served the racing industry since 1959.

Differentiator

Problem solved

Functional benefit

Brands

• United Tote Gaming Services: Single source for best-in-class kiosks and field support, including manufacturing, distribution, reselling, and service for wagering equipment.

Products and services

• Totalisator System Secure C++ totalisator system built on a single software code base that supports account, telephone, and internet wagering, multiple currencies, multiple inbound and outbound simulcast signals, and processes more than $5 billion annually in global pari-mutuel handle for racetracks and racing organizations.
• FastBet Mobile Smartphone wagering application that turns a patron's mobile device into a personal wagering terminal by connecting to a track's local wireless network, enabling in-venue mobile wagering at racetracks and OTB facilities.
• E-Series Terminal Low-maintenance, cost-effective wagering terminal used for self-service, teller, and call-center wagering, featuring the EnterBet interface with TV viewing capabilities and an optional thermal printer.
• G-Series Terminal Sleek, compact touchscreen terminal that can flip between teller and self-service wagering modes, designed for modern low-cost teller operations and patron self-service.
• M-Series Terminal Mobile wireless PC tablets that let patrons and mutuel clerks move freely while processing wagers, equipped with an optical ticket reader and thermal printer.
• Player's Bank Cash and account kiosk with account management, funding from cash, withdrawals to cash, scalable cash dispenser design (up to 5 cassettes), high-capacity bill acceptor, and ticket reader for funding or cashing out, integrated with United Tote systems.
• EnterBet Self-service wagering interface featuring real-time odds, probables, horse names, race replays, prizes, and filtering choices, available in multiple languages including English, French, Korean, and Spanish.
• ToteLink Web Services Web services API platform enabling rapid development and support of wagering applications, including internet wagering, merchant services, smartphone applications, IVR/NLVR phone systems, regulatory monitoring, online handicapping contests, and third-party integrations such as lottery and fixed odds on the same terminal.
• DRiV (Dynamic Racing Information Viewer) Dynamic Racing Information Viewer providing customizable message streaming and enhanced on-screen graphics for track video and in-field control.
• United Tote Gaming Services Comprehensive kiosk solutions including manufacturing, distribution, reselling, and service performed by licensed technical professionals, with proactive scheduled maintenance, prompt repair and replacement, and 24-hour help desk support, delivered as software-agnostic field support for United Tote wagering systems.
• Operations Control Centers Secure Operations Centers providing totalisator system setup, race day control, and secure monitoring with capability to support up to 256 concurrent signals.
• Data Center Hosting Third-party data center hosting for the totalisator application with redundancy, security features, biometric access, and 24/7 technical support.
• Help Desk Support Centralized technical support based in Louisville, Kentucky with Tier 1 and Tier 2 level personnel for problem resolution.
• Settlement Services Full suite of settlement services including data validation, reporting, simulcast invoicing and collections, supported by the Simulsettle web-based proprietary software for 24/7 access to reporting and partner management.

Quantifiable outcome

• $5 billion+ in annual global pari-mutuel handle processed
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Keeneland AssociationcoreStrategic or Co-development Partner · 9 June 2020Multi-year extension for pari-mutuel wagering technology services and equipment with Keeneland Association, the historic Kentucky Thoroughbred racetrack and sales agency in Lexington, Kentucky. The partnership spans three decades. United Tote will upgrade more than half of all terminals at Keeneland with UT's flagship G-Terminal. United Tote served as host tote for the 36th Breeders' Cup World Thoroughbred Championships at Keeneland in November 2020.
• Churchill Downs Incorporated PropertiescoreChannel Partner/ Reseller/ DistributorUnited Tote provides pari-mutuel wagering technology to multiple Churchill Downs Incorporated properties including Calder Casino, Churchill Downs, Colonial Downs, Derby City Gaming, Ellis Park, Fair Grounds Race Course and Slots, Hard Rock Hotel and Casino Sioux City, Harlow's Casino, Miami Valley Gaming, Newport Racing and Gaming, Oak Grove Racing, Ocean Downs Casino, Oxford Casino, Presque Isle Downs and Casino, Riverwalk Casino, Rockingham Grand Casino, The Rose Gaming Resort, Roseshire Gaming Parlor, Rosie's Gaming Emporium, Terre Haute Casino Resort, and Turfway Park Racing and Gaming.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• ATG (Aktiebolaget Trav och Galopp): ATG operates Sweden's national pari-mutuel wagering system for harness and thoroughbred racing. It is a regional peer running a similar tote-driven pari-mutuel model in the Nordic market, with comparable product offerings (mobile, terminal, account wagering) for horse racing customers.

Direct peers

• Hong Kong Jockey Club: The Hong Kong Jockey Club operates one of the world's largest and most sophisticated pari-mutuel tote systems in-house, processing billions in annual handle. While not a commercial vendor like UTC, it represents a peer operating model for tote technology at extreme scale and is a frequent benchmark for tote capability.
• France Galop: France Galop is the French governing body for thoroughbred racing and operates the pari-mutuel PMU tote system in France. As a national tote operator with multi-channel wagering, settlement, and terminal infrastructure, it is a peer in tote operations and pari-mutuel pool hosting.
• Japan Racing Association: JRA operates Japan's national pari-mutuel wagering system for thoroughbred racing, processing among the largest handles in the world. As an in-house tote operator with similar functional requirements (multi-channel wagering, settlement, terminal networks), it is a peer in operating model and technology scope.
• UK Tote Group: UK Tote Group operates the British pari-mutuel pool betting system and provides totalisator technology and wagering services to UK and Irish racecourses. It is a direct peer in tote operations, pool hosting, and settlement services for the pari-mutuel horse racing vertical.
• Sportech: Sportech provides tote technology, pari-mutuel wagering systems, and racing data services to racing operators globally, with a strong footprint in the UK, Europe, and North America. It competes directly with United Tote on totalisator systems and racing technology platforms for horse racing customers.
• AmTote International: AmTote is the most direct competitor to United Tote, providing pari-mutuel totalisator systems, terminals, and wagering technology to racetracks across North America. Owned by The Stronach Group's 1/ST Racing, it serves many of the same thoroughbred and harness racing customers, including major North American tracks, making it a head-to-head rival in tote RFPs.

Broad incumbents

• Sportradar: Sportradar is a global sports data and technology provider with growing exposure to racing technology, content, and integrity services. While broader than UTC, it competes for racing operator technology budgets and represents a potential adjacent incumbent expanding into tote-adjacent services.
• Tabcorp: Tabcorp operates the TAB totalisator and wagering systems across Australia, offering pari-mutuel wagering, fixed-odds betting, and gaming services. While much broader and larger than United Tote, its tote operations compete with UTC's international expansion ambitions and represent a global benchmark for tote scale.

Emerging players

• BetMakers Technology Group: BetMakers provides racing technology, wagering platforms, and data services to global racing operators, including tote-adjacent infrastructure and B2B racing technology. It is an emerging competitor targeting modernization of racing technology stacks — a direct challenger to UTC's legacy C++ architecture in RFPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Tote Company