What Fresh Produce Group does

Fresh Produce Group (FPG) is a privately held, founder-owned Australian fresh produce company headquartered in Sydney, founded in 1991 by Robert Nugan. The company is vertically integrated across the full fresh produce value chain, encompassing growing, importing, exporting, wholesale, pre-packing, ripening, logistics and marketing. Operations span four states with purpose-built processing, packaging and storage facilities in Sydney, Brisbane, Perth and Melbourne, supplemented by wholly-owned farming subsidiaries including Treviso Farm Management and Tumut Grove Farm Management in Victoria, Fruitico in Western Australia, and Smart Berries entities in Queensland, Tasmania and New South Wales.

FPG distributes a portfolio of nine registered consumer brands across four product categories: table grapes (Treviso, Fruitico, Millewa), berries (Smart Berries, Betty Blues, Ruby Reds), citrus (Tumut Grove, Summerina) and specialty produce (Kimberley Asparagus). The company holds major industry certifications including GLOBALG.A.P., HARPS, Freshcare and SQF across its farm and supply chain operations. Distribution channels include direct supply to major Australian supermarket chains, a Sydney wholesale market stand serving independent retailers, air and sea freight exports to international clients with stated 72-hour cool chain delivery, and third-party logistics services for other fresh produce companies.

The business model is B2B transaction-based: FPG sells fresh produce to enterprise and mid-market retail buyers under brand-specific Terms of Trade documents (FPGA, FPGWA, Fruitico, Tumut Grove, Smart Berries), with pricing structured around formula and fixed-pricing mechanisms. Revenue is generated from growing, importing, exporting, wholesale, pre-packing, ripening, logistics and marketing activities. The company maintains no external institutional investors, no public listing, and no disclosed funding rounds, operating as a private proprietary limited company (Fresh Produce Group of Australia Pty Ltd) with a relatively flat management structure led by a CEO, CFO, COO, and commercial directors.

Name

Fresh Produce Group

Legal name

Fresh Produce Group of Australia Pty Ltd

Website

https://fpg.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Fresh Produce Group is a vertically integrated, founder-owned Australian fresh produce supplier founded in 1991. It grows, imports, exports, packs and distributes branded berries, grapes, citrus and asparagus to major supermarkets, independent retailers and international clients.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Combination Farming (111336), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Fresh Produce Packaging (IMALAHAE)

Keywords

• Fresh produce distribution
• Wholesale produce supply
• Table grape growing
• Berry production farming
• Cool chain logistics

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Sales: The primary revenue stream comes from growing, importing, exporting, wholesale, pre-packing, ripening, logistics and marketing of fresh produce. The company sells directly to major supermarkets and independent retailers domestically, as well as international clients. Transaction-based recurring revenue from ongoing supply relationships.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Fresh Produce Group is a vertically integrated fresh produce company that grows, imports, exports, wholesales, pre-packs, ripens, and markets fresh fruit and vegetables including berries, table grapes, citrus and asparagus. The company operates wholly owned farms and joint ventures across Australia, distributes through purpose-built facilities in Sydney, Brisbane and Perth, and supplies major supermarket chains, independent retailers, and international clients year-round using a 72-hour cool chain delivery network.

Product overview

Fresh Produce Group operates as a vertically integrated produce company offering a diversified portfolio of branded fresh produce products. The portfolio spans multiple product categories including table grapes (Treviso Grapes, Fruitico Grapes, Millewa), berries (Smart Berries, Betty Blues, Ruby Reds), citrus (Tumut Grove Citrus, Summerina), and seasonal specialty produce (Kimberley Asparagus). These brands are supported by wholly owned farms and joint ventures across Australia, as well as import/export, wholesale, pre-packing, ripening, logistics, and marketing capabilities that enable the company to supply domestic and international customers year-round.

Differentiator

Problem solved

Functional benefit

Brands

• Treviso Grapes: Premium table grapes grown in Red Cliffs, Victoria with a reputation for high quality, consistently flavoured sweet seedless table grapes.
• Smart Berries
• Fruitico Grapes
• Tumut Grove Citrus
• Summerina
• Kimberley Asparagus
• Millewa
• Betty Blues
• Ruby Reds

Products and services

• Treviso Grapes
• Smart Berries Berry brand available at leading grocery stores across Australia and Asia, grown using world-class proprietary breeding programs exclusively in Australia and New Zealand. Includes blueberries, raspberries, and other berry varieties.
• Fruitico Grapes World-class table grapes grown year-round in Western Australia, recognised for innovation and premium quality, supplied to retail and export markets.
• Tumut Grove Citrus Premium citrus products including navels, lemons, and mandarins grown in the Sunraysia region of Colignan, Victoria. Sold to retail, wholesale, and export markets.
• Summerina Wholesome mandarins marketed as a healthy snack for all ages, produced in the Sunraysia Mildura region. Sold to retail customers.
• Kimberley Asparagus Asparagus grown and harvested in the pristine Kimberley region of Western Australia, known for its sweet, clean, and crisp flavour. Sold to wholesale and retail customers.
• Millewa Premium Australian table grapes and citrus fruit harvested in Mildura, Victoria, exclusively distributed through export and wholesale markets.
• Betty Blues Exclusive wholesale blueberries sold at leading grocers across Sydney, Brisbane, and Melbourne, known for sweet and juicy flavour.
• Ruby Reds Exclusive wholesale raspberries sold at leading grocers across Sydney, Brisbane, and Melbourne, and available at leading retailers nationwide.

Quantifiable outcome

• 72-hour international delivery capability

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Select Harvests: ASX-listed Australian agribusiness focused on almonds, dried fruits, and consumer food products. Comparable as a publicly listed Australian produce/agribusiness peer though focused on different categories.
• Driscoll's: Global market leader in branded berries with proprietary varieties, supplying major retailers worldwide. Comparable to FPG's Smart Berries in genetics-led differentiation and category leadership, though at much larger global scale.

Direct peers

• Pinata Farms: Australian family-owned producer of premium branded fruit including berries, mangoes, pineapples and melons, supplying major retailers. Comparable vertically integrated farm-to-retail model and brand-led strategy.
• Perfection Fresh: Privately held Australian fresh produce company growing, packing and distributing branded fruit and vegetables (including table grapes, berries and citrus) to major supermarkets — closely comparable in scale, go-to-market and product mix.
• Naturipe Farms: US-based grower-owned cooperative producing and marketing premium branded berries (strawberries, blueberries, raspberries, blackberries). Comparable in proprietary breeding, branded berry strategy, and retail distribution focus.
• Costa Group: Australia's largest vertically integrated fresh produce grower, marketer and exporter across berries, mushrooms, citrus, grapes, tomatoes and avocados — directly comparable to FPG in business model, retail customer base and product categories.
• Sun World International: Global table grape and stone fruit breeder/licensor with proprietary varietal brands. Directly comparable to FPG's Treviso and Fruitico grape operations in breeding-led differentiation and licensed/premium branded grapes.

Regional players

• T&G Global: New Zealand-based fresh produce grower, marketer and exporter (Enza, Jazz, Envy apples, table grapes) with global reach. Comparable vertically integrated produce model and counter-seasonal supply across Asia-Pacific.
• Berry Gardens: UK grower-owned berry cooperative marketing proprietary varieties to UK retailers. Comparable in cooperative-style structure, proprietary genetics focus, and retailer-driven go-to-market — though UK-focused rather than ANZ.

Others

• Hort Innovation: Australian horticulture Research & Development Corporation and grower-funded body — adjacent/ecosystem peer relevant to FPG through industry R&D, biosecurity programs and levy-funded innovation in berries, citrus and table grapes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/fresh-produce-group

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Produce Group