What TicketPAY does

TicketPAY Europe GmbH, founded in 2012 and headquartered in Hamm, Germany, is a privately held ticketing technology provider serving German and European event organizers and leisure venues. The company operates an end-to-end cloud-based platform combining a customizable white-label ticket shop (embeddable via iFrame on organizer websites or directly into Facebook pages), RFID-based admission control with wristbands and turnstiles, and an RFID/NFC cashless payment system with millisecond transaction times. Its modular product surface spans tickets and packages, multi-processor payment (PayPal, Klarna, SEPA, iDeal, Sofort, Bancontact, cards), seating-plan booking, secondary-market resale, guest-list and accreditation management, visitor counting and heatmap analytics, and a mobile scanning app supporting offline operation.

The company's go-to-market is primarily self-serve direct-to-consumer B2B: organizers register online, set up ticket shops without setup costs or minimum commitment, and transact through consumer-borne transaction fees. An additional 2.5% applies when organizers route payment processing through TicketPAY's own accounts, and the company also generates revenue from event-staff services (100+ trained personnel for admission and accreditation), hardware rental (free scanner provision from 1,000 tickets sold), and bespoke custom pricing for leisure/recreation venues. The customer base spans festivals (Parookaville, Tomorrowland, World Club Dome), zoos and theme parks (Allwetterzoo Münster, Zoo Krefeld, Irrland, Tierpark Hamm/Bochum, Maxipark Hamm), sports leagues (Handball-Bundesliga), and cultural venues, with the company reporting thousands of organizers and tens of thousands of events serviced since inception.

The company operates as a bootstrapped, managing-director-led GmbH under sole disclosed representative Sascha Kaderka, with no disclosed external funding or parent company. Differentiation rests on the integration of ticketing, RFID access control, cashless payment, and visitor analytics in a single German-hosted GDPR-compliant stack, supported by integrations with Google Analytics, Google AdWords, Facebook Pixel, Mailchimp, and government initiatives including the German KulturPass and BFSG accessibility compliance. Recent product launches include the KulturPass integration (June 2025), the BFSG accessibility tool (May 2025), the PayPal Checkout enhancement with AI-supported fraud monitoring (October 2023), and the bookaround.me test-center software (2021).

Name

TicketPAY

Legal name

TicketPAY Europe GmbH

Website

https://ticketpay.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

TicketPAY Europe GmbH is a German cloud-based ticketing and event-management platform founded in 2012, serving event organizers and leisure venues with white-label ticket shops, RFID admission, cashless payment, and integrated marketing and analytics tools.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)

Keywords

• Event ticketing platform
• Cashless payment systems
• RFID admission control
• Online ticket sales
• Event management software

Headquarters

HQ city

Hamm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Transaction/Ticket Fees: Typically the ticket fee is borne by the end customer (ticket buyer), meaning organizers can sell tickets at no cost. The small transaction fee is passed to the customer.
2. Payment Processing (Organizer Accounts): When organizers choose to use TicketPAY's own accounts and payment processing instead of their own, an additional 2.5% of the total amount is charged. SEPA direct debit available with surcharge.
3. Ticket Personalization Fee: Chargeable re-registration when ticket holders transfer tickets to new owners, providing additional income for organizers using personalized tickets.
4. Event Staff Services: More than 100 trained professional staff members available for hire to conduct admission, handle accreditation, or welcome guests at events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

TicketPAY provides a cloud-based, white-label event ticketing SaaS platform that lets event organizers and leisure venues set up customizable online ticket shops and sell tickets via website, Facebook, or box office, with integrated RFID admission control, cashless payment via NFC wristbands, and live visitor tracking and analytics. The offering spans the full event lifecycle from ticket sales and marketing tools through on-site admission to settlement, with German data hosting and full GDPR compliance.

Product overview

TicketPAY operates as a comprehensive event ticketing platform providing end-to-end solutions for leisure venues and event organizers. The core offering consists of the customizable White-Label Ticket Shop integrated via iFrame, supported by a modular ecosystem of products including Tickets & Packages for flexible ticket management, Payment & Billing with multi-payment processor integration (PayPal, Klarna, SEPA, cards), and the iOS/Android admission App with offline scanning capability. The platform differentiates through specialized vertical solutions for festivals, concerts, theaters, sports events, trade fairs, motorsports, museums, clubs, folk festivals, amusement parks, and test centers. Key add-on modules include RFID Entry & Wristbands for multi-day events and cashless payment, Seating Plan Booking for assigned seating venues, Secondary Market for controlled resale, and comprehensive Visitor Tracking & Accreditation systems. The platform also integrates with Google Analytics, Google AdWords, Facebook Pixel, and Mailchimp for marketing automation, while supporting government cultural initiatives like KulturPass. Since 2012, the company has served thousands of organizers managing tens of thousands of events across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket Shop Platform Cloud-based white-label online ticket shop that organizers customize with their own branding, colors, and design, and embed via iFrame into their website or into Facebook pages; supports unlimited ticket types, print@home, hard tickets with hologram security, mobile/Wallet tickets, bundled packages, and a full add-on ecosystem covering payments, guest lists, vouchers, seating plans, box office, personalization, pre-authorisation, secondary-market resale, RFID admission, cashless payment, marketing integrations, statistics, and accreditation. Designed for event organizers, festival producers, and leisure venue operators in Germany.
• Test Center Software (bookaround.me) Standalone test center management software with appointment-booking website creation, on-site check-in via scan or manual lookup, automated label printing for sample identification, digital test result delivery via email, and integration with the Corona-Warn-App. Built for SMB and mid-market COVID test center operators.
• Event Staff Services Professional event-staff services with over 100 trained personnel for hire to conduct admission, handle accreditation, welcome guests, and consult on entrance management. Targeted at festival organizers and large event producers.
• Scanners and Turnstiles Professional admission hardware including mobile handheld scanners with WiFi, 3G, RFID, and barcode/QR readers, plus scanning columns and turnstiles for controlled event admission, with one scanner provided free of charge from 1,000 tickets sold.

Quantifiable outcome

• Consumer spending increases by several percent on average with cashless payment systems
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• CTS Eventim: Germany's dominant ticketing and live entertainment platform, serving concerts, sports, festivals, and theaters across DACH and broader Europe. Overlaps directly with TicketPAY in primary ticketing and box-office services, but at much larger scale and with stronger venue contracts.
• Ticketmaster (Live Nation Entertainment): World's largest primary ticketing provider, deeply integrated with Live Nation venues and tours. Comparable core offering (online ticketing, box office, resale) but at vastly greater scale and with proprietary venue relationships.
• See Tickets: European-focused primary ticketing platform owned by Vivendi, serving festivals, concerts, and live events with multi-country coverage. Comparable offering to TicketPAY at the larger event scale, but with broader geographic footprint.

Direct peers

• Eventbrite: Global self-serve ticketing platform targeting event organizers with online registration, payment processing, and marketing tools. Closely comparable business model to TicketPAY's PLG-style ticketing shop, with broader international reach but less depth in RFID/cashless payment.
• Reservix: German ticketing SaaS serving concerts, theaters, sports, and festivals across DACH, with a comparable organizer-focused self-serve model. Closest mid-market competitor to TicketPAY in Germany.
• Regiondo: Germany-based ticketing and booking platform focused on tours, activities, attractions, and leisure venues (museusm, theme parks, zoos). Directly comparable to TicketPAY's leisure/recreation venue segment with overlapping white-label ticketing capabilities.
• Dice: Mobile-first ticketing platform focused on music events, festivals, and club nights, with strong discovery and fan-engagement features. Overlaps with TicketPAY in festival and live-entertainment ticketing, but with a more consumer-facing mobile brand.
• Brown Paper Tickets: Self-serve event ticketing platform serving small and mid-sized organizers with low-fee pricing and DIY event setup. Comparable long-tail PLG motion to TicketPAY's no-setup-fee model.

Emerging players

• Tito: Modern self-serve ticketing platform popular with independent festivals, conferences, and cultural events in Europe. Closely comparable on PLG-style ticketing shops and white-label embeds, though smaller and less feature-rich than TicketPAY's full stack.

Others

• Front Gate Tickets (Live Nation): Festival-focused ticketing and e-commerce provider, owned by Live Nation, serving large music festivals with branded ticketing experiences. Adjacent to TicketPAY's festival vertical via shared end customers (festivals), though typically white-labeled for promoter clients rather than sold as organizer software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TicketPAY