Guimarães Alimentos

What Guimarães Alimentos does

Guimarães Alimentos (legal entity Guimarães Brasil Indústria e Alimentos Ltda.) is a privately held, family-owned Brazilian food manufacturer headquartered and producing out of a modern industrial facility in the Costa da Miraguaia area of Santo Antônio da Patrulha, Rio Grande do Sul. The company's roots trace to the early 1900s in artisanal rapadura production by the Guimarães family, and it has evolved into a multi-category producer of traditional Brazilian sweets, peanut-based candies and spreads, sugarcane-derived products, coconut-based items, rice/corn snacks, and specialty flours. Its underlying production combines traditional artisanal methods with last-generation industrial equipment, enabling a portfolio of more than 70 SKUs across core lines (DOCES, PAÇOCAS, PASTAS, AMENDOINS, BISCOITOS E SNACKS, FARINHAS) and modern specialty lines (LINHA COCO, LINHA ORGÂNICOS, LINHA ZERO, VEGANOS). Differentiated co-branded SKUs are produced under partnership with Nestlé brands, including Paçokinha Rolha with Neston, Nesquik, and Negresco, and Pé De Moça with Moça condensed milk.

The company's commercial model is a direct-to-consumer-first approach anchored by its proprietary e-commerce site lojaguimaraes.com, complemented by marketplace presence on Mercado Livre and shelf placement in physical Brazilian retail chains such as Americanas and Guanabara. Orders ship nationally via Correios and carriers with a one-business-day processing window, and customers transact in Brazilian Reais with a 3% PIX payment discount. The customer base is the broad Brazilian consumer public, segmented horizontally across traditional confectionery, peanut spreads/snacks, sugarcane derivatives, and dietary-specialty (organic, zero-sugar, vegan) purchases. Revenue is generated primarily through unit-priced retail sales of packaged food products, supplemented by combo bundles such as COMBO ALEGRIA GUIMARAES and bulk/display formats. The firm is bootstrapped with no external investors, no public listing, and no subsidiaries, and operates with over 150 direct and indirect employees supporting production, marketing, and customer service via phone SAC and WhatsApp.

Name

Guimarães Alimentos

Legal name

Guimarães Brasil Indústria e Alimentos Ltda.

Website

https://lojaguimaraes.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

Guimarães Alimentos is a family-owned Brazilian food manufacturer in Santo Antônio da Patrulha that produces and sells over 70 traditional sweets, peanut-based products, and sugarcane-derived items to Brazilian consumers via its D2C e-commerce site, marketplace, and physical retail.

Ownership category

akta.pro rank

Product category

Traditional Brazilian Confectionery

NAICS

All Other Specialty Food Retailers (445298), Bakeries and Tortilla Manufacturing (3118), Cane Sugar Manufacturing (311314)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Retail-Nonstore Retailers (5960)

akta.pro industry

PRIMARYCRADABAF

Nuts, Seeds & Trail Mix Snacks

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYCRADABAD

Cookies, Biscuits & Crackers

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

Keywords

• Traditional Brazilian sweets
• Peanut confectionery
• Sugarcane derivatives
• Rapadura production
• Organic peanut products

Headquarters

HQ city

Santo Antônio Da Patrulha

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Retail Sales: Revenue generated from direct-to-consumer online sales of packaged food products through the company's e-commerce website; products sold at fixed retail unit prices with 3% discount for PIX payments

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guimarães Alimentos manufactures and directly sells traditional Brazilian sweets, peanut-based products (paçocas, peanut spreads, roasted peanuts), and sugarcane derivatives (rapadura, melado, goiabada, cocadas) via its own e-commerce store, with specialty lines spanning organic, zero-sugar, vegan, and coconut products. The company operates a modern industrial facility in Santo Antônio da Patrulha (RS) producing over 70 sugarcane-derived SKUs and co-branded offerings with Nestlé (Paçokinha Rolha with Neston, Nesquik, Negresco) and Moça (Pé De Moça).

Product overview

Guimarães Alimentos is a Brazilian food manufacturer specializing in traditional sweets and peanut-based products, with over a century of history rooted in sugarcane and rapadura production. The company operates as a multi-category food company offering DOCES (traditional sweets), PAÇOCAS (peanut candy), PASTAS (peanut spreads), AMENDOINS (roasted peanuts), BISCOITOS E SNACKS (cookies and snacks), FARINHAS (specialty flours), and specialized lines including LINHA COCO (coconut products), LINHA ORGÂNICOS (organic products), LINHA ZERO (sugar-free products), and VEGANOS (vegan products). The product portfolio includes over 70 sugarcane-derived products, with signature items such as Rapadura (traditional sugarcane blocks), Pé De Moça (condensed milk and peanut sweets), Pasta De Amendoim (peanut spreads in various flavors), and the Paçokinha Rolha sub-brand featuring collaborative products with Nestlé brands (Nesquik, Negresco, Neston). Products are available through e-commerce, with combo bundles and special box offerings complementing the core product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• DOCES (Sweets) Product line of traditional Brazilian sweets including sugar/honey products, banana candies, peanut sweets, milk fondant, guava paste, marshmallow, meringues, pé de moleque, rapadura, and torrone/mandolate variants, sold directly to consumers through the company's e-commerce store.
• PAÇOCAS (Peanut Candy) Product line of traditional Brazilian peanut candy tablets and bars made from roasted peanuts and sugar, sold directly to consumers through the company's e-commerce store.
• PASTAS (Peanut Spreads) Product line of peanut-based spreads including whole peanut, crunchy, cocoa, organic molasses, and cream peanut variants, sold directly to consumers through the company's e-commerce store.
• AMENDOINS (Peanuts) Product line of roasted peanuts in whole, salted, granulated, and flour formats, available in package sizes from 125g to 5kg, sold directly to consumers through the company's e-commerce store.
• BISCOITOS E SNACKS (Cookies and Snacks) Product line of rice cookies, popcorn, crackers, and savory snacks including whole-grain rice cookies and popcorn variants, sold directly to consumers through the company's e-commerce store.
• FARINHAS (Flours) Product line of specialty flours including whole peanut flour and rice flour, sold directly to consumers through the company's e-commerce store.
• LINHA COCO (Coconut Line) Product line of coconut-based products including virgin coconut oil, extra virgin coconut oil, and coconut candies (cocadas), sold directly to consumers through the company's e-commerce store.
• LINHA ORGÂNICOS (Organic Line) Product line of certified organic products including organic brown sugar, organic sugarcane molasses, organic coconut oil, and organic banana mariola, sold directly to consumers through the company's e-commerce store.
• LINHA ZERO (Zero Sugar Line) Product line of sugar-free and zero-added-sugar confections including zero-sugar peanut candy, zero-sugar banana mariola, and zero-sugar pé de moleque, sold directly to consumers through the company's e-commerce store.
• VEGANOS (Vegan Products) Product line of vegan-certified products made without animal-derived ingredients, sold directly to consumers through the company's e-commerce store.
• Combos (Product Bundles) Pre-packaged combo bundles offering multiple Guimarães products at discounted prices, such as COMBO ALEGRIA GUIMARAES, sold directly to consumers through the company's e-commerce store.
• Pé De Moça Feito Com Moça Signature co-branded confection combining sweetened condensed milk and peanuts, available in traditional and chocolate varieties, made in partnership with the Moça brand (Nestlé) and sold directly to consumers through the company's e-commerce store.
• Rapadura (Traditional Sugarcane Blocks) Heritage product line of traditional Brazilian sugarcane blocks and sweets, including Tradicional, Melado, and Especial variants, sold directly to consumers through the company's e-commerce store. This is the company's signature product rooted in family tradition of over a century.
• Paçokinha Rolha (Co-branded Peanut Candy Rolls) Sub-brand line of peanut candy rolls co-branded with Nestlé brands (Neston, Nesquik, Negresco), featuring unique flavor combinations in display packages, sold directly to consumers through the company's e-commerce store.

Quantifiable outcome

• 70+ sugarcane-derived products commercialized throughout Brazil
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nestlé (Neston, Nesquik, Negresco)coreStrategic or Co-development PartnerGuimarães has a co-branding partnership with Nestlé for the Paçokinha product line, combining Guimarães' artisanal peanut candy expertise with Nestlé branded ingredients (Neston cereal, Nesquik chocolate drink powder, Negresco chocolate cream). The partnership creates differentiated SKUs such as Paçokinha Rolha Com Neston, Paçokinha Rolha Com Nesquik, and Paçokinha Rolha Negresco. The company describes it as 'A mais nova combinação de duas delícias que une Guimarães e Nestlé.'

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/guimaraesalimentosoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guimarães Alimentos