Euro Motors

What Euro Motors does

Euro Motors is a multi-brand luxury automotive dealership headquartered in Al Hamriya, Sitra, Kingdom of Bahrain, founded in 1998 and operating as the automotive arm of the Alzayani Investments Group. The company holds exclusive importer and dealer rights for eight premium and ultra-luxury marques — BMW, MINI, Rolls-Royce, Ferrari, Maserati, Jaguar, Land Rover, and BMW Motorrad — making it one of the broadest luxury brand portfolios in the Bahraini market. Its core activities span new vehicle sales, certified pre-owned sales (approximately 121 vehicles in inventory across BMW Premium Selection, Ferrari Approved, and other certified programs), after-sales service and maintenance, body shop repairs (notably the first water-borne paint technology system for BMW and Land Rover in the Middle East), and Special Vehicle Operations customization for JLR vehicles.

The business generates revenue through one-time vehicle sales (new and pre-owned) supplemented by recurring after-sales service, maintenance contracts, warranty programs (e.g., BMW Service Inclusive), genuine parts supply, and body shop services. Go-to-market is primarily a brick-and-mortar showroom model in Sitra, supplemented by bilingual BMW/MINI digital showrooms (launched 2022) for online reservations, financing applications, home test drives, and door-to-door delivery. Customer segments include high-net-worth individual buyers, corporate/fleet purchasers, certified pre-owned seekers, and automotive enthusiasts (engaged through the BMW M Club Bahrain and BMW Motorrad Bikers Club). Recent activity — including a 25-year solar partnership with Positive Zero (April 2025), the Official Automotive Partner role at the Royal Bahrain Concours (October 2025), and launches of the 2025 MINI family and Rolls-Royce Black Badge Spectre — signals ongoing investment in sustainability infrastructure, experiential brand-building, and electrified portfolio expansion within a Bahrain-only footprint.

Name

Euro Motors

Legal name

Euro Motors

Website

https://euromotors.com.bh

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Euro Motors is a Bahrain-based luxury automotive dealership, founded 1998, holding exclusive rights to eight premium and ultra-luxury brands (BMW, MINI, Rolls-Royce, Ferrari, Maserati, Jaguar, Land Rover, BMW Motorrad), serving high-net-worth individuals, corporate fleets, and enthusiasts with new and pre-owned sales, after-sales service, and body shop repairs.

Ownership category

akta.pro rank

Headquarters

HQ city

Sitra

HQ country

Bahrain

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new luxury vehicles across multiple premium brands including BMW, MINI, Rolls-Royce, Ferrari, Maserati, Jaguar, and Land Rover
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and approved used vehicles across all represented brands with approximately 121 vehicles currently listed
3. After-Sales Service and Maintenance: Comprehensive service maintenance, repairs, and genuine parts supply across all brands. Includes BMW Service Inclusive and extended warranty programs.
4. Body Shop Services: Collision repair and paint services using water-borne paint technology, the first of its kind for BMW and Land Rover in the Middle East

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Euro Motors is the exclusive Bahraini dealer for eight luxury and premium automotive brands (BMW, MINI, Rolls-Royce, Ferrari, Maserati, Jaguar, Land Rover, and BMW Motorrad), selling new and certified pre-owned vehicles through dedicated brand showrooms in Sitra. The dealership operates a comprehensive after-sales infrastructure that includes factory-standard servicing, genuine parts, and the Middle East's first water-borne paint body shop for BMW and Land Rover, supported by an online digital showroom for browsing, reservation, financing, and home delivery.

Product overview

Euro Motors is a multi-brand luxury automotive dealership in Bahrain representing BMW, MINI, Rolls-Royce, Ferrari, Maserati, Jaguar, Land Rover, and BMW Motorrad. Founded in 1998, it offers new and pre-owned vehicles across all brands through showrooms in Sitra. The company provides comprehensive after-sales service including body shop repairs with water-borne paint technology (the first in the Middle East for BMW and Land Rover), plus the Land Rover Experience Centre Bahrain for off-road driving experiences. Euro Motors also operates BMW and MINI digital showrooms for online vehicle browsing and purchasing, and offers Special Vehicle Operations (SVO) customization for Jaguar Land Rover vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW Vehicles Full sales of new BMW luxury and performance vehicles (sedans, SUVs, M performance line) to retail customers in the Kingdom of Bahrain under exclusive territorial distribution.
• MINI Vehicles Sales of new MINI vehicles including the 3-Door Hatchback, 5-Door Hatchback, Countryman SUV, and all-electric Aceman crossover to retail customers in Bahrain.
• Rolls-Royce Vehicles Sales of new Rolls-Royce ultra-luxury vehicles including Ghost, Cullinan, Phantom, all-electric Spectre, and Black Badge variants to high-net-worth clients in Bahrain.
• Ferrari Vehicles Sales of new Ferrari vehicles including the Purosangue four-door, F8 Tributo, 296 GTB, SF90 Stradale, and limited-edition Icona models to ultra-high-net-worth clients in Bahrain.
• Maserati Vehicles Sales of new Maserati vehicles including the Grecale SUV, Ghibli sedan, Quattroporte flagship sedan, and Levante SUV to luxury clients in Bahrain.
• Jaguar Vehicles Sales of new Jaguar vehicles including the F-PACE SUV, E-PACE compact SUV, XF sedan, and F-TYPE sports car, integrating Formula E racing technology.
• Land Rover Vehicles Sales of new Land Rover vehicles including the Defender, Discovery, Range Rover, Range Rover Sport, Range Rover Velar, and Range Rover Evoque, with optional Special Vehicle Operations (SVO) customization.
• BMW Motorrad Motorcycles Sales of new BMW Motorrad motorcycles including the S 1000 RR, R nineT, R 18 cruiser, K1600B bagger, and F-series adventure bikes.
• Pre-Owned Vehicles (Certified) Certified and approved pre-owned vehicles across all represented brands, including BMW Premium Selection and Ferrari Approved programs, with approximately 121 vehicles listed, multi-point inspections, and manufacturer-backed warranty coverage.
• After-Sales Service and Maintenance Comprehensive routine maintenance, repairs, and genuine parts supply for all eight represented brands, factory-standard servicing, plus extended warranty programs such as BMW Service Inclusive.
• Body Shop and Paint Services Collision repair and paint services using environmentally friendly water-borne paint technology—the first such system for BMW and Land Rover in the Middle East, matching principal factory paint standards.
• Special Vehicle Operations (SVO) Customization Bespoke personalization, limited-edition vehicles, and SVO-specific modifications for Jaguar Land Rover vehicles, including the Range Rover Sport SVR.
• Land Rover Experience Centre Bahrain Off-road driving experience facility at Bahrain International Circuit covering 3.5km of varying terrain with 33 natural and man-made obstacles (sand, rock, hill, water landscapes), operated by certified Land Rover instructors for clients and enthusiasts.

Quantifiable outcome

• Solar partnership will reduce 3,100+ tons of greenhouse gases annually
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, major and core.

• Royal Bahrain ConcoursflagshipGTM or Marketing Partner · 29 October 2025Euro Motors became the Official Automotive Partner of the Royal Bahrain Concours, a prestigious automotive event held under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa. The partnership includes providing BMW 7 Series fleet for VIP transportation and luxury brand displays.
• Bahrain Tourism and Exhibitions Authority (BTEA)flagshipStrategic or Co-development Partner · 29 October 2025BTEA co-organizes the Royal Bahrain Concours with Thorough Events. Euro Motors' partnership aligns with Bahrain's vision to host world-class experiences reflecting innovation, craftsmanship, and cultural excellence.
• Thorough EventsflagshipStrategic or Co-development Partner · 29 October 2025Thorough Events organizes the Royal Bahrain Concours in collaboration with BTEA. Euro Motors signed long-term partnership as Official Automotive Partner for this Gulf's premier automotive celebration.
• Positive ZeromajorStrategic or Co-development Partner · 30 April 2025Euro Motors signed a 25-year renewable energy agreement with Positive Zero, the Middle East's largest provider of decarbonization services. The project involves construction of a 2.7MWp solar rooftop and carport at the Sitra showroom, expected to generate 4.7 GWh of electricity annually and reduce over 3,100 tons of greenhouse gases per year.
• Midal SolarcoreImplementation/ SI/ Consulting Partner · 30 April 2025Midal Solar serves as the Engineering, Procurement and Construction (EPC) contractor for the solar rooftop and carport project. The company has a proven track record of delivering over 7.2 MWp of solar projects across Bahrain.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Abu Dhabi Motors: Authorized Rolls-Royce, BMW, and MINI dealer in Abu Dhabi offering bespoke commissions and exclusive services — comparable ultra-luxury franchise concentration and high-touch client experience, operating in the UAE market.
• Al Tayer Motors: UAE-based multi-brand luxury automotive retailer representing Ferrari, Maserati, Jaguar, Land Rover, Rolls-Royce and other premium marques — directly comparable business model and brand portfolio to Euro Motors but operating in a larger UAE market.
• AGMC: UAE-based authorized dealer for BMW, MINI, Rolls-Royce, and McLaren with full after-sales and bespoke services — directly comparable multi-brand luxury franchise portfolio and customer-centric service model in a neighboring GCC market.
• Behbehani Brothers Motor Company: Authorized distributor for luxury automotive brands including Ferrari and Maserati in Kuwait — comparable franchise mix and high-end luxury client servicing approach, operating in the Kuwaiti market.
• Al Jenaibi International Automobiles: Authorized luxury automotive dealer in Oman representing BMW, Rolls-Royce, Ferrari, and other premium brands — directly comparable multi-brand luxury franchise mix and full-service offering in a fellow GCC market.
• Almutlaq Holding Automotive: Authorized luxury automotive distributor in Saudi Arabia representing multiple premium brands — comparable multi-brand franchise portfolio and large-scale showroom/service operations, operating in a different GCC market.
• Ali Alghanim & Sons Automotive: Authorized BMW, MINI, and Rolls-Royce dealer in Kuwait operating as part of a diversified Kuwaiti conglomerate — comparable multi-brand luxury franchise mix, full after-sales infrastructure, and conglomerate-backed operating model in a fellow GCC market.
• Premier Motors: Authorized BMW and MINI dealer in the UAE with full sales, service, and certified pre-owned operations — comparable in franchise mix and after-sales offering, but serving the larger UAE market rather than Bahrain.

Direct peers

• Kooheji Group Automotive: Bahraini conglomerate with automotive retail operations in the Kingdom — competes in the same single-country market for premium vehicle buyers and after-sales service contracts.
• National Motor Company (Bahrain): Bahrain-based multi-brand automotive retailer representing complementary luxury brands — operates in the same Bahrain market with similar retail model, directly competing for the same HNW customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mini_bahrain
• Xx.com/euromotors_bh
• Facebookfacebook.com/EuroMotors.BH

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Motors