Eye Clinic of Wisconsin

Ophthalmology and Optometry Serviceseyeclinicwi.com

Eye Clinic of Wisconsin is a private multi-specialty ophthalmology and optometry practice operating 8 clinic locations and 2 ambulatory surgery centers across Central and Northern Wisconsin, serving regional patients with medical, surgical, optical, and audiology services including cataract surgery, LASIK, retina care, and specialty contact lenses.

Company typePrivate
Founded1963
HeadquartersWausau, United States
Headcount101–250
GTM typeB2C
OfferingServices

What Eye Clinic of Wisconsin does

Eye Clinic of Wisconsin is a privately held, multi-specialty ophthalmology and optometry practice founded in 1963 by Drs. Gordon Backer and Bill Backer in Wausau, Wisconsin. It provides comprehensive medical, surgical, and optical eye care plus audiology services to residents of Central and Northern Wisconsin across eight clinic locations (Wausau, Antigo, Marshfield, Medford, Merrill, Rhinelander, Stevens Point, Wisconsin Rapids) and two ambulatory surgery centers operated under the EC Laser & Surgery Institute of Wisconsin (ECLSI) brand. Its clinical scope spans cataract surgery with premium IOLs, ecLASIK/blade-free LASIK/PRK refractive surgery, retina care (including AMD and diabetic retinopathy), glaucoma management with iStent, cornea, dry eye (including IPL), pediatric ophthalmology, neuro-ophthalmology, oculoplastics, low vision, specialty contact lenses (scleral, RGP, hybrid, including the exclusive-in-Wisconsin OVITZ Ares lens), and full-service optical plus audiology/hearing aids.

The practice generates revenue through professional services fees (medical eye exams, diagnostics, surgical procedures), optical hardware sales (frames, lenses with public tiers from $119 to $199, contact lenses), and audiology hardware sales (hearing aids at premium/moderate/economy levels with quote-based pricing). The practice is differentiated by being the only private ophthalmology group in Wisconsin participating in clinical retina research, with formal site designation in the DRCR Retina Network (160+ sites globally) and active enrollment in an Ocular Therapeutix-sponsored neovascular AMD trial. Dr. Deepak Sambhara, Medical Director of Research, has presented at ASRS 2025 and was named among 25 Ophthalmology Influencers of the American Summer.

The business is operated as a direct patient-care model with appointment-based scheduling (online and phone), accepting both insured and self-pay patients. Marketing relies on local SEO, Facebook/Instagram presence, community events (Ladies' Night Out, Frame Sales), Wausau Chamber engagement, and a bi-monthly patient newsletter. Operational technology integrations include Health iPASS (check-in), mypatientvisit.com (patient portal and bill pay), and wewillship.com (online contact lens ordering). The clinic employs approximately 200 staff, with 13 ophthalmologists and 7 optometrists covering all major subspecialties, plus 1 audiologist. Six new providers were added between 2022 and 2024, and a new CEO, Dana Skaf, was appointed effective March 2, 2026, to support continued organizational growth. The practice remains family/private-owned with no disclosed PE, VC, or parent company ownership.

Eye Clinic of Wisconsin firmographics

Firmographics

Name: Eye Clinic of Wisconsin
Legal name: Eye Clinic of Wisconsin
Website: https://eyeclinicwi.com
Company type: Private
Founded year: 1963
Operating status: Operating
Headcount range: 101–250 employees
Short description: Eye Clinic of Wisconsin is a private multi-specialty ophthalmology and optometry practice operating 8 clinic locations and 2 ambulatory surgery centers across Central and Northern Wisconsin, serving regional patients with medical, surgical, optical, and audiology services including cataract surgery, LASIK, retina care, and specialty contact lenses.
Ownership category
akta.pro rank

Eye Clinic of Wisconsin industry classification

Industry

Product category: Ophthalmology and Optometry Services
NAICS: Offices of Physicians (62111), Offices of Optometrists (62132), Optical Goods Retailers (45613)
SIC: Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Ophthalmic Goods (3851), Services-Health Services (8000)
akta.pro primary industry: Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)
akta.pro secondary industries: Optometry Clinics (Primary Eye Care) (HLAKAKAB), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Retina & Vitreous Specialists (HLAKAKAE), Ophthalmology Surgery Centers (HLAFAIAF)

Keywords

Ophthalmology services
Cataract surgery
Laser vision correction
Specialty contact lenses
Audiology services

Where Eye Clinic of Wisconsin is headquartered

Location

Headquarters

HQ city: Wausau
HQ country: United States
HQ region: North America

Offices8 records

Markets served

Eye Clinic of Wisconsin business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

Medical Eye Care Services: Revenue from comprehensive ophthalmology and subspecialty services including eye exams, diagnosis, and treatment of eye conditions. Covers cataract surgery, glaucoma management, retina care, and other medical services.
Optical Products (Glasses and Lenses): Full-service optical center offering frames, lenses, and specialty eyewear including designer frames, sunglasses, and advanced lens technologies.
Contact Lens Sales: Sale of contact lenses including specialty contact lenses for medical conditions, scleral lenses, RGP lenses, and daily use contacts.
Hearing Services and Products: Audiology services including hearing tests and sale of hearing aids. The clinic offers hearing technology across premium, moderate, and economy levels.

Pricing tiers

Model	Billing	Price
Unit Pricing	One time/ perpetual license	ValuSpecs Single Vision: Frame and lenses starting at $119
Unit Pricing	One time/ perpetual license	ValuSpecs Lined Bifocal: Frame and lenses starting at $149
Unit Pricing	One time/ perpetual license	ValuSpecs Digital Freeform Progressive: Frame and lenses starting at $199
Unit Pricing	One time/ perpetual license	Hearing Aids - Premium Level
Unit Pricing	One time/ perpetual license	Hearing Aids - Moderate Level
Unit Pricing	One time/ perpetual license	Hearing Aids - Economy Level

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Eye Clinic of Wisconsin product offering

Product offering

Core offering

Eye Clinic of Wisconsin is a comprehensive ophthalmology and optometry practice providing medical, surgical, and optical eye care services across central and northern Wisconsin. Core offerings include cataract surgery, laser vision correction (ecLASIK, blade-free LASIK, PRK), specialty contact lenses including the OVITZ Ares scleral lens, retina and glaucoma care, plus an audiology department offering hearing tests and hearing aids. The clinic operates two dedicated EC Laser & Surgery Institute ambulatory surgical centers.

Product overview

Eye Clinic of Wisconsin is a comprehensive ophthalmology and optometry practice offering a wide range of eye care services across nine locations in central and northern Wisconsin. The practice operates as a unified healthcare platform combining medical, surgical, and optical services. Core offerings include cataract surgery (with premium IOL options), laser vision correction (ecLASIK, blade-free LASIK, PRK), retina services, glaucoma management, cornea care, pediatric eye care, and oculoplastics. The clinic provides an integrated optical department with glasses, specialty contact lenses including the Ovitz Premium Scleral Lens (first in Wisconsin), and hearing services through its audiology department. The practice also operates the EC Laser & Surgery Institute of Wisconsin (ECLSI) with two ambulatory surgery centers and has recently launched a clinical research program for groundbreaking clinical trials.

Differentiator

Problem solved

Functional benefit

Brands

EC Laser & Surgery Institute of Wisconsin: Dedicated ophthalmologic surgical center operated by Eye Clinic of Wisconsin, offering outpatient laser and surgical procedures. Locations in Wausau and Stevens Point.

Quantifiable outcome

The Eye Clinic of Wisconsin research department won DRCR Retina Network Site of the Month in November 2024 for patient recruitment, enrollment, and promotion of network values
+2 more outcomes

Companies that use Eye Clinic of Wisconsin

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Eye Clinic of Wisconsin technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Eye Clinic of Wisconsin partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Ocular TherapeutixcoreStrategic or Co-development Partner · 24 June 2024The Eye Clinic of Wisconsin is conducting a clinical trial sponsored by Ocular Therapeutix to evaluate a new treatment for neovascular age-related macular degeneration (nAMD/wet AMD). The study compares efficacy and safety to currently available treatments. The global study plans to enroll 300 participants, with at least 10 from the Eye Clinic.
EC Laser & Surgery Institute of Wisconsin (ECLSI)coreOthersThe Eye Clinic of Wisconsin operates EC Laser & Surgery Institute as a dedicated surgical center component. They expanded the second ECLSI location in Stevens Point in 2025, providing outpatient ophthalmic surgical procedures.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Eye Clinic of Wisconsin competitors and assessment

Company assessment

Direct peers

American Vision Partners: PE-backed multi-specialty ophthalmology platform operating multiple regional groups across the U.S. Most directly comparable as a multi-location, multi-subspecialty eye care provider with surgical centers.
US Eye: Private-equity-backed integrated eye care platform with multiple centers, optical shops, and surgical facilities across the Southeast and Mid-Atlantic; closely mirrors Eye Clinic of Wisconsin's full-stack ophthalmology-plus-optical model.
EyeCare Partners: One of the largest PE-backed U.S. optometry and ophthalmology consolidators with multi-specialty clinical groups, optical retail, and ASCs; comparable in offering breadth across vision care services and surgical delivery.
NVISION Eye Centers: Multi-location ophthalmology platform with refractive surgery emphasis; comparable regional multi-site model and advanced laser vision correction service line.
Barnet Dulaney Perkins Eye Center: Long-standing multi-physician ophthalmology group in Arizona with optical retail and surgical centers, comparable in being a comprehensive subspecialty eye care practice rooted in a regional market.
Southwestern Eye Center: Regional multi-specialty ophthalmology and optometry group with multiple clinic locations and optical shops; directly comparable private equity-aligned regional eye care model.

Regional players

Minnesota Eye Consultants: Multi-physician ophthalmology and optometry practice based in Minnesota with surgery center and clinical research participation; comparable in regional Midwest subspecialty footprint and clinical trial involvement.
Marietta Eye Clinic: Physician-owned multi-location ophthalmology and optometry group in Georgia with optical services; comparable privately-held regional multi-specialty eye care model.
Fraser Eye Care Center: Multi-doctor ophthalmology and optometry practice in Michigan providing medical, surgical, and optical eye care; comparable private regional eye care provider with adjacent optical retail.
Boulder Eye Surgeons: Independent multi-physician ophthalmology practice in Colorado offering subspecialty surgical and comprehensive eye care services; comparable independently operated regional multi-specialty group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Eye Clinic of Wisconsin compliance and trust

Trust signal

Compliance1 record

Eye Clinic of Wisconsin financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eye Clinic of Wisconsin leadership team

Management profile

Number of profiles

Profiles7 records

Eye Clinic of Wisconsin subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Eye Clinic of Wisconsin funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eye Clinic of Wisconsin M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eye Clinic of Wisconsin

What does Eye Clinic of Wisconsin do?

Is Eye Clinic of Wisconsin a public or private company?

Eye Clinic of Wisconsin is a private company. It is classified as family owned and is currently operating.

When was Eye Clinic of Wisconsin founded?

Eye Clinic of Wisconsin was founded in 1963. It employs 101 to 250 people.

Where is Eye Clinic of Wisconsin based?

Eye Clinic of Wisconsin is headquartered in Wausau, United States, in the North America region.

How does Eye Clinic of Wisconsin make money?

Four revenue lines are on record. Medical Eye Care Services are the primary driver. The others are optical Products (Glasses and Lenses), contact Lens Sales and hearing Services and Products.

Who are Eye Clinic of Wisconsin's main competitors?

Direct peers on record are American Vision Partners, US Eye, EyeCare Partners, NVISION Eye Centers, Barnet Dulaney Perkins Eye Center and Southwestern Eye Center. Regional players are Minnesota Eye Consultants, Marietta Eye Clinic, Fraser Eye Care Center and Boulder Eye Surgeons.

Does Eye Clinic of Wisconsin have an API?

No public API is recorded for Eye Clinic of Wisconsin.

What industry is Eye Clinic of Wisconsin in?

Eye Clinic of Wisconsin's product category is Ophthalmology and Optometry Services. Its primary akta.pro industry code is HLAKAKAC, Ophthalmology Clinics (Medical & Surgical Eye Care), with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 62111 and its SIC code is 8011.