Eye Clinic of Wisconsin
Eye Clinic of Wisconsin is a private multi-specialty ophthalmology and optometry practice operating 8 clinic locations and 2 ambulatory surgery centers across Central and Northern Wisconsin, serving regional patients with medical, surgical, optical, and audiology services including cataract surgery, LASIK, retina care, and specialty contact lenses.
- Company typePrivate
- Founded1963
- HeadquartersWausau, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Eye Clinic of Wisconsin does
Eye Clinic of Wisconsin is a privately held, multi-specialty ophthalmology and optometry practice founded in 1963 by Drs. Gordon Backer and Bill Backer in Wausau, Wisconsin. It provides comprehensive medical, surgical, and optical eye care plus audiology services to residents of Central and Northern Wisconsin across eight clinic locations (Wausau, Antigo, Marshfield, Medford, Merrill, Rhinelander, Stevens Point, Wisconsin Rapids) and two ambulatory surgery centers operated under the EC Laser & Surgery Institute of Wisconsin (ECLSI) brand. Its clinical scope spans cataract surgery with premium IOLs, ecLASIK/blade-free LASIK/PRK refractive surgery, retina care (including AMD and diabetic retinopathy), glaucoma management with iStent, cornea, dry eye (including IPL), pediatric ophthalmology, neuro-ophthalmology, oculoplastics, low vision, specialty contact lenses (scleral, RGP, hybrid, including the exclusive-in-Wisconsin OVITZ Ares lens), and full-service optical plus audiology/hearing aids.
The practice generates revenue through professional services fees (medical eye exams, diagnostics, surgical procedures), optical hardware sales (frames, lenses with public tiers from $119 to $199, contact lenses), and audiology hardware sales (hearing aids at premium/moderate/economy levels with quote-based pricing). The practice is differentiated by being the only private ophthalmology group in Wisconsin participating in clinical retina research, with formal site designation in the DRCR Retina Network (160+ sites globally) and active enrollment in an Ocular Therapeutix-sponsored neovascular AMD trial. Dr. Deepak Sambhara, Medical Director of Research, has presented at ASRS 2025 and was named among 25 Ophthalmology Influencers of the American Summer.
The business is operated as a direct patient-care model with appointment-based scheduling (online and phone), accepting both insured and self-pay patients. Marketing relies on local SEO, Facebook/Instagram presence, community events (Ladies' Night Out, Frame Sales), Wausau Chamber engagement, and a bi-monthly patient newsletter. Operational technology integrations include Health iPASS (check-in), mypatientvisit.com (patient portal and bill pay), and wewillship.com (online contact lens ordering). The clinic employs approximately 200 staff, with 13 ophthalmologists and 7 optometrists covering all major subspecialties, plus 1 audiologist. Six new providers were added between 2022 and 2024, and a new CEO, Dana Skaf, was appointed effective March 2, 2026, to support continued organizational growth. The practice remains family/private-owned with no disclosed PE, VC, or parent company ownership.
Eye Clinic of Wisconsin firmographics
Firmographics- Name
- Eye Clinic of Wisconsin
- Legal name
- Eye Clinic of Wisconsin
- Website
- https://eyeclinicwi.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eye Clinic of Wisconsin is a private multi-specialty ophthalmology and optometry practice operating 8 clinic locations and 2 ambulatory surgery centers across Central and Northern Wisconsin, serving regional patients with medical, surgical, optical, and audiology services including cataract surgery, LASIK, retina care, and specialty contact lenses.
- Ownership category
- akta.pro rank
Eye Clinic of Wisconsin industry classification
Industry- Product category
- Ophthalmology and Optometry Services
- NAICS
- Offices of Physicians (62111), Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Ophthalmic Goods (3851), Services-Health Services (8000)
- akta.pro primary industry
- Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)
- akta.pro secondary industries
- Optometry Clinics (Primary Eye Care) (HLAKAKAB), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Retina & Vitreous Specialists (HLAKAKAE), Ophthalmology Surgery Centers (HLAFAIAF)
Keywords
Where Eye Clinic of Wisconsin is headquartered
LocationHeadquarters
- HQ city
- Wausau
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Eye Clinic of Wisconsin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Medical Eye Care Services: Revenue from comprehensive ophthalmology and subspecialty services including eye exams, diagnosis, and treatment of eye conditions. Covers cataract surgery, glaucoma management, retina care, and other medical services.
- Optical Products (Glasses and Lenses): Full-service optical center offering frames, lenses, and specialty eyewear including designer frames, sunglasses, and advanced lens technologies.
- Contact Lens Sales: Sale of contact lenses including specialty contact lenses for medical conditions, scleral lenses, RGP lenses, and daily use contacts.
- Hearing Services and Products: Audiology services including hearing tests and sale of hearing aids. The clinic offers hearing technology across premium, moderate, and economy levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | ValuSpecs Single Vision: Frame and lenses starting at $119 |
| Unit Pricing | One time/ perpetual license | ValuSpecs Lined Bifocal: Frame and lenses starting at $149 |
| Unit Pricing | One time/ perpetual license | ValuSpecs Digital Freeform Progressive: Frame and lenses starting at $199 |
| Unit Pricing | One time/ perpetual license | Hearing Aids - Premium Level |
| Unit Pricing | One time/ perpetual license | Hearing Aids - Moderate Level |
| Unit Pricing | One time/ perpetual license | Hearing Aids - Economy Level |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Eye Clinic of Wisconsin product offering
Product offeringCore offering
Eye Clinic of Wisconsin is a comprehensive ophthalmology and optometry practice providing medical, surgical, and optical eye care services across central and northern Wisconsin. Core offerings include cataract surgery, laser vision correction (ecLASIK, blade-free LASIK, PRK), specialty contact lenses including the OVITZ Ares scleral lens, retina and glaucoma care, plus an audiology department offering hearing tests and hearing aids. The clinic operates two dedicated EC Laser & Surgery Institute ambulatory surgical centers.
Product overview
Eye Clinic of Wisconsin is a comprehensive ophthalmology and optometry practice offering a wide range of eye care services across nine locations in central and northern Wisconsin. The practice operates as a unified healthcare platform combining medical, surgical, and optical services. Core offerings include cataract surgery (with premium IOL options), laser vision correction (ecLASIK, blade-free LASIK, PRK), retina services, glaucoma management, cornea care, pediatric eye care, and oculoplastics. The clinic provides an integrated optical department with glasses, specialty contact lenses including the Ovitz Premium Scleral Lens (first in Wisconsin), and hearing services through its audiology department. The practice also operates the EC Laser & Surgery Institute of Wisconsin (ECLSI) with two ambulatory surgery centers and has recently launched a clinical research program for groundbreaking clinical trials.
Differentiator
Problem solved
Functional benefit
Brands
- EC Laser & Surgery Institute of Wisconsin: Dedicated ophthalmologic surgical center operated by Eye Clinic of Wisconsin, offering outpatient laser and surgical procedures. Locations in Wausau and Stevens Point.
Quantifiable outcome
- The Eye Clinic of Wisconsin research department won DRCR Retina Network Site of the Month in November 2024 for patient recruitment, enrollment, and promotion of network values
- +2 more outcomes
Companies that use Eye Clinic of Wisconsin
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Eye Clinic of Wisconsin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Eye Clinic of Wisconsin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ocular TherapeutixcoreThe Eye Clinic of Wisconsin is conducting a clinical trial sponsored by Ocular Therapeutix to evaluate a new treatment for neovascular age-related macular degeneration (nAMD/wet AMD). The study compares efficacy and safety to currently available treatments. The global study plans to enroll 300 participants, with at least 10 from the Eye Clinic.
- EC Laser & Surgery Institute of Wisconsin (ECLSI)coreThe Eye Clinic of Wisconsin operates EC Laser & Surgery Institute as a dedicated surgical center component. They expanded the second ECLSI location in Stevens Point in 2025, providing outpatient ophthalmic surgical procedures.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Eye Clinic of Wisconsin competitors and assessment
Company assessmentDirect peers
- American Vision Partners: PE-backed multi-specialty ophthalmology platform operating multiple regional groups across the U.S. Most directly comparable as a multi-location, multi-subspecialty eye care provider with surgical centers.
- US Eye: Private-equity-backed integrated eye care platform with multiple centers, optical shops, and surgical facilities across the Southeast and Mid-Atlantic; closely mirrors Eye Clinic of Wisconsin's full-stack ophthalmology-plus-optical model.
- EyeCare Partners: One of the largest PE-backed U.S. optometry and ophthalmology consolidators with multi-specialty clinical groups, optical retail, and ASCs; comparable in offering breadth across vision care services and surgical delivery.
- NVISION Eye Centers: Multi-location ophthalmology platform with refractive surgery emphasis; comparable regional multi-site model and advanced laser vision correction service line.
- Barnet Dulaney Perkins Eye Center: Long-standing multi-physician ophthalmology group in Arizona with optical retail and surgical centers, comparable in being a comprehensive subspecialty eye care practice rooted in a regional market.
- Southwestern Eye Center: Regional multi-specialty ophthalmology and optometry group with multiple clinic locations and optical shops; directly comparable private equity-aligned regional eye care model.
Regional players
- Minnesota Eye Consultants: Multi-physician ophthalmology and optometry practice based in Minnesota with surgery center and clinical research participation; comparable in regional Midwest subspecialty footprint and clinical trial involvement.
- Marietta Eye Clinic: Physician-owned multi-location ophthalmology and optometry group in Georgia with optical services; comparable privately-held regional multi-specialty eye care model.
- Fraser Eye Care Center: Multi-doctor ophthalmology and optometry practice in Michigan providing medical, surgical, and optical eye care; comparable private regional eye care provider with adjacent optical retail.
- Boulder Eye Surgeons: Independent multi-physician ophthalmology practice in Colorado offering subspecialty surgical and comprehensive eye care services; comparable independently operated regional multi-specialty group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eye Clinic of Wisconsin social profiles
Digital presenceEye Clinic of Wisconsin compliance and trust
Trust signalCompliance1 record
Eye Clinic of Wisconsin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eye Clinic of Wisconsin leadership team
Management profileNumber of profiles
Profiles7 records
Eye Clinic of Wisconsin subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eye Clinic of Wisconsin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eye Clinic of Wisconsin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eye Clinic of Wisconsin
What does Eye Clinic of Wisconsin do?
Eye Clinic of Wisconsin is a comprehensive ophthalmology and optometry practice providing medical, surgical, and optical eye care services across central and northern Wisconsin. Core offerings include cataract surgery, laser vision correction (ecLASIK, blade-free LASIK, PRK), specialty contact lenses including the OVITZ Ares scleral lens, retina and glaucoma care, plus an audiology department offering hearing tests and hearing aids. The clinic operates two dedicated EC Laser & Surgery Institute ambulatory surgical centers.
Is Eye Clinic of Wisconsin a public or private company?
Eye Clinic of Wisconsin is a private company. It is classified as family owned and is currently operating.
When was Eye Clinic of Wisconsin founded?
Eye Clinic of Wisconsin was founded in 1963. It employs 101 to 250 people.
Where is Eye Clinic of Wisconsin based?
Eye Clinic of Wisconsin is headquartered in Wausau, United States, in the North America region.
How does Eye Clinic of Wisconsin make money?
Four revenue lines are on record. Medical Eye Care Services are the primary driver. The others are optical Products (Glasses and Lenses), contact Lens Sales and hearing Services and Products.
Who are Eye Clinic of Wisconsin's main competitors?
Direct peers on record are American Vision Partners, US Eye, EyeCare Partners, NVISION Eye Centers, Barnet Dulaney Perkins Eye Center and Southwestern Eye Center. Regional players are Minnesota Eye Consultants, Marietta Eye Clinic, Fraser Eye Care Center and Boulder Eye Surgeons.
Does Eye Clinic of Wisconsin have an API?
No public API is recorded for Eye Clinic of Wisconsin.
What industry is Eye Clinic of Wisconsin in?
Eye Clinic of Wisconsin's product category is Ophthalmology and Optometry Services. Its primary akta.pro industry code is HLAKAKAC, Ophthalmology Clinics (Medical & Surgical Eye Care), with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 62111 and its SIC code is 8011.