HOMEstretch
HOMEstretch is a US franchise-based home preparation services company that coordinates clear-outs, painting, flooring, cleaning, and landscaping for homeowners preparing to sell. Operating in 80+ markets across 30+ states, it serves individual sellers and real estate agents through a single-point-of-contact model with pay-at-close financing.
- Company typePrivate
- Founded2019
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HOMEstretch does
HOMEstretch is a US home preparation services company that delivers pre-sale improvement services to homeowners and real estate agents through a franchise model. Founded in 2019 and headquartered at 5041 Oaklawn Drive, Cincinnati, Ohio, the company operates as HOMEstretch Services LLC and has built a network spanning 80+ markets across more than 30 states, having served over 4,000 homeowners to date. Its core offering bundles five on-site trades — home clear-outs, interior/exterior painting, carpet and flooring, move-out cleans, and landscape clean-up — under a single point of contact and a 5–7 day average market-ready timeline, eliminating the homeowner's need to coordinate multiple contractors during a listing process.
HOMEstretch is fundamentally a service coordination business rather than a technology business. The company does not develop proprietary software, algorithms, or hardware; its core capability is operational coordination — project management, trade sequencing, and quality control across the five service lines. Supporting assets include the HOMEstretch Color Book (a curated pre-sale palette and flooring tier guide) and a digital footprint (SEO-structured local landing pages, a blog, email newsletter, and social media) used to drive top-of-funnel awareness. Supply and financing partnerships with Sherwin-Williams (paint), Shaw Flooring (flooring), and Notable (pay-at-close financing up to $75,000) round out the operating stack.
The business model is project-based, with average project cost of approximately $8,000 and a typical range of $2,000–$30,000 per home. Revenue is generated through individual franchise units billing homeowners; the corporate entity captures value via franchise fees, royalties, brand licensing, and shared vendor programs. Customer acquisition runs through a sales-led, consultative GTM: a free in-home consultation, a 24-hour quote, and strong reliance on real estate agent referrals, with pay-at-close financing removing upfront cost as a barrier. HOMEstretch reports an 11–50 corporate headcount supporting the franchise system, with founder Derek Shewmon identified as the founding principal.
HOMEstretch firmographics
Firmographics- Name
- HOMEstretch
- Legal name
- HOMEstretch Services LLC
- Website
- https://home-stretch.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HOMEstretch is a US franchise-based home preparation services company that coordinates clear-outs, painting, flooring, cleaning, and landscaping for homeowners preparing to sell. Operating in 80+ markets across 30+ states, it serves individual sellers and real estate agents through a single-point-of-contact model with pay-at-close financing.
- Ownership category
- akta.pro rank
HOMEstretch industry classification
Industry- Product category
- Pre-Sale Home Preparation Services
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
- akta.pro secondary industries
- Real Estate Listing/Pre-Sale & Open House Cleaning (HSAEACAF), Residential Whole-Home Organizing (HSAFAKAA), Home Staging & Pre-Listing Organization (HSAFAFAJ)
Keywords
Where HOMEstretch is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices91 records
Markets served
HOMEstretch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Home Preparation Services (Project-Based): HOMEstretch charges for home preparation services on a project basis. Fees are quoted based on property size, condition, and scope of services selected. No upfront payment is required from homeowners — fees are deducted from the home's sales proceeds at closing via the title company. The company also offers financing through Notable, a third-party lender, for improvements up to $75,000, allowing homeowners to spread costs beyond closing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing — scope determined at consultation |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
HOMEstretch product offering
Product offeringCore offering
HOMEstretch provides coordinated pre-sale home preparation services for homeowners and real estate agents preparing properties for market. Its core offerings bundle five services under a single point of contact: Home Clear Outs, Interior/Exterior Painting, Carpet & Flooring, Move Out Cleans, and Landscape Clean Up. Projects are scoped via a free in-home consultation, executed across a 5–7 day average timeline, and paid for at closing through a third-party financing partner.
Product overview
HOMEstretch is a home preparation services company offering a coordinated, all-in-one solution for homeowners and real estate professionals preparing properties for market. The core service portfolio consists of five integrated offerings: Home Clear Outs, Interior/Exterior Painting, Carpet & Flooring, Move Out Cleans, and Landscape Clean Up. These services are designed to work together as a complete presale preparation package, sequenced and coordinated under a single timeline and point of contact. Supporting offerings include the Color Book (a curated color palette guide for pre-sale interiors) and Pay-at-Close Financing (in partnership with Notable) enabling homeowners to defer payment until closing. The company operates across 80+ markets nationwide as a franchise model.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Clear Outs Decluttering, junk removal, and donation organization services that clear spaces within a home before other preparation work begins. Used by homeowners preparing to list a property for sale.
- Interior/Exterior Painting Professional painting services covering walls, trim, ceiling, cabinets, bathroom tiles, brick, siding, doors, decks, and other exterior surfaces, performed using Sherwin-Williams products. Used by homeowners preparing to list a property for sale.
- Carpet & Flooring Carpet removal and installation along with flooring installation, including Luxury Vinyl Plank (LVP) options sourced through the Shaw Flooring partnership. Used by homeowners preparing to list a property for sale.
- Landscape Clean Up Exterior property preparation including mowing, weeding, trimming, pressure washing, and mulch application to improve curb appeal ahead of listing. Used by homeowners preparing to list a property for sale.
- Move Out Cleans Professional deep cleaning services covering dusting, mopping, vacuuming, appliances, baseboards, and fixtures to prepare homes for listing photos. Used by homeowners preparing to list a property for sale.
- Pay-at-Close Financing Flexible payment option delivered through financing partner Notable, allowing homeowners to fund home improvements up to $75,000 with fees deducted from sales proceeds by the title company at closing. Eliminates upfront cost for the homeowner.
- HOMEstretch Color Book Curated collection of Sherwin-Williams color palettes and flooring tiers designed specifically for pre-sale interiors, helping homeowners and agents select market-appropriate finishes without requiring design expertise.
Quantifiable outcome
- Homes can be market-ready in 5 to 7 days on average after acceptance of quote
- +2 more outcomes
Companies that use HOMEstretch
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
HOMEstretch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HOMEstretch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Sherwin-WilliamscoreSherwin-Williams is a key paint and coatings partner for HOMEstretch. The company leverages Sherwin-Williams products across its painting services for both interior and exterior work. HOMEstretch's curated Color Book palettes are designed using Sherwin-Williams colors. This partnership ensures consistent, quality paint products and access to a trusted national brand recognized in the real estate market.
- Shaw FlooringcoreShaw Flooring is a key flooring partner for HOMEstretch's carpet and flooring installation services. HOMEstretch offers different flooring tiers matched to the home's specific price point and style, with Shaw Flooring products used in installations. This partnership supports HOMEstretch's ability to provide coordinated flooring solutions as part of its all-in-one home preparation scope.
Scale indicators5 records
Recent moves34 records
Expansion highlights6 records
HOMEstretch competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
HOMEstretch social profiles
Digital presenceHOMEstretch financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOMEstretch leadership team
Management profileNumber of profiles
Profiles1 record
HOMEstretch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOMEstretch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOMEstretch
What does HOMEstretch do?
HOMEstretch provides coordinated pre-sale home preparation services for homeowners and real estate agents preparing properties for market. Its core offerings bundle five services under a single point of contact: Home Clear Outs, Interior/Exterior Painting, Carpet & Flooring, Move Out Cleans, and Landscape Clean Up. Projects are scoped via a free in-home consultation, executed across a 5–7 day average timeline, and paid for at closing through a third-party financing partner.
Is HOMEstretch a public or private company?
HOMEstretch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HOMEstretch founded?
HOMEstretch was founded in 2019. It employs 11 to 50 people.
Where is HOMEstretch based?
HOMEstretch is headquartered in Cincinnati, United States, in the North America region.
How does HOMEstretch make money?
One revenue line is on record: home Preparation Services (Project-Based).
Does HOMEstretch have an API?
No public API is recorded for HOMEstretch.
What industry is HOMEstretch in?
HOMEstretch's product category is Pre-Sale Home Preparation Services. Its primary akta.pro industry code is HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization, with a secondary code of HSAEACAF, Real Estate Listing/Pre-Sale & Open House Cleaning. Its NAICS code is 5617 and its SIC code is 7340.