St. Petersburg Pediatrics

What St. Petersburg Pediatrics does

St. Petersburg Pediatrics is a privately held, family-owned pediatric primary care practice founded in 1977 by Mariano D. Cibran, M.D. in St. Petersburg, Florida. The practice operates nine brick-and-mortar clinics across Pinellas and Hillsborough counties in the Tampa Bay area, staffed by 22 board-certified pediatricians, nurse practitioners, and physician assistants serving children from birth through 18 years of age. Its service portfolio spans well and sick visits, immunizations following AAP Bright Futures guidelines, newborn care, lactation counseling, adolescent care, chronic illness management (including ADHD, asthma, cystic fibrosis, and sickle cell disease), COVID-19 testing and vaccination, weight management, and telemedicine. Each office maintains state-certified on-site lab capabilities covering CBCs, strep tests, flu tests, COVID-19 PCR/rapid tests, cholesterol tests, and vision/hearing screenings, eliminating the need for external lab referrals.

The underlying technology stack is composed of third-party platforms rather than proprietary systems: Office Practicum powers the EHR and patient portal, InstaMed handles online bill payment, and Mailchimp supports email communications. The practice does not develop or deploy proprietary AI/ML tooling. Its distribution relies on direct-to-consumer patient acquisition through community presence, physician referrals, insurance network participation, its website (stpetepediatrics.com), and organic social channels (Facebook, Instagram). An after-hours partnership with Your Kids Urgent Care extends coverage beyond regular office hours.

The business model is insurance-based fee-for-service pediatric primary care, billed through accepted plans including Aetna, Blue Cross Blue Shield, Cigna, Humana, United Healthcare, Sunshine, and Tricare, with a recurring component from scheduled wellness visits across childhood. The practice complements this with a Sliding Fee Family Assistance program for lower-income families. Self-pay rates are not publicly disclosed. As a bootstrapped, family-controlled independent practice with no institutional investors, no funding rounds, no subsidiaries, and no M&A activity, St. Petersburg Pediatrics has scaled entirely through organic clinic expansion over four and a half decades and currently holds AAAHC Patient Centered Medical Home Certification (received in 2021).

Name

St. Petersburg Pediatrics

Legal name

St. Petersburg Pediatrics

Website

https://stpetepediatrics.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

St. Petersburg Pediatrics is a family-owned pediatric primary care practice operating nine clinics across Tampa Bay with 22 board-certified providers, delivering well/sick visits, immunizations, chronic illness management, on-site labs, and telemedicine to children from birth through age 18.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Pediatric primary care
• Well child visits
• Pediatric immunizations
• Childhood illness management
• Newborn care services

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Services Revenue: Revenue generated from patient consultations including well visits, sick visits, immunizations, and other pediatric medical services. Billed through accepted insurance plans or direct patient payment. The practice follows a recurring care model with regular wellness visits throughout childhood.
2. Laboratory Services: On-site diagnostic testing including blood tests, rapid tests, and screenings performed at office locations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

St. Petersburg Pediatrics is a multi-location pediatric primary care practice that delivers well and sick visits, immunizations, newborn care, lactation counseling, adolescent care, weight management, chronic illness management, and COVID-19 testing/vaccination to children from birth through 18 years of age. Services are delivered in person at nine Tampa Bay area offices and via telemedicine, supported by on-site state-certified laboratories and a patient portal.

Product overview

St. Petersburg Pediatrics operates as a primary care pediatrics practice offering a comprehensive suite of healthcare services through 9 office locations throughout the Tampa Bay area. The practice provides a unified portfolio of services including Well & Sick Visits, Vaccines & Immunizations, COVID-19 Testing and Vaccination, Newborn Care, Lactation Counseling, Adolescent Care, and Weight Management Programs. All offices feature state-certified lab facilities for in-house diagnostic testing. The practice leverages Office Practicum for patient portal access and InstaMed for online bill payment. Services are delivered by board-certified pediatricians, nurse practitioners, and physician assistants treating patients from birth to 18 years of age.

Differentiator

Problem solved

Functional benefit

Products and services

• Well & Sick Visits
• Vaccines & Immunizations
• COVID-19 Testing
• COVID-19 Vaccination
• Newborn Care
• Lactation Counseling
• Adolescent Care
• Weight Management Program
• On-Site Lab Facilities
• Telemedicine Visits
• Chronic Illness Management

Quantifiable outcome

• On-site certified labs eliminate need for separate lab/hospital visits, saving time and reducing patient stress

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Your Kids Urgent CarecoreStrategic or Co-development PartnerContracted after-hours pediatric urgent care service. When St. Petersburg Pediatrics offices are closed, patient calls are routed directly to Your Kids Urgent Care to provide services outside regular office hours.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Nemours Children's Health: Large multi-state pediatric health system with primary-care clinics, specialty care, and hospitals. Competes for Tampa Bay pediatric patients through affiliated primary-care sites; offers broader specialty depth than independent practices.
• Johns Hopkins All Children's Hospital: Major Tampa Bay pediatric hospital system that operates primary-care practices alongside specialty and inpatient services. Overlaps in pediatric primary care but anchored by hospital infrastructure and a much broader service portfolio.
• Tampa General Hospital: Regional academic health system operating pediatric primary-care and specialty services across Hillsborough County. Comparable in service category but with broader clinical infrastructure and academic affiliation.
• BayCare Health System: Regional non-profit health system operating pediatric primary-care offices across the Tampa Bay area alongside hospital services. Comparable in primary-care scope but with system-level scale and insurance contracting leverage.
• AdventHealth for Children: Pediatric arm of AdventHealth with primary-care, specialty, and hospital services. Competes in the broader Tampa Bay pediatric market via affiliated physician practices and integrated network positioning.

Regional players

• Night Lite Pediatrics: Florida-based pediatric urgent care provider with multiple Tampa Bay locations. Comparable in target demographic and acute-care scope; competes for after-hours and sick-visit encounters that St. Petersburg Pediatrics otherwise routes to Your Kids Urgent Care.
• After Hours Pediatrics: Florida-based pediatric urgent-care chain with Tampa Bay locations offering evenings, weekends, and holiday coverage. Comparable patient demographic; partial overlap as an after-hours alternative to St. Petersburg Pediatrics' contracted partner.

Direct peers

• PM Pediatrics: National pediatric urgent-care and primary-care network offering sick visits, immunizations, and lab testing in a clinic-based model. Highly comparable in core service offering and patient demographic, though predominantly urgent-care weighted.
• Pediatric Associates: One of the largest independent pediatric groups in Florida with multiple locations and a similar primary-care, multi-clinic model serving children from birth through adolescence. Directly comparable in service mix (well/sick visits, immunizations, on-site labs) and patient demographic.

Others

• Office Practicum: EHR and patient-portal vendor used by St. Petersburg Pediatrics. Included as a meaningful ecosystem dependency rather than a competitor; comparable pediatric practices use similar platforms, underscoring the absence of proprietary technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/St-Petersburg-Pediatrics-Pinellas-Park-123167254424497
• Instagraminstagram.com/st.petersburgpediatrics
• LinkedInlinkedin.com/company/st-petersburg-pediatrics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Petersburg Pediatrics