NOW Finance

What NOW Finance does

NOW Finance (legal entity Now Finance Group Pty Ltd, ACN 158 703 612) is an Australian non-bank lender operating exclusively in the domestic market under Australian Credit Licence 425142, which is held via its agent relationship with NF Finco 2 Pty Ltd. Founded in 2013 and headquartered in Melbourne, the company originates two principal credit products: personal loans (unsecured $5,000-$50,000 and secured $15,000-$100,000, with fixed rates of 5.95%-26.95% p.a. and zero establishment, monthly, extra repayment, or exit fees) and vehicle loans ($3,000-$150,000, fixed rates of 7.59%-15.39% p.a., with up to $595 establishment fee). Its underwriting taps Equifax and Experian as credit bureau partners, and customer-facing credit-eligibility decisions are made in approximately two minutes at the proprietary rate-check portal getmyrate.nowfinance.com.au without affecting the borrower's credit score.

The company's technology stack centers on a digital-first online lending platform with native iOS and Android applications, a customer self-service portal at ola.nowfinance.com.au, and supporting interactive tools including a repayment calculator, eligibility calculator, and a hardship application workflow. The platform is ISO 27001 certified under an independently audited Information Security Management System covering firewalls, VPNs, multi-factor authentication, encryption, email security, malware detection, application control, and endpoint protection with 24/7 security monitoring. Distribution is entirely digital and phone-based (1300 275 669, Monday-Friday 9am-6pm Sydney/Melbourne time) with dedicated loan advisors augmenting the self-serve funnel; no physical branch network exists. Marketing reach is sustained through active presence on Instagram, TikTok, Facebook, LinkedIn, and YouTube, alongside a content-marketing hub, SEO presence, and external review platform coverage on Trustpilot (524 reviews, 5-star).

Commercially, NOW Finance operates a recurring-revenue model built on interest income from fixed-rate personal and vehicle loans, supplemented by one-time vehicle loan establishment fees. The personal loan franchise monetizes purely through interest (no ancillary fees), with rates ranging from 5.95% to 26.95% p.a. by credit profile. The customer base is composed of individual Australian consumers across use-case verticals including debt consolidation, home improvement, medical and dental procedures, education, weddings, travel, furniture, and funeral expenses for personal loans, plus vehicle buyers financing cars, motorcycles, caravans, campervans, motorhomes, boats, and PWCs/jetskis. A self-employed borrower segment is also served using ATO tax return and business documentation. A related entity, WCF Marketing Pty Ltd (ACN 614 887 875), provides marketing services, while NF Finco 2 Pty Ltd holds the underlying credit licence. The company is privately held with no disclosed venture or private equity backing.

Name

NOW Finance

Legal name

Now Finance Group Pty Ltd

Website

https://nowfinance.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

NOW Finance is an Australian non-bank lender offering fee-free personal loans ($5,000-$100,000) and vehicle loans ($3,000-$150,000) to individual consumers via a digital-first platform, serving use cases including debt consolidation, medical and dental expenses, weddings, travel, home improvement, and vehicle purchases.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)

akta.pro secondary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Personal loans
• Vehicle loans
• Consumer lending
• Debt consolidation
• Car loans

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Personal Loan Interest: Interest income from personal loans (both secured and unsecured). Fixed interest rates ranging from 5.95% p.a. to 26.95% p.a. No fees on personal loans - comparison rate equals interest rate.
2. Vehicle Loan Interest and Fees: Interest income from vehicle loans ranging from 7.59% p.a. to 15.39% p.a. Includes establishment fee of up to $595 per vehicle loan. No monthly fees, extra repayment fees, or exit fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NOW Finance is an Australian non-bank lender that offers fixed-rate Personal Loans (unsecured $5,000-$50,000 and secured $15,000-$100,000) and Vehicle Loans ($3,000-$150,000) over terms of 18 months to 7 years. Personal loans carry no establishment, monthly, extra repayment, or exit fees; vehicle loans add a one-time establishment fee of up to $595. Applications are completed digitally via the Get My Rate tool in approximately 2 minutes without affecting the customer's credit score, with funds typically available within 24-48 hours of approval.

Product overview

NOW Finance is an Australian non-bank lender offering personal loans and vehicle loans. The company provides a dual-product portfolio: Personal Loans (unsecured from $5,000-$50,000 and secured from $15,000-$100,000) and Vehicle Loans (from $3,000-$150,000). Personal loans are fee-free products available for various purposes including furniture, funeral expenses, medical/dental procedures, education, weddings, travel, home improvement, and debt consolidation. Vehicle loans cover cars, motorcycles, caravans, campervans, motorhomes, boats, and personal watercraft. The company also provides digital tools including a Repayment Calculator, Eligibility Calculator, and a mobile app (iOS/Android), along with a customer portal for existing borrowers. All personal loans feature no establishment, monthly, extra repayment, or exit fees, with fixed interest rates and comparison rates matching due to the no-fee structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Loans Fixed-rate, no-fee personal loans for Australian consumers, available as unsecured ($5,000-$50,000) or secured against an asset ($15,000-$100,000) over 18 months to 7 years, used for debt consolidation, medical/dental, home improvement, weddings, travel, education, funeral, and furniture expenses.
• Vehicle Loans Secured vehicle financing for Australian consumers purchasing cars, motorcycles, caravans, campervans, motorhomes, boats, or personal watercraft/jetskis, with loan amounts of $3,000 to $150,000 and fixed interest rates of 7.59%-15.39% p.a.
• NOW Finance Mobile App Native iOS and Android applications providing NOW Finance customers with on-the-go access to loan applications, account management, and self-service features.

Quantifiable outcome

• Get rate in 2 minutes without affecting credit score
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• EquifaxcoreTechnology or IntegrationCredit reporting body partner. NOW Finance uses Equifax to determine customer credit scores and interest rates. Customers can access their Equifax credit report and credit score through www.equifax.com.au/personal.
• Experian AustraliacoreTechnology or IntegrationCredit reporting body partner. Equifax and Experian are the credit reporting bodies NOW Finance may disclose customer information to for credit eligibility assessment.
• WCF Marketing Pty LtdcoreOthersRelated entity that assists with marketing services. WCF Marketing can help customers get credit scores without leaving footprints on credit history and provide tailored credit offers.
• NF Finco 2 Pty LtdcoreOthersNF Finco 2 Pty Ltd ACN 164 213 030 is the credit provider under Australian Credit Licence 425142. NOW Finance Group acts as agent for NF Finco 2.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pepper Money: Australian non-bank lender specializing in personal loans, car loans, and residential mortgages to non-prime and self-employed borrowers. Directly comparable in product mix, customer segment, and non-bank funding model.
• Latitude Financial: Major Australian non-bank consumer lender offering personal loans, auto loans, and credit cards. Closely comparable in product breadth and Australian consumer-credit focus.
• Liberty Financial: Australian non-bank lender providing personal loans, car loans, and asset finance. Comparable in distribution model and target customer segments.
• Plenti: Australian fintech lender offering automotive, renewable energy, and personal loans. Comparable digital-first lending platform and consumer credit focus.
• Wisr: Australian fintech providing personal loans and credit-building products. Comparable digital onboarding, consumer credit positioning, and Australian market focus.
• MoneyMe: Australian digital lender offering personal loans, car loans, and credit products via a mobile-first platform. Closely comparable in tech-led GTM and consumer loan products.
• Loans.com.au: Australian online lender offering personal loans, car loans, and home loans through a digital platform. Comparable in product mix and online-only distribution.
• Symple Loans: Australian digital personal loan provider targeting everyday borrowers with simple, transparent pricing. Comparable positioning on transparency and digital-first personal loans.
• Jacaranda Finance: Australian online lender offering personal loans, car loans, and specialty loans (medical, wedding, renovation). Comparable product breadth across personal use-case loans.

Emerging players

• Harmoney (Australia): Australia/NZ peer-to-peer and digital personal loan marketplace. Comparable personal loan product and digital origination, though operates with a marketplace model rather than direct balance-sheet lending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NowfinanceAu
• Facebookfacebook.com/nowfinance
• LinkedInlinkedin.com/company/now-finance
• Instagraminstagram.com/nowfinance
• TikToktiktok.com/@nowfinance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOW Finance