Management 360

What Management 360 does

Gerencia 360 Music, Inc. (branded Management 360 / Gerencia 360) is a privately held, integrated independent entertainment company founded in 2013 by Luis del Villar and headquartered in Burbank, California. It operates a vertically stacked Regional Mexican music business combining a record label, booking agency, artist management firm, and music publishing operation (via the wholly-owned subsidiary Gerencia 360 Publishing), with a 2021 expansion into LDV Media Group/LDV Management for broader media and management services.

The company's core platform centers on artist development and content production across the sinaloense subgenres — banda, norteño, corridos, and sierreño — with a roster of roughly 13 artists including Jonatan Sánchez (lead artist), Giovanny Ayala, Los Titanes de Durango, Adriel Favela, Código FN, Cornelio Vega y Su Dinastía, Generación Norte, Rafa Becerra, and others. Output is distributed through standard digital music aggregators to Spotify, Apple Music/iTunes, Deezer, Amazon Music, Google Play, and Pandora, with video content via the Gerencia 360 TV YouTube channel and TV partnerships with Bandamax and Videorola in Mexico. Recent additions include curated Spotify playlists and a 2024 mariachi debut for the lead artist. There is no proprietary AI/ML technology; the tech stack is consumer off-the-shelf platform integrations.

The business generates revenue from three streams: (1) record label / music sales through digital streaming and digital sales across the listed platforms (characterized in source material as subscription-recurring), (2) publishing royalties for songwriter rights, and (3) booking and management services for live performances, touring, and career development (quote-based pricing, not publicly disclosed). The customer base consists of Spanish-speaking music fans in the USA and Mexico, with the label's commercial exposure concentrated on a small number of key artists driving chart performance (Billboard Regional Mexican #36, 40M+ YouTube views, 1.5M monthly Spotify listeners for select releases). The company operates without institutional investors or external funding and is led by founder Luis del Villar with key collaborator Gaby del Villar.

Name

Management 360

Legal name

Gerencia 360 Music, Inc.

Website

https://gerenciamusic360.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Gerencia 360 Music is a Burbank-based independent Regional Mexican music label founded in 2013, integrating record label, booking, management, and publishing services for ~13 artists distributed across Spotify, Apple Music, and YouTube, serving Spanish-speaking fans in the USA and Mexico.

Ownership category

akta.pro rank

Product category

Independent Music Label

NAICS

Motion Picture and Sound Recording Industries (512), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Other Performing Arts Companies (711190)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Master Rights Ownership & Catalog Management (MPAIAAAB), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Independent record label
• Artist management services
• Music booking agency
• Music publishing rights
• Regional mexican music

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Record Label / Music Sales: Revenue from music releases, album sales, singles, and digital streaming across platforms. The label combines record production with booking and management services.
2. Publishing: Publishing operations through gerencia360publishing.com for songwriter royalties and music publishing rights
3. Booking and Management: Artist booking and management services for touring, live performances, and career development

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Management 360 (operating as Gerencia 360 Music) is an independent entertainment company that combines a record label with booking, artist management, and music publishing services focused on Regional Mexican music. It discovers, develops, and promotes artists by producing and releasing recordings distributed through major digital streaming platforms, booking live performances, and managing rights through its publishing arm (Gerencia 360 Publishing).

Product overview

Gerencia 360 Music is an integrated independent entertainment company that operates as a unified platform combining a record label with booking, management, and publishing services for Regional Mexican music artists. The core platform includes record label services for artist development, production, and releases distributed through digital music platforms (Spotify, Apple Music/iTunes, Deezer, Amazon Music, Google Play, Pandora), supplemented by booking and artist management divisions. The company supports its roster through video production and distribution via Gerencia 360 TV on YouTube, and music publishing via Gerencia 360 Publishing. The 2021 expansion into LDV Media Group/LDV Management extended services further. Artist roster includes Jonatan Sánchez, Giovanny Ayala, Los Titanes de Durango, Adriel Favela, Código FN, Cornelio Vega y Su Dinastía, Generación Norte, Rafa Becerra, Beto Vega, Juan Salazar, Los Angeles de Charly, Techy y Su Aroma, and Grupo Corporación. Founded in 2013 by Luis del Villar in Los Angeles, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Record Label Services Independent record label specializing in Regional Mexican music; manages artist discographies, music production, and releases through digital distribution channels such as Spotify, Apple Music, Deezer, Amazon Music, and YouTube.
• Booking Services Live performance booking agency for Gerencia 360 Music roster artists; arranges concerts, TV appearances, and live performances with quote-based fees.
• Artist Management Artist management services for developing and promoting Regional Mexican music talent, including career planning, brand building, and industry representation.
• Music Publishing Services Music publishing division operating through Gerencia 360 Publishing; handles rights management, songwriter royalties, and publishing administration for catalog works.
• Digital Music Distribution Digital music distribution service delivering catalog releases across Spotify, Apple Music, iTunes, Deezer, Amazon Music, Pandora, and Google Play.
• Curated Playlists Proprietary themed playlists distributed via Spotify, including Corridos de Impacto, Las Románticas Del Regional, Norteño Puro, and Éxitos Dolidos de Amor y Desamor.
• Video Production and Distribution (Gerencia 360 TV) Music video and lyric video production distributed through the Gerencia 360 TV YouTube channel; the official content channel for all roster artists, with TV premieres on Bandamax and Videorola.

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• LDV Media Group / LDV ManagementcoreStrategic or Co-development Partner · 1 January 2021Expansion of Gerencia 360 into LDV Media Group/LDV Management in 2021, demonstrating adaptability and vision for future growth. The expansion represents the company's strategic move to broaden service offerings beyond music into broader media and artist management services.
• Grupo Los de la OminorStrategic or Co-development PartnerCollaboration on music releases including 'Me Anda Buscando La Traición' featuring Giovanny Ayala & Grupo Los de la O, and 'En La Ciudad' with Código FN. Both groups are prominent in the sinaloense music scene.
• Marca RegistradaminorStrategic or Co-development PartnerCollaboration on 'El Trébol de la Suerte' - Código FN and Marca Registrada partnership. Both are emblematic groups of sinaloense music.
• Los Titanes de DurangocoreChannel Partner/ Reseller/ DistributorImportant agreement signed at end of 2020 with Los Titanes de Durango (since 2003), one of the most important and solid record labels in Latin music based in Los Angeles, California. Union to consolidate sinaloense talent and take music to international audiences.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Afin Arte Music: Independent regional Mexican label with roster across banda, norteño, and corridos. Competes for the same artist signing pool and operates multi-platform streaming distribution comparable to Gerencia 360.
• NRK Records: Independent label focused on norteño and Regional Mexican music with active Billboard chart presence. Direct competitor for regional Mexican artist signings and streaming playlist placements.
• Azteca Records: Independent regional Mexican label based in Los Angeles with deep roster across banda and norteño subgenres. Comparable in target market, distribution channels, and operating geography to Gerencia 360.
• Del Records: Independent regional Mexican label founded by Angel del Villar, headquartered in Southern California. Direct competitor with comparable roster size, distribution footprint across major streaming platforms, and Billboard Regional Mexican chart success.
• Rancho Humilde: Independent regional Mexican label/management firm based in Los Angeles. Operates a similar integrated label + management + booking model focused on sierreño, corridos, and banda artists with comparable streaming-driven distribution strategy.

Broad incumbents

• Sony Music Latin: Major-label Latin music division with regional Mexican roster (e.g., through The Orchard and Sony Music US Latin). Sets distribution and playlist benchmarks that independent regional Mexican labels must compete against.
• FONOVISA / Univision Music: Long-standing regional Mexican-focused label group within Univision's music operations. Represents a major historical incumbent in the regional Mexican genre with deep catalog and TV distribution synergies.
• Universal Music Latin Entertainment: Major-label Latin division with portfolio approach across regional Mexican, Latin pop, and urban. Represents the scaled incumbent that competes for signing regional Mexican talent and dominates streaming editorial placement.
• Warner Music Latina: Major-label Latin division with growing regional Mexican roster. Operates broadly across all Latin genres with global distribution scale unmatched by independent specialists.

Emerging players

• Rimas Entertainment: Latin-focused independent label and management company. Overlaps with Gerencia 360 in offering integrated label + artist management services for Spanish-language artists, though more concentrated in Latin urban/reggaeton than regional Mexican.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gerencia_360
• YouTubeyoutube.com/Gerencia360TV
• Facebookfacebook.com/GerenciaMusic360
• Instagraminstagram.com/gerencia360
• TikToktiktok.com/@gerencia360music
• LinkedInlinkedin.com/company/gerencia-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Management 360