The Chronicle Of The Horse

What The Chronicle Of The Horse does

The Chronicle of the Horse is a privately held equestrian media publication founded in 1937 and currently operated by GRANDPRIX USA LTD., headquartered in Wellington, Florida. The publication provides news, competition results, rider interviews, and feature journalism covering American and international sport horse competitions across disciplines including show jumping, dressage, eventing, hunters, equitation, juniors, and para-dressage. Its core products are tiered print and digital magazine subscriptions (monthly, annual, and two-year terms priced $5.99–$89.99), supported by digital advertising, sponsored content and advertorial features, and supplemented by Digital Guides (seasonal Competition Guides, Breeding Guides, Real Estate Guides, Holiday Gift Guides), live event streaming integrated with ClipMyHorse.tv, original video series (Ringside Chat, Head to Head), and an active online forum community. The publication reaches readers globally through direct-to-consumer distribution via its website (chronofhorse.com), the subscription platform (subscribe.chronofhorse.com), social channels (Instagram, Facebook), and email newsletters.

The company operates a horizontal segmentation strategy targeting individual equestrian enthusiasts and riders as its primary audience, with secondary segments of breeders, sales operations, and industry professionals. Revenue mechanics rest on three streams: recurring subscriptions, digital advertising, and sponsored/branded content. Distribution is direct-to-consumer, predominantly self-serve, with subscription tiers designed for individual buyers rather than enterprise contracts. The technology stack is a conventional publishing platform with an external live-streaming integration and standard subscription billing; no proprietary AI/ML capabilities, patents, certifications, or external funding rounds are disclosed. The company is lean — reported headcount of 1–10 employees — and operates without a disclosed parent company, external investment, or institutional ownership.

Name

The Chronicle Of The Horse

Legal name

GRANDPRIX USA LTD.

Website

https://chronofhorse.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

The Chronicle of the Horse is a privately held equestrian media publication, founded in 1937 and operated by GRANDPRIX USA LTD., providing subscription-based print and digital journalism covering national and international sport horse competitions for riders, breeders, and industry professionals.

Ownership category

akta.pro rank

Product category

Equestrian Sports Journalism

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

akta.pro secondary industries

Horse Racing Media, Data & Handicapping Content (MPAEADAF), Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

Keywords

• Equestrian journalism
• Horse sport news
• Magazine publishing
• Equestrian media
• Competition coverage

Headquarters

HQ city

Middleburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: Revenue from selling print and digital magazine subscriptions with various duration options (1 month, 1 year, 2 years) and format options (print+digital or digital only).
2. Digital Advertising: Revenue generated from displaying online advertisements to website visitors, as noted on the website homepage.
3. Sponsored Content/Advertorial: Revenue from branded content and advertorial articles such as the SLF X-Mas Auction feature, WeatherBeeta guide, and Kentucky Equine Research nutritional content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Chronicle of the Horse publishes a monthly print magazine and continuously updated digital news platform covering equestrian sports competitions, results, and feature journalism across show jumping, dressage, eventing, hunters, equitation, and para-dressage. Content is monetized through paid print and digital subscriptions offered in monthly, annual, and two-year terms, complemented by digital advertising and sponsored partner content such as seasonal Digital Guides.

Product overview

The Chronicle of the Horse operates as a single unified publication offering subscription-based access to equestrian sports journalism. The core product consists of print and/or digital magazine subscriptions (Print + Digital and Digital Only tiers) available in monthly, annual, and biennial terms. These subscriptions provide access to news articles, competition coverage, rider interviews, and feature stories across all major disciplines including show jumping, dressage, eventing, hunters, and equitation. Supplementary offerings include Digital Guides (seasonal Competition Guides, Real Estate Guides, Breeding Guides), Live Event Coverage (streaming via ClipMyHorse.tv integration and results tracking), and Video Content (Ringside Chat, Head to Head series). The publication was founded in 1937 and is operated by GRANDPRIX USA LTD.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazine Subscription - Print + Digital Combined print and digital magazine subscription providing 12 print issues per year delivered by mail along with 12 digital issues accessible online, plus unrestricted website access. Available in 1-month, 1-year, and 2-year subscription terms.
• Magazine Subscription - Digital Only Digital-only magazine subscription providing 12 interactive digital issues per year with clickable links and unrestricted access to all COTH.com content. Available in 1-month, 1-year, and 2-year subscription terms.
• Digital Guides Supplemental digital publications including Competition Guides (Summer/Fall, Winter/Spring), Dream Barn & Real Estate Guide, Sales and Breeding Guide, Holiday Gift Guide, WeatherBeeta Guide, and other seasonal themed resources.
• Live Event Coverage Live streaming, results tracking, event schedules, and calendar integration for equestrian competitions including CSI5*, CCI4*, CDI4*, and other FEI-sanctioned events.
• Video Content Video series including Ringside Chat interviews with riders and trainers, Head to Head discussions, and event coverage available through the website video section.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Horse & Hound: Long-established U.K.-based equestrian magazine covering show jumping, dressage, eventing, and racing with both print and digital subscriptions. Closest analog to The Chronicle of the Horse in terms of content scope, subscription model, and brand heritage in national equestrian journalism.
• Horse Illustrated: U.S. consumer equestrian magazine covering multiple disciplines with a print and digital subscription model. Comparable in audience (English-discipline riders and enthusiasts) and content mix, competing directly for the same hobbyist subscriber base.
• Equus Magazine: Long-running U.S. equestrian publication focused on horse care, riding, and training, with print and digital offerings. Direct competitor for subscription dollars and advertising from horse owners, though with more health/care emphasis than sport focus.
• The Plaid Horse: U.S. equestrian magazine (print + digital) focused on the hunter/jumper and equitation community, with subscription-based content and event coverage. Competes for the same U.S. show-ring audience as The Chronicle of the Horse.
• Practical Horseman: U.S. equestrian publication covering English riding disciplines (dressage, hunters, jumpers, eventing) with print and digital subscription products. Directly comparable in format, target rider, and subscription model.
• Sidelines Magazine: U.S. equestrian lifestyle and sport magazine distributed at horse shows with a print + digital presence. Targets a similar affluent U.S. show-ground audience and competes for event-based advertising and subscriptions.

Emerging players

• Dressage Today: U.S. dressage-focused equestrian magazine with print and digital subscriptions and instructional video content. Overlaps with The Chronicle of the Horse on the dressage vertical but specializes in a single discipline.
• Eventing Nation: Digital-first U.S. eventing news and lifestyle site covering competitions, riders, and horses in the eventing discipline. Partial overlap with COTH's eventing coverage; digital-native competitor for audience attention and event sponsorships.
• NoelleFloyd.com: Digital equestrian media platform combining news, video, and lifestyle content for the U.S. show-jumping and dressage audience. Competes for younger, digitally native equestrian readers and sponsored content budgets.

Others

• FEI / FEI.org: The international governing body of equestrian sport, producing official news, results, and live streams. Not a direct commercial competitor, but a primary source and adjacent media platform whose official coverage sets the editorial bar COTH covers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chronofhorse
• Instagraminstagram.com/chronofhorse
• Xx.com/ChronofHorse
• LinkedInlinkedin.com/company/1165953

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Chronicle Of The Horse