Fewell Monument

What Fewell Monument does

Fewell Monument manufactures and supplies personalized granite memorials, operating from a single production facility at 1446 North Gardner Street, Scottsburg, Indiana. Founded in 1945 by Gordon Fewell as a Firestone store that also sold monuments, the company produces traditional and custom granite memorials for three principal customer groups: retail families in Scott County and surrounding Indiana counties, a wholesale network of more than 300 monument dealers throughout the United States, and cemetery associations in the greater Indianapolis area including Washington Park Cemetery Association and Catholic Cemeteries Association. Since October 1, 2011, the company has operated as a subsidiary of Buchanan Group Inc., a diversified Indianapolis-area deathcare conglomerate led by Bruce W. Buchanan that also owns Flanner and Buchanan Funeral Centers, Community Life Center, and Forever Friends Pet Cemetery.

The product portfolio centers on two proprietary manufacturing processes. Fewell Monument pioneered laser etching for granite memorials in 1995 after purchasing its first laser machine from Cochran's in Barre, Vermont, a capability the company states made it industry-leading and unchallenged for many years. Its second core process is double-process sandblasting using a Sandstorm sandblast system for high-precision lettering and dimensional carving. These technologies underpin an extensive catalog including laser and sandblast design libraries across dozens of thematic categories, laser portraits, custom scenes, ceramic portraits, granite memorials (benches, vases, statues, pet and infant memorials), mausoleums, cremation products, and bronze accents. The company operates a digital proof workflow that delivers exact colored, scaled proofs to customers for approval before production, plus internet-based delivery tracking with overnight shipping capability across the immediate region and surrounding states. In February 2025, the company added two new blasting machines to its production facility, indicating ongoing capital reinvestment.

Fewell Monument's revenue model blends one-time memorial purchases with wholesale transaction pricing. Retail customers place orders with a 50% down payment and settle the balance 30 days after installation, accepting all major credit cards. Wholesale buyers transact on pre-paid, COD, or 3% cash discount terms within 10 days / net 30, supporting an arms-length B2B distribution motion. The go-to-market combines a sales-led direct retail channel in Indiana with channel-partner and distributor relationships for the wholesale and cemetery association segments. The team numbers approximately ten members across customer service, purchasing, art direction, production, wholesale accounts, cemetery accounts, and regional sales advisory roles, with multiple recent hires extending the regional sales and cemetery relations function. As a niche manufacturing operator within the Buchanan Group deathcare ecosystem, the company's revenue is not publicly disclosed.

Name

Fewell Monument

Legal name

Fewell Monument

Website

https://fewellmonument.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Fewell Monument manufactures personalized granite memorials using laser etching and double-process sandblasting technology. As a Buchanan Group subsidiary based in Scottsburg, Indiana, it serves retail families, 300+ monument wholesalers nationwide, and Indianapolis-area cemetery associations.

Ownership category

akta.pro rank

Product category

Granite Monument Manufacturing

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Monuments, Statues & Memorials (THAJACAB)

Keywords

• Granite monument manufacturing
• Custom memorial products
• Laser etching services
• Sandblast carving
• Wholesale monument supply

Headquarters

HQ city

Scottsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Memorial Monument Sales: One-time purchase of customized granite memorials including laser etching and sandblast designs. Priced by size rather than per letter. Payment plans available with 50% down and remainder due 30 days after installation.
2. Wholesale Monument Supply: Supplies memorials to over 300 monument wholesalers throughout the United States. Wholesale terms include pre-paid, COD, and cash discount options.
3. Cemetery Association Services: Provides memorial products and services to Washington Park Cemetery Association and Catholic Cemeteries in the greater Indianapolis area.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Fewell Monument manufactures and supplies personalized granite memorials through laser etching and double-process sandblasting, producing headstones, benches, pet memorials, infant memorials, statues, vases, mausoleums, cremation products, bronze accents, and ceramic portraits. It serves both retail families directly and a wholesale network of more than 300 monument distributors and cemetery associations across the United States, with overnight delivery across its immediate region.

Product overview

Fewell Monument is a monument manufacturing company offering personalized granite memorials. The product portfolio centers on two primary technologies: Laser Etching (pioneered in 1995) and Sandblast Carving (traditional double-process method). Supporting products include Granite Memorials (benches, pet memorials, infant memorials, statues, shapes, vases), Mausoleums, Cremation Products, Bronze accents, and Ceramic Portraits. The company provides complete memorial solutions from design through installation, serving both retail and wholesale customers across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Etching Laser etching service that creates permanent designs on granite by changing the surface finish to produce contrast. Recommended for Premium Black granite and used to deliver personalized scenes, portraits, and library imagery on memorials. Pioneered by Fewell in 1995.
• Sandblast Carving

Quantifiable outcome

• Overnight delivery in immediate area and surrounding states
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Flanner BuchananminorOthersAssociated company under Buchanan Group, part of the family of funeral and memorial services companies.
• Washington Park Cemetery AssociationcoreChannel Partner/ Reseller/ DistributorProvides memorial products and services to cemeteries in the Greater Indianapolis area including Washington Park North Cemetery and Washington Park East Cemetery.
• Catholic Cemeteries AssociationcoreChannel Partner/ Reseller/ DistributorProvides memorial products and services to Catholic cemeteries including those at 9001 Haverstick Rd., Indianapolis, IN 46240.
• Forever Friends Pet CemeteryminorChannel Partner/ Reseller/ DistributorAssociated company providing pet memorial products and services. Located at 9700 Allisonville Rd., Indianapolis, IN 46250.
• Community Life CenterminorOthersAssociated company under Buchanan Group, part of the end-of-life services ecosystem.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rock of Ages (Polycor): Granite quarrying and monument manufacturer headquartered in Barre, Vermont — the same region where Fewell purchased its first laser machine from Cochran's. Rock of Ages produces granite memorials, mausoleums, and cremation products for retail and wholesale, directly competing with Fewell's core offering.
• Coldspring: Minnesota-based granite manufacturer with a memorialization product line including uprights, markers, benches, and cremation products. Comparable scale and B2B distribution model make it a close direct peer.
• Dakota Granite: South Dakota granite manufacturer producing memorials, mausoleums, and cremation products with both retail and wholesale channels. Similar product mix and mid-market manufacturer profile to Fewell.
• Stuhr Monument: Midwest-based monument retailer and wholesaler operating in a similar regional B2B/B2C model. Comparable product line of granite memorials, laser etching, and sandblast carving with multi-state wholesale distribution.
• BACA Memorials: Granite monument manufacturer producing personalized granite memorials and cremation products through both wholesale and cemetery channels, directly comparable in product offering and customer base to Fewell.

Broad incumbents

• Matthews International (Memorialization segment): Diversified industrial conglomerate whose Memorialization segment supplies cemetery products, bronze memorials, and cremation equipment at national scale. Operates as a broad incumbent overlapping with Fewell's monument, bronze, and cremation lines.
• Polycor: Canadian natural stone conglomerate that owns Rock of Ages and competes broadly in granite memorials and cemetery products. Operates as a broad incumbent with substantially larger scale than Fewell.

Others

• Barre Granite Association: Industry association representing granite producers and monument manufacturers concentrated in Barre, Vermont. Fewell is adjacent as a buyer of laser equipment from the region and competes for similar wholesale and cemetery customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fewellmonument
• Facebookfacebook.com/fewellmonument
• LinkedInlinkedin.com/company/fewell-monument-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fewell Monument